MBA assignment格式：Comparison of Virgin Group and Ben & Jerry's Inc
MBA assignment格式-维珍集团与Ben&Jerry(本杰瑞）公司的比较。本文是一篇留学生MBA战略管理方向assignment写作格式范文，主要内容是讲述战略被认为是业务组织的范围和方向。在不断变化的竞争性商业环境中赢得商业市场被称为管理层的游戏计划。这篇assignment正在向主要公司说明维珍集团和Ben&Jerry’s公司，本篇assignment对这两家公司的经营战略及其实现和保持竞争优势的战略能力进行了比较和对比，并在其他标题中对两家公司进行了比较，如：；BCG矩阵分析、SWOT分析、PESTEL分析、波特五力分析、Ansoff矩阵、价值创造和品牌战略。下面就一起来看一下这篇MBA assignment格式范文的全部内容。
Strategy is considered as the scope and direction of the business organization. It is known as management’s game plan to win the business market in the changing competitive business environment. This assignment is illustrating about to major companies such as; Virgin Group and Ben & Jerry’s Homemade Holdings, Inc. This assignment compares and contrast the Business Strategies of these two companies and their strategic capabilities for achieving and sustaining competitive advantage, further it compares both companies in other headings such as; BCG Matrix Analysis, SWOT Analysis, PESTEL Analysis, Porter’s Five Force Analysis, Ansoff Matrix, Value Creation and Branding Strategies.
BCG Analysis illustrates the Market share and market growth, which is varies to both organization, SWOT Analysis and PESTEL Analysis Illustrate the Micro and Macro Environmental conditions of both Virgin Group and Ben & Jerry and their strength and weakness from opportunities and threats from external situations. Porter’s Five Force Analysis is to logically evaluate major potential stages of opportunities, risks, threats and profitability depended on five major elements within both Virgin Group and Ben& Jerry. Ansoff Matrix to focus on the firm’s present and potential products and markets by considering ways to grow through existing products and new products, and in existing business markets and new business markets, there are possible four product-market combinations both Virgin Group and Ben& Jerry are illustrated. Further, there will be a placement these two brands in the Ansoff’s matrix during their commencement and their shift of from one quadrant to other quadrants. Both companies achieved their sustainability by achieving the triple bottom lines such as; Profit, People and Planet. Both company’s business strategy is to achieve superior profitability by proving ecofriendly products to the customers, as well it is not harmful to the environments and also company’s corporate social responsibility (CSR) illustrates the efforts for the people. These two companies value creation and sustainability strategies are illustrated separately and also this assignment illustrates their branding strategies as well.
BCG分析说明了市场份额和市场增长，这因组织而异，SWOT分析和PESTEL分析说明了维珍集团和Ben&Jerry的微观和宏观环境条件，以及他们在外部形势的机遇和威胁中的优势和劣势。波特的五力分析是根据维珍集团和Ben&Jerry内部的五个主要因素，从逻辑上评估机会、风险、威胁和盈利能力的主要潜在阶段。Ansoff矩阵通过考虑通过现有产品和新产品实现增长的方式，专注于公司现有和潜在的产品和市场，在现有业务市场和新业务市场中，维珍集团和Ben&Jerry可能有四种产品市场组合。此外，这两个品牌在开始运营期间以及从一个象限到另一个象限的转变期间，将被放置在Ansoff的矩阵中。两家公司都通过实现三重底线来实现其可持续性，如：；利润、人和地球。这两家公司的商业战略都是通过向客户证明生态友好的产品来实现卓越的盈利能力，同时它对环境无害，公司的企业社会责任也体现了为人民所做的努力。这两家公司的价值创造和可持续发展战略分别进行了说明，本篇assignment也说明了他们的品牌战略。
Finally assignment illustrates the conclusion for Virgin Group and Ben & Jerry’s Homemade Holdings Inc, which illustrates recommendations and best solution are provided for upcoming future strategic decision making and covering human resources theories.
