留学生Assignment范文：西门子公司报告的研究

西门子公司是欧洲最大的德国工程企业集团。国际总部设在柏林，慕尼黑和埃朗根，德国。本公司拥有三个主要业务部门，共有15个部门：

工业部门：建筑技术，运动控制，工业自动化，工业解决方案，移动和欧司朗

能源部门：电力传输和配电，可再生能源，化石发电，石油和天然气，服务旋转设备，医疗部门：工作流程与解决方案、诊断、影像与IT。

工业是世界领先的生产，建筑，运输和照明系统供应商之一。西门子技术通过优化利润效率和灵活性，帮助客户的基础设施和有竞争力的行业更高效，减少他们的环境足迹。对于这个部门，西门子有204000名员工在世界各地和活动在超过130个国家。在2010财年，而产生的能量255亿2000万总收入和医疗产生的总收入123亿6400万，行业实现总收入348亿6900万‚成为一个产生最大收益。

 

Siemens AG is the largest German engineering conglomerate in Europe. The international headquarters has located in Berlin, Munich and Erlangen, Germany. The company has three major business sectors and a total of 15 divisions:

 

Industry Sector :Building Technologies ,Motion Control ,Industry Automation, Industry Solutions ,Mobility and Osram

 

Energy Sector : Power Transmission and Power Distribution, Renewable Energy, Fossil Power Generation, Oil & Gas, Service Rotating Equipment

 

Healthcare Sector : Workflow & Solutions, Diagnostics, Imaging & IT

 

Industry is one of the world's leading providers of production, construction, transportation and lighting systems. Siemens technology is helping customer's infrastructure and competitive industry more efficient and reduces their environmental footprint by optimizing profit efficiency, and flexibility. For this sector, Siemens has 204,000 employees worldwide and activities in over 130 countries. In fiscal year 2010 while Energy generated €25.520 billion as the total revenue and Healthcare generated total revenue of €12.364 billion, Industry Sector achieved total revenue of €34.869 billion and became the one generated the most revenue.

 

Though Energy Sector generated not as many revenues as Industry sector, it generated the most profit of €3.562 billion in fiscal 2010. With about 88,000 employees worldwide, Energy sector is a leading provider of products, solutions as well as services. Siemens is the only manufacturer worldwide with the know-how, products, solutions and components important to expand the entire chain of energy conversion. Special solutions for their expertise are especially prominent in the interface: for example, in factory-to-grid connection, grid integration technology and distribution systems that link the smart grid consumers.#p#分页标题#e#

 

In the next decade, Siemens Environmental Portfolio which has an outstanding position worldwide will continue to drive growth. Siemens intends to boost revenue from their green technologies to over €40 billion by fiscal 2014 (they generated revenue of around €28 billion in fiscal 2010). The biggest advantage in the business of Siemens Energy will install the product is not individual but a series of additional items that will allow it to bid for almost all parts of green electricity production. A High Voltage Direct Current (HVDC), can become the core of what some call high-speed green energy, because it allows a large amount of electricity which is sent down a long thinnish cable .

 

Siemens has increased total sectors profit to €7.789 billion. The sectors' combined profit came in 4% higher than the prior year. Industry took its profit up 29% year-over-year while Energy generated a 7% profit increase. Siemens has successfully launched programs to increase efficiency, administration of their sales and procurement processes. By the end of fiscal 2009, Siemens' worldwide program to reduce their sales, general and administrative expenses were savings achieved € 1.2 billion compared to fiscal 2007. Siemens merged their purchasing activities in an organization directly under the central procurement management and pared back the number of suppliers by 15%. It can be said that Siemens has been rather successful since 2007.

 

Corporate Responsibility

Siemens has set up a Sustainability Advisory Board composed of leading figures in science and industry, with the purpose of helping Siemens become a leader in sustainability. Siemens's aim is " to achieve a balance between the environment, business and society ":

 

- For the environment, they are offering innovative products and solutions to improve both their own eco-balance and customer and supplier.

