Assignment格式范文-宏碁公司:概述与分析。本文本文是一篇留学生Assignment写作格式范文,主要内容是介绍宏碁公司是一家总部位于台湾的跨国电子产品制造商。其产品包括笔记本电脑、台式机以及服务器和存储设备、个人数字助理(PDA)、外围设备、外围设备以及面向政府、企业、教育和家庭用户的电子商务服务。
Assignment范文中介绍到宏碁是全球第三大电脑制造商,仅次于惠普和戴尔。该公司还拥有台湾台北最大的特许电脑零售连锁店。宏碁于1976年由史坦、他的妻子叶卡罗琳和其他五人组成的多技术集团创立。该公司于1987年更名为宏碁。成立之初,共有11名员工,资本金为25000美元。最初,它主要是电子零件经销商和微处理器技术使用顾问,但随着时间的推移,它开始发展成为PC制造商。全球总部位于台湾新竹市。宏碁于1997年收购德州仪器的移动PC部门,开始进军笔记本电脑领域。2000年,宏碁将其制造业务剥离为Wistron Corporation,专注于其核心品牌的销售和营销。宏碁在全球范围内发展壮大,同时通过确定和使用最充分利用其现有分销渠道的营销战略,最大限度地减少劳动力。到2005年,宏碁在全球的员工人数不足7800人。收入从2003年的49亿美元增长到2006年的113.1亿美元。宏碁在北美的市场份额在过去几年有所下滑,而欧洲的市场份额则有所上升。2007年8月27日,宏碁宣布计划以7.1亿美元收购其美国竞争对手Gateway股份有限公司。宏碁董事长J.T.Wang表示,此次收购“通过加强我们在美国的业务,完成了宏碁的全球足迹。”2008年1月,宏碁宣布已收购Packard Bell 75%的控股权。宏碁4Group是一个由四个品牌组成的家族:宏碁、网关、Packard Bell和eMachines。这种独特的多品牌战略使每个品牌都能提供一套独特的品牌特征,以满足全球PC市场的不同客户需求。下面就一起来参考这篇Assignment写作格式范文的全部内容。
1.0 Acer company profile 宏碁公司简介
Acer Incorporated is a Taiwan-based multinational electronics manufacturer. Its product includes laptops, desktops as well as servers and storage, personal digital assistance (PDA), peripherals, peripherals and e-business services for government, business, education, and home users. Acer is the third largest computer manufacturer in the world behind HP and Dell. The company also owns the largest franchised computer retail chain in Taipei, Taiwan. Acer was founded by Stan Shih, his wife Carolyn Yeh, and a group of five others as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies, but over time it began to develop as a PC manufacturer. The global headquarters is located in Hsinchu City, Taiwan. Acer began its foray into laptops with the purchase of Texas Instruments’ mobile PC division in 1997. In 2000, Acer spun off its manufacturing operations as Wistron Corporation, to focus on sales and marketing of their core brand. Acer grew worldwide while simultaneously minimizing its labour force by identifying and using marketing strategies that best utilized their existing distribution channels. By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003 to US$11.31 billion in 2006. Acer’s North American market share has slipped over the past few years, while in contrast, European market share has risen. On August 27, 2007, Acer announced plans to acquire its US-based rival Gateway Inc. for US$710 million. Acer’s chairman, J.T. Wang, stated that the acquisition “completes Acer’s global footprint, by strengthening our US presence.” In January 2008, Acer announced that it had acquired a controlling interest of 75% of Packard Bell. The Acer 4Group is a family of four brands Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market.
