英国布里斯托大学dissertation范例：Tesco公司的在线业务及商店规模的论述
Tesco’s Online Business
Tesco的在线业务
In the last year, Tesco’s online business, including dotcom grocery and Direct, delivered strong performance, achieving a 14 percent increase in sales with profits rising 26 percent £136m(Tesco Groceries Home Delivery, Tesco Online Food Shopping，n.d.). The website of Tesco is the third most visited website in the UK. And in the 2009, Tesco online business delivered over a billion items. The number of active customers in the Tesco’s online grocery has grown over one million. And Tesco has put ease of use at the heart of online (Tesco Groceries Home Delivery, Tesco Online Food Shopping，n.d.) shopping trip, which take advantage of the club card to remember a customer’s favorite in-store and online shopping products. Now, Tesco’s business is the market leader and the most profitable business of its king in the world.
在过去的一年中，Tesco的网上业务，包括互联网杂货店和直接，表现强劲，实现了14％的销售增长26％的利润上升136米英镑（乐购杂货送货上门，乐购网上食品购物，ND）。网站是第三个访问量最大的网站在英国的特易购（Tesco）。而在2009年，特易购的在线业务提供了超过10亿件。 Tesco的网上杂货店活跃客户数已成长超过一百万。和Tesco已经把心脏的网上购物之旅（乐购杂货送货上门，乐购网上购物美食，ND），利用俱乐部的卡，要记住客户的喜爱在商店和网上购物的产品的易用性。现在，特易购的业务处于市场领先地位，其在世界上的国王和最赚钱的业务。
Information and technology bring changes and great advances to the retail market. And Tesco started online business in the first team. Online business not just takes advantage of the information technology, but also the convenient transportation. In the modern logistics management, how to take more high technology and how to improve levels of technology involving with logistics management would be the keys to win in the competitions.
信息技术带来零售市场的变化和巨大进步。Tesco在一线队开始网上业务。在线业务不只是需要信息技术的优势，但交通便利。在现代物流管理中，如何采取多，技术高，如何提高涉及与物流管理的技术水平将在比赛中胜出的关键。
Besides that, Tesco’s telecoms business also brings profits. In December 2009(Tesco Launches Barcode Scanner App for Online Orders, 2010), Tesco mobile became only the third UK oprater to offer the iPhone, which help a lot in Tesco’s online business. Recently, Tesco has added a barcode reader to its Groceries iPhone app that can add items to a customer’s online home delivery order, which is also the UK’s first transactional barcode scanner for the iPhone.
Figure 1: Tesco’s online Business (Tesco Launches Barcode Scanner App for Online Orders, 2010)
Ever since the Grocery app was launched in the early September 2010(Tesco Launches Barcode Scanner App for Online Orders, 2010), Tesco four iPhone apps, which includes the Clubcard, Store Finder and the Wine Finder apps, have over 1 million (Tesco Launches Barcode Scanner App for Online Orders, 2010) downloads between them, with the Grocery app along noching 400,000 downloads(Tesco Launches Barcode Scanner App for Online Orders, 2010)
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Online business greatly improves profits of Tesco business. In the actual operating situations, there are complex logistics systemizes including the transportation management, inventory management and information management. And in most situations, Tesco would cooperate with other logistics companies which may be also called Third Party Logistics companies. Cooperating with TPL companies is another trend in the retail market.
在线业务大大提高了特易购业务的利润。在实际的操作中，存在着复杂的物流系统化，包括运输管理，库存管理和信息管理。而且在大多数情况下，特易购将与其他物流公司也可以被称为第三方物流公司合作。与第三方物流公司合作，在零售市场的另一个趋势。
Tesco’s Store Scale
Tesco的商店规模
http://www.ukthesis.org/dissertation_sample/
As of 27 February 2010, at the end of its 2009/10 (特易购, n.d.)financial year, Tesco's UK store portfolio was as follows.
截至2010年2月27日，在结束其2009/10财政年度（特易购，ND），特易购在英国的店铺组合如下。
Figure 2: Tesco’s Store Scale (Tesco, n.d. ).
Tesco’s UK stores are divided into six formats, which are different in sizes and range of products sold, as what is shown above. Take the Tesco Homeplus for example. Tesco Homeplus offer all of Tesco’s ranges except food in the warehouse.
英国Tesco的门店分为六个格式，这是不同的产品出售，上面显示的大小和范围。以乐购的Homeplus为例。乐购的Homeplus提供所有Tesco的范围除食品在仓库中。
In the UK, it is estimated that among £8 (特易购, n.d.) people spend in daily life, there is £1 is spend in Tesco’s chain stores. 90 (特易购, n.d.) percent of people in the UK often go to Tesco for shopping. Here, marking channels contribute a lot in Tesco. As the biggest retail firm in the UK, Tesco provides the one third daily provisions to the British homes. Trying to open more stores is one factor to Tesco’s success. According to the different sizes of the area of these stores, the degree of inventory function is different.#p#分页标题#e#
Generally speaking, in the economic world, whatever a firm does is trying to decrease the cost and increase the profit. Inventory management is exactly trying to reduce the cost of logistics management. In the study of inventory-related cost, there are the holding costs and the order costs. The minimum of the cost is calculated through math tools by building math models with considering of relevant
一般来说，在经济世界中，任何一家公司所做的是试图降低成本，增加利润。正是试图库存管理，物流管理，以降低成本。在这项研究中存货相关的成本，持有成本和订单成本。最低的成本，通过建立数学模型，通过数学工具计算考虑相关
Package Strategy to Improve Reputation
包装策略，以提高声誉
Over the past years, Tesco has played a leadership role amongst large business in tracking climate change. In 2007 Tesco invested £25m (Tesco's pledge to carbon-label all products set to take centuries, 2010) to create a new Sustainable Consumption Institute (SCI) at the University of Manchester. Tesco is trying to label its products with carbon label to all its products, as the pictures showed below.
在过去的几年中，乐购大型企业之中起到了领导作用，跟踪气候变化。在2007年，特易购投资2500万英镑（Tesco的承诺所有产品碳标签设置需要几百年，2010）创建一个新的可持续消费研究所（SCI）在曼彻斯特大学。乐购试图标注其碳标签产品，其所有的产品，下面的图片显示。
Figure 3: the Carbon Label (Tesco's pledge to carbon-label all products set to take centuries, 2010)
At the same time, a company like Tesco should not forget a company’s social responsibility in the logistics management. And, in the current retail market, more and more attention is put on the word “ethic”. Media and common people would care more about a company’s behaviors in social responsibility such as protecting nature (Zutshi, 2004). This may be the trend of products’ package in the logistics management as a way to attract customers and improve company’s reputation.
与此同时，乐购这样的公司不应该忘记在物流管理公司的社会责任。而且，在目前的零售市场，越来越多的关注放在“道德”这个词。媒体和老百姓更关心的是公司的社会责任如保护自然（祖特希，2004）的行为。在物流管理的方式来吸引客户，提高公司的声誉，这可能是产品包装的趋势。