 

- For business, they are focusing on creating long term value.

 

- And for society, they are developing and fostering their employees .As a leading provider of medical products and solutions, they also help people access a range of advanced medical technology. Furthermore, infrastructure solutions in the areas of mobility, power and water supply of their major contribution to improving living conditions in the world.

 

In fiscal 2010, their environmental offerings helped to reduce Customer's CO2 emissions by 267 million tons.

 

Siemens has identified sustainability targets for all relevant areas, here is an example of their environmental program, to improve the company's CO2 efficiency by 20% in 2011, compared with 2006. That's why Siemens plans to invest up to € 100 million at the end of 2012 to make their production facilities greener.As part of the program of their energy efficiency, Siemens has been conducting "energy health check" at about 100 large facilities. Also, Siemens has launched a program to monitor the environmental performance of their suppliers - representing a supply chain that is eco-friendly from beginning to end.#p#分页标题#e#

 

Siemens is also using water much more efficiently and plans to cut consumption at 20% by fiscal 2011, compared to 2006.

 

For climate change issue, Siemens offers energy efficient technologies which can help to reduce carbon emissions. And with Carbon Disclosure Project (CDP) in 2010 Siemens was awarded for the first time as the best company in the worldwide leaders within the Carbon Disclosure Leadership Index (CDLI). Furthermore Siemens was the best firm (Grade: A) within CPLI. 

 

Siemens's stakeholders are customers, suppliers, investors, lobby groups, scientific organizations, policymakers and society in general.

 

To customers, in order to measure customer satisfaction, strengthen their customer orientation and monitor developments, Siemens has introduced the Net Promoter Score. Furthermore, they operate a number of call centers that customers can contact 24 hours a day; they have quality management system and superior after sales service.

 

To the suppliers, for sustainability Siemens has a comprehensive program in the supply chain where suppliers in close relationship with all required processes and methods of their supply chain management

 

Engaging with public policymakers, Siemens is an experienced partner for discussions in many areas, and Expert support for important tasks

Siemens is a member of, and partners with, numerous key national and international organizations working to advance important initiatives with policymakers, industry and society such as the World Business Council for Sustainable Development (WBCSD), the World Economic Forum (WEF) and the United Nations' Global Compact, the International Energy Agency (IEA) and Econsense.

 

Crisis Management

Siemens embroiled in several major scandals in the past few year

In January 2007 Siemens was fined € 396 million by the European Commission for setting electricity prices in the EU market through a cartel relating to 11 companies. Siemens was given the highest penalty, more than half of the total because of the leadership role in the alleged incident

 

In May 2007, Siemens was fined €38 million for bribery in Germany in order to win natural gas turbine supply contracts (valued at about €450 million with Enel, an Italian energy company.

 

In December 2008, Siemens paid a record $1.34 billion in fines after being investigated for serious bribery from 2002 to 2006 in Germany, the United States and many other countries.

 

To learn from the mistakes, Siemens has since invested heavily in strengthening its compliance program. The company has increased the number of staff working on compliance from 6 to almost 600 as well as has provided a training for about 120,000 employees in the past year. Siemens is also working with external partners to create tools and resources to benefit efforts to fight corruption other companies.#p#分页标题#e#

 

Siemens has recently been working with the World Bank Institute to develop a tool for collective action that companies can use in the combat against corruption. Siemens brings knowledge from many industries in which it operates, as well as the lessons from its recent experience dealing with a bribery scandal

 

One broad lesson of the bribery scandals has been the need to reorganize lines of responsibility so that financial controllers in particular can keep track of where money has flowed. The company has been divided into three sectors - industry, energy and health care - and put leaders of those divisions onto the company's central managing board, which is based in Munich.

 

Furthermore, Siemens has streamlined their organization and strengthened their management system. They cut marketing, selling and general administrative expenses and achieved excellent results with their procurement initiative

 

Now Siemens is back at the top. In many of their businesses, they're the market leader or a very solid No. 2.

