桑德兰大学营销管理评估硕士课程作业：Marketing Management Assessment-University of Sunderland

Title :Critical review of a substantive regeneration project taking place and the contribution of marketers to that project                                    
Weighting :                  100%

Module Assessors :     Charles Moss , Anne Edwards, Peter Bulloch,Karen Wharton
Issue Date :                  7th February 2011
Completion Date :       Hand in by 3pm on 11th May 2011
Word Count :              3000 to 4000 words
Format :                      Report

Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations . Your individual assignment must be handed in to the Learning Resource Centre in the library, with an accurately completed Assignment Cover Sheet.请仔细阅读所有的指令和信息。您需要提交你的工作评估条例大学侵权的界限内。您的个人分配，必须交由在图书馆学习资源中心，准确地完成分配封面。
 

Learning Outcomes Assessed

Knowledge
1. Interpret and evaluate the merits of particular marketing concepts when applied to selected business situations.#p#分页标题#e#1。当应用到选定的业务情况进行解释和评价的优点，特别是营销理念。
2. Evaluate the potential impact of factors in the external environment on the marketing activities of organisations.2。评估组织营销活动的外部环境因素的潜在影响
3. Assess the major decisions that organisations confront in satisfying market-place needs .3。评估组织面对的重大决策，在满足市场的地方
4. Analyse the significance of  marketing planning in organisations.4。分析组织中的营销策划的意义。

Skills
5. Conduct research using relevant marketing journals and business  documentation.5。进行研究，使用相关的营销#p#分页标题#e#杂志和商业文档。

Task
You are required to select one particular regeneration project taking place in a city of your choice, as a basis for this assignment.你需要选择一个特定的再生发生在您所选择的城市，作为这项任务的基础项目。

Introduction
Most cities around the world are currently undertaking one or more substantive regeneration projects in order to improve the economy of the city, or the product/service facilities available within the city, or the physical environment of the city etc.Such projects might involve the regeneration of  目前，世界各地的大多数城市开展一个或多个实质性再生项目，以提高城市经济的，或可在全市范围内对产品/服务设施，或物理环境城市etc.Such项目可能涉及#p#分页标题#e#的再生的---
- a cultural quarter in the city
- a housing area of the city
- a shopping area of the city
- an industrial area of the city
- an improvement of education, sporting etc facilities of a city
The above is not an exhaustive list.
The focus of this assignment is to examine the rationale for the regeneration taking place and the contribution of marketers to ensuring the regeneration project is successful. For the purposes of this assignment you are advised to select the city with which you are most familiar –for example the city in which your home is based, or the city  where you have undertaken study or periods of work.

You must undertake the following –
-  provide an overview of the rationale for the regeneration project ie. why it is required.
-  discuss the environmental and market forces influencing the project.
-  evaluate the different ways in which marketers can help with the development of the project, the analysis of who benefits from the project, and the communication of the implications of the project 

Turnitin Submission
 
1. All students are required to submit assessed work through Turnitin.
2. All students are normally required to submit two copies of their assessed work. One copy must be submitted through Turnitin and one paper copy should be submitted to the Learning Resource Centre.
3. All students must submit a Turnitin receipt with the paper copy submission.
4. The penalty for students who do not submit their assessed work through Turnitin is that their mark is withheld and the assessment board may deem the work to have failed.
5. Students may submit drafts through Turnitin prior to submission and generate reports. The last submission prior to the deadline will be deemed to be the final submission for assessment purposes.