最后，本篇assignment阐述了维珍集团和Ben&Jerry’s的结论，为即将到来的未来战略决策提供了建议和最佳解决方案，并涵盖了人力资源理论。
Above mentioned model is based on the Mckinsey 7S theory that, for a company / organization to perform well in the relevant business industry, these seven major essentials should need to be aligned and mutually reinforcing. Organizations are preparing their strategy to match with the competitive and changing business environment.
上述模型基于麦肯锡7S理论，即一个公司/组织要想在相关商业行业中表现出色，这七个主要要素应该保持一致并相辅相成。各组织正在准备其战略，以适应竞争和不断变化的商业环境。
Every successful organizations in the business market have their efficient own strategic capability which refers to their skills and abilities via that their unique resources are deployed through their organizational activities and process to attain competitive advantage in changing business environment in such ways others cannot copy or imitate.
商业市场上每一个成功的组织都有自己高效的战略能力，这是指他们的技能和能力，通过组织活动和流程部署他们独特的资源，在不断变化的商业环境中以其他人无法复制或模仿的方式获得竞争优势。
Organization’s Strategies’ are generated by their Vision and Objectives by analyzing internal and external analysis by formulating core competencies and critical success factors they go for strategic options then after they evaluate whether it is feasible for organization’s core competencies, acceptable to stake holders and suitable in changing environment. Then after everything is positive organization will implement it.
组织的战略是由其愿景和目标产生的，通过分析内部和外部分析，通过制定核心能力和关键成功因素，他们选择战略选项，然后在评估组织的核心能力是否可行、利益相关者是否可以接受以及是否适合不断变化的环境后。然后，在一切都是积极的之后，组织将实施它。
Virgin Group is one of the largest private organization in the United Kingdom which comprises of various types of businesses. It is popularly known to be one of the worlds most respected product brand name (Virgin) and venture capital organizations which is founded and developed by Sir Richard Branson in the year of 1970.
维珍集团是英国最大的私人组织之一，由各种类型的企业组成。它是世界上最受尊敬的产品品牌和风险投资组织之一，由理查德·布兰森爵士于1970年创立和发展。
The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world at a cost; where stature might be depend upon to decrease barricades to access into static markets (Bobade, 2013). It is the way in that a virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality.
维珍集团的理由是尽可能向多个业务市场多元化，并以一定的成本发展维珍集团品牌并在世界各地推广；地位可能取决于减少进入静态市场的障碍。这是一种原始母公司可视化技术的方式，它可以为其战略业务部门增加价值，这些SBU提供技术、知识和资源，使其产品（商品和服务）达到最佳质量。
Diversification into as several business markets feasible so as to develop the virgin group’s brand. The sacrifice of short term profits to earn long term growth. Acquiring innovative partners, pioneers in their relevant fields. Producing and delivering better quality product and services to a complacent market in virgin group’s growth phase (Grant, 2012).
多元化经营为多个可行的业务市场，以发展维珍集团的品牌。牺牲短期利润来获得长期增长。收购相关领域的创新合作伙伴和先驱。在维珍集团的成长阶段，为自满的市场生产和提供更高质量的产品和服务。
The major success points behind the growth of Virgin Group could be connected to Richard Branson and its brand name and also with its exceptional organizational culture, unique management style with minimal hierarchy structure and management levels (Grant, 2012).
维珍集团成长背后的主要成功点可能与Richard Branson及其品牌名称有关，也与其卓越的组织文化、具有最低层次结构和管理水平的独特管理风格有关。
As per the porter’s generic strategies Virgin Group’s Major Strategy for achieving competitive advantage is their differentiation strategy to obtain superior profitability from changing competitive business environment (Bobade, 2013).
根据搬运工的通用战略，维珍集团实现竞争优势的主要战略是其差异化战略，以从不断变化的竞争商业环境中获得卓越的盈利能力。
It has also contributed to the end customer’s experienced fruitful outcome. Branson’s businesses had the high level of ambition for globally expanding the firm’s business by using the brand name of the Virgin, that’s the main reason business of Virgin group did not stand still within some specific business industries but expanded enormously.
