Assignment格式参考：Mcdonalds Human Resource Management

Assignment格式参考-麦当劳人力资源管理。本文是一篇由本站代写服务提供的Assignment格式参考范文，主要内容是讲述人力资源管理的主要任务是战略规划、培训、开发、营销、创造和创新、问题感知、管理和控制。人力资源开发在正确的时间为正确的工作选择正确的候选人方面发挥着积极作用，有助于公司有效地实现其目标。人力资源管理在实现企业战略及其内部工作问题方面发挥着最有效的作用。人力资源管理面临着来自组织外部的各种外部因素，如政治、文化和经济力量。人力资源管理还直接涉及企业战略和组织结构的沟通。下面就一起来看一下这篇留学生Assignment格式参考范文。

McDonald’s has become the largest food service company in the world. The annual sales have made a tremendous growth by 23 billion dollars in the US. It has provided the biggest employment opportunity in the United States. And now the McDonald’s company is expanding spontaneously throughout the world. Presently McDonald’s and its franchises operate more than 28,700 restaurants worldwide in 120 countries and territories and still increasing. McDonald’s got an unbeaten record of serving food to over 68 million people daily.

麦当劳已经成为世界上最大的食品服务公司。在美国，年销售额实现了230亿美元的巨大增长。它提供了美国最大的就业机会。现在，麦当劳公司正在世界各地自发地扩张。目前，麦当劳及其特许经营权在全球120个国家和地区经营着28700多家餐厅，而且还在不断增加。麦当劳每天为超过6800万人提供食物，这是一项不败的记录。

The actual owner of the McDonald’s company occupies only an option of 15-20 % share. Whereas, the rest are run by franchises of the McDonald’s company. The revenue of the company gains a profit of nearly $ 400,000 – $ 700,000 from a single franchise every year. McDonald’s is the only best known brands worldwide, it continuously aims to build its brand image by sattisying the customers. Branding always helps to develop personality an organization, production or service. The brand image shows how customers view the organization. An organization could earn brand image if they are providing consistent customers satisfaction. marketing involves identifying customers needs and requirements and making their needs in a better way than competitiors. To create a loyal customers a company should also ne loyal towards cutomers.

麦当劳公司的实际所有者只拥有15-20%的股份。然而，其余的则由麦当劳公司的特许经营权经营。该公司的收入每年从单一特许经营中获得近40万至70万美元的利润。麦当劳是世界上唯一最知名的品牌，它一直致力于通过满足顾客的需求来塑造自己的品牌形象。品牌总是有助于培养组织、产品或服务的个性。品牌形象显示了客户对组织的看法。如果一个组织能为客户提供始终如一的满意度，那么他们就能赢得品牌形象。市场营销包括识别客户的需求和要求，并以比竞争对手更好的方式满足他们的需求。为了创造忠诚的客户，公司也应该对裁剪者忠诚。

HISTORY OF McDonald’s 麦当劳历史

In the year 1940’s two brothers named Richard and Maurice McDonald have started the restaurant named ‘Speedee’ in California for the very first time. It replaced its name from ‘Speedee’ to ‘McDonald’s’ on May 4th, 1961 for US trademark. McDonald’s received a wide popularity as soon it launched the “Drive in restaurant services”. McDonald’s expanded into many international markets with its fast food chain restaurant.

1940年，理查德和莫里斯·麦克唐纳的两个兄弟第一次在加利福尼亚开了一家名为“Speedee”的餐厅。1961年5月4日，该公司将其美国商标名称从“Speedee”改为“McDonald’s”。麦当劳一推出“免下车餐厅服务”就广受欢迎。麦当劳凭借其快餐连锁餐厅拓展到许多国际市场。

McDonaldizing 麦当劳

McDonald’a has changed the nature of food service industry and food processing industry also. McDonald’s compete in the field of fast food chains by increasing the supply, lower cost production and launching innoviative products. It concentrated with innoviative and sophisticated food distribution and packaging systems when the traditional food processors were unable to supply food items sufficiently that McDonald’s demanded. They always had the consistency of devoting more attention than anyone else to this field of service and training. McDonald’s started its fast food chain with tiny suppliers and grew to a huge brand name with the suppliers displaying great loyalty.