Today, the Acer Group still strives to break the barriers between people and technology. It’s one of the world’s top 3 companies for total PC shipments, is No. 2 for notebooks. 4The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc. (March 2008) by parent company, Acer Inc., completes the group’s global footprint by further strengthening its presence in the U.S. and Europe. Gateway was founded by Ted Waitt in 1985 in an Iowa farmhouse with a US7$10,000 loan guaranteed by his grandmother, a rented computer and a three- page business plan. Today, Gateway has grown into one of America’s best- known PC brands. The brand 7received national acclaim in 1991 when it introduced its distinctive cow-spotted boxes, a tribute to its farming heritage. In early 2004, Gateway acquired eMachines, and later 7moved its headquarters to Irvine, California. In October 2007, Gateway was acquired by Taiwan-based Acer, and the combined entities now comprise the third-largest PC Company in the world. EMachines, one of the 14world’s fastest growing PC brands, was acquired by Gateway Inc. in March 2004. Marketed to families seeking reliable machines for everyday use, eMachines brings the PC to any and every home in need. 14It remains a stand-alone brand sold through leading retailers, “e-tailers” and channel partners in the U.S. and selects international markets. 5Packard Bell is one of the rare ones. The brand was born in 1926. In the 1920s and 1930s when radio was all the rage, Packard Bell emerged as a popular brand of console radios with a reputation for elegant design. The first Packard Bell television sets were launched in 1948, just as the TV revolution was sweeping the world. Fast forward to the end of the 1980s, Packard Bell entered the personal computer market in 1987. It 5pioneered the use of the PC in the home, transforming an unfriendly but useful office tool into a friendly, indispensable feature of today’s modern home.
如今,宏碁集团仍在努力打破人与技术之间的壁垒。它是全球PC出货量最大的三家公司之一,笔记本电脑出货量排名第二。母公司宏碁成功合并Gateway Inc.和Packard Bell Inc.,通过进一步加强其在美国和欧洲的业务,完成了集团的全球足迹。Gateway由Ted Waitt于1985年在爱荷华州的一家农舍成立,由其祖母担保7美元10000美元的贷款,一台租用的电脑和一份三页纸的商业计划书。如今,Gateway已成长为美国最知名的个人电脑品牌之一。1991年,7号品牌推出了独特的牛斑盒,以此致敬其农业传统,赢得了全国的赞誉。2004年初,Gateway收购了eMachines,随后将总部迁至加利福尼亚州欧文市。2007年10月,总部位于台湾的宏碁收购了Gateway,合并后的实体现已成为全球第三大PC公司。EMachines是世界上增长最快的14个个人电脑品牌之一,于2004年3月被Gateway股份有限公司收购。面向寻求可靠日常使用机器的家庭,EMachines将个人电脑带到任何需要的家庭。14它仍然是一个独立品牌,通过美国的领先零售商、“电子零售商”和渠道合作伙伴销售,并选择国际市场。帕卡德·贝尔是罕见的一款。该品牌诞生于1926年。20世纪20年代和30年代,当收音机风靡一时时,帕卡德·贝尔以其优雅的设计而成为一个受欢迎的控制台收音机品牌。1948年,正值电视革命席卷全球之际,第一台Packard Bell电视机问世。快进到20世纪80年代末,帕卡德·贝尔于1987年进入个人电脑市场。它开创了在家庭中使用PC的先河,将一种不友好但有用的办公工具转变为当今现代家庭中友好、不可或缺的特征。
The Acer Group CEO and Acer Inc. Chairman, J.T. Wang is tasked with overseeing the group’s global competitiveness. Since he assumed chairmanship in 2005, Acer Inc.’s consolidated revenues grew from US$9.7 billion to US$14.1 billion in 2007. As the world’s No. 3 vendor for total PCs and No. 2 for notebooks, Acer has set its next goal on becoming the world’s No. 1 notebook vendor. Wang’s promotion to Acer Group CEO in June 2008 will ensure smooth integration following the successful mergers of Gateway and Packard Bell and future growth of the group. Wang 17holds a bachelor’s degree in electrical engineering from National Taiwan University and an Executive MBA from Taiwan’s National Cheng-Chi University. He and his wife have two daughters. 2Gianfranco Lanci, president of Acer Inc. since 2005, assumed duo responsibilities as the company CEO in June 2008 — an acknowledgement of his outstanding management. Under his performance-driven leadership, Lanci’s focus is to enhance the Acer Group’s presence globally under a new multi-brand strategy — following the recent acquisitions of Gateway and Packard Bell. After Lanci’s appointment 12as managing director of Acer Italy in 1997, he 12immediately began consolidating the channel- and partner- relations at all levels. His commitment to brand promotion has made Acer the No. 1 ranking notebook brand in Italy since 1997. 2In 2003 Lanci was appointed president of Acer’s International Operations Business Group, allowing him to be directly involved in the Pan-American market. The designation confirmed Acer’s acknowledgement of his outstanding channel management and marketing activities, as well as the key role he played for Acer’s success in EMEA. 3ISO Management System Acer is an ISO 9001 and 14001 certified company, meaning their quality control and environmental management systems meet international standards. The International Organization for Standardization (ISO) was established in Geneva, Switzerland in February 1947 with the goal to promote standardization of related activities in all countries around the world. ISO9001 is primarily concerned with quality management and fulfilment of customer demands for quality. ISO 14001 is primarily concerned with the voluntary establishment of environmental management systems (EMS) specially suited to each company.
