一般介绍物理证书的传统的方法

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02-19, 2016

一般介绍物理证书的传统的方法
General Introduction Physical Certificates The Traditional Way

在过去的十年印度资本市场并没有出现前所未有的繁荣活动。我们现在可以拥有一个非常大的投资者人口和大量的贸易。然而,这种激增活动带来了许多问题,从长远来看威胁到生存的资本市场。仔细检查出现的问题会显示,其中大部分是由于纸张的本质基础交易和结算。

这个世纪的交易结算系统需要处理大量的纸导致成本的增加和效率低下。同时,他们使投资者面临更大的风险和处于劣势。这些区域是:

不必要的延迟转让股份。需要30到60天的投资者的股票在他们的名字;

伪造的可能性在各种文档导致糟糕的交付,法律纠纷等;

盗窃的股票导致股票买了有缺陷的标题和随后的诉讼;

市场流行的假证书;

在运输过程中损毁或损失的股票;

由于印花税增加交易成本,假股票,被教务主任拒绝等。

这使得投资者,散户和机构,难进入印度的资本市场。在这种情况下,它是觉得一个储蓄的起点和代币减少交易和结算的引入对于市场的有效运作是必需的。

在最近的过去印度资本市场发生了众多的变化。历史上股市繁荣总是导致许多问题的投资者。有时候,问题可能放大并波及整个资本市场。仔细反省这些问题将会显示,他们中的大多数是由于本质纸张为基础的交易和结算。

The Indian capital market has seen an unprecedented boom in its activity in the last decade. We can now boast of a very large investor population and substantial volumes of trade. However, this surge in activity has brought with it, numerous problems that threaten the very survival of the Capital market in the long run. A closer inspection of the problems would reveal that most of them arise due to the intrinsic nature of paper based trading and settlement.

This century-old system of trading and settlement requires handling of huge volumes of paper leading to increased costs and inefficiencies. Simultaneously, they expose the investors to greater risks putting them at a disadvantage. Some of these areas are:

Unwarranted delay in transfer of shares. It takes 30 to 60 days for the investors to get the shares lodged in their name;

Possibility of forgery on various documents leading to bad deliveries, legal disputes etc;

Theft of shares leading to defective title in shares purchased and subsequent litigation;

Prevalence of fake certificates in the market;

Mutilation or loss of share certificates in transit;

Increased transaction costs due to stamp duty, fake shares, rejection by registrars, etc.

This has made the investors, both retail and institutional, wary of entering the Indian capital market. In this scenario, it was felt that the getting up of a depository and the introduction of scrip less trading and settlement is imperative for the efficient functioning of the market.

The Indian capital market has witnessed numerous changes in the recent past. Historically stock market booms have always resulted in a number of problems for the lay investor. Sometimes, the problem may magnify them and threatens to engulf the entire capital market. A close introspection of these problems will reveal that most of them are due to intrinsic nature of paper based trading and settlement. All this may have driven away many potential investors and Foreign Institutional Investors. Dematerialization of shares is looked upon as the remedy for the ‘paper’ based problems.

With effect from august 19, 1998 SEBI has granted certificate of registration of Central Depository Services (I) Ltd. (CDSL).

Yet even with demat, from the point of view of investors there are numerous problems. Here Wallet Watch introduces you to setting up of a demat account and introduction of scrip less trading and settlement. There are numerous benefits of this scrip less trading and settlement, which Wallet Watch has discussed in detail.

Company profile:——公司简介

2.1 INTRODUCTION ABOUT THE COMPANY——介绍公司

Even as the European and American stock markets reckon with the changes brought about by the Internet and IT/telecom advances, the Indian stock market has quickly moved to global standards.

The sheer breadth of the changes since the National Stock Exchange started operations in 1994 and with the Securities and Exchange Board of India (SEBI) also driving the changes in the market system, have enabled the Indian market to move well ahead in just five years.

Even as online automated trading and better clearing and settlement mechanisms have been put in place, perhaps, the most significant change in the Indian market has been the coming of paperless trading; it may well be a precursor to the next big changes – rolling settlements and Internet trading. But the push towards paperless trading stands out even in a decade when the market landscape has changed beyond recognition.

Dematerialisation (holding and trading securities in paperless mode) was an alien concept in India before 1995; in five years, large quantities of paper have been flushed out of the system. Since the entry of the foreign institutional investors (FIIs) and online trading, the old system, laden with paperwork at every conceivable stage, was out of place in an otherwise fast trading environment.

As the FIIs complained about the paperwork as a major constraining factor, the government and SEBI took notice. The requisite legislative changes were put in place quickly - the Depositories Act, 1996 was passed and the NSE, with the UTI and the IDBI, set up the National Securities Depository Ltd (NSDL).

But the depository concept did not gain popularity; the FIIs which had clamoured for its introduction, now ignored it. The reason: Lack of liquidity. But, unless the institutional investors stepped in, there could be no liquidity. This stalemate frustrated the push for a paperless environment.

Until SEBI stepped in, that is.

With regulatory pushes SEBI, in phases, made demat trading in stocks mandatory for institutions first and, then, for all investors. Mandatory paperless trading, forced the FIIs to dematerialise their holdings quickly.