麦当劳也改变了食品服务业和食品加工业的性质。麦当劳通过增加供应、降低生产成本和推出创新产品，在快餐连锁领域展开竞争。当传统食品加工商无法提供麦当劳所需的足够食品时，它集中于创新和复杂的食品配送和包装系统。他们一贯比任何人都更关注这一服务和培训领域。麦当劳最初的快餐连锁店只有很小的供应商，后来发展成为一个巨大的品牌，供应商表现出了极大的忠诚度。

STRATEGY OF McDonald’s麦当劳的战略

McDonald’s has always adapted to the customer’s tastes lifestyle, language and perception. McDonald’s was globally known for its hamburgers, beef and pork burgers earlier. But when McDonald’s realized that the company should be responsive to different countries people sensitivities, McDonald’s launched up products like chicken, lamb, and fish burgers which could be suitable for different parts of the world.

麦当劳总是适应顾客的口味、生活方式、语言和感知。早些时候，麦当劳以其汉堡、牛肉和猪肉汉堡而闻名于世。但当麦当劳意识到公司应该对不同国家的人的敏感度做出回应时，麦当劳推出了鸡肉、羊肉和鱼汉堡等产品，这些产品可能适合世界不同地区。

Even when McDonald’s gets to know the increase in population of vegetarians through a survey, the company brought up a new trend of vegetarian items like “McVeggie” burger. This customer segment helped McDonald’s to increase its sales to a large extend.

即使麦当劳通过一项调查了解到素食者人数的增加，该公司也提出了一种新的素食趋势，比如“McVeggie”汉堡。这一客户群体帮助麦当劳在很大程度上提高了销售额。

SEGMENTATTION, TARGETING AND POSITIONING 分段、瞄准和定位

McDonald’s basically implements its strategies in main three categories. It divides segmentation strategies according to the age of the customers. The main target segments are children, youth and the young urban family.

麦当劳的战略基本上分为三大类。它根据客户的年龄划分细分策略。主要目标群体是儿童、青年和年轻的城市家庭。

To attract children McDonald’s has launched a Happy Meal package in which toys ranging from hot wheels to various other characters of Walt Disney are provided. In several outlets of McDonald’s it provides interesting facilities like ‘Play Place’ where children could also play various games like air hockey, arcade games etc. This strategy made a success and a fun place to eat. It also helped to attract young urban families in the restaurant who wants to spend quality time while their children have fun at the outlets.

为了吸引孩子们，麦当劳推出了一个快乐套餐，其中提供了从热轮子到华特迪士尼其他各种角色的玩具。在麦当劳的几家分店，它提供了有趣的设施，如“游戏场所”，孩子们也可以在这里玩各种游戏，如空中曲棍球、街机游戏等。这一策略取得了成功，成为一个有趣的用餐场所。这也有助于吸引年轻的城市家庭来到这家餐厅，他们希望在孩子们在餐厅玩得开心的同时度过美好的时光。

McDonald’s has advertised itself as a place for the whole family to enjoy. Presently it provides its products in affordable price which ensures any segment customers to eat without compromising on price, quality of food, service and hygiene. This atmosphere ensured McDonald’s to maintain a positive relationship with the customers.

麦当劳把自己标榜为一个全家人都可以享受的地方。目前，它以实惠的价格提供产品，确保任何细分市场的客户都能在不影响价格、食品质量、服务和卫生的情况下用餐。这种氛围确保了麦当劳与顾客保持积极的关系。

McDonald’s MARKETING MIX (5P’s) 麦当劳营销组合（5便士）

Every company has to work on the following (5 P’s) to make their product successful. The (5 P’s) used by McDonald’s are as follows –

每一家公司都必须致力于以下（5个P），以使其产品取得成功。麦当劳使用的（5个P）如下：

Product – Those type of physical products or services offered to the consumer are included in their category. Products may be tangible and non tangible in nature. Taking the case of India, McDonald’s have done a study on the Indian consumer behavior and produced a result in providing a totally a new menu as compared to its international offering. It removed ham, beef and mutton burger from the menu. As India is the only country where McDonald’s serve vegetarian menu. McDonald’s keeps on providing new and innovative products, keeping in mind the changing preferences and tastes of its customers.