宏碁集团首席执行官兼宏碁股份有限公司董事长J.T.Wang的任务是监督该集团的全球竞争力。自2005年担任董事长以来,宏碁公司的合并收入从97亿美元增长到2007年的141亿美元。作为全球第三大个人电脑供应商和第二大笔记本电脑供应商,宏碁的下一个目标是成为全球第一大笔记本电脑商。2008年6月,王力宏晋升为宏碁集团首席执行官,这将确保在Gateway和Packard Bell成功合并以及集团未来增长后顺利整合。王17拥有台湾国立大学电气工程学士学位和台湾国立成基大学行政MBA学位。他和他的妻子有两个女儿。自2005年起担任宏碁股份有限公司总裁的GianFranco Lanci于2008年6月担任该公司首席执行官,这是对其杰出管理层的肯定。在他以业绩为导向的领导下,Lanci的重点是在最近收购Gateway和Packard Bell后,通过新的多品牌战略,增强宏碁集团在全球的影响力。1997年,Lanci被任命为Acer Italy的董事总经理后,他立即开始巩固各级渠道和合作伙伴关系。自1997年以来,他致力于品牌推广,使宏碁成为意大利排名第一的笔记本电脑品牌。2003年,兰奇被任命为宏碁国际运营业务集团总裁,使他能够直接参与泛美市场。这一任命证实了宏碁对其出色的渠道管理和营销活动的认可,以及对宏碁在欧洲、中东和非洲地区取得成功所起的关键作用。ISO管理体系Acer是一家通过ISO 9001和14001认证的公司,这意味着其质量控制和环境管理体系符合国际标准。国际标准化组织(ISO)于1947年2月在瑞士日内瓦成立,其目标是促进世界各国相关活动的标准化。ISO9001主要关注质量管理和满足客户的质量要求。ISO 14001主要关注的是自愿建立特别适合每个公司的环境管理体系(EMS)。
Each EMS should work to achieve sustainable management through voluntary and sustained improvement of environmental performance by means of pollution prevention and proper management. Acer’s Quality Policy 18Acer’s quality policy places an emphasis on delivering zero-defect, competitive products and services to customers on time. The motto “proud to serve, proud of Acer” shows our commitment to providing professional services. Acer Environmental, Health and Safety Policy As a global IT company focused on marketing and service, Acer endeavours to achieve balanced development in economy, environment and society. They are devoted to environmental protection. 2007/2008 Environmental Objectives The 5 environmental objectives are EMS, Green Product Development, Product Recycling and Treatment Services, Green Supply Chain and Strengthen Environmental Communication Platform. Social Welfare 8Founded in July 1996, the Acer Foundation was established through donations from personnel of various departments throughout the company. Acer Foundation’s mission is threefold: research and develop technology and management; cultivate talents; and reward and promote service. Strategic Sponsorships Acer has always believed that sports and technology share the same ideals: strength, passion, competitiveness, coherence, skill and the determination to overcome new challenges. Their ability to identify strategically- favourable alliances has also helped make our brands recognized outside the IT industry. Acer has sponsor several events such as the Olympic, Scuderia Ferrari, F.C. International Milano and Yamaha Factory Racing Team.
