代写assignment范例：External Environmental Analysis
代写assignment范例-外部环境分析。本文是一篇由本站代写服务提供的assignment代写参考，主要内容是讲述戴尔公司由迈克尔·戴尔于1984年在得克萨斯 奥斯汀成立。当他还是奥斯汀得克萨斯大学的学生时，他开始以个人电脑有限公司的品牌销售个人IBM电脑，这些电脑是他亲自组装的。1985年，他成立了戴尔电脑公司，推出了第一台名为Turbo的电脑。今天，它是世界上领先的个人电脑制造商之一。下面就一起来看一下这篇留学生assignment代写范
Introduction 介绍
Dell Inc was founded by Michael Dell in Austin Texas in 1984. While he was a student at the University of Texas in Austin, he started by selling Personal IBM computers under the brand name PC’s limited that were assembled by him personally. In 1985 he incorporated his business as Dell Computer Corporation and rolled out the first computer called the Turbo. Today it is one of the leading manufactures of personal computers in the world. As per Fortune magazine 2010, Dell is listed as the 38th largest among the Fortune 500 companies of the world.
戴尔公司由迈克尔·戴尔于1984年在得克萨斯州奥斯汀成立。当他还是奥斯汀得克萨斯大学的学生时，他开始以个人电脑有限公司的品牌销售个人IBM电脑，这些电脑是他亲自组装的。1985年，他成立了戴尔电脑公司，推出了第一台名为Turbo的电脑。今天，它是世界上领先的个人电脑制造商之一。根据2010年《财富》杂志，戴尔被列为世界财富500强中的第38大公司。
Dell started selling computers directly to the end users by avoiding retailers and channel partners to cut down distributing costs. By using the direct model of selling, it was able to provide personal computers at a competitive price that its competitors. Another reason why people bought Dell computers is that they were custom made to meet their requirement. So the Direct selling model and customized built were Dell’s competitive advantage over its competitors.
戴尔开始通过避开零售商和渠道合作伙伴来降低分销成本，直接向最终用户销售电脑。通过使用直接销售模式，它能够以与其竞争对手有竞争力的价格提供个人电脑。人们购买戴尔电脑的另一个原因是它们是为满足他们的需求而定制的。因此，直销模式和定制构建是戴尔相对于竞争对手的竞争优势。
In 1991 Dell made its first laptop and by 1993 it was one of the top five computer manufacturers of the world. From then Dell, has increased its product list by adding printers, serves, data storage devices, PDAs (personal Digital Assistants), high definition televisions and computer accessories. Dell faced various challenges on the road map to its success. We shall now discuss the external factors that influenced the growth of Dell in the United Kingdom.
1991年，戴尔制造了第一台笔记本电脑，到1993年，它成为世界五大电脑制造商之一。从那时起，戴尔通过增加打印机、服务、数据存储设备、PDA（个人数字助理）、高清电视和计算机配件，增加了产品列表。戴尔在成功的路线图上面临着各种挑战。我们现在将讨论影响戴尔在英国增长的外部因素。
Analysis of Macro environmental factors 宏观环境因素分析
PESET analysis is used to analyse the influence of macro environmental factors on an industry. The factors include Political, economical, social and technological. We shall the factors in detail.
PESET分析用于分析宏观环境因素对行业的影响。这些因素包括政治因素、经济因素、社会因素和技术因素。我们将详细分析这些因素。
Political Factors 政治因素
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
政治因素包括政府法规和法律问题，并定义了公司必须遵守的正式和非正式规则。一些例子包括：
Tax policy 税收政策
Employment laws 就业法
Environment regulations 环境法规
Trade restrictions and tariffs 贸易限制和关税
Political stability 政治稳定
In 1980, Ronald William Regan was elected as president of the United States. He implemented several political and economic initiated. The political environment was favourable to start up industries.
1980年，罗纳德·威廉·里根当选为美国总统。他实施了几项政治和经济倡议。政治环境有利于开办工业。
Economical factors 经济因素
All businesses are affected by national and global economic factors. They affect the purchasing power of potential customers and the firm’s operating costs. These factors include:
所有企业都受到国家和全球经济因素的影响。它们影响潜在客户的购买力和公司的运营成本。这些因素包括：
Economic growth 经济增长
Interest rates 利率
Exchange rates 汇率
Inflation rate 通货膨胀率
America was called the land of opportunity. This tells that the economical factors were aiding Dell to grow successfully. Dell as company was found with an idea to reach the customers directly. This helped Dell to provide quality products at a much lesser price than its competitors.
美国被称为机遇之地。这告诉，经济因素帮助戴尔成功成长。戴尔公司被发现有一个直接接触客户的想法。这有助于戴尔以远低于竞争对手的价格提供高质量的产品。
Social Factors 社会因素
Social factors include the demographic and cultural aspects of the society. These factors affect the mind sets and needs of customers.
社会因素包括社会的人口和文化方面。这些因素会影响客户的心态和需求。
Health consciousness 健康意识
Population growth rate 人口增长率
Age distribution 年龄分布
Career attitudes 职业态度
Emphasis on safety 强调安全
Due to Dell’s direct model of selling, it was able to focus on the designing the computers to cater the needs of specific targeted customers. Dell gave importance to customer feedback to improve its business processes. It gained huge appreciation from customers as the computers were built by order. This became a challenge to its competetiors as they were relying on channel partners and distributors.