产品——向消费者提供的实物产品或服务包括在其类别中。产品可以是有形的，也可以是无形的。以印度为例，麦当劳对印度的消费者行为进行了研究，并得出了与国际产品相比提供全新菜单的结果。它从菜单上删除了火腿、牛肉和羊肉汉堡。因为印度是麦当劳提供素食菜单的唯一国家。麦当劳不断提供新的创新产品，牢记顾客不断变化的偏好和口味。

Place – It is very much important that the product is provided to the customers at the right place, right time and distribution channels. In the USA most of the McDonald’s outlet is within a 3 minute drive. McDonald’s dedication towards satisfying its customers by providing various facilities made its customers to increase more than 20% each year.

地点——在正确的地点、正确的时间和分销渠道向客户提供产品是非常重要的。在美国，麦当劳的大部分分店都在3分钟的车程内。麦当劳致力于通过提供各种设施来满足顾客的需求，这使其顾客每年增加20%以上。

Price – McDonald’s has made various strategies to attract more customers towards it by providing its products with affordable price, taking in mind the appropriate demand-supply equation. McDonald’s has launched various packages such as combo meal, happy meal, family meal to increase overall sales volume and also to attract middle and lower class consumers.

价格——麦当劳制定了各种策略，通过提供价格合理的产品来吸引更多的顾客，同时考虑到适当的供需平衡。麦当劳推出了组合餐、快乐餐、家庭餐等多种套餐，以提高整体销量，同时吸引中下层消费者。

Promotion – various promotion strategies were used by McDonald’s to attract customers. The main objectives of advertising its products, is to spread a positive impression to the public.

促销——麦当劳采用了各种促销策略来吸引顾客。其产品广告的主要目的是向公众传播积极的印象。

Famous marketing campaign of McDonald’s

麦当劳著名营销活动

“You Deserve a break today, so get up and get away- to McDonald’s”

“你今天应该休息一下，所以起床离开——去麦当劳”

“Food, Folks and Fun”

“美食、民俗和娱乐”

“I’m loving it”

“我很喜欢”

People – McDonald’s understands very well that the value of its employees and its customers. It knows the fact that a happy employee could only serve well and result in a happy customer. McDonald’s has always valued the importance of internal and external marketing which includes motivation, training and hiring efficient employees. So that, they could serve the customers well and provide the service up to the customers’ expectations. McDonald’s has classified the important people from the top as follows :-

人——麦当劳非常了解员工和顾客的价值。它知道一个事实，一个快乐的员工只能提供良好的服务，并产生快乐的客户。麦当劳一直重视内部和外部营销的重要性，包括激励、培训和雇佣高效员工。这样，他们就可以很好地为客户服务，并提供符合客户期望的服务。麦当劳将最重要的人物分为以下几类：-

Customers

客户

Front line employees

一线员工

Middle level managers

中层管理人员

Front line managers

一线经理

“I’m loving it” is the best punch line of McDonald’s which shows that the employees are loving their work and they love to serve the customers.

“我很喜欢”是麦当劳最棒的一句话，这表明员工热爱工作，热爱为顾客服务。

PLC IN McDonald’s PLC在麦当劳

The requirements and demand of customers keeps on changing over time to time. Thus, the product offering has to be changed accordingly.

客户的要求和需求随着时间的推移而不断变化。因此，必须相应地更改产品供应。

product_life_cycle

product_life循环

McDonald’s has continuosly introduced new products and removed old products which were at the decline stage of their Product Life Cycle. The introduction is timed in a such way that when the new product should not effect the maturity or growth stage. Thus, the secret lies in getting profits with different products in the different stages of the PLC.

麦当劳不断推出新产品，并淘汰处于产品生命周期衰退阶段的旧产品。引入的时间安排应确保新产品不会影响成熟度或成长阶段。因此，秘诀在于在PLC的不同阶段使用不同的产品获得利润。

The ‘French Fries’ have been an important part of the McDonald’s menu worldwide. But now it was in the declining stage and not generating proper return. At that point of time a new product was launched namely ‘Shake Shake Fries’ and once again it helped to raise the potential revenue of McDonald’s products.