As a consequence of SEBI's action, most major stocks are traded in the paperless mode now. The second phase will involve some 200 stocks in a few months time. The effect of SEBI's action is evident from NSDL's statistics. A total of 698 companies, with a market capitalisation of Rs. 7,37,300 crores (almost 80 per cent of the market capitalisation of all listed stocks), is enrolled with the NSDL.

With 13.65 billion shares in the demat mode, nearly 19 million investor accounts, and securities valued at Rs. 3,96,800 crores ($91 billions) actually dematerialised, the concept of dematerialisation can be said to have taken roots. If the regulatory direction is any indication, more paper will be flushed out of the system in the next two years.

The costs of dematerialisation have declined as the NSDL slashed charges as volumes expanded and the competition _ from the Central Depository Services Ltd (CSDL) floated by the BSE _ started in 1999 second half. A series of measures by SEBI and NSDL also helped ease the strain faced by retail investors.

From a long-term perspective, demat in India is of considerable significance. Not only has the general trading environment improved and quickened, volumes too have perked up, even in the demat segment. With demat taking off, there is now scope for an improvement in the quality of investor services.

As a consequence of dematerialisation, the Indian market is also well prepared for web-based trading though the quality of telecom infrastructure and inadequacies in the banking system-stock exchange linkages may cause delays. Notably, with regard to the thrust towards paperless trading, the Indian market managed in three years what took even the US much longer.

With a high degree of dematerialisation a reality, the stage is set for rolling settlements and web-based trading. Once these are in place, the Indian market will have moved closer to the standards in advanced markets, such as the US. And paperless trading may well be the catalyst for such a rapid advancement.

This is the concluding week of Business Line's 20-week series Markets – a Century in Retrospect, which featured the most significant market- and corporate-related events. Other, equally significant, specific topics of a micro-nature will be published through the year.

* As conducted the study of S. Vaidya Nathan and BL Research Bureau

2.2 HISTORY OF THE ORGANIZATION:——组织的历史

The dematerialized form of shareholding and the depository mode of trade (scrip less trade) have been in operation in developed financial markets for over 15 years. In India, the first depository commenced operation a decade back and is relatively new. The Indian financial market is in need of both scrip-based and scrip less trade, but the investing community, which is used scrip-based trade, is bound to take some time to accept the latter. The scrip less trading, till now a domain of the western world, institutional investors and GDR holders is now mandatory even for small investors. All those who hold physical share certificates have to get them dematerialized. If they do not, they will be forced to do so at the time of sale.#p#分页标题#e#

The countless numbers of conservative Indians have to digest it, whether they like it or not. First, the institutional investors succumbed. Then the high net worth individuals, trading in more than a certain numbers of shares, were forced to give in. now, it is the turn of the small investors of select-companies.

With their share certificates being replaced by small slips and receipts, naturally the average investors will have their share of fears and apprehensions. It is necessary to educate and convince these investors about the benefit of Demat rather than forcing them to take part in the game.

2.3 Company’s Vision:——公司的愿景

To make ICICI Direct the dominant online share trading by world class people and services.

This we hope to achieve by:——我们希望实现的

Understanding the needs of customers and offering them superior product and service.

Leveraging technology to service customers quickly and conveniently.

Developing and implementing superior risk management and investment strategic to offer sustainable and stable return to our shareholder.

Providing and enabling environment to foster growth and learning for our employees

2.4 Company’s mission:——公司的使命

To judged by their sales and earnings growth rates than on the absolute value of their sales and earnings. Look for companies that consistently grow faster than there peers.

Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.

The financial health of a company is dependent on a combination of profitability, short-term liquidity and long term liquidity. Companies, which are profitable, but have poor short term or long term liquidity measures, do not survive the troughs of the trade cycle

2.5 OBJECTIVES OF THE STUDY——这项研究的目标

Study of ICICI Direct.com (online share trading)

Study of dematerialization in ICICI Capital Ltd.

Customers satisfaction and awareness of ICICI Capital Services Ltd.

ICICI Capital Services Ltd., is depository participant (DP) and it is providing the financial services to the share holders and various other DP’s also providing almost same services which leads to a competition. So in order to retain the existing customers of ICICI Capital Ltd. and to attract new customers knowing the customers need and preferences and expectation is very important. The study involves knowing the expectation and satisfaction level of ICICI Capital Ltd. customers.

2.6 PRODUCT PROFILE——产品简介

DE-MAT

The dematerialized form of shareholding and the depository mode of trade (scrip less trade) have been in operation in developed financial markets for over 15 years. In India, the first depository commenced operations a decade back and is relatively new. The Indian Financial Markets is in need of both scrip-based trade, but the investing community, which is used to scrip-based and scrip less trade, is bound to take some time to accept the latter. The scrip less trading, till now a domain of the western world, institutional investors and GDR holders is now mandatory even for small investors. All those who hold physical share certificates have to get them dematerialized. If they do not, they will be forced to do so at the time of sale.

A process by which the physical certificates of an investor are taken back by the company / registrar and actually destroyed and an equivalent number of securities are credited in the electronic holdings of the investor.

Offers services to clients dealing in Government securities through the SGL A/C. besides holding the securities, ICICI Capital Services Ltd.

Provides records update based on the transactions made by the clients.

Collects and credits the benefits and proceeds from sale to the clients’ account; and

Supplies periodical reports on the transactions and holding of the clients.

