我国B2C电子商务的逆向物流研究：以京东商城为例的问卷调查

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03-16, 2016

Appendix I Questionnaire

亲爱的参与者！

我们正在实施“中国B2C电子商务逆向物流研究：以京东商城为例”。因此，如果你能完成以下问卷，我们将非常感谢你可以带你约15分钟。

你的参与主体的隐私政策和将处理匿名。我们真诚地感谢您的合作！

第一部分：请勾选最能反映你真实意见的选项。

1。你的年龄：

□18-20□21-35□36-45□46-50□超过50

2。你的职业：

□学生□老师□白领□别人

3。你有多少次在京东商城购物吗？

□1-2□3-4□超过5□永远

4。你有没有回来过或者换过货？

□是□没有

5。你的回归或更换的原因是什么？

□货物□货物质量差是不符合我的预期。

□货物过期。□其他原因

6。你对自己不满意的商品有什么理由？

□往往花费很多时间返回或更换。□退款要求可能会被拒绝。

□我不自信的更换。返回/更换程序□复杂。

□其他原因

7。什么规定，京东商城提供的阻碍你的回报或更换？

□保持包装完整无损的□支持退货/换货提供测试报告

□付费退货/换货□其他原因

8。从京东商城里你会有多久的退货或更换商品？

□1-2天□3-4天□5-6天□超过一周

9。谁将为更换的费用支付费用？

□京东商城的消费者都□□

第二部分：在以下问题中，五度是用来反映你对每一个问题的答案，请勾选，可以反映你的真实意见最。

Dear participant!

We are implementing a study on “Research on reverse logistics in Chinese B2C e-commerce: taking Jingdong Mall as an example”. Therefore, we will greatly appreciate if you can finish the following questionnaire which may take you about 15 minutes.

Your participations subject to privacy policies and will be handled anonymously. We sincerely thank you for your collaboration!

Part I: Please tick the options that can reflect your true opinion most.

1. Your age:

□ 18-20 □ 21-35 □ 36-45 □ 46-50 □ More than 50

2. Your occupation:

□ Student □ Teacher □ White-collar worker □ Others

3. How many times have you shopped through Jingdong Mall?

□ 1-2 □ 3-4 □ More than 5 □ Never#p#分页标题#e#

4. Have you ever returned or replaced goods?

□ Yes □ No

5. What will be the reasons for your return or replacement?

□ Bad quality of goods □ The goods is not in line with what I expected.

□ The goods is outdated. □ Other reasons

6. What will be the reasons for you to accept the goods that you are not satisfied with?

□ It often costs much time to return or replace. □ Claim for refund may be refused.

□ I am not confident about the replacement. □ Procedure of return/replacement is complex.

□ Other reasons

7. What provisions that Jingdong Mall provides in hindering your return or replacement?

□ Keeping package complete intact □ Providing test reports to support return / replacement

□ Paying fees for return / replacement □ Other reasons

8. How long will you return or replace goods from Jingdong Mall?

□ 1-2 days □ 3-4 days □ 5-6 days □ More than a week

9. Who will pay the fees for the return of replacement?

□ Jingdong Mall □ Consumer □ Both

Part II: In the following questions, five degrees are used to reflect your answers to each question, please tick the option that can reflect your true opinion most.

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