美国宾夕法尼亚大学 (University of Pennsylvania)硕士dissertation资料：各种饮料在英国市场的估值及市场前景

1.  FRUIT JUICE AND BOTTLED WATER
    果汁及瓶装水

1.1 Market valuation in the United Kingdoms
英国的市场估值

According to Mintel report of Fruit juice and Juice drinks UK 2006 and Bottled Water UK 2007, in juice drink market and bottled water market, the sales were increased in both value and volume (Figure 2.3.1). Sales of juice and juice drinks increased by 16% between 2002 and 2004, and increased by 20% between 2004 and 2006 to reach £3.1 billion. Bottled water market volume (including water coolers) stood at 2,256 million litres in 2007, with a value of nearly £2 billion.
根据Mintel的报告，果汁和果汁饮料的英国2006年和2007年英国的瓶装水，果汁饮料市场和瓶装水市场，销售，增加价值及数量（图2.3.1）。果汁和果汁饮料的销售在2002年和2004年之间增加了16％，并在2004年和2006年之间增加了20％，达到3.1十亿英镑。瓶装水市场容量（包括水冷却器）在2007年为2,256万公升，值近2十亿英镑。

Figure 2.3.1: UK sales of bottled water*, by volume, value and average price, 2002-06
图2.3.1：英国销售的瓶装水*，数量，价值和平均价格，2002-06

Source: Bottled Water - UK - June 2007, Mintel

1.2 Market Future and Forecast
市场未来预测

The trend of both fruit juice and juice drinks market and bottled water market would be keep increasing after 2006 as Mintel forecasts. UK bottled water market would grow by an estimated 10% to reach a value of £2.6 billion at current prices over the period year 2010 to 2012. From the previous figure of sales and the Mintel forecasts, the sales of both value and volume in UK bottled water market could be steady increased as presenting on Figure 3.3.6. Healthy living and eating still be the most important factors to impact the market (Fruit Juice and Juice Drinks UK 2006, Mintel). http://ukthesis.org/dissertation_sample/
果汁和果汁饮料市场，瓶装水市场的趋势将保持增长后，2006年，敏特预测。英国瓶装水市场将增长约10％，在目前的价格在此期间2010年至2012年达到2.6十亿英镑价值。

FIGURE 2.3.2: Forecast of UK sales of bottled water*, by volume, value and average price, 2007-12
预测英国销售的瓶装水*，体积，价值和平均价格，2007-12
 

2. SPORTS AND ENERGY DRINK
   运动和能量饮料

2.1 Market valuation in the United Kingdoms
   英国市场估值

The sports and energy drinks market has continued its dynamic growth path I past few years, which reach £773 million sales, market value growth of 11% in 2006. The market is expected to exceed £800 million in 2007 (Figure 2.4.1). Sports drinks have a wider appeal than energy drinks, consumer interest in healthy lifestyles including exercise may be one of the reasons of the market expansion. According to Sports Drinks and Sports Nutrition–UK Mintel report, September 2005, consumer interest in healthy lifestyles incorporating exercise is the primary driver of the increased sales of sports drinks.
运动饮料有更大的吸引力比能量饮料，健康的生活方式，包括运动的消费者的利益可能是市场拓展的原因之一。根据运动饮料和运动营养英国Mintel的报告，2005年9月，消费者权益在健康的生活方式，结合运动是运动饮料的销量增加的主要驱动力。

2.2 Market Future and Forecast
   市场未来预测

As more numbers of consumers experiencing the taste from the sports drinks, they will increasingly choose them as an everyday drink, therefore, sports drinks market will continue to expand as interest in diet, health and exercise increases.

FIGURE 2.4.2: Forecast of the UK sports drinks market, by value, 2007-12
英国运动饮料市场的预测值，2007-12

Source: Sports and Energy Drinks - UK – July 2007, Mintel

FIGURE 2.4.3: Forecast of the energy and stimulant drinks market, by value, 2007-12
能源和兴奋剂饮料市场预测，按价值计算，2007-12

Source: Energy and Stimulant Drinks - UK - July 2005, Mintel

It also shows the increasing of population will influence growth of other beverage market, for example, the soft drinks are more likely consumed by young people, the market growth with population of the age group expansion. Despite population forecasts offer mixed opportunities for manufacturers of non-alcoholic drinks, healthy concerns would still make changes in beverage consumption. The total rejection of alcohol is increasing, with 17% of respondents to research commissioned for this report claiming to be teetotal. In addition, a further 8% of drinkers claimed to be temporarily ‘on the wagon’ (Soft Drinks - Consumer Attitudes. 2006, Mintel)
它也显示了人口的增加会影响其他饮料市场的增长，例如，软饮料消耗的年轻人，市场的增长与人口的年龄组扩展更容易。尽管人口预测非酒精饮料制造商提供混合的机会，健康问题仍然使饮料消费的变化。完全拒绝酒精不断增加，有17％的受访者自称是滴酒不沾本报告委托研究。此外，另有8％的饮酒者自称是暂时旅行车（汽水 - 消费者的态度，2006年，敏特）#p#分页标题#e#