从福摩萨(Formosa)到红木城,一个美国留学生的创业历程-BRINGING FORMOSA TO REDWOOD C

从福摩萨(Formosa)到红木城-BRINGING FORMOSA TO REDWOOD CITY

三年前Eric孙从大学毕业，获得了三年期的工商管理学士学位。刚从学校毕业，他已经有了一个想法如何开始他的职业生涯了。甚至于更令人印象深刻的是，他立即采取行动开了一间餐厅- Formosa Bento House 宝岛便当楼，提供给来自台湾的美食家尝试正宗的台湾菜肴-他父母的家乡菜,Andy Sun 和 Tammy Lu。
业主安迪和Eric孙出生在美国，Eric每年暑假期去台湾度假，在这个时期，他发现用餐如此快的场景，以及惊人的菜肴多样性。Eric Sun graduated from college with a bachelor’s degree inbusiness administration three years ago. Fresh out of school,he already had an idea about how to begin his career. Andeven more impressively, he immediately acted upon it by opening Formosa Bento House, a restaurant that offers foodies the chance totry authentic dishes from Taiwan—the homeland of his parents AndySun and Tammy Lu.Owners Andy and Eric Sun Born in America, Eric would head over to Taiwan duringhis summer breaks, and in the process discovered thebreathtaking dining scene and its amazing diversity.
 

Gradually, he developed a fondness for Taiwan fare,especially the tasty treats available at the night market.His dream to bring Taiwanese cuisine to the US eventuallycame true when he found out that that foodies werelooking for something familiar, yet quite a bit different thanwhat they were used to eating at Chinese restaurants. Ericplanned and created his business by focusing on developinga restaurant that offers delicious yet nutritious food at anaffordable price.“When Eric was in college, he dined out often, and wasworried about what he was eating in terms of whether it washarmful to his body. Another problem was that the price wasoften a bit too high for the value,” says Tammy, Eric’s mother.This may explain why he decided to bring the concept ofhome cooking to the people of Redwood City via FormosaBento House. “At our home, we use fresh ingredients, andcook in a healthy way. For example, we never add MSG,and our dishes are lightly flavored without extra oil or salt,”Tammy further explains.Before opening the restaurant, Eric really didn’t know whatkind of restaurant the locals would like the most.

So hescouted out the area, conducted surveys, and tested variousideas, finally deciding to offer bentos. Perfect for fans ofAsian cuisine, bentos provide convenience and value to customers who are busy with their work but still want to trysome ethnic flavors.“We really didn’t know where we could go and whether thecustomers would like it,”Tammy says.Taiwan bento (or Bian Dang) is basically a type of street foodcommonly sold near bus stations and commercial areas witha high concentration of office workers or travelers on thego. The choices are almost endless, with an almost infiniteamount of bento combinations available. http://www.ukthesis.org/dissertation_sample/ Formosa’s versionson the other hand aren’t unlimited but rather focus on themore popular combinations. You can choose a main item,such as fried or grilled pork and chicken, or preserved pork.All items come with steamed rice, a small portion of pickle dradish, ground pork, marinated egg, preserved mustard,Taiwanese style cabbage and traditional soup.Sometimes small can be big, as many people discover whenperusing Formosa’s menu.

As a little eatery, its marketing is centered on word of mouthwhich builds on the customers’ feelings about food, service, and ambiance. Owners Andy and Tammy are a cheerful and kind-hearted couple who are always ready to welcome customerswith a big smile on their faces. Being a fixture in the restaurant,they chat with customers and cater to their every need, almostas if each customer was family. Everyone who has ever stoppedby Formosa remembers Tammy because of her cheerfuldemeanor and sincere smile.#p#分页标题#e#
Formosa’s one page menu listsaround 50 items, incorporating both Taiwan and Japanesebento boxes. Even without providing a ton of choices, thesmall restaurant does try to make each dish healthy andtasty. The chicken or pork is marinated with fruit juices whichdeliver a fruity kick, and enrich the dish with a multi-layeredtexture of taste without overwhelming taste buds.
Without any flattering decorations, the unpretentious restauranthas only five tables. Quite inviting—the soft hued color themes,bright lighting, and spotlessly floor helps relax customers assoon as they walk in the door.