手把手教你酒店业swot分析

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01-17, 2015

手把手教你酒店业swot分析

如何对驻印度的酒店业进行SWOT分析。SWOT分析可以定义为行业的优势，劣势，机遇和威胁。
How to conduct SWOT analysis of hotel industry based in India. The SWOT analysis can identify industry's strengths, weaknesses, opportunities and threats.

酒店是特定国家最重要的服务之一，直接影响游客的到来。很明显，如果提供不了足够的酒店房间，那么游客将不会停留在此。因此，对于旅游业来说，酒店行业扮演着至关重要的角色，因为它是一项支持服务将会影响游客去往特定地点的数量。Hotels are one of the most important services which directly affect the arrival of tourists to a particular country. Obviously, it would not be possible for tourists to stay in a place if there are not enough hotel rooms available. Therefore, the hotel industry plays a significant role when it comes to tourism as it is a support service which will affect the number of tourists visiting a particular place.

酒店业在这方面的SWOT分析，能够提供一个全面的洞察力来分析行业是否有助于实现其目标。如今，让我们来考虑在世界上发展最快的驻印度旅馆业吧。

SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now, let’s consider the hotel industry in India, which is one of the fastest growing in the world.

优势—Strengths

对驻印度酒店的SWOT分析第一步将是确定它的优势。这儿有超过1000种不同类别的酒店能够供应约97000间客房，可轻松应对旅客的需求。此外，市场也有提供许多国际性品牌来满足国际游客的需求。另外，这有许多旅游胜地。同时，与世界其他国家相比劳动力价格低廉，因此，能够为酒店老板带来更多利润，为此行业提供更多发展潜力。The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97,000 rooms which can easily cope with the demand of tourists. Furthermore, there are also a number of international names in the market which meet the needs of international tourists on their visit to India. In addition, there are many tourist attractions and the cost of labor is low in comparison with the rest of the world, thus, providing better margins for hotel owners and higher growth potential in the industry.

劣势—Weaknesses

接下来便是分析劣势。印度酒店业发展最大的制约是土地成本，其高达总项目成本的50%，高于国外15%。该国与其他国家相比还有更高的税收结构，使得其形成大量膨胀的住宿费用。此外，一些酒店提供的服务是有限的，无法与世界标准相媲美。Next in line is assessing the weaknesses. One major restraint to the hotel industry of India is the cost of land, which is as high as 50% of the total project cost, against a low 15% abroad. The country also has a higher tax structure as compared to other countries which inflates the hotel expense a great deal. Furthermore, the services offered by some hotels are limited and not comparable to world standards.

机遇—Opportunities

机遇是印度酒店业的SWOT分析第三大战略因素。该国拥有甚多景点和独特、多样的地形地貌，使之成为游客的理想目的地。因此，入境游客的数量将预期增加到一个相当快率，进一步提高酒店的需求。另外，对于本国和入境游客的需求，可以将其归纳为旺季管理。对于国际游客，他们一般在3月到9月期间到来，而大多数本国游客更愿意等到假期，这都是在夏季。The third strategic element to a SWOT analysis of hotel industry in India is the opportunities. The country boasts a number of attractions and has unmatchable diverse topography making it an ideal destination for tourists. As a result, the number of inbound tourists is expected to increase at a quick rate, further pushing the demand for hotels. Additionally, the demand for both national and inbound tourists can easily be managed as the peak season. For international tourists, arrival is between September and March, while most national tourists prefer to wait until school holidays, which are during the summer months.

威胁—Threats

机遇与威胁同在。一些酒店在印度正在被家庭旅馆所取代，这对酒店业产生不利影响。国内的政治动荡也使得旅游交通受阻，从而影响了酒店业的生意。国内的经济状况对酒店的盈利有直接影响。因此，酒店工作人员可能没有接受过足够好的训练来达到国际标准。Where there are opportunities, you will also find threats. Several hotels in India are being replaced by guesthouses, thus, adversely affecting the hotel industry. Political unrest in the country also plays its part in reducing tourist traffic and consequently affects business of the hospitality industry. The country’s economic condition has a direct impact on the earnings of hotels. As a result, the staff might not be trained well enough to meet international standards.

最后，对于酒店业使用SWOT分析这一举例，如果你正计划进军酒店业，或者是希望进一步扩大酒店业务，你可以尝试实行。

So, using this SWOT example for a hotel industry, you can conduct your own if you are planning to enter the hospitality industry or looking to further expand your hotel business.

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