Trading:

Next function activates when an investor buys or sells in the market.

Buying:

An investor gets order executed and makes payment to the broker.

Investor instructs his Depository Participant to expect credit on settlement day. Broker instructs his DP to debit his Clearing Member account on settlement day.

Before settlement day Broker makes payment to clearinghouse through Clearing Bank.

4.On settlement day Clearing house releases shares to broker’s Clearing Member account which is then transferred to investors account through NSDL (National Securities Depository Limited). Investor gets credit in his account.

Selling:

An investor gets order executed.

Investor instructs his Depository Participant to debit his account with immediate effect. The shares move from investors account to Brokers Clearing Member account via NSDL. A Broker clearing member accounts is credited.

Before settlement day broker transfers shares from his clearing member account to Clearinghouse via NSDL. His account is debited.

On settlement day Broker receives payment from clearing house which he passes on to the investor.

ICICIDirect.com

ICICIDirect.com is a truly online share-trading site. This means that from the time you punch in a buy or sell trade on your computer to the final settlement in your account, everything happens completely online. The 3-in-1 e-invest account integrates your brokerage, bank and one or more depository accounts to make sure that you can do the otherwise cumbersome share trading from the comfort of your home or office, at absolutely any time of the day…or night.

How can one open an account in demat?

First an investor has to approach a DP and fill up an account opening form. The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN card in original at the time of opening of account has been made mandatory effective from April 01, 2006.

All applicants should carry original documents for verification by an authorized official of the depository participant, under his signature.

Further, the investor has to sign an agreement with DP in a depository prescribed standard format, which details rights and duties of investor and DP. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. The DP will open the account in the system and give an account number, which is also called BO ID (Beneficiary Owner Identification number).#p#分页标题#e#

The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalised the cost structure for dematerialisation by removing account opening charges, transaction charges for credit of securities, and custody charges vide circular dated January 28, 2005.

Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January 09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository, provided the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all respects. In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP should also be a joint account in the same sequence of ownership.

2.7 ORGANIZATION STRUCTURE——组织结构

Anil Kaul, ceo – Retail

Ashish Kaul, marketing & analysist

Rajendra Sharma, equity Analysist & MIS

Rohit Dhabolkar, marketing & Branding

Sanjiv Saraff, product Manager

Abhijit Ghosh, Sales zonal heads

Dharmesh dixit, project & operation.

Prasanan keshavan, Customer service & operation

Raman Addanki, Legal risk & Complain

Manoj kabra, Audit & cost control.

Harendra Kumar, Research

Joseph Abraham, HR.

Shikha sing, Compensation & Benefits.

Sujata kapoor, Talent Management.

Aloma Sing, Strategic & Sourcing.

Malachi Lopes, HRIS

Sanjita Chougle, Payroll.

Santosh Nayak, Administration.

Profile of the Organisation

3.1 DEPARTMENT/FUNCTIONAL AREAS——部门/功能区域

Infrastructure financing, corporate financing and retail have been the strong pillars of ICICI's growth. They expect these to remain thrust areas in the future too. The financial institution sees significant opportunities in the power sector, and in the rapid de-regulation of the Telecom sector. On the retail side, ICICI has established a retail franchisee through a physical presence across 42 cities. Its retail thrust has been on the planks of technology enabled low cost distribution channels like the Internet, Call centers and ATMs.

It occupies the number one position in automobile financing (over 20% of the market share), number one in credit cards on an incremental basis. It also has a growing presence in home finance and on-line trading.

ICICI Bank

ICICI Bank is a commercial banking outfit set up by the ICICI Group. The Bank was registered a banking company on January 5th, 1994 and received its banking license from the Reserve Bank of India on May 17th, 1994. The Bank has an authorized capital of INR 300crore (USD 75.96 million), of which subscribed and paid-up capital is INR 165 crore (USD 41.78 million). The first ICICI Bank branch was started in Madras in June 1994. The branches are fully computerized with state-of-the-art technology and systems. All of them are fully networked through V-SAT (Satellite) technology. The Bank is connected to the international SWIFT network since March 1995. ICICI Bank offers a wide spectrum of domestic and international banking services to facilitate trade, investment, cross-border business, and treasury and foreign exchange services. This is in addition to a whole range of deposit services offered to individuals and corporate bodies. ICICI Bank’s Infinity was the first Internet banking service in the country, and a prelude to banking in the next millennium. Currently the Bank has around 150,000 customers.#p#分页标题#e#

CICI Venture Funds Management Company Limited

With the recent spurt in entrepreneurship in the country, venture capital and private equity capital financing are fast attaining a role of prominence. Uniquely positioned to take the Indian entrepreneur further is ICICI Venture Funds, the wholly owned subsidiary of ICICI, with its keen understanding of the Indian Financial Markets, entrepreneurial ethos, access to global capital and a network through influential global alliances. Strong parentage and affiliates provide ICICI Venture with access to a broad spectrum of financial and analytical resources. An affiliation with (Trust Company of the West) provides a platform for networking Indian Companies to global markets and technology. ICICI Venture Funds currently manages / advises 11 Funds aggregating US$ 400 million, making it the most significant private equity investor in the country. The investment experience of ICICI Venture’s professionals is the foundation its strengths and success in several areas of investing. ICICI Venture seeks to invest in opportunities where its network through ICICI and TCW can create value for all involved. ICICI Venture’s primary investment objective is capital investment through investments by way of equity or equity-related securities in unlisted companies with significant growth potential. ICICI Venture’s investments span a broad spectrum of industries and stages of development, the investment focus being on