它也为最终客户带来了丰富多彩的成果。布兰森的企业对使用维珍品牌在全球范围内扩大公司业务抱有很高的雄心，这也是维珍集团的业务在某些特定的商业行业中没有停滞不前，而是大幅扩张的主要原因。
Virgin Group believes on that organization’s sustainability relies on achieving triple bottom line, which is; People, Profit and Planet. Their Products are very eco-friendly, their corporate social responsibility (CSR) is very much considering about the people. With their unique resources and distinctive capabilities, they are achieving competitive advantage from that they are gaining superior profitability.
维珍集团认为，该组织的可持续性取决于实现三重底线，即：；人、利润和地球。他们的产品非常环保，他们的企业社会责任非常考虑人民。凭借其独特的资源和独特的能力，他们正在获得竞争优势，从而获得卓越的盈利能力。
Ben & Jerry is a leading business organization which manufactures ice cream products, frozen yogurt products, and sorbet products. It was founded by Jerry Greenfield and Ben Cohen at Burlington, Vermont, United States on 1978. Its main factory in located Waterbury, Vermont and its headquarters located in South Burlington, Vermont (Ben & Jerry, 2013)
Ben&Jerry是一家领先的商业组织，生产冰淇淋产品、冷冻酸奶产品和冰糕产品。它由杰里·格林菲尔德和本·科恩于1978年在美国佛蒙特州伯灵顿创立。其主要工厂位于佛蒙特州沃特伯里，总部位于佛蒙特州南伯灵顿
Unilever acquires the Ben & Jerry company in 2000 with some term and conditions such as; retaining Ben & Jerry’s brand name, retaining the company’s employees for 2 years, etc. The Ben & Jerry’s CEO steps down and replaced by Yves Couette (Jordann, et al., 2015).
联合利华于2000年收购了Ben&Jerry公司，并附带了一些条款和条件，如：保留Ben&Jerry的品牌名称，保留公司员工2年等。Ben&Jery的首席执行官辞职，由Yves Couette接替。
A Strategic Business Unit (SBU) of Unilever considers as a part of a business organization for that there is a distinct external market for its products (goods or service) which is different from another Strategic Business Unit (SBU), However, Ben & Jerry operates worldwide as a subsidiary company of the Unilever (Jordann, et al., 2015).
联合利华的战略业务部门认为其产品（商品或服务）有一个独特的外部市场，这与另一个战略业务部门不同，是业务组织的一部分。然而，Ben&Jerry作为联合利华的子公司在全球范围内运营。
The Ben & Jerry’s Homemade Holdings Inc. adopted their mission statement in three parts such as; Product Mission, Social Mission and Economic Mission to formalize the company’s business philosophy (Nordin & Gregory, 2013).
Ben&Jerry’s 公司通过了三部分的使命宣言，如：；产品使命、社会使命和经济使命，使公司的经营理念正式化。
Underlying this mission is the willpower to search for innovative paths of addressing all three major elements, though holding a profound respect for firm’s employees and the customers at large (Nordin & Gregory, 2013). Currently 750 scoop shops in available internationally covering more than 25 countries and employing more than 15,000 people.
这一使命的基础是寻求解决所有三大要素的创新途径的意志力，尽管对公司员工和广大客户怀有深深的敬意。目前，国际上有750家独家商店，覆盖25多个国家，雇佣了15000多名员工。
An analysis of the both internal and external forces which shaping the ice cream products manufacturing industry are necessary, so as to determine the efficiency & effectiveness of Ben & Jerry company’s current and forthcoming corporate and environmental strategies (Nordin & Gregory, 2013). The firm utilizes numerous analytical tools to illustrate the internal weakness, strengths and market opportunities of the ice cream industry as well the threats, product demand, new market competitors and rivalry.
有必要对塑造冰淇淋产品制造业的内部和外部力量进行分析，以确定Ben&Jerry公司当前和即将实施的企业和环境战略的效率和有效性。该公司利用大量分析工具来说明冰淇淋行业的内部弱点、优势和市场机会，以及威胁、产品需求、新市场竞争对手和竞争对手。
Ben & Jerry firm’s strategy strives highly to implement the three integrated missions that are illustrated in below mentioned figure: attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism (Marsano, 2014).
