说到assignment,一般在留学生心目中指的是2000字以上的中篇essay,作为期初水平测试或期中coursework的形式存在。然而,尤其对商科留学生而言,assignment的另外一种存在形式在本科的学习中也会非常常见,那就是500字左右的短篇assignment。今天,小编就带来了一篇来自英国著名的布里斯托大学商学院大一学年期末测试中的最新范例文章,也正巧符合短篇assignment的形式,同时非常具有代表性。希望可以通过这篇文章,带大家全面了解短篇assignment是什么,怎么准备,怎么写好。
首先,让我们来了解一下,短篇assignment的特征。因为其500字左右的字数限制,其题目自然也不可能太过宽泛,一般基于一个或两个知识点出题,主要考察学生活用该重点知识点于实际例子中的能力。又因为其篇幅较短,不需要准备大量资料的特性,教授们往往可以在任何时间布置学生们完成短篇assignment,这也就是其在留学生群体中有随堂essay别称的来源。比起正规中篇两千字左右的assignment来说,短篇的assignment更加脱离了形式的规范和束缚,写作时间大大缩减,但也就更加经常没有准备地遇见。
一般来说,一篇临时的短篇assignment应该在一天之内完成从准备到最后检查的所有步骤,这也可以说是母语英语的国家大学内默认的写作速度。拿NCUK英国北方大学联盟举例,今年的疫情下,它们将本来的考试改为TCA(time-controlled assignment)形式,该测试要求全球考生在24小时内完成至少三题的短篇assignment,足可见其在考察学生知识点掌握的熟练程度上的力度。所以,与一般的assignment不同,短篇assignment需要提前做好相关知识点的复习工作,确保非常高的熟练度来在规定时间内顺利完成它。
最后,就短篇assignment的具体写作而言,其一般是遵循与短篇essay相同的框架结构,即introduction介绍段,body paragraph正文加上最后conclusion结尾。但还是有一些细节上的差异值得我们在具体写作时格外注意。
第一,在introduction段落,一般的essay遵循background背景加上thesis statement中心句加上structure文章结构的模式,然而转到assignment的写作中,同学们有时会发现很难遵循这个结构。所以,assignment的起始介绍段某种意义上可以经过简化,也就是说只要大致介绍背景并表达文章中心,对一篇随堂assignment来说,就已经足够了。#p#分页标题#e#
第二,关注理论引用。与写小dissertation不同,assignment不可以根据dissertation主题随意发挥,文中往往要时刻紧贴所涉及到的理论知识。拿布里斯托大学公布的该篇范文举例,该商科随堂assignment的主题是Boston Matrix波士顿矩阵模型对汽车企业丰田的作用,而作者在有限的字数中将文章分为三段,前两段解析其对汽车产业平衡生产线和商业决策的积极作用而第三段描写了其局限性。由此可见,随堂assignment虽然格式上可能没有长篇assignment那么拘谨,但是内容必须严格地由所学所涉及的知识理论出发,该assignment若是长篇大段地讨论丰田汽车公司的表现,就是犯下了根本性地大错误。
在文章的最后,附上范例文章的原问题和原文,希望对各位同学今后的学习有所帮助和启发。
Question:In 2019 Toyota Motor Corporation (TMC) was the highest ranked global
car brand. Evaluate the usefulness of the Boston Matrix to TMC.
Answer:A Boston Matrix is a technique for analyzing product portfolios with both evident usefulness and limitations. This essay will analyze the usefulness of Boston Matrix to TMC, a high-ranked global car brand. The first and second part talks about two usefulness of Boston Matrix to TMC while the next parts illustrates its limitations which have to be emphasized during usage.
At first, Boston Matrix is useful to balance product lines. The Boston Matrix helps managers to manage the balance in the company’s current portfolio by classifying products and services into stars, cash cows, question marks and dogs. Through this analysis, the products are clearly classified according to the standard of relative market share and market growth. According to the definition, there are four classes in the Boston Matrix, which are stars with high market growth and high market share products, cash cows with high market share and low market growth, Question marks which has low market share in a fast-growing market and dogs with low market share in a market with low growth and almost all products could be classified into one type.
Secondly, the Boston Matrix is useful to help take appropriate decisions. When adopting the Boston Matrix on actual management, it helps by offering a base for management. Because the Boston Matrix could be widely used to answer a range of basic questions on operation of a company, such as which product to invest in and should the unsuccessful product be completely eliminated. For instance, for the management of the company TMC, before officially setting the plan for research and development, managers could use Boston Matrix to evaluate the products’ market share and growth rate to balance the products by avoid having overmuch products on one specific category and adjustment products on each category based on the development strategy.
However, there are limitations that have to be emphasized when using the Boston Matrix. At first, the Boston Matrix is relatively simple and could only be used as a primary reference or foundation. Usually, a further detailed plan requires other supportive methods. Secondly, when using the Boston Matrix, other indicators of the profitability is neglected. For big companies especially TMC, there are numerous other indicators of the profitability practically.#p#分页标题#e#
To conclude, the usefulness of Boston Matrix to TMC lies on two aspects, balancing product lines and taking appropriate decisions. However, there are also limitations that needs to be concerned, such as that it is relatively simple and other indicators of the profitability are neglected on the Boston Matrix.