Paper代写案例：PESTLE analysis of Tesco and Coca Cola

Paper代写案例-乐购和可口可乐的PESTLE分析。本文是一篇由本站留学生代写服务提供的paper代写案例，主要内容是针对乐购和可口可乐的PESTLE分析。内容分别是Political政治，Economic经济，Social社会，Technological技术，Legal法律的和Environment环境。下面就一起来看一下这篇Paper代写范例的具体内容。

Tax policies: Tesco has to make sure that they are paying their taxes and making sure that their staffs are also paying their taxes.

税收政策：特易购必须确保他们在纳税，并确保他们的员工也在纳税。

Trade restrictions: Tesco also have to make sure that they adhering to any trade restrictions in place in the United Kingdom.

贸易限制：特易购还必须确保遵守英国的任何贸易限制。

Economic climate: Because of the economic climate Tesco could be struggling to give out jobs to people which means less stores across the UK and even stores having the possibility of being closed down to reduce spending.

经济气候：由于经济气候的原因，特易购可能难以向人们提供工作岗位，这意味着英国各地的商店减少，甚至商店有可能关闭以减少支出。

Interest Rates: As interest rates go up so do the cost of items that Tesco might be buying for instance in January 2011 The VAT is set to rise to 20% making goods more expensive.

利率：随着利率的上升，特易购可能在2011年1月购买的商品的成本也会上升。增值税将升至20%，使商品更加昂贵。

Exchange Rates: Exchange rates changing mean that importing and selling goods becomes different each time as the supply of importing goods changes.

汇率：汇率的变化意味着随着进口商品供应的变化，每次进口和销售商品都会有所不同。

Cost of capital: The cost of capital allows Tesco to see if their business is doing well and if it can be changed.

资本成本：资本成本使特易购能够看到他们的业务是否做得很好，以及是否可以改变。

New businesses: this as it allows new businesses to expand whilst also introducing new products to the supermarket chain. A good example of this is the new microwavable meals.

新业务：这是因为它允许新业务扩张，同时也向连锁超市推出新产品。这方面的一个很好的例子是新型微波食品。

Changes in Fashion: Changes in Fashion means that Tesco needs to change their products this can be bad but it can also be good depending on how fast it is seen. This also relates to trends.

时尚的变化：时尚的变化意味着特易购需要改变他们的产品——这可能是坏的，但也可能是好的，这取决于人们看到它的速度。这也与趋势有关。

Immigration: with a lot of immigrants from Eastern Europe there is a lot of demand for new goods to be put into the stores.

移民：由于有很多来自东欧的移民，商店里对新商品的需求很大。

Rate of change: The rate of which technology changes is fast at the current time which means Tesco have to keep in with it all.

变化速度：目前技术的变化速度很快，这意味着特易购必须跟上这一切。

Training: Without the relevant training of staff they can’t use the machines properly

培训：如果没有员工的相关培训，他们就无法正确使用机器

Online Shopping: Online shopping has made Tesco extremely popular whilst also making it possible to have fewer stores around the UK and making them able to deliver to places where people may not be able to get to the stores.

网上购物：网上购物使特易购非常受欢迎，同时也使英国各地的商店数量减少，并使它们能够送到人们可能无法到达商店的地方。

Health and Safety Laws: This restricts to the things that Tesco’s can do within their stores.

健康和安全法：这仅限于特易购在其门店内可以做的事情。

Data Protection Act: They have to keep all data they take of their customers protected.

《数据保护法》：他们必须保护他们获取的客户的所有数据。

Age Restriction Limits: They have to make sure that all the workers in their stores are not selling age restricted items to under age people.

年龄限制：他们必须确保商店里的所有员工都不会向未成年人出售年龄限制的商品。

Pollution: They have to make sure that they are protecting the environment in such ways of not producing a lot of pollution

污染：他们必须确保以不产生大量污染的方式保护环境

Recycling: They have to have policies in place about how products are recycled such as their carrier bags.

回收：他们必须制定关于如何回收产品的政策，比如他们的购物袋。

Energy: They have to make sure that they are not using a lot of energy

能源：他们必须确保不消耗大量能源

PESTLE analysis for Coca Cola

可口可乐的PESTLE分析

Political

政治

Economic

经济

Social

社会

Technological

技术

Legal

法律

Environment

环境

Government standards: If Coca Cola doesn’t mean the government’s expectation then the company can get a fine which can range from a small price to a big price for the company.

政府标准：如果可口可乐不符合政府的期望，那么该公司可能会被处以从低价到高价的罚款。

International laws: As a global company Coca Cola needs to be careful of the changes in things such as accounting and taxation as if they get this wrong it could ruin their international status.

国际法：作为一家全球性公司，可口可乐需要小心会计和税收等方面的变化，因为如果他们弄错了，可能会破坏他们的国际地位。

Global company: This is a good thing as if they are lacking in sales in one or two countries they could be making it up in different countries meaning that they aren’t losing money all the time whereas they would if only operating in one country.