各环境管理体系应通过污染预防和适当管理自愿持续改善环境绩效,努力实现可持续管理。宏碁质量政策18宏碁的质量政策强调按时向客户提供零缺陷、有竞争力的产品和服务。“以服务为荣,以宏碁为荣”的座右铭表明了我们对提供专业服务的承诺。宏碁环境、健康和安全政策作为一家专注于营销和服务的全球IT公司,宏碁致力于实现经济、环境和社会的平衡发展。他们致力于环境保护。2007/2008环境目标5个环境目标是EMS、绿色产品开发、产品回收和处理服务、绿色供应链和加强环境交流平台。社会福利8宏碁基金会成立于1996年7月,通过公司各部门人员的捐赠成立。宏碁基金会的使命有三:研发技术和管理;培养人才;奖励和促进服务。战略赞助宏碁始终认为,体育和科技有着相同的理想:实力、激情、竞争力、连贯性、技能和克服新挑战的决心。他们识别战略优势联盟的能力也有助于我们的品牌在IT行业之外获得认可。宏碁赞助了奥运会、法拉利车队、国际米兰俱乐部和雅马哈工厂赛车队等多项赛事。
2.0 Porters Analysis 波特分析
The Porter’s 5 forces is a simple tool but powerful enough to understand where powers lies in a business situation. Porter have introduce that 5 forces that is 6the bargaining power of customers, the threat of the entry of new competitors, the threat of substitute products, the intensity of competitive rivalry and the bargaining power of suppliers. The bargaining power of customers means the ability of the customers to put the firm under pressure to change the price of the goods and also affects the customer’s sensitivity to price changes. The customer bargaining power will be high when there a large volume of customers buying the product means there’s is concentration of buyers, if these large group of buyer stop buying the product the company will be making a loss of the market share will also making a loss in the profit. The second factor would be the product is undifferentiated and can be replaces by substitutes means the customer can buy the same product from the other manufacturer. Acer substitute would be hp and Dell and Lenovo because they do manufacturer laptop and desktop. But Acer has come out with a very unique line of product that is the Acer Timeline Series, this series offer the screen size from 13.3 inch to 15.6 inch. The threat of the entry of new competitors means the barriers of entering into the industry. There are several things the company needs to be considering before going into any industry that is the high exit costs, interrelated businesses and customer loyalty. There will be high exit cost due to a lot of machinery need to be setups for manufacturing laptop and desktop all this setup need a large amount of money and when the manufacturer tends to leave the business it will lost all of this capital and asset unless he decide to sell those machinery to the other company this well lower down the exit cost. Interrelated businesses means there will be other manufacturer doing the same product as you are manufacturing, means they will be your competitor in the market. Customer loyalty means customer would like to stay with the brand they are using at the moment, this may be the company is doing a really good in after sales service. For example their product like Acer has a 3 year warranty for the laptop, while others rand doesn’t provide this service for their customer. The threat of substitute products means the customer can find the product that almost has the same function with your company product.
波特五力是一种简单的工具,但足够强大,可以理解商业环境中的权力所在。波特介绍了5种力量,即客户的议价能力、新竞争者进入的威胁、替代产品的威胁、竞争对手的激烈程度和供应商的议价力量。客户的议价能力意味着客户迫使公司改变商品价格的能力,也影响客户对价格变化的敏感度。当大量客户购买产品意味着买家集中时,客户议价能力将很高,如果这些大买家群体停止购买产品,公司将损失市场份额,也将损失利润。第二个因素是产品没有差别,可以用替代品替代,这意味着客户可以从其他制造商那里购买相同的产品。宏碁的替代品将是惠普、戴尔和联想,因为它们生产笔记本电脑和台式机。但宏碁推出了一系列非常独特的产品,即宏碁Timeline系列,该系列的屏幕尺寸从13.3英寸到15.6英寸不等。新竞争者进入的威胁意味着进入该行业的障碍。在进入任何行业之前,公司都需要考虑以下几点:高退出成本、相关业务和客户忠诚度。由于许多机器需要用于制造笔记本电脑和台式机,因此退出成本很高。所有这些设置都需要大量资金,当制造商打算退出业务时,将失去所有资本和资产,除非他决定将这些机器出售给另一家公司,这将大大降低退出成本。相互关联的业务意味着将有其他制造商生产与您相同的产品,意味着他们将是您在市场上的竞争对手。客户忠诚度意味着客户希望继续使用他们目前使用的品牌,这可能是公司在售后服务方面做得很好。例如,他们的产品如宏碁对笔记本电脑有3年的保修期,而其他品牌则不为其客户提供这项服务。替代产品的威胁意味着客户可以找到几乎与您公司产品具有相同功能的产品。
This may be due to the product you are selling is too expensive or the price is not reasonable thus making the customer to buy the product from other manufacturer. The other factor may be current trends now day’s people like to follow on the latest trend or so called fashion. Acer has come out with the trendiest laptop that is thin and long life time for the battery that can up to 8 hours. That is the Acer Timeline Series it does not only have 8hours of battery life, it also ultra thin that less than 1 inch, that makes convenient for people to bring along anywhere, it also has multi gesture touch pad which can used like a mouse and also has a HD(high definition) which is as high as 16:9. We can see how it looks like in appendix 1 for the Acer Timeline Series. The Acer Timeline Series will cost from RM 2,000.00 to RM 3,250.00. Even though Apple has come out