“炸薯条”一直是麦当劳全球菜单的重要组成部分。但现在它正处于衰退阶段，没有产生适当的回报。当时推出了一种新产品，即“Shake Shake Fries”，它再次帮助提高了麦当劳产品的潜在收入。

HUMAN RESOURCE MANAGEMENT CONCEPT OF McDonald’s 麦当劳的人力资源管理理念

“The total knowledge, skills, creative abilities, talents and aptitudes of an organization’s workforce, as well as the value, attitudes and beliefs of the individuals involved” is called Human resources. Bratton, J. and Gold, J. (2000) An organization gets competitive advantages by using its employees effectively to improve the skills of labors and to provide a clear view of the organization objectives to be achieved within a particular period to the employers. Human resource management is aimed to recruit efficient, skilled and committed people. Managing and rewarding their performance and developing their skills.

“一个组织员工的总知识、技能、创造力、才能和才能，以及相关个人的价值观、态度和信念”被称为人力资源。Bratton，J.和Gold，J.（2000）一个组织通过有效地利用其员工来提高劳动力的技能，并向雇主提供在特定时期内要实现的组织目标的清晰视图，从而获得竞争优势。人力资源管理旨在招聘有效率、有技能和有献身精神的人员。管理和奖励他们的表现，发展他们的技能。

The employers of McDonald’s fall into three groups –

麦当劳的雇主分为三类——

Restaurant workers

餐厅工作人员

Corporate staff and

公司员工和

Franchise owners

特许经营权所有者

Usually a local McDonald’s restaurant employees up to 50 to 65 people, company staff members work either at the corporate head quarts or at one of 40 regional offices. A large majority is part-time workers; their wages are low although their hourly wages are slightly higher than crew member’s wages. There is one restaurant manager per McDonald’s restaurant. According to a company survey, approximately 12% of all teens are currently employed in the USA works for McDonald’s.

通常，当地麦当劳餐厅的员工最多可达50至65人，公司员工在公司总部或40个地区办事处之一工作。绝大多数是兼职工人；他们的工资很低，尽管他们的时薪略高于船员的工资。每家麦当劳餐厅都有一名餐厅经理。根据一项公司调查，目前在美国就业的青少年中，约有12%在麦当劳工作。

STAFFING 人员配置

Staffing means management of employees in organization. It includes the activities such as selection, recruitment, hiring, training, development and deployment of employees. Staffing is the main process which ensures that right people are recruited at the right time. The staffing professionals are responsible for staffing procedures, inventory of personnel, projection of vacancies, preparation of job description and preparation of applicant specification. Staffing is crucial part of human resource management department and the decision made during this process effects the whole organization structure and organization strategy.

人员配置是指对组织中员工的管理。它包括员工的选拔、招聘、雇佣、培训、发展和部署等活动。人员配置是确保在正确的时间招聘到正确人员的主要过程。人事专业人员负责人事程序、人员盘点、职位空缺预测、职位描述的编制和申请人说明书的编制。人员配置是人力资源管理部门的重要组成部分，在此过程中做出的决策影响着整个组织结构和组织战略。

RECRUITMENT OF EMPLOYEES IN McDonald’s 麦当劳员工的招聘

Recruitment is one of the most difficult, time consuming, challenging and costly processes. McDonald’s recruit through two types of methods which are –

招聘是最困难、最耗时、最具挑战性和成本最高的过程之一。麦当劳通过以下两种方式进行招聘：

Internal and External recruitment- Internal recruitment method is designed to take advantage of existing employees. The internal recruitment process is inexpensive compared to external hiring. The external recruitment method is designed to hire employees from outside the organization. It could be advertised through newspaper, internet and other sources. Mcdonald is always in search of talented applicants and the company focuses on the skills of applicant.

内部和外部招聘-内部招聘方法旨在利用现有员工。与外部招聘相比，内部招聘过程成本低廉。外部招聘方法旨在从组织外部雇佣员工。它可以通过报纸、互联网和其他渠道进行广告宣传。麦当劳一直在寻找有才华的求职者，公司注重求职者的技能。

TRAINING TO EMPLOYEES OF McDonald’s 麦当劳员工培训

McDonald’s provides highly structured training to the employees. Primary workers are first taken through the basic crew training system. The program consists of on the job training and is largely vocational. Each stage of development helps the crew level to get new training program with the skills becoming more complex and generalized.