全球公司：这是一件好事，因为如果他们在一两个国家的销售额不足，他们可以在不同的国家弥补，这意味着他们不会一直亏损，而如果只在一个国家运营，他们会一直亏损。

Interest rates: As rates go up it costs more to produce the Coca Cola as the price for the ingredients of which they need increases.

利率：随着利率的上升，生产可口可乐的成本越来越高，因为他们需要的原料的价格也在上涨。

Economic Climate: Due to the economic climate when it crashes it means that things like Coca Cola do not get as much money as people cannot afford to spend money on buying these drinks in bulk nor singular as the price of them rises whilst the client will be struggling with money.

经济气候：由于经济气候的原因，当它崩溃时，这意味着像可口可乐这样的东西没有得到那么多钱，因为人们买不起这些饮料的散装或单一饮料，因为它们的价格上涨，而客户将在钱上挣扎。

Budget cuts: This means that jobs will become cut and that people will become un-employed leaving fewer jobs in the industry and less chances to open more locations around the world.

预算削减：这意味着工作岗位将被削减，人们将失业，导致该行业的工作岗位减少，在世界各地开设更多门店的机会减少。

Nutrition and health: When people get to the age of about 37 they start to worry about their health more which means the demands for carbonated drinks from companies like coca Cola decrease alongside their revenues.

营养与健康：当人们到了37岁左右时，他们开始更加担心自己的健康，这意味着可口可乐等公司对碳酸饮料的需求随着收入的减少而减少。

Diabetes: Some people with diabetes cannot drink sugary drinks such as Coca Cola therefore having the ‘Diet’ version of the drink helps as this allows them to have more of it increasing sales.

糖尿病：一些糖尿病患者不能饮用含糖饮料，如可口可乐，因此拥有“健怡”版本的饮料有帮助，因为这可以让他们喝更多的饮料，从而增加销售额。

Underage drinking 未成年人饮酒

When teenagers get to around the age of 15 they start to drink underage this stems the sales in companies like Coca Cola as it means they aren’t getting as many sales.

当青少年到了15岁左右，他们开始在未成年时饮酒，这阻碍了可口可乐等公司的销售，因为这意味着他们的销售额没有那么多。

New flavours: As technology advances this allows Coca Cola to try new flavours such as the Cherry Coke and Coke with lemon. This allows the Coca Cola’s revenue to go up and people want to try these different flavours.

新口味：随着技术的进步，可口可乐公司可以尝试新口味，如樱桃可乐和柠檬可乐。这使得可口可乐的收入增加，人们想尝试这些不同的口味。

Training: due to the complexity of new technology some staff will require training to operate machines or will require experience this means that less jobs can become available.

培训：由于新技术的复杂性，一些员工需要接受操作机器的培训或需要经验，这意味着可用的工作岗位会减少。

Machines over humans: As machines get more complex which allows them to do more things more humans are becoming redundant due to machinery taking their position.

机器胜过人类：随着机器变得越来越复杂，使它们能够做更多的事情，由于机器占据了它们的位置，越来越多的人类变得多余。

Ingredients: Coca Cola has to follow guidelines to how much of each ingredient they are allowed to use to allow safe production and to enable people to drink these drinks without becoming ill or addicted.

成分：可口可乐必须遵守每种成分的使用量指南，以确保安全生产，并使人们能够在不生病或上瘾的情况下饮用这些饮料。

Health and Safety: The factories of which the drinks are produced in have to adhere to any Health and Safety regulations that are set out to stop injuries happening.

健康与安全：生产饮料的工厂必须遵守任何旨在防止伤害发生的健康与安全法规。

Patent: All products that are made by the company have to go through a patent pending before they are allowed to hit the shelves in shops and supermarkets.

专利：该公司生产的所有产品都必须经过专利申请，才能在商店和超市上架。

Environmental laws: Coca Cola has standards set in their factory’s of which they have to follow to be allowed to produce their stock.

环境法：可口可乐公司在其工厂制定了标准，必须遵守这些标准才能生产其库存。

Recycling policies: Coca Cola has to try and make their bottles are recyclable as possible without making the bottles a hazard to be drinking from this means that they might have to change the materials.

回收政策：可口可乐公司必须努力使其瓶子尽可能可回收，而不会使瓶子成为饮用的危险——这意味着他们可能不得不更换材料。

Energy: Coca Cola alongside many companies try to have an energy efficiency policy to reduce the energy they are using therefore not polluting the environment as much as they need to.

能源：可口可乐和许多公司都试图制定能源效率政策，以减少他们使用的能源，因此不会像他们需要的那样污染环境。

本站提供各国各专业paper范文以及paper写作辅导等相关服务，如有需要可咨询本平台。