Information Technology

Biotechnology and Life Sciences

Media and entertainment

Retail Services

ICICI Securities and Finance Company Limited

Formed in 1993 when ICICI’s Merchant Banking Division was spun off into a new company, I-SEC today are India’s leading Investment Bank and one of the most significant players in the Indian capital markets. Its client list includes some of the best known, most respected names in Indian business and industry, and I-SEC offers them what are probably the widest, most in-depth range of services in the market, with the highest standards of professionalism. Backed by a strong distribution network, I-SEC is acknowledged to be at the forefront of all new developments in the Indian debt market. I-SEC Research Reports, Compendia, Updates, I-BEX and sovereign Bond Index, have become industry standards, sought after by finance, business and reputed publications alike. The Project Finance Group has helped take strategic projects from the drawing board to financial closure, leveraging the expertise of parent organization. I-SEC has also executed several assignments in M & A, including business valuations, spin-offs and mergers, for both domestic and overseas clients. The range of products offered by i-SEC includes:

Corporate Finance – Mergers and Acquisitions, Equity, Bidding (especially for Telecom Projects)

Fixed Income – Primary Dealership, Debt Research

Equities – Lend management, Underwriting, Syndication, Private Equity placement, Sales, Trading, Broking, Sectoral and Company Research I - SEC#p#分页标题#e#

Continues to sustain a steady rate of growth by offering the most extensive range of services combined with unrivalled standards of professionalism.

ICICI Brokerage Services Limited

Set up in March 1995, ICICI Brokerage Services is a 100% subsidiary of I-SEC. It commenced its securities brokerage activities in February 1996 and is registered with the National Stock Exchange of India Limited and The Stock Exchange, Mumbai. We are a joint venture between ICICI and the leading financial services provider in India, and prudential plc of U.K., one of the finest Life insurance companies in the world. Together we provide you with an extensive range of insurance products to suit your various needs at various life stages. We aim to keep you covered, at every step in life. Their policies are need-specific and address particular age groups. This means that no matter where in life you are, we offer specific products to suit your needs for savings, protection and retirement. Our products can be categorized into the following:

Saving plans

Protection plans

Retirement plans

ICICI Personal Financial Services Limited

ICICI Personal Financial Services Limited (ICICI PFS), formerly ICICI-Credit, was one of the first four companies to obtain registration as a Non-Banking Financial Company (NBFC) from the Reserve Bank of India (RBI) on September 10, 1997 under the new section 45IA of the Reserve Bank of India Act, 1934. During the year 1998-99, there was a significant shift in the Company’s operation from leasing to hire purchase to distribution and servicing of all rental products for the ICICI Group. It is now a focal point for marketing and distribution of all rental asset products for ICICI, including auto loans, consumer durable finance and other financial products. The Company has thus become part of ICICI’s retail strategy aimed at offering a comprehensive range of products and services to retail customers. In view of this reorientation of the business, the name of the Company was changed from ICICI Credit Corporation to ICICI Personal Financial Services Limited (ICICI PFS) effective March 22, 1999.

ICICI Capital Services Limited

ICICI Capital Services Ltd. was incorporated in the name of SCICI Securities Ltd. on September 24, 1994 as a wholly owned subsidiary of erstwhile SCICI Ltd. with the objective of providing stock broking services to the institutional clients and undertaking activities such as underwriting, primary market placements & distribution industry & company research etc. After the amalgamation of SCICI with ICICI effective from April 1, 1996, resulting in the change of the name. The company is mandated, under review by ICICI, to carry out on its behalf the retail resource raising activities and to provide front office services related to all retail and semi retail liability products of ICICI. The company also operates the network of ICICI Centers being set up by ICICI. As on date the company has set up 91 centers across the country.#p#分页标题#e#

ICICI InfoTech

ICICI InfoTech is a leading provider of end-to-end IT solutions. We have an in-depth experience of having worked on varied technologies with leading corporations worldwide. Our service portfolio includes the following:

IS & IT Consulting

Software Design and Development

Enterprise Application Integration

Value Chain Management Solutions (SCM, CRM etc.)

Application Re-engineering and Management

Knowledge Management Solutions

Embedded System Applications

Technology Incubation, IT-enabled Services & IT Outsourcing

ICICI Capital Ltd.

Its products are

RBI Bonds

E-invest (ICICI Direct.com)

Fixed Deposits

Mutual Funds

Bonds

Demat

Equity IPO

ICICI Direct.com (online share trading):

ICICI Direct.com is a truly online share-trading site. Which means that from the time you punch in a buy or sell trade on your computer to the final settlement in your account, everything happens completely online? The 3-in-1 e-invest account integrates your brokerage, bank and one or more depository accounts to make sure that you can do the otherwise cumbersome share trading from the comfort of your home or office, at absolutely any time of the day or night

3.2 PERFORMANCE AND OPERATIONS——性能和操作

The Sales turnover of the Company during the year was Rs.2,602 million. There is a decrease of 4% from the previous year. Decline in the sale of Carburettors for two wheelers and four wheelers had contributed to the overall sales downturn though the Company has improved the sale of MPFI parts to passenger cars.