由于戴尔的直接销售模式，它能够专注于设计满足特定目标客户需求的电脑。戴尔重视客户反馈，以改进其业务流程。由于电脑是按订单制造的，因此它获得了客户的极大赞赏。这对其竞争对手来说是一个挑战，因为他们依赖渠道合作伙伴和分销商。
Technological factors 技术因素
Technological factors help the industry to perform more efficiently. The efficiency of the companies increases when they start competing with each other on the factors like:
技术因素有助于该行业提高效率。当公司开始在以下因素上相互竞争时，效率会提高：
R&D activity 研发活动
Automation 自动化
Technology incentives 技术激励
Rate of technological change 技术变革率
Dell being the leaders in the computer manufacturing industry, it has to adapt itself to the new evolving technologies like usage of Information technology, E-Commerce. It was very good at implementing and using the technologies effectively.
戴尔作为计算机制造业的领导者，它必须适应新的发展技术，如信息技术、电子商务的使用。它非常善于有效地实施和使用这些技术。
Analysis of Macro environmental factors 宏观环境因素分析
In 1979, Michael Porter developed the five forces model. This helps to analyse the competition and attractiveness of the industry.
1979年，迈克尔·波特提出了五力模型。这有助于分析该行业的竞争力和吸引力。
Analysis of Porter‘s Five Forces 波特五力分析
Rivalry among competitive firms 竞争企业之间的竞争
Potential entry of new competitors 新竞争对手的潜在进入
Potential development of substitute products 替代产品的潜在开发
Bargaining power of suppliers 供应商议价能力
Bargaining power of consumers 消费者的议价能力
Rivalry among competitive firms 竞争企业之间的竞争
Competition in the market is good, as it increases the efficiency of the industry and the firms and organisations in it. However some argue that it cannibalises the industry itself.
市场竞争是好的，因为它提高了行业、企业和组织的效率。然而，一些人认为这会蚕食该行业本身。
As the market is huge and growing everyday. Competitors are only few in the market. The competition to gain more market share is increasing day by day. Desll’s direct model is their completive advantage over its competitors.
市场规模巨大，而且每天都在增长。竞争对手在市场上屈指可数。争夺更多市场份额的竞争日益激烈。Desll的直接模式是他们相对于竞争对手的完全优势。
Potential entry of new competitors 新竞争对手的潜在进入
“A debate over how to define the term ‘barriers to entry’ began decades ago, however, and it has yet to be won. Conditions that constitute entry barriers may be structural or strategic.”
“然而，关于如何定义‘进入壁垒’一词的辩论始于几十年前，但尚未取得胜利。构成进入壁垒的条件可能是结构性的，也可能是战略性的。”
The barriers to enter the computer market are high, as it needs huge investment in infrastructure, technology, operational costs and man power. Other factors like domination of large players who have already established their brands reduce the possibility of new entrants.
进入计算机市场的障碍很高，因为它需要在基础设施、技术、运营成本和人力方面进行巨额投资。其他因素，如已经建立品牌的大型玩家的统治地位，降低了新进入者的可能性。
Potential development of substitute products 替代产品的潜在开发
Availability of substitute products will saturate the industry. As the computer industry is growing more and more, we can say the potential development of substitute product is negligible. We can even conclude that there are no substitute products for computers.
替代产品的供应将使该行业饱和。随着计算机行业的发展，可以说替代产品的发展潜力微乎其微。我们甚至可以得出这样的结论：没有替代电脑的产品。
Bargaining power of suppliers 供应商议价能力
Suppliers of computer manufacturing components have moderate bargaining power only when they can implement and create new components by implementing new evolving technologies. However their market is limited as their customers are the computer manufacturing companies, which are few in the market.
只有当计算机制造组件的供应商能够通过实施新的发展技术来实施和创造新的组件时，他们才有适度的议价能力。然而，他们的市场是有限的，因为他们的客户是计算机制造公司，而这些公司在市场上很少。
Bargaining power of consumers 消费者的议价能力
Bargaining power of consumers plays a major role in the computer industry. Consumers have a great bargaining power due to the high competition in the market. Technology remains the same, but its price keeps decreasing day by day. Companies have to reduce the prices accordingly, to capture or retain their market share.
消费者的议价能力在计算机行业发挥着重要作用。由于市场竞争激烈，消费者有很大的议价能力。技术保持不变，但价格却与日俱增。公司必须相应地降低价格，以获取或保留其市场份额。
Key Success Factors 关键成功因素
Key success factors are the advantages of a company in the market. Identifying them is a challenge; however it pays the companies when they focus on improving them.
关键的成功因素是公司在市场上的优势。识别他们是一项挑战；然而，当公司专注于改善自己时，它会给他们带来回报。
Key success factors of Dell are as below. 戴尔的主要成功因素如下。
Direct selling model. 直销模式。
Built to order 按订单构建
Lean inventory 精益库存
Implementing technology change effectively. 有效实施技术变革。
Getting constant feedback from customers. 不断获得客户的反馈。
Analyse customer feedback and improve quality of products and business processes. 分析客户反馈，提高产品质量和业务流程。
Conclusion 结论
After the analysis of the macro and micro environmental factors, we have listed the key success factors. By focusing on them Dell can definitely capture large market share in the computer industry hence making huge profits.
在分析了宏观和微观环境因素后，我们列出了成功的关键因素。通过专注于它们，戴尔肯定可以在计算机行业占据巨大的市场份额，从而获得巨大的利润。
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