麦当劳为员工提供高度结构化的培训。初级工人首先接受基本的船员培训系统。该项目包括在职培训，主要是职业培训。每个发展阶段都有助于船员获得新的培训计划，技能变得更加复杂和普遍。

Training begins immediately after joining the company. Each restaurant has its own video player and training room. Step by step manuals and video tapes teach every detail of the operations and functions in the restaurant in McDonald’s. Trainers use a series of checklists as new crew members move through the restaurant.

入职后立即开始培训。每家餐厅都有自己的视频播放器和训练室。循序渐进的手册和录像带教会了麦当劳餐厅的每一个操作和功能细节。当新的工作人员在餐厅里走动时，培训师会使用一系列的检查表。

Once a crew trainer has been promoted to swing manager and when he/she perform successfully. They are eligible for the Management Development Program. Training provides technical and functional management skills for employees at each level of their carrier. The Basic Management Course teaches leadership, time planning and crew recognition.

一旦团队教练被提升为挥杆经理，当他/她表现成功时。他们有资格参加管理发展计划。培训为承运人各级员工提供技术和职能管理技能。基础管理课程教授领导力、时间规划和船员认可。

Once a front crew member has progressed to the position of assistant manager, he/she is eligible to attend Hamburger University also. More than 2500 managers and potential franchises take part in the Advanced Operations Course.

一旦前线工作人员晋升为助理经理，他/她也有资格进入汉堡大学学习。超过2500名经理和潜在的特许经营公司参加了高级运营课程。

TRAINING AND DEVELOPMENT 培训与发展

McDonald’s know very well how to increase the quality, customer satisfaction, production and innovation. The culture of McDonald has helped the organization to increase its market share and profitability. Training and development also helps in getting a step ahead in competition with other fast food industries and McDonald’s always keeps on making efforts to improve job skills and quality management.

麦当劳非常清楚如何提高质量、客户满意度、生产和创新。麦当劳的文化帮助该组织提高了市场份额和盈利能力。培训和发展也有助于在与其他快餐行业的竞争中领先一步，麦当劳一直在努力提高工作技能和质量管理。

EDUCATION TO YOUTH 青年教育

McDonald’s is committed to the education of young employees in the organization. Especially for school age employees McDonald’s provides various education facilities which the employee to take away equally with the career at McDonald’s.

麦当劳致力于组织中年轻员工的教育。特别是对于学龄员工，麦当劳提供各种教育设施，员工在麦当劳的职业生涯中可以平等地享受这些设施。

STRATEGIC HUMAN RESOURCE MANAGEMENT 战略性人力资源管理

Every organization exists in the market to provide some kind of purpose, goal and objective. Physical, financial and human are the three resources for the organization. The most challenging and the most difficult task of organization is to value human resources unlike. Human Resource Management is organization function that deals with human aspects in the organization. The objective and goal of human resource management is to help in achieving objective of the organization.

市场上的每一个组织都是为了提供某种目的、目标和目的而存在的。物质、财政和人力是组织的三大资源。组织最具挑战性和最困难的任务是重视不同的人力资源。人力资源管理是处理组织中人的方面的组织职能。人力资源管理的目标和目的是帮助实现组织的目标。

The major task involved in Human Resource Management are strategic planning,training, developing, marketing, creating and innovating, problem sensing, managing and controlling. Human resource development plays an active role to select the right candidate for the right job at the right time and helps the company to acieve its objectives effectively.

人力资源管理的主要任务是战略规划、培训、开发、营销、创造和创新、问题感知、管理和控制。人力资源开发在正确的时间为正确的工作选择正确的候选人方面发挥着积极作用，有助于公司有效地实现其目标。

Human Resource Management plays the most effective role in achieving the business strategy and its internal working problem. Human resource management faces various external factors from outside the organization such as political, cultural and economic forces. Human resource management also directly deals with the business strategy and organization structure communication.

人力资源管理在实现企业战略及其内部工作问题方面发挥着最有效的作用。人力资源管理面临着来自组织外部的各种外部因素，如政治、文化和经济力量。人力资源管理还直接涉及企业战略和组织结构的沟通。

Human resource development management shows the several responsibilities towards the organization from designing the organization strategy with the organization structure and resource. Human resource development is responsible for planning the basic strategic alignment of company’s goal and organization utility of resources.