The profit after tax of the Company for the year under review is Rs.377 million Due to inclusion of an extraordinary profit of Rs.250 million on sale of investments, the Profit after Tax has registered an increase of 42% compared to previous year. The profit from the manufacturing activities of the Company is lower mainly due to

a. price reduction offered to customers

b. increase in the input and raw materials cost

c. a particular customer in the two wheeler market witnessed a steep decline in the sale of a model for which UFSL is supplying the Carburettors

Key Ratios 2005-06 2004-05

Net Profit Ratio (PAT/Sales) 14.49 9.49 Net Profit Ratio (PAT/Net worth) 22.21 18.13 Current Ratio (Current Assets/Current Liabilities) 1.67:1 2.55:1 Debt - Equity Ratio 0.47:1 0.04:1 Debtors Turnover (Debtors/Gross Sales) 1.18 Months 1.25 Months Creditors Turnover (Creditors/Purchases)1.86 Months 1.59 Months Dividend Pay-out Ratio 17 15.37

.

3.3 SWOT ANALYSIS OF THE COMPANY:——公司的SWOT分析

Strengths

1. Management philosophy and commitment to maximize shareholders returns

2. Upgraded product design and development facilities to develop new products and aid diversification#p#分页标题#e#

3. Ongoing activities to support up gradation of operational performance and rise in productivity

4. Team of talented and committed professionals available to improve companies performance Weakness

1. Competition from cheap imports

2. Low customer base

Opportunities

1. UFSL has initiated development of products for diesel application. This will provide tremendous scope for diversification and growth

2. Acquisition of AMTEC to provide opportunities to access global OEMs

3. Opportunity to support AMTECs operations by supplying products from India

4. The introduction of new emission norms will provide UFSL opportunity to develop injection systems and thereby upgrade the status of the company from product to system supplier.

Threats, Risks & Concerns

1. Constant pressure to be cost competitive to meet customer expectations

2. Relentless pressure to maintain profitability due to rising input/raw material prices

3. Increasing popularity of alternative fuel vehicles, such as Hybrid, Hydrogen powered, CNG and LPG vehicles poses new challenges for the company

3.4 FUTURE PROSPECTS AND PLANS OF THE ORGANIZATION——组织的未来前景和计划

For ICICI the past half has been a trying period more so because of the adverse environmental conditions such as the depressed equity markets and the volatile currency markets. However, its retail thrust and a perceptible shift in financing from manufacturing projects to corporate finance will put it in good stead for the quarters to come. Its growing importance in the telecom and infrastructural sectors, which have huge potential, will be a key driver of growth for the future

3.5 Achievement and Award——成就和奖励

Winning is a habit that is assiduously cultivated at ICICI Securities Limited (i-SEC). Be it deals, mandates or awards, we manage them all in our quite and efficient way.

For us winning awards is a matter of pride and honour. Each new award is a manifestation of our hard work and commitment to our clients.

Since inception, i-SEC’s expertise has been time and again widely recognized by both domestic and international agencies.

Our Fixed Income team for the last two years (CY 2004 and 2005) has been adjudged the “Best Bond House” in India by both Asiamoney and Finance Asia. The equities team was adjudged the ‘Best Indian Brokerage House-2003’ by Asiamoney. The Corporate Finance team, according to Bloomberg topped the M&A league tables in 2003.

Problem Anlysis:——问题分析

4.1 STATEMENT OF THE PROBLEM——开题讨论

Online trading and Demat are the two emerging concepts in the stock market. It involves personal factors, technical factors, business factors and economic factors. The interplay of these factors on stock market requires a deep study about the pattern process and procedures and performance. This study is intended to identify the various concepts about demat and the online trading and its way of functioning#p#分页标题#e#

ICICI provisions are not exposing to its customers extensively. Hence in this report an attempt has been made to link the potential customers and the ICICI Direct .Com

4.2 OBJECTIVES OF THE STUDY——研究的目标

Every company has a particular goal. A study without objectives can not reach the destination. My project work programme was also directed to some particular targets and the main objective of the study are as bellow;

Study of ICICI Direct.com (online share trading)

Study of dematerialization in ICICI Capital Ltd.

Customers satisfaction and awareness of ICICI Capital Services Ltd.

4.3 SCOPE OF THE STUDY:——研究范围

Globalization of the financial market has led to a manifold increase in investment. New markets have been opened; new instruments have been developed; and new services have been launched. Besides, a number of opportunities and challenges have also been thrown open.

RESEARCH DESIGN OF THE STUDY

The study is based on survey technique. The study consists of analysis about customer’s awareness and satisfaction of ICICI Capital Ltd. For the purpose of the study customers 100 are picked up and their views solicited on different parameters. The methodology adopted includes

Questionnaire

Random sample survey of customers

Discussions with the concerned

Personal interviews and informal discussions were held with ICICI Capital Ltd. customers to ascertain the awareness and satisfaction level. Further applying simple statistical techniques has processed the data collected.

SOURCES OF DATA :

Primary data: Questionnaire

Secondary data: are published materials such as periodicals, journals, news papers, and website.

SAMPLING PLAN:

Sampling since segment wise investors in ICICI Capital Ltd. are not available for the overall customers was considered for the study. 100% coverage was difficult within the limited period of time. Hence sampling survey method was adopted for the purpose of the study.

