战略管理：个人作业Strategic Management:Individual Assignment

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07-06, 2013

Introduction:介绍

This individual assignment will be assessed by means of a 3,000 word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the global automobile industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:此人分配评审会通过了3000字的报告。的分配已被设计为允许你开发和使用的知识和技能，了解有关全球汽车行业的关键战略问题。你将被要求在此模块中的战略概念和分析技术研究应用。所有的学习成果将如下评估：

1。分析能力，组织及其环境的复杂性

2。的组织及其环境的复杂性之间的关系，证明理解

3。现有模型进行评估的做法真正的组织能力

1. Ability to analyse the complexity of organisations and their environments

2. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment

3. Ability to evaluate existing models against practices of real organisations

The assignment will be marked and moderated by: Module Tutors

Please note:请注意：

1。所有工作必须坚持大学规定作弊，接应和剽窃'在你的计划手册的附录提供。见“哈佛中引用样式”你的导师的指导，避免“抄袭”，并使用Turnitin的。

2。硬拷贝CD或DVD光盘上的电子副本，并分配一个Turnitin的报告必须交由外派劳务桑德兰商学院信息反馈表盖下或在指定日期前在圣彼得图书馆。

3。发行日期：2011年2月1日

4。提交日期：2011年5月在周一16日下午1点

1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. See your Tutor for guidance on ‘Harvard Referencing Style’, avoiding ‘Plagiarism’, and using Turnitin.

2. A hard copy, an electronic copy on CD or DVD Rom, and a Turnitin Report on the assignment must be handed to Assignment Services at St Peter’s Library on or before the appointed date under cover of the Sunderland Business School Feedback Sheet.

3. Issue Date: 1 February 2011

4. Submission Date: 1pm on Monday 16th May 2011#p#分页标题#e#

Task任务

你的任务是开展在全球汽车业战略发展的一个关键的分析和评价，使用提供的资料及其他材料的研究。你将被要求选择和应用适当的理论，技术和模型研究在模块，同时考虑到战略发展的实际问题。

Your task is to carry out a critical analysis and evaluation of strategy development in the global automobile industry, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be within the range 3,000 +/- 500 words (excluding executive summary, references and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using the Harvard Referencing style. You must also submit a CD or DVD Rom containing an http://ukthesis.org/Assignment_Writing electronic version of the report. This should be clearly labelled with your name, your course and the name of the case study. You must include/attach the first page of the Turnitin Report.

It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.你的任务应当提交业务报告格式，并应在范围3000 + / - 500字（不包括执行摘要，参考文献和有关附录）。报告应包括标题页，执行摘要和全面，连贯地引用，采用哈佛中引用的风格。您还必须提交CD或DVD光盘，包含一个电子版本的报告。这应清楚标明你的名字，你的课程和名称的情况下研究。您必须包括/ Turnitin的报告的第一页。

建议您额外的案例研究的研究资料支持你的论点。这可以从各种各样的来源，鼓励你研究的问题，您认为合适的任何方式。

Assessment Criteria评估标准

在这个人的任务失败的情况下，将适用于正常的转介/延期手续。这种分配带有一个100％的比重。评估将重点分析的水平上进行。也就是说，应用模块中，以“实用”的情况下，研究提出了研究的理论概念。换句话说，你应该继续超出本公司及其行动的描述。你应该分析“为什么”，而不是描述“是什么”。分配将被评估，并缓和由模块组，根据分配给每个下文详述问题的标记。报告风格“标准，10％的商标被搁置。

In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’. The assignment will be assessed and moderated by the module team in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the ‘report style’ criteria.#p#分页标题#e#

Academic Rigour

• your ability to isolate the key strategic issues

• the coherence and depth of the analysis of those issues

• the ability to analyse the strategy context within which companies operate

• the ability to critically review and evaluate strategic decisions made by companies

Methodology

• the use of relevant evidence, from material provided and personal research to support any statements made

• the appropriateness of the methods used and theoretical models and frameworks applied

• the breadth and depth of research undertaken

Evaluation of data

• the ability to make sound recommendations or conclusions arising from the analysis

• the soundness of arguments put forward

Format of Report

• the summary of arguments

• report layout and format

• use of illustrative material and evidence to support arguments

• the appropriateness of length

• the quantity and accuracy of referencing

HONDA MOTORS - Reconciling Managerial Dichotomies @ Honda Motors

The automobile industry crisis of 2008–2010 was a part of a global financial downturn, which affected automobile makers and suppliers all over the world. The industry was weakened by a substantial increase in the prices of fuel linked to the energy crisis of 2003-08 which discouraged purchases of automotives with low fuel economy. By 2008 with fewer fuel-efficient models to offer to consumers, the global big automakers including, General Motors, Ford, Chrysler, Toyota, Nissan and Honda Motors, experienced sliding sales. Honda Motors in 2008 announced it would be down-sizing due to the 2008 economic crisis and predicted that there may be reductions in staff at all levels of management effective January 2009 (www.honda.com).

#p#分页标题#e#

Instructions:

• ANSWER ALL THREE QUESTIONS

• You are expected to use the information in the case study ‘Honda Motors - Reconciling Managerial Dichotomies @ Honda Motors’ by Andrew Mai cited in De Wit, B. and Meyer, R. (2004) Strategy: Process, Content, Context. An International Perspective: Thomson Learning, London, Third Edition, p. 671, and your own understanding of the process of strategic thinking, strategy formation and strategic change.

• Your answer should be based on critical ‘internal’ and ‘external’ environmental analyses using appropriate analytical techniques.

Question One:

a) In the context of the process of strategic analysis, outline what PEST and SWOT techniques are, and explain their practical relevance to strategic planners at Honda Motors. (10 marks)

(a) Critically evaluate the process of ‘reconciling dichotomies’ at Honda Motors’ with reference to the ‘product-related core competencies versus process-related core capabilities’ dichotomy.

(20 marks)

c) Explain the main advantages of international trade and the arguments for restricting international trade in the context of the global automobile industry. (10 marks)

[40 marks]

Question Two:

a) Explain your understanding of Whittington’s ‘Evolutional’ and ‘Systemic’ Schools of Thought in the context of strategy development at Honda Motors. (10 marks)

b) Critically evaluate how you might apply the two Schools of Thought to Honda Motors. Explain and explore which school of thought you prefer, and why? (15 marks)

(25 marks)

Question Three:

“Stacey’s (1996) integrated model of decision-making and control comprises of four loops: the rational; the overt politics; the covert politics; and the culture and cognition.” (Stacey, R. D. (1996) Strategic Management and Organisational Dynamics, Second Edition, Pitman, London; cited in SIM336 Module Workbook, 2010, Unit 6, page 156)

Using your understanding of Whittington’s (2000) ‘Processual School of Thought’, critically evaluate the implications for strategic management of each of the four loops. #p#分页标题#e# (25 marks)

Note: 10% of marks are allocated to report style.