with the Macbook air but it still doesn’t get a lot of attention due to it expensive price its price starts from RM 5,599.00 to RM 6,799.00 and it does not have a long battery life. By referring to appendix 2 we can see how a Macbook Air looks like. Sony has recently launched on 10th November 2009, but it price starts from RM 3,999.00 to RM 5,299.00. We can see how the Sony VAIO X looks like in appendix 3. Overall from the price review Acer Timeline Series still leading ahead of Macbook Air and the Sony VAIO X due to the price. The intensity of competitive rivalry in most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. By sustaining in the market a manufacturer has to make improvement or come out with new products that the other manufacturer does not manufacture or the product can be environmental friendly because now people want things that can reduce rubbish or wastage. Thus this will lead to a high barrier to exit. Acer has been doing this through manufacturing the Acer Timeline Series that allows a long battery life up to 8hours. Acer notebook pc market share in Europe increased in the third quarter of 2004, versus 11.4 percent in the third quarter of 2003. The bargaining power of suppliers is described as the market inputs. Supplier bargaining power will be high when the market is dominated or monopoly by one or a few suppliers. Thus when the supplier refuse to supply goods to the manufacturer the whole manufacturing process will stop. For example Acer main processor supplier will be AMD and Intel. If both of these suppliers simultaneously increase their price and Acer has no choice either to continue to buy the processor from them. This will lead the product of Acer to increase the price due to more expensive on processor if this happens consumer will tend to buy other brand of laptop or desktop thus Acer has loss part of its market share. To mitigate the power of supplier is to build win-win relationships with suppliers or arrange to use multiple suppliers. By making a win-win situation we can pay advance payment or pay the debt on time.
这可能是因为您销售的产品太贵或价格不合理,从而使客户从其他制造商处购买产品。另一个因素可能是当今流行趋势,即人们喜欢追随最新潮流或所谓的时尚。宏碁推出了最时髦的笔记本电脑,这款笔记本电脑的电池薄而寿命长,可长达8小时。这就是Acer Timeline系列,它不仅电池续航时间长达8小时,而且超薄,不到1英寸,方便人们随身携带,它还具有多手势触摸板,可以像鼠标一样使用,还有高达16:9的HD(高清)。我们可以在Acer Timeline系列的附录1中看到它的样子。Acer Timeline系列的价格将从2000.00令吉到3250.00令吉。尽管苹果推出了Macbook air,但由于价格昂贵,它仍然没有得到太多关注,其价格从5599.00令吉到6799.00令吉不等,电池寿命也不长。通过参考附录2,我们可以了解Macbook Air的外观。索尼最近于2009年11月10日推出,但其价格从3999.00令吉至5299.00令吉起。我们可以在附录3中看到索尼VAIO X的样子。从价格审查来看,总体而言,Acer Timeline Series仍然领先于Macbook Air和Sony VAIO X,因为价格原因。大多数行业的竞争激烈程度竞争激烈程度是行业竞争力的主要决定因素。通过在市场上保持竞争力,制造商必须改进或推出其他制造商不生产的新产品,或者产品可以是环保的,因为现在人们想要的东西可以减少垃圾或浪费。因此,这将导致较高的退出壁垒。宏碁一直在通过制造宏碁Timeline系列实现这一目标,该系列电池寿命长达8小时。宏碁笔记本电脑在欧洲的市场份额在2004年第三季度有所增加,而2003年第三季为11.4%。供应商的讨价还价能力被描述为市场投入。当市场被一个或几个供应商控制或垄断时,供应商的议价能力将很高。因此,当供应商拒绝向制造商供应货物时,整个制造过程将停止。例如,宏碁的主要处理器供应商将是AMD和Intel。如果这两个供应商同时提高价格,宏碁也没有选择继续从他们那里购买处理器。这将导致宏碁产品因处理器价格更高而涨价,如果发生这种情况,消费者将倾向于购买其他品牌的笔记本电脑或台式机,因此宏碁失去了部分市场份额。减轻供应商的权力是与供应商建立双赢关系或安排使用多个供应商。通过双赢,我们可以支付预付款或按时偿还债务。
3.0 Limitation of the Porters analysis 波特分析的局限性
In the Porters analysis it has introduce the 5 forces that is the 6bargaining power of customers, the threat of the entry of new competitors, the threat of substitute products, the intensity of competitive rivalry and the bargaining power of suppliers. Michael Porter 5 forces analysis mostly focus on company external competitive environment. Below are the ways that can be used to overcome the limitation of Porters 5 forces. We can use SWOT analysis to overcome the limitation of Porters 5 forces, SWOT analysis is a strategic planning used to estimate the strengths, weakness, opportunities and threats involves in a business operation. It involves specifying the objective of the business operation or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. When the company has identified their strength they will put more effort to manufacturing or the best good. While the company have known or indentify the weakness they will correct it. Thus SWOT analysis will be used in decision making because it can 21provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. The strength of Acer is the support sales activities by understanding their customers’ businesses better and, able to keep fully up to date on their competitors’ business structure, strategy and prospects and qualify prospective partners and suppliers.