Population: (universe) customers of ICICI Capital services Ltd.

Sampling size: A sample of hundred was chosen for the purpose of the study. Sample considers of small investor, large investors and traders of ICICI Capital Ltd.

Sampling Methods: Probability sampling requires complete knowledge about all sampling units in the universe. Since due to time constraint non-probability sampling was chosen for the study.

Sampling procedure: From large number of customers of ICICI Ltd. were randomly picked up.

Field Study: directly approached respondents.

4.4 DATA COLLECTION INSTRUMENT——数据收集工具

Collection of data through Questionnaires:

The data collected for the study purpose is through questionnaires. Hundred customers of ICICIdirect.com have been selected randomly for the study purpose and then the information revealed from the customers is analyzed and interpreted in the study.#p#分页标题#e#

ORGANISATION OF FIELD WORK——组织现场工作

Initial field work has done for pre testing tools for data collection. The data is collected through the direct interaction with the ICICI’s customers through questionnaires answered by them. hundred customers of ICICI were randomly chosen for the purpose of the study in Bangalore

4.5 Limitation of Study——研究限制

Since sample size is only 100, which is not a true representative of the population as a whole.

Since segment wise investors is not available in ICICI Capital Ltd. Overall concept is taken for the study.

Information is partly based on secondary data and hence the authentic of the study can be visualized and is measurable.

Level of accuracy of the results of research is restricted to the accuracy level with which the customers have given their answers and the accuracy level of the answers cannot be predicted.

Data Analysis and Interpretation

Table No. 5.1 Customers’ preference over other depository services in ICICI Direct.com

Attributes

No. of Persons

Percentage

Quality Service

Safety

Reach

Vast variety of Service

Nothing in Particular

Chart No. 5.1 Percentage of customers’ preference over other depository services in ICICI Direct.com——图5.1的客户的偏好在ICICI其他存款服务Direct.com

From the above showing statistics it is observed that in the survey 50% customers justify that ICICI capital Ltd. providing quality services as compare to other depository services

Table No. 5.2 Different types of investors having ICICI Direct.com——表5.2不同类型的投资者有ICICI Direct.com

Small Investors

Long term investors

Traders

Chart No. 5.2 Percentage of investors having ICICI Direct.com——图5.2的投资者在ICICI Direct.com

The above table shows that out of 100 customers, 58 customers are small investors and 32 customers are long term investors.

Table No. 5.3 Number of availed of the services in ICICI Direct.com——表5.3号ICICI的利用服务Direct.com

Schemes/Services

No of Persons

Percentage

ICICI Direct.com

Settlement

Transmission of Securities

New Services

Sell 'N' Cash

Mutual funds

Chart No. 5.3 Percentage of availed of the services in. ICICI Direct.com——图5.3的利用服务。ICICI Direct.com#p#分页标题#e#

Table No. 5.4 Number of customers aware of services offered by ICICI Capital Ltd.
Schemes/Services
No of Persons
Percentage
ICICIDirect.com

100

Settlement

Transmission of Securities

New Services

Sell 'N' Cash

Mutual Fund

Loans Against de-mat shares

Chart No. 5.4 Percentage of customers aware of services offered by ICICI Capital Ltd——图5.4的客户意识到印度工业信贷投资银行资本有限公司提供的服务

Table No. 5.5 Customer’s awareness of the new services offered by ICICI Direct.com

Through ICICI Direct.Com

News Paper/ Magazines

Broker

Agents

Others

50%

10%

32%

Chart No. 5.5 Percentage of customer’s awareness of the new services offered by ICICI——图5.5的客户印度工业信贷投资银行提供的新服务的意识

According to the survey 50% customers know the services through ICICI and 32%

through ICICI agent

Table No. 5.6 Customer’s first source of awareness

Through ICICI Direct.Com

News paper / Magazines

Broker

Agents

Others

34%

12%

14%

34%

Chart No. 5.6 Percentage of customer’s first source of awareness——图5.6的客户第一的意识

According to the survey the first source of information is ICICI Direct.Com itself and the

agents.

Table No. 5.7 Customers’ satisfaction of the services of ICICI Direct.Com——表5.7客户满意度的服务号ICICI Direct.Com

Satisfied

Mostly Satisfied

Neither Satisfied / Unsatisfied

Mostly Unsatisfied

Unsatisfied

64%

24%

10%

Chart No. 5.7 Percentage of customers’ satisfaction of the services of ICICI Direct.Com——图5.7的客户满意度的服务ICICI Direct.Com

According to survey 64% of customers are satisfied with the services of ICICI Direct .com and 24% are mostly satisfied. Then we can say that ICICI Direct.Com offers quality service that touches customers’ satisfaction level.

Table No. 5.8 Customers’ satisfaction of the Demat services of ICICI Direct.Com——表5.8号客户满意度ICICI的Demat服务Direct.Com#p#分页标题#e#

Satisfied

Mostly Satisfied

Neither Satisfied / Unsatisfied

Unsatisfied

Mostly Unsatisfied

46%

22%

16%

12%

Chart No. 5.8 Percentage of customers’ satisfaction of the Demat services of ICICI Direct.Com——图5.8的客户满意度ICICI的Demat服务Direct.Com

According to the survey 46% are satisfied with the Demat Services of the ICICI Capital Ltd. 12% of the customers are not satisfied. So we can say ICICI Direct.Com offers quality services in Demat section also.

