国际商业及顾问问题:Issues in Global Business
模块标题：国际商业及顾问问题
Module Title: Issues in Global Business & Consultancy
没有30的积分
No of Credits 30
信用等级为6
Credit Level 6
强制性先决条件：
Mandatory Pre-requisite:
先决条件：无
Pre-requisite: None
合作条件：无
Co-requisite: None
教学团队：
Teaching Team:
西蒙·吉（模块负责人。）
Simon Gee (Module Leader.)
罗布月球。
杰夫·纽厄尔
Rob Moon.
Jeff Newell
模块描述：
MODULE DISCRIPTION:
国家经济在世界经济是一次自我包含了根本性的转变，现在跨境业务和经济是相互依存的。
There has been a fundamental shift in the world’s economy where national economies were once self contained, now cross boarder business activities and economies are much more inter-dependent of each other.
此模块带来了共同的全球商业环境中开始的元素与讲座这，是促进开发学生的全球营商环境意识和批判性，它通过评估在使用的应用业务工具和技术的战略决策，这将有助于组织决策过程。
This module brings together elements of the global business environment beginning with lectures that are designed to further develop the student’s awareness of the global business environment and critically evaluate it through the use of applied business tools and techniques which will contribute to the strategic decision making process of an organisation.
Case studies will be used to develop the student’s awareness and explore good and bad practices within the business process, content and context.
学习成果
LEARNING OUTCOMES
应用范围的方法来创建，发展实施计划和商业案例分析建议，认识到整合机会实现和落实的重要性。
Apply a range of methods to create, develop, plan and implement the Business Case Study Proposal recognising the importance of opportunity realisation and integrating implementation.
Critically evaluate and balance the continued development and operation of International markets for the organisations goods, services and resources, customer types and their expectations with the impact of change
Demonstrate the ability to connect the theory and practice of strategy, marketing, Project management, Human Resource management and Entrepreneurship with other academic and work disciplines.
指示内容/研究领域
INDICATIVE CONTENT / AREAS OF STUDY
该模块将专注于全球业务的发展，学员将被要求考虑其中包含的所有元素，如：
The module will focus on the development of a global business of which students will be asked to consider all the elements contained therein, such as:#p#分页标题#e#
Strategy and risk; risk taking behaviour; creative and Innovation; tolerance of uncertainty, failure as a stimulus to enterprise; personal entrepreneurship and its synergy to corporate objectives.
The development of project management skills and there application, project development and the planning process, the understanding of project cycles and there impact in relation to developing global strategies.
The understanding of International trade, Strategies and structures of International business. And the Global trade Environment.
教学策略
TEACHING AND LEARNING STRATEGY
The module is built around the concept of an exploratory and experiential learning process which integrates theoretical knowledge of Business management, entrepreneurship, venture creation and growth with practical learning experiences. Students will apply these concepts through working on the exploration of an established business. Live and interactive case studies and guest speakers will be used to demonstrate academic theory in practice demonstrating business impact and sector awareness. Action and work based learning methods are encouraged in the exploration of business opportunities.
Resource based learning is used to provide a range of readings, business tools, cases and related material
Tutorials: 24 Hours
Lectures: 24 Hours
Directed Study: 152 Hours
Total: 300 Hours
评估权重：100％课程。
Assessment Weighting: 100% Coursework.
Students will prepare an individual portfolio consisting of two assignments over the length of this module showing evidence of formal and informal approaches. Students should reflect on their own development and will be asked to demonstrate their understanding of the module by firstly critically evaluating an organisation through a given/chosen case study and applying their knowledge gained in the lectures and tutorials.
评估：重达30％
Assessment One: weighting 30%
Students should reflect on their own development and will be asked to demonstrate their understanding of the module by firstly critically evaluating an organisation through a given/chosen case study and applying their knowledge gained in the lectures and tutorials.