在波特分析中,它引入了5种力量,即客户的6议价能力、新竞争者进入的威胁、替代产品的威胁、竞争对手的激烈程度和供应商的议价能力。迈克尔·波特五力分析主要关注公司外部竞争环境。以下是克服波特五力限制的方法。我们可以使用SWOT分析来克服波特五力的局限性,SWOT是一种战略规划,用于评估业务运营中的优势、劣势、机会和威胁。它包括明确业务运营或项目的目标,并确定对实现该目标有利和不利的内部和外部因素。当公司确定了自己的实力后,他们将更加努力地制造或生产最好的产品。虽然公司已经知道或确定了弱点,但他们会纠正它。因此,SWOT分析将用于决策,因为它可以为审查公司或业务提案或任何其他想法的战略、立场和方向提供一个良好的框架。宏碁的优势在于通过更好地了解客户的业务来支持销售活动,并能够全面了解竞争对手的业务结构、战略和前景,以及合格的潜在合作伙伴和供应商。
PEST analysis can be used to overcome the limitation of Porters 5 forces. PEST stands for political, economic, social, and technological. PEST is a scan of the external macro-environment in which the firm operates. PEST analysis is a useful tool for the company to understand market growth or decline, and as such the position, potential and direction for a business. PEST analysis is a business measurement tool. Based on Acer strong research capabilities it allows them to determine the needs of their customers and their expectations. PEST analysis and market research findings can segment the market and develop cost effective ways of reaching them. This ultimately translates into strengthening Acer position in the market place and displacing competitors.
PEST分析可用于克服波特5部队的限制。PEST代表政治、经济、社会和技术。PEST是对公司经营的外部宏观环境的扫描。PEST分析是公司了解市场增长或衰退,以及企业地位、潜力和方向的有用工具。PEST分析是一种业务衡量工具。基于宏碁强大的研究能力,它使他们能够确定客户的需求和期望。PEST分析和市场研究结果可以细分市场,并制定成本效益高的方法。这最终转化为巩固宏碁在市场上的地位,取代竞争对手。
The third way to overcome is the product life cycled (PLC) is 25a new product progresses through a sequence of stages from introduction to growth, maturity, and decline. Product life cycled is developed by Raymond Vernon. After a product moves through all these stages, it’s pricing, promotion, packaging, and distribution are re-evaluated and changed if required to prolong its life the life span of the product in the market. We can see how a product life cycle will go in the appendix 4. By preventing his product to fall at decline stage, Acer has a plan that is to upgrade his existing laptop into window 7 or by upgrading its storage volume this allow it to keep in trend with the latest window in the market.
