Marketing assignment 关于经营理念和目标设定的介绍

 

了解公司所适合并需要的策略并加以实施。如今，商务人士已经把他们的关注点放在解决不符合他们业务要求的问题上，如短期问题，枯燥的任务及其完成期限和相关实施策略。当你设定策略时，你必须明白你的公司业务属于什么类型，它的未来发展目标是什么以及如何才能完成目标。
 

做好准备开展各种业务并接受各种收入来源。你可以开展一个预期会给你带来可观利润的业务，随之这个业务就会延生为另一个业务，久而久之就会有很多业务为你创造利润。
 

要知道自己有多么热爱自己的事业，并清楚地明白感情在事业里具有约束力，这将有助于你突破自己，实现自己的所思所想。放下你对事业的私人感情并明白其诱发因素，这将有助于你为自己的事业做出正确的选择而不是一时冲动迷失方向。
 

你未来事业的发展将由你今天的决策与实施决定。你的事业要成功，你必须成为一个很好的策划人。那么，怎么判断你是一个很好的策划人呢？
 

Understand the required strategies and implement them into your business. Today, business persons have put their focus on solving short-term problems, dull tasks and deadlines, and implementing tactics that do not fit their kind of business. As you set your strategy, you must look at what is ahead of your business, where it is going and how it is going to reach there.
 

Be ready and open to various businesses and streams of income. You can set up a business that will be generating you a substantial profit. This same business could set you up another business meaning that, you will have multiple businesses with multiple streams of profits.
 

Know how emotionally attached you are with your business. Understanding the emotional ties binding you to your business will help you break through your own forms of barriers that prevent you from doing what you say and want to do. Putting down the feelings you have for your business and what triggers them, help you in recognising emotions that keep you from doing the right thing to your business.
 

In the future, your business will rely on the decisions you make and implement today. For your business to succeed, you must become a good strategist. How do you identify that you are one? By looking at your business facets in context of where they are heading to, taking a positive reaction to a problem, embracing changes and turning them into opportunity, and taking a quick reaction to the unexpected.
 

你想要什么类型的业务？———What type of business do you want?
 

When setting up a business, several factors must be considered. One major factor is identifying the type of business you want to set up whether you want to be a sole proprietor, have a partnership or a corporation. What you should keep in mind is that, the type of business you set up depends on the kind of lifestyle you have. In simpler terms, the type of business you want to set up should be able to sustain your lifestyle.#p#分页标题#e#
 

生活方式的业务———Lifestyle business
 

A lifestyle business is a business that is set up and run by its owner with the intention of sustaining a certain level of income. This type of business provides to the owner a base from which to have and enjoy a desired lifestyle.
 

Some businesses require extensive capital e.g. a car manufacturing enterprise. This type of business is hard to set up in order to sustain a certain lifestyle. Other businesses like a small creative industry, is easy to launch and practical for a sole proprietor.
 

In business terms, a lifestyle business has limited scalability and potential for growth. The scalability of a business simply means that the product or service provided by the business can be deployed on short notice or quickly manufactured at a falling cost to those who run it because the business has adequate systems set ready to accomplish this. This is because such growth tends to demolish the kind of lifestyle their owners set them up. A lifestyle business can win an award, and satisfy its owner and customers.
 

远见———Visualisation
 

Visualisation, in layman terms, is a way of attracting positive effects by pursuing goals and desires. One simple way to have a good experience of this is through relaxation and meditation. Most people love to meditate in quiet and isolated places while others will opt for audio tapes to help them in their meditation. Visualisation combined with affirmations form a powerful way of setting the goals you want to achieve.
 

The benefits of visualisation guide you on how to manifest your desires by bringing you a healthy and relaxed life through your creative imagination. You need some mental visualisation whereby you picture yourself pursuing targeted goals. Affirmations should also be included. These will remind your mind to have and keep positive thoughts alone.
 

There are various types of affirmations that are applicable. By reading books on affirmation, you will found out that, there are affirmations for everything that happens in life. To make it easier, write down what you want to achieve in the next 12 months. Alongside your list, write the qualities that you want in your life and use them to reaffirm your visualisation thoughts.
 

目标设定———Goal Setting
 

What is goal setting?
 

Goal setting involves setting up exact, assessable, and time-targeted objectives for personal development. Goals that are effective should be specific, tangible, realistic and be completed within the targeted time to attain the intended goal.
 

The Power of Goal Setting
 

This is a powerful process that involves thoughts about your future, and motivations to turn your vision into reality. This process helps you in choosing where and how you want your life to go. By precisely knowing what you want achieved in your life, you will be able to identify where you need to concentrate your efforts. You will also be able to spot the barriers that may entice you from your course.#p#分页标题#e#
 

Goal setting techniques are not only used by business people but also everyone who want to achieve their goals in life. These techniques give you a long-term vision and a short-term motivation. They help you in focusing your knowledge acquisition and organising your time and resources in order to achieve in life.
 

Tips for effective goal setting
 

Below are some tips that will help you in setting effective goals:
 

Positive expression. Every goal you state should be expressed as a positive statement.
 

Be specific. Set a specific goal stating how long you want to take to achieve it so that you can be able to measure the achievement. By doing this, you will become aware of the time you have taken to achieve the goal and be satisfied.
 

Right your priorities. When you have a number of goals that you want to achieve, give each goal a priority. This will help you avoid feeling excited and focus your attention to the most important ones.
 

Write down the goals you want to achieve. This helps you in crystallising and giving them additional force.
 

Maintain operational goals small. This means that, you should keep low-level goals you are currently working towards small and attainable. If a goal is big, it implies that you are not carrying any progress towards it. Keeping your goals short and small gives you more room and opportunity for reward.
 

Setting performance goals and executing out coming ones. You should be careful to set goals that you can control. There is nothing more discouraging than failing to attain goals for reason beyond your control. Businesswise, these can be bad business surroundings or effects from unexpected government policies. If you put your goals at a personal level, then you are able to take control of the achievements and draw satisfaction from them.
 

Set practical goals. The most important thing is to set goals that you can easily achieve. People like your parents or employers can set practical goals for you. They do this as they ignore your own desires and ambitions. You may set goals that are too high to achieve because you do not appreciate the obstacles or understand the skills you need to develop so as to attain a particular level of performance.
 

SMART目标———SMART goals
 

Once your business plan is completed, you should redirect your attention to developing goals that make you and your business successful. These goals should be SMART goals.
 

Use the SMART mnemonic below to help you in setting powerful goals:
 

S -Specific

M- Measurable

As if now

R- Realistic

T- Time-specific

Relevance in goal setting and mission statements#p#分页标题#e#

Take this as a relevance to the SMART goal setting. Instead of having “to travel across the Pacific Ocean” as a goal, consider a more powerful goal like this, “to have completed my trip across the Pacific Ocean by August 1, 2012”It is obvious that this is achievable if preparation is made and completed beforehand.