市场学paper范文：Travel and Tourism Entrepreneurship
本文是市场学专业的paper范例，题目是“Travel and Tourism Entrepreneurship（旅游与旅游创业）”，旅游和旅游业可以被认为是当代世界上最好的商业之一。日益增长的旅游需求和旅游使这一业务低风险和成功，因为来自世界各地的人旅行和安排旅游。此外，旅游业是最具增长潜力的行业，也是马来西亚、泰国、美国和澳大利亚等国的高收入来源。每一项业务都是根据计算或风险来决定是否可行的。
当我们谈论旅游和旅游业务时，涉及到非常低的风险因素。想要开展旅游业务的个人，只要有适当程度的信息和兴趣，就可以用最少的资源产生良好的收入。旅游行业利润率普遍较高，是投资者最具可行性的业务。旅游和旅游业的历史非常悠久。有迹象表明古代旅行者曾环游世界。虽然当时的资源是不够的。然而，在当今世界，借助旅游媒介、旅游设施和旅游技术，风险因素被最小化。此外，对企业感兴趣的个人可以通过组织和管理旅行计划获得良好的利润。
Introduction介绍
Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours. Moreover, tourism is the most growing business, and high revenue generating source for some countries like Malaysia, Thailand, America and Australia. Every business is determined feasible or not based on the calculations or the risks in that particular business. When we talk about business of tourism and Travelling, very low risk factor is involved. Individual which want to initiate the tourism business with an appropriate level of information and interest can generate good revenue with minimum recourses. The profit margins in Travelling and tourism is generally high, and it is the most feasible business for investors. The history of Travelling and tourism is very old. There are hints of ancient travelers who travelled across the world. Though at that times the recourses were not sufficient. However, in the present day world, with the assistance of Travelling medium, tourism facilities and technology, the risk factors are minimized. Moreover, the individuals interested in the business can get good profit just by organizing and managing a trip plan.
Qualities in the Travel and Tourism Entrepreneur
Travel and tourism entrepreneur ship are based on certain influencing factors. These factors can be called the qualities which should be present in a good entrepreneur. Among them are the knowledge, leadership and management skills, the awareness of new technology, information about the most appealing tourism and Travelling packages and a business sense to compete with the market. Travelling and tourism business is not only about investment and revenue. It is more related to interest and creativity. Interest gives us an opportunity to peep inside the industry and creativity give us an edge to prepare schedules and Travelling packages for the clients. A good entrepreneur will always look for the needs and demands of the customer. Moreover, he will ever try to adjust his offer accordingly.Besides, any successful entrepreneur will be good enough at marketing. With his business skills, he can win the hearts and minds of the client age. In the long run, these clients will come back to him, resulting in the growth of his business. More precisely, a good entrepreneur is a multi skilled individual with the best command on business tactics and the need of the customer. Subsequently, best tourism entrepreneur must have the required information about they are launched packages in the market. What the competitors are doing and how his/her company can compete with the deals already present in the market. It is right to say that a Travelling and tourism company has to be very vigilant, cooperative and linked under the supervision of a skilled entrepreneur.
Development of Entrepreneurial Enterprises and Significant Influential Factors创业型企业的发展及其