人力资源开发管理从组织结构和资源来设计组织战略，体现出对组织的多重责任。人力资源开发负责规划公司目标和组织资源利用的基本战略一致性。

There are various accepts related to the stakeholders value management such as value based management, which is based on how to organize the company functions to create maximum profit. This accepts helps to understand the impact of stakeholders interest in the development of management in this organization.

与利益相关者有关的价值管理有多种接受方式，如基于价值的管理，其基于如何组织公司职能以创造最大利润。这有助于理解利益相关者对本组织管理发展的影响。

McDonald has always focused on mainkey areas of its operations which are effectiveness, calculability and preventabilty. Also machines play an important role because the machine can perform in a consistent and better way and also helps in getting the uniform quality and services to provide customer satisfaction. The aim of this accepts is to provide corporation strategy, decision process, performance management system, corporation communication and reward process.

麦当劳一直专注于其运营的主要关键领域，即有效性、可计算性和可预防性。机器也发挥着重要作用，因为机器可以以一致和更好的方式运行，也有助于获得统一的质量和服务，以提供客户满意。本接受的目的是提供企业战略、决策过程、绩效管理系统、企业沟通和奖励过程。

Human resource planning is related with varity of other functions such as recruiting, selection, motivation, empowerment, compensation, utilization services, training, development, promotion and retirement. The basic and formost function of human resource management is to manage and utilize the human resource effectively.Human Management planning can be divided in main two parts named as strategic intent and human resource integration.

人力资源规划与各种其他职能有关，如招聘、选拔、激励、赋权、薪酬、利用服务、培训、发展、晋升和退休。人力资源管理的基本功能是有效地管理和利用人力资源。人力资源管理规划主要分为战略意图和人力资源整合两个部分。

PERFORMANCE APPRAISAL 绩效评估

Professor ‘Dulewicz’ in 1989 defined performance appraisal as “A basic human tendency to make judgments about the task done by someone. Thus, about work and then the individual who performs the task”

“Dulewicz”教授在1989年将绩效评估定义为“人类对某人完成的任务做出判断的基本倾向。因此，对工作以及执行任务的个人做出判断。”

There are various factors which affect the performance appraisal system in McDonald’s which are as follows:

影响麦当劳绩效考核体系的因素有很多，主要有以下几个方面：

Motivation- It should be analyzed that the employee is self motivated to achieve the company’s goal and shows positive work attitude to other employees too.

动机-应该分析员工为实现公司目标而自我激励，并对其他员工表现出积极的工作态度。

Communication- This factor checks the employee’s communication skills. It is necessary for any organization to know whether an employee understands the information clearly or not.

沟通——这个因素检查员工的沟通技巧。任何组织都有必要知道员工是否清楚地理解信息。

Performance- It should also be judged whether an employee could undergo work pressure and even to know how the employee reacts in the opposition.

绩效——还应该判断员工是否会承受工作压力，甚至了解员工在反对意见中的反应。

Customer satisfaction – This factor describes the extend up to which the employees should take initiatives to understand the customer needs and wants, also to keep its customers satisfied.

客户满意度——这一因素描述了员工应主动了解客户需求的程度，以及保持客户满意的程度。

Human Resource Department always takes the initiative to manage the workforce diversity. It deals with maintaining a good equilibrium of market demand with the organizational capacity of production. One of the most the challenging tasks posed by the Human resource department is to plan and organize the organization for future market to achieve short term and long term goals.

人力资源部总是主动管理员工的多样性。它涉及维持市场需求与生产组织能力的良好平衡。人力资源部提出的最具挑战性的任务之一是为未来市场规划和组织组织组织，以实现短期和长期目标。

Planning itself is a challenging task it needs to study consumer behavior very deeply. Even at the time of recession Human Resource Development has to implement various strategies to maintain employee strength. When most of the companies at the time of recession tried to reduce their resources and cost and also many companies removed a lot of employees to slow down of the business. McDonald’s was the only fast food based company which was doing very good financial increase in sales. The human resource department plays a significant role in making the stability in the company’s growth and to achieve business objectives within the decided period of time.