Ben&Jerry公司的战略高度致力于实现三个综合使命，如下图所示：实现经济增长、获得更高的盈利能力、生产最高质量的产品和融入社会行动主义（。
Ben & Jerry’s can deliver to their customers something they notice is very temptingly different from challenging competitors. Ben & Jerry’s super premium innovative various ice cream flavors that taste better and comprise of all fresh, natural and supreme quality ingredients (Heller, 2015).
Ben&Jerry’s可以为客户提供他们注意到的与具有挑战性的竞争对手截然不同的东西。Ben&Jerry的超优质创新冰淇淋口味，味道更好，由所有新鲜、天然和优质的成分组成。
Moreover, to differentiating its products from other ice cream competitors in the industry, Ben & Jerry’s general strategy is to combine several other important elements, including developing Ben & Berry’s image of social activism, generating awareness & brand loyalty, franchising the company to help financial growth, and promoting innovative advertising methods (Thompson & Strickland, 2006).
此外，为了将其产品与行业中的其他冰淇淋竞争对手区分开来，Ben&Jerry的总体战略是结合其他几个重要因素，包括发展Ben&Berry的社会行动主义形象、提高知名度和品牌忠诚度、特许经营公司以帮助财务增长，以及推广创新的广告方法。
Their scoop shops play a significant role and they serve as a major employment resource for people and a source of income (Marsano, 2014). Furthermore, Ben & Jerry company increases its competitive advantage through several franchises by increasing revenue, expanding market share, and spreading the Ben & Jerry’s brand name with minimum amounts of startup investment (Nordin & Gregory, 2013).
Based on this assignment, The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world. virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality. Ben & Jerry’ company’s strategy strives to implement their major three integrated missions for attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism. The corporate strategy of Ben & Jerry’s can be considered as a focused or niche market strategy based primarily on quality production and focus product differentiation. Even though, Ben & Jerry’s focused differentiation strategies target a narrow customer segment, this strategy aids and supports the company to gain a strong competitive advantage over its competitors.
他们的独家新闻商店发挥着重要作用，是人们的主要就业资源和收入来源。此外，Ben&Jerry公司通过增加收入、扩大市场份额和以最低的创业投资推广Ben&Jerry's品牌，通过几项特许经营增加了其竞争优势。
根据这份assignment格式范文，维珍集团的理由是尽可能向多个业务市场多元化，发展维珍集团品牌并将其扩展到世界各地。维珍母公司可视化了可以为其战略业务部门增加价值的技术，这些SBU提供技术、知识和资源，使其产品（商品和服务）达到最佳质量。Ben&Jerry公司的战略致力于实现三大综合使命，即实现经济增长、获得更高的盈利能力、生产最高质量的产品和融入社会行动主义。Ben&Jerry’s的企业战略可以被认为是一种专注或利基市场战略，主要基于高质量的生产和专注的产品差异化。尽管Ben&Jerry专注于差异化战略的目标客户群很窄，但这一战略有助于并支持公司获得相对于竞争对手的强大竞争优势。
Virgin Group established their competitive advantage among its competitors by providing good value and services to the endusers / customers in many different ways. Its businesses are basic and their core competence are to deliver good quality products (goods or services) in a little bit different way from their business competitors. Ben & Jerry Company has crafted their progressive values and mission statement and put maximum effort to maintain those ideals as guiding principles, with a focus on linked success and prosperity.
维珍集团通过以多种不同的方式为终端用户/客户提供良好的价值和服务，在竞争对手中建立了竞争优势。其业务是基础性的，其核心能力是以与商业竞争对手略有不同的方式提供高质量的产品（商品或服务）。Ben&Jerry公司精心制定了他们的进步价值观和使命宣言，并尽最大努力维护这些理想作为指导原则，重点是将成功与繁荣联系起来。本站提供各国各专业assignment格式范文，assignment代写以及assignment写作辅导，如有需要可咨询本平台。