第三种克服方法是产品生命周期(PLC),即新产品从引入到成长、成熟和衰退的一系列阶段。产品生命周期由雷蒙德·弗农开发。在产品经历所有这些阶段后,如果需要延长产品在市场上的寿命,则会重新评估和更改产品的定价、促销、包装和分销。我们可以在附录4中看到产品生命周期将如何发展。宏碁计划通过防止其产品跌入衰退阶段,将其现有笔记本电脑升级到window 7,或通过升级其存储容量,使其跟上市场最新窗口的趋势。
Value chain analysis is a concept from business management that was first described and popularized by Michael Porter in his 1985. Value chain analysis states how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers. By referring to appendix 5 will see the process of value chain analysis. Value chain analysis will help the company to specifically analyze and help create to a competitive advantage. Value chain is a very useful way to deliver maximum value to your consumer and to maximize the value of your product in the market. Acer has making a very wise decision that is by providing its product to have a 3 years warranty, thus customer will prefer to buy Acer because it has a longer period of warranty compare to other brand of laptop. Benchmarking will also be another way to provide solution for the Porters 5 forces. Benchmarking is the process of comparing the business processes and performance metrics including cost, cycle time, productivity, or quality to another that is widely considered to be an industry standard benchmark. There are 4 keys steps involving in the application of benchmarking that is understand in detail existing business processes, analyze the business processes of others, compare own business performance with that of others analyzed and implement the steps necessary to close the performance gap. Acer has used the benchmarking for role of key performance such as quality, distribution, supply chain management and pricing. The last way that I can mention to overcome or give solution is the six sigma. Six sigma is a business management strategy originally developed by Motorola. Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects and controlling variability in manufacturing and business processes. By using the six sigma theory Acer has give a three year warranty on its laptop, this is to give confident to the customer that their lifespan is longer than other brand laptop.
价值链分析是迈克尔·波特于1985年首次描述并推广的商业管理概念。价值链分析说明了企业如何接收原材料作为投入,通过各种流程为原材料增值,以及如何将成品出售给客户。通过参考附录5,可以看到价值链分析的过程。价值链分析将帮助公司进行具体分析,并帮助创造竞争优势。价值链是一种非常有用的方式,可以为消费者提供最大价值,并使产品在市场上的价值最大化。宏碁做出了一个非常明智的决定,即为其产品提供3年的保修期,因此客户更愿意购买宏碁,因为与其他品牌的笔记本电脑相比,宏碁的保修期更长。基准测试也是为波特5部队提供解决方案的另一种方式。基准测试是将业务流程和性能指标(包括成本、周期时间、生产率或质量)与另一个被广泛认为是行业标准基准的指标进行比较的过程。应用基准测试涉及4个关键步骤,即详细了解现有业务流程,分析其他人的业务流程,将自己的业务绩效与所分析的其他人的绩效进行比较,并实施弥补绩效差距所需的步骤。宏碁将基准用于质量、分销、供应链管理和定价等关键绩效的作用。我最后提到的克服或给出解决方案的方法是六西格玛。六西格玛是摩托罗拉最初开发的一种业务管理战略。六西格玛旨在通过识别和消除缺陷的原因以及控制制造和业务流程中的可变性来提高流程输出的质量。通过使用六西格玛理论,宏碁为其笔记本电脑提供了三年保修期,这是为了让客户确信其寿命比其他品牌的笔记本电脑更长。
4.0 Conclusion 结论
Acer is a laptop and computer manufacturer The Company owns the largest franchised computer retail chain in Taipei, Taiwan. Acer is an ISO 9001 and 14001 certified company, meaning their quality control and environmental management systems meet international standards. Porters 5 forces are a tool that helps company to understand the business environment more. The 5 forces are bargaining power of customers, the threat of the entry of new competitors, the threat of substitute products, the intensity of competitive rivalry and the bargaining power of suppliers. Acer has used these 5 forces to gain the competitive advantage, gaining the market share, and how to provide a win-win relationship with the supplier. Since Porters 5 forces does not really cover all the information that a company need, we have to used other analysis such as SWOT analysis, PEST analysis, product life cycled (PLC), Value chain analysis ,Benchmarking and six sigma . By using this analysis we can overcome the limitation of Porters 5 forces.
Assignment范文总结宏碁是一家笔记本电脑和电脑制造商。该公司拥有台湾台北最大的特许电脑零售连锁店。宏基是一家通过ISO 9001和14001认证的公司,这意味着其质量控制和环境管理体系符合国际标准。Porters 5 forces是帮助公司更好地了解业务环境的工具。这5种力量是客户的议价能力、新竞争者进入的威胁、替代产品的威胁、竞争对手的激烈程度和供应商的议价力量。宏碁利用这5种力量获得竞争优势、市场份额以及如何与供应商建立双赢关系。由于波特五力并不真正涵盖公司所需的所有信息,我们必须使用其他分析,如SWOT分析、PEST分析、产品生命周期(PLC)、价值链分析、基准和六西格玛。通过使用此分析,我们可以克服波特五力的局限性。本站提供各国各专业Assignment代写或指导服务,如有需要可咨询本平台。
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