规划本身是一项具有挑战性的任务，需要深入研究消费者行为。即使在经济衰退时期，人力资源开发部也必须实施各种策略来保持员工的实力。当大多数公司在经济衰退时期试图减少资源和成本，同时许多公司也解雇了大量员工以减缓业务发展时。麦当劳是唯一一家在销售额方面取得良好财务增长的快餐公司。人力资源部在确保公司发展的稳定性和在确定的时间内实现业务目标方面发挥着重要作用。

These factors helped McDonald’s to maintain good financial stability in sales even in the period of recession. Human resource development plays a significant role in achieving business goal and objectives.

这些因素帮助麦当劳即使在经济衰退时期也保持了良好的财务稳定。人力资源开发在实现企业目标方面发挥着重要作用。

CONCLUSION 结论

The finding from this study it is important to understand that review of the literature discussing experience with results based management strongly suggest that experience has not diverged significantly from that of many other organisations. Overall this study identifies a significant number of areas where greater progress could have been made. There should be a focus on customer demonstrating availability, attentiveness and reliable to external internal customers, building trusting and constructive relationship with them. Listen to their needs and seeking their feedback. Share to succeed employees being available, attentive and reliable with peers and colleagues. Encouraging and contributing to the share of information, knowledge and best practices. McDonald’s has always adapted to the customer’s tastes lifestyle, language and perception.

这项研究的发现，重要的是要理解，对讨论成果管理制经验的文献的审查强烈表明，经验与许多其他组织的经验没有显著差异。总的来说，这项研究确定了许多本可以取得更大进展的领域。应关注客户对外部内部客户的可用性、关注度和可靠性，并与他们建立信任和建设性关系。倾听他们的需求并寻求他们的反馈。与同事和同事分享员工的可用性、专注性和可靠性，以获得成功。鼓励和促进信息、知识和最佳做法的共享。麦当劳总是适应顾客的口味、生活方式、语言和感知。

McDonald’s was globally known for its hamburgers, beef and pork burgers earlier. But when McDonald’s realized that the company should be responsive to different countries people sensitivities, McDonald’s launched up products like chicken, lamb, and fish burgers which could be suitable for different parts of the world. An organization gets competitive advantages by using its employees effectively to improve the skills of labors and to provide a clear view of the organization objectives to be achieved within a particular period to the employers. Human resource management is aimed to recruit efficient, skilled and committed people. Managing and rewarding their performance and developing their skills. Every organization exists in the market to provide some kind of purpose, goal and objective. Physical, financial and human are the three resources for the organization. The most challenging and the most difficult task of organization is to value human resources unlike. Human Resource Management is organization function that deals with human aspects in the organization. The objective and goal of human resource management is to help in achieving objective of the organization.

早些时候，麦当劳以其汉堡、牛肉和猪肉汉堡而闻名于世。但当麦当劳意识到公司应该对不同国家的人的敏感度做出回应时，麦当劳推出了鸡肉、羊肉和鱼汉堡等产品，这些产品可能适合世界不同地区。一个组织通过有效地利用其员工来提高劳动力的技能，并向雇主提供在特定时期内要实现的组织目标的清晰视图，从而获得竞争优势。人力资源管理旨在招聘有效率、有技能和有献身精神的人员。管理和奖励他们的表现，发展他们的技能。市场上的每一个组织都是为了提供某种目的、目标和目的而存在的。物质、财政和人力是组织的三大资源。组织最具挑战性和最困难的任务是重视不同的人力资源。人力资源管理是处理组织中人的方面的组织职能。人力资源管理的目标和目的是帮助实现组织的目标。

The major task involved in Human Resource Management are strategic planning,training, developing, marketing, creating and innovating, problem sensing, managing and controlling. Human resource development plays an active role to select the right candidate for the right job at the right time and helps the company to achieve its objectives effectively.Human Resource Management plays the most effective role in achieving the business strategy and its internal working problem. Human resource management faces various external factors from outside the organization such as political, cultural and economic forces. Human resource management also directly deals with the business strategy and organization structure communication.

人力资源管理的主要任务是战略规划、培训、开发、营销、创造和创新、问题感知、管理和控制。人力资源开发在正确的时间为正确的工作选择正确的候选人方面发挥着积极作用，有助于公司有效地实现其目标。人力资源管理在实现企业战略及其内部工作问题方面发挥着最有效的作用。人力资源管理面临着来自组织外部的各种外部因素，如政治、文化和经济力量。人力资源管理还直接涉及企业战略和组织结构的沟通。

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