Table No. 5.9 Customers’ satisfaction with the purchase and sales of ICICI Direct.Com—表5.9号客户满意的购买和销售ICICI Direct.Com

Satisfied　　

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

40%

26%

14%

12%

Chart No. 5.9 Percentage of customers’ satisfaction with the purchase and sales of ICICI Direct.Com——图5.9的客户满意购买和销售ICICI Direct.Com

According to the survey only 40% of the customers are satisfied with Purchase and Sales of ICICI Direct.Com. So we can say purchase and sales section ICICI Direct.Com unsatisfied the customers.

Table No. 5.10 Customers’ satisfaction with the transmission of securities of ICICI Direct.Com——表5.10号客户满意的传播证券ICICI Direct.Com

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

30%

22%

32%

12%

Chart No. 5.10 Percentage of customers’ satisfaction with the transmission of securities of ICICI Direct.Com——图5.10的客户满意的传播证券ICICI Direct.Com

According to the survey 30% of the customers are satisfied and 22% of the customers are mostly satisfied with the transmission of securities of ICICI Direct.Com. So we can say that ICICI Direct.Com unsatisfied the customers in case of transmission of securities of the customers.

Table No. 5.11 Customers’ satisfaction with the sell of their securities in cash

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

70%

20%

10%

Chart No. 5.11 Percentage of customers’ satisfaction with the sell of their securities in cash——图5.11的客户满意出售证券的现金#p#分页标题#e#

According to the survey 70% of the customers are satisfied with the sell in cash system of ICICI Capital Ltd. So we can say that ICICI Direct.Com satisfied the customers with the sell of customers’ securities in cash.

Table No. 5.12 Customers’ satisfaction with the mutual fund service of ICICI Capital Ltd——表5.12号客户的满意印度工业信贷投资银行资本的共同基金服务有限公司

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

38%

34%

24%

Chart No. 5.12 Percentage of customers’ satisfaction with the mutual fund service of ICICI Capital Ltd——图5.12的客户满意印度工业信贷投资银行资本的共同基金服务有限公司

According to the survey, 38% of the customers are satisfied with the Mutual fund services of ICICI Capital Ltd. So we can say that customer’s tendency is that they believe that Mutual Fund and Shares are performing as the same in the primary and secondary

market and the mutual fund is the safest way to invest in the market.

Table No. 5.13 Customers’ satisfaction with the trading demos provided by the ICICI Capital Ltd——表5.13号客户满意提供的交易演示ICICI资本有限公司

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

52%

24%

20%

Chart No. 5.13 Percentage of customers’ satisfaction with the trading demos provided by the ICICI Capital Ltd——图5.13的客户满意提供的交易演示ICICI资本有限公司

According to the survey 52% of the customers are satisfied with the Trading Demos that are conducted by the ICICI Capital Ltd. 24% are mostly satisfied. So we can say that ICICI customers are attending the demo programmes and the ICICI employees can able to solve the queries of the customers.

Table No. 5.14 Customers’ satisfaction with the periodic receipts and holding statements of ICICI Direct.Com——表5.14号客户的满意ICICI Direct.Com的周期性的收据和语句

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

20%

18%

16%

32%

14%

Chart No. 5.14 Percentage of customers’ satisfaction with the periodic receipts and holding statements of ICICI Direct.Com——图5.14的客户满意ICICI Direct.Com的周期性的收据和语句#p#分页标题#e#

According to the survey, the 20% customers are satisfied and 18% customers are mostly satisfied with the periodic receipts and holding statements of the ICICI Direct.Com. So, we can say that most of the customers are unsatisfied with this service of ICICI Direct.Com.

Table No. 5.15 Customers’ satisfaction with the telephonic enquiries of ICICI Capital Ltd——表5.15号客户满意度的电话询盘ICICI资本有限公司

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

16%

48%

12%

14%

10%

Chart No. 5.15 Percentage of customers’ satisfaction with the telephonic enquiries of ICICI Capital Ltd——图5.15的客户满意的电话询盘ICICI资本有限公司

According to the survey, 48% of the customers are mostly satisfied and 16% of the customers are satisfied. So, we can say that most of the customers are satisfied with the telephonic service of ICICI Capital Ltd.

Table No. 5.16 Customers’ satisfaction with the co-operation by the staff of ICICI Capital Ltd——表5.16号客户的满意合作印度工业信贷投资银行资本有限公司的员工

Satisfied

Mostly Satisfied

Neither Satisfied/ Unsatisfied

Mostly Unsatisfied

Unsatisfied

32%

46%

14%

Chart No. 5.16 Percentage of customers’ satisfaction with the co-operation by the staff of ICICI Capital Ltd.——图5.16的客户满意合作印度工业信贷投资银行资本有限公司的员工

According to the survey, 32% of the customers are satisfied and 46% of the customers are

mostly satisfied with the co-operation by the staff of ICICI Capital Ltd. So, we can say that most of the customers are satisfied with the co-operation by the staff of ICICI Capital Ltd.

