英国布里斯托大学 (University of Bristol)：对英国Tesco公司物流管理的介绍及分析

Introduction
介绍

Tesco is the largest retail company in the UK, first built in 1924 (Tesco, n.d. ). The firm’s 42 percent stores are located at the mid-Europe and Southeast Asia. Tesco supermarket was focused on food at first and then gradually extended to other fields such as clothing, customer financial services, internet services and electrical appliances industry and so on. Competition in retail market is fierce. Tesco is one of the world’s biggest retail firms, with the other three of War-mart, Carrefour, and Home Depot. Theses competitors in some degree limit tesco’s development in the world’s retail market. In the UK, Tesco faces the opponent of Morrisons. To win in the competition, logistics management will play important roles. Key logistics activities include customer service, planning, purchasing and procurement, inventory management, transportation, packaging and so on.   
Tesco是英国最大的零售公司，初建于1924年（特易购（Tesco），ND）。该公司的42％的商店都位于中期欧洲和东南亚。乐购超市首先着重于食品，然后逐步扩展到其他领域，如服装，客户的金融服务，互联网服务和电器行业等。在零售市场的竞争是激烈的。 Tesco是世界上最大的零售企业之一，与其他三个战争沃尔玛，家乐福，家得宝。这些竞争者在一定程度上限制乐购在世界零售市场的发展。在英国，特易购面对对手的莫里森。为了在竞争中取胜，物流管理将发挥重要的作用。主要的物流活动包括客户服务，规划，采购和采购，库存管理，运输，包装等。

Discussion, Analysis and Recommendations
讨论，分析和建议

Tesco is Strategies in Logistics Management
Tesco是物流管理的策略

In 1995(Tesco, n.d. ), Tesco released its first club card, and then launched its internet services. In 1990s, it expanded its business into Europe, Ireland and East Asia. In July 2001, Tesco stared the food retail business online in the US. In October 2003(Tesco, n.d. ), telecommunication business started, including mobile telephone and household telephone service. In August, 2004, broadband business started. The first superstore opened in 1997(Tesco, n.d. ). In the 2004 and 2005 (Tesco, n.d. )financial years, there had been 100 superstores(Tesco, n.d. ). Generally speaking, the area of superstore is around 6300 square meters(Tesco, n.d. ).
1995（特易购（Tesco），ND），特易购发布了其第一个俱乐部卡，然后推出其互联网服务。在20世纪90年代以来，其业务扩展至欧洲，爱尔兰和东亚。 2001年7月，乐购盯着食品在美国的网上零售业务。 （特易购（Tesco），ND）在2003年10月开始，电信业务，包括移动电话和家庭电话服务。 2004年8月开始，宽带业务。第一个超市开业，1997（特易购（Tesco），ND）。在2004年和2005年（特易购（Tesco），ND）财政年，曾有过100超市（特易购（Tesco），ND）。一般来说，超市的面积是周围6300多米（特易购（Tesco），ND）。
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These are the development Tesco in the logistics management such as marketing channels. Tesco’s logistics is changing with the development of technology, which is also the trend of economic development. Anther trend is economic globalization, which is exactly reflected by the development of Tesco, as it was built in the UK, then expanded into other countries in the world. At the same time, its products have also changed from only the food to other products such as clothing, customer financial services, internet services and electrical appliances and so on. It seems to be a little interesting that in May, 2005(Tesco, n.d. ), Tesco announced to try a store pattern without food. And in October, Tesco opened its first store Tesco Home plus, which sell al the products except food. But, as a world famous market, they must make theses strategies based on some economic theories and market researches, which would worth studied.
这些都是发展特易购（Tesco）在物流管理，如营销渠道。

Tesco’s Strategies in Holding Market Share    
 在保持市场份额Tesco的策略     

                                                                                                                
Since 1995 (Tesco, n.d.) when Tesco first started its club cards, huge profits have been brought by this sales model. There is barcode on the club card of Tesco. If each consumer weekly buys 30 pieces of goods, then Tesco’s database each year will add 180 billion new dates. And if each consumer weekly purchases 40 pieces of goods(特易购, n.d.), then the database each year will add 240 billion new data. This is a very large database. In this process, Tesco can analyze these dates and obtain some valuable information by the use the most advanced statistics and analysis technology. Through the membership records, Tesco an accurately make statistics about what customers buy at a time. By dong this, Tesco can find the potential pursed relations between different commodities, and can change locations of different goods.

Customer service and support is the key contents of logistics management. And every firm is trying to provide a high quality service to the customers, trying to build a close relationship with customers. Logistics management (Svensson, 2002) is the transportation process from supplier to manufacturing and to customers eventually. This process will need carrier, distribution centre at the same time. The basic aim of logistics management is trying to obtain more profits to the firm, and benefits customers at the same time to attract more customers.#p#分页标题#e#
客户服务和支持是物流管理的重要内容。每家公司正试图提供给客户高品质的服务，努力与客户建立密切的关系。物流管理（斯文森，2002），是运输过程中从供应商到制造和最终客户。在同一时间，这个过程将需要载体，配送中心。物流管理的基本目标是试图获得更多的利润，该公司，客户从中受益的同时，吸引更多的客户。