 

Strategy over the past few years

Siemens has focused on innovation and technology-driven growth markets and long term growth potential - markets as well as continuous expansion of their services is very diverse and further strengthen their position in the booming markets of emerging countries.

 

ur vision and strategy

 

In the years ahead, they strongly focus to the BRIC countries (Brazil, Russia, India and China) and the Middle East as about half the world's economic growth will be generated in these countries.

 

Competences and innovative are Siemens core strengths. With its acquisitions in laboratory diagnostics, Siemens Healthcare is the first integrated healthcare company that combines imaging and lab diagnostics, therapy solutions and medical information technology and also supplements these with consultation and services.

 

Innovative products and solutions are positioning Siemens to tap new markets and to be in a leading position. Today's innovations give Siemens the resources they need to develop the innovations of tomorrow

 

In Annual Report 2010, Siemens presented three projects focusing on technology innovation and market growth direction. With a capacity of 50 MW, a solar thermal power plant in Lebrija, Spain will soon be providing carbon-free power for about 50,000 households. Siemens scanner in Shanghai are helping to improve healthcare in rural areas, evidence of the importance they attach to a growing local presence worldwide and make technological advances available to all people worldwide. Siemens is launching a new era in transportation. Siemens is also building the smart grid allows lower, long-distance transmission of electricity to green urban areas and developing creative concepts for batteries that can help offset the fluctuations in supply energy by serving as the portable storage unit power. They are just some highlighted projects about the initiatives from the power of Siemens - that allows them to be pioneers and set milestones for progress and development in societies around world.#p#分页标题#e#

 

As all of the above mentioned facts, it can jump to a conclusion that Siemens is an innovative company which their strategy also clearly highlight "to constantly tap new markets with innovative products and solutions".

 

Vision, Mission, Goals

Against the background of profound global changes (such as climate change, urbanization, globalization, economic conditions change, financial crisis) , Siemens is redefining the standard they have set themselves and, as a result, their vision:

 

"Siemens - the pioneer in: energy efficiency ,industrial productivity, affordable and personalized healthcare, intelligent infrastructure solutions "

In this time of change, Siemens is returning to their greatest strength: pioneering spirit.

 

Here's a selection of Siemens key sustainability goals.

 

Help customers reduce their CO2 emissions by 300 million tons in 2011

 

To generate revenue of at least €40 billion from Environmental Portfolio in fiscal 2014

 

Improve CO2 efficiency by 20 percent in fiscal 2011 in relation to emission from energy use is one of their key targets

 

Increase water efficiency by 20 percent by fiscal 2011 compared to 2006 on revenue-adjusted basis

 

Achieving economic and ecological goals

 

Profiting from competitive advantages

 

Managing energies intelligently

 

Low-voltage power distribution

 

Building management systems

 

Excellent support

 

At Siemens, people are the most valuable assets. The competence management framework (CMF) is the heart of Siemens people processes that motivate and support employees to develop required competencies

 

Siemens structure their remuneration policy to motivate employees, recognize their merits and achievements and promote excellence in their performance.

 

Siemens offer:

 

Continuously training and education programs

 

Equal opportunities

 

Compatibility between work and family life such as:

Expansion program for childcare near the workplace (named SieKids)

Family members in need of care - and help is near for elder care

Flex-time working hours and an improved maternity leave policy

Apartments for employees

Desirability as an employer

When you work for a company, it's not just reputation, but also the amount of its value and who you work every day, how people deal with each other makes the difference for a culture business. Siemens is really a friendly and open workplace where you can contribute to its success and continue to develop yourself and it's also a place where your achievements are recognized and rewarded. Siemens's basic salary is very competitive together with a range of activities related bonus#p#分页标题#e#

 

Let's look back how well Siemens motivates their employees; we can easily understand why people like working for Siemens.