Word Count 2500
评估二：权重70％
Assessment Two: weighting 70%
For Issues in Global business and consultancy two, students will have to apply these concepts to a real organisation of their choice and develop their own case study. It should be supported by theoretical models, to include such areas as; Innovation, Entrepreneurship, developing global strategies, managing change and international marketing etc. The practical application of Knowledge and the ability to develop future strategies to a case study is important here; supported by research methods and analysis to inform recommendations and conclusions.#p#分页标题#e#
Word Count 5000-5500
在线评估
On-line Assessment
CW 1&2 : 100% Weighting. (30/70)
On-line students will be expected to be assessed in the same way as Campus-based students.
Where group work is required, on-line students will be expected to carry out their assignment based on an individual piece of work as for campus-based students that require to work individually.
Resources:
Core Text:
Hill, C. W. (8th Edition), International Business, Competing in the Global Marketplace. Mc Graw-Hill .
Cavusgil, S. Knight, G & Riesenberger, J. (2008) International Business, Strategy, Management, and new Realities. Pearson Prentice Hall.
Goffin, K. & Mitchell, R. (2005). Innovation management; strategy & implemementation using the pentathlon framework, Palgrave, Basingstoke.
Drucker, P. (1985), Innovation and Entrepreneurship, Heinemann, London
Hill, C. W. (2007), International Business, Mc Graw-Hill Irwin.
Morrison, J. (2009) International Business, Challenges in a Changing World. Palgrave Macmillion.
Wild, J. & Wild, K.& Han, J.C.Y. (2003) International Business 2nd Edition Prentice Hall.
Rugman, A. M. & Collinson, S. (2009) International Business 5th Edition. FT Prentice Hall.
Daniels, J. Radebaugh, L & Sullivan, D. (2009) International Business, Environments and Operations, 12th Edition, Prentice Hall.
全球的业务和顾问的问题1。
Issues in Global Business and Consultancy 1.
January Semester 2011
Session
w/c Introduction to the Module Chapter Case Studies
24/01 Introduction
31/01 Globalization 1 Kellogg’s, Brown & Root
07/02 National Differences in Political Economy 2 Kellogg’s, Brown & Root#p#分页标题#e#
14/02 Ethics in International Business 4 Google In China
21/02 International Trade Theory 5 Wall mart
28/02 Research Methods
07/03 International Trade Theory 6 Global Food Prices
14/03 Multi Nationals & HRM ( Jeff ) 18 Astra Zeneca, Lenova
21/03 International Labour Relations (Jeff) 18 Republic of Ireland
28/03 Foreign Direct Investment 7 Telefonica / Mittel Steel
04/04 Regional Economic Integration 8 NAFTA/Mexican Trucking#p#分页标题#e#
11/04 Case Study / Revision Review
02/5 Case Study Assignment HAND IN DATE.
Hand-in-Date for Assignment One 6th May 2011
Issues in Global Business and Consultancy 2.
January Start Semester 2
Session Title C hapter Case Studies
Welcome Back. Assignment Feedback. Semester 2 Introduction No Tutorials
Foreign Exchange Market 9 Caterpillar Tractor/Kia
The Strategy of International Business 12 Coca Cola
Introduction to Assignment Assignment Details – Initial assignmentresearch#p#分页标题#e#
The Organization of International Business 13 Nestle /Wall mart
Entry Strategy and Alliance 14 General Electric / JCB
Consultancy Review Assignment Review
Exporting & Importing 15 Growth of Small Business
Global Production 16 Automotive Industry/Boeing
Consultancy Review Assignment Review#p#分页标题#e#
Financial Management in International business 20 Proctor and Gamble/Brazil’s Gol
Block Study week & Easter
Bank Holiday NO Lecture Drop –in session for Tutorials ONLY
As the module progresses through this semester, more time will be allocated to assignment study within the tutorial period. This assignment is worth 70% and requires application of the module content to achieve a good www.ukthesis.org grade.