Table No. 5.17 Customers’ satisfaction with the tariff structure of ICICI Direct.Com——表5.17号客户满意的关税结构ICICI Direct.Com

Very High

High

Reasonable

Low

Very Low

12%

14%

72%

Chart No. 5.17 Percentage of customers’ satisfaction with the tariff structure of ICICI Direct.Com——图5.17的客户满意的关税结构ICICI Direct.Com

According to the survey, the tariff structure of ICICI Direct.Com is reasonable. Customers told me that the brokerage of 0.75% is reasonable because it is the only organization which deals with the primary and secondary market both. ICICI Direct.Com also has many investment options than any other organization.#p#分页标题#e#

Table No. 5.18 Customers’ satisfaction when dealing with the problems through ICICI Direct.Com——表5.18号客户满意度在处理问题时通过ICICI Direct.Com

Schemes / Services

No of Persons

Percentage

Frequent reminders are given to ICICI Direct.com for update the information

24%

Irregular receipt of Holding / Transaction statements

22%

Improper format of Holding / Transaction statements

16%

Improper attention given to the enquiries

14%

Billing problem

10%

Inadequate information

14%

According to the survey, 12 persons are not satisfied with the frequent reminders which are given to the ICICI Direct.Com for update the information, 11 persons are not satisfied with the irregular receipt of holding or transaction statement, 8 persons are not satisfied with the format of holding or transaction statements, 7 persons are not satisfied attention given to the enquiries, 5 persons are not satisfied with the billing system and 7 persons are not satisfied with the information provided by the ICICI Direct.Com. So, we can say that these systems should be changed or modified by the ICICI Direct.com.

Table No. 5.19 Customers’ rating of the services of ICICI Direct.Com——表5.19号客户评级的印度工业信贷投资银行的服务Direct.Com

20%

40%

60%

80%

100%

36%

56%

Chart No. 5.18 Percentage of customers’ rating of the services of ICICI Direct.Com——图5.18的客户评级ICICI Direct.Com的服务

According to the survey 56% of the customers said that ICICI Direct.Com services are providing only 60% of its services to its customers. So we can say that ICICI Direct.Com services should be increased to please its customers.

Table No. 5.20 Customers’ preference for ICICI Direct.Com over its competitors——表5.20客户偏好ICICI直接。Com /竞争对手

Quality Service

Rates charged

Nothing in Particular

Safety

Reach

52%

10%

24%

Chart No. 5.19 Percentage of customers’ preference for ICICI Direct.Com over its competitors——图5.19的比例对印度工业信贷投资银行直接客户的偏好。Com /竞争对手

According to the survey 52% of customers justify their preferences for ICICI Direct.com for quality services, 10% for rates charged and 8% for safety. So, we can say that ICICI Direct.Com provides quality services than its competitors. But in case of rate charges and safety ICICI Direct.Com is behind its competitors.#p#分页标题#e#

Table no. 5.20 Customers’ awareness of the products of ICICI Capital Ltd——表5.20客户的意识ICICI资本有限公司的产品

Products

Tick

ICICI Bonds

100

ICICIDirect.com

Mutual Fund

Equity IPO

Fixed Deposit

RBI Bonds

Chart No. 5.21 Percentage of Customers’ awareness of the products of ICICI Capital Ltd——图5.21的客户对印度工业信贷投资银行资本有限公司的产品

According to the survey most of the people know all the products of ICICI Capital Services Ltd. Only the customers do not know few products. 100% awareness is feasible in case of ICICI Bonds and 90% in case of ICICI Direct.com.

FINDINGS & CONCLUSION——结果与结论

6.1 FINDINGS——调查结果

ICICIdirect.com customers are more satisfied with the quality services.

Holding securities in electronic form gives some far-reaching advantages to the investors.

ICICIdirect.com offers a wide choice of products for investing in the stock market. It allows to invest in shares, mutual funds and other financial products. With ICICIdirect.com one can manage own de-mat and bank accounts directly and independently.

The depository participant will allow an investor to trade through any broker of his choice registered with the stock exchanges connected with National Securities Depository Ltd, what will have to provide the details of investor’s account with Depository Participant.

Investor can click to get online information on their open orders and traders i.e. orders that are routed to exchange are waiting in the queue to be executed can be viewed for their status.

Transaction details for the traders done in the last month are available online.

Printed account statements too are available for earlier.

6.2 suggestions——建议

Some customers feel that they are trained for ICICI Direct.Com demo. Many customers feel that batch of 15 are good for ICICI Direct.Com training.

Survey reveals that most of the customers are not aware of the service of the Mutual Fund. ICICI Capital Services Ltd. and the normal tendency of the customer are both investing in shares and in Mutual Funds are one and the same. So for this ICICI Capital Services Ltd., should create an awareness of what exactly mean by Mutual Funds and all other services of ICICI Capital Services Ltd.

After getting the printouts of the holding statement, dispatch of the same should be taken place with no delay and this can be cross verified with the sender (dispatch section).

Customers are facing over crowding, non-availability of telephone lines, so proper measures should be taken to overcome these problems.#p#分页标题#e#

The ICICI official should conduct regular training demo classes for the new account holders.

6.3 CONCLUSION——结论

Icici direct.com is performing very well in the field of online share trading business and having very good administration also.

Each departments doing their job very well comparing to the standard performance fixed by the management and it leads to overall good performance of the company.

There existing a good relationship between employees and management

The management taking keen interest for finding their weakness and try their level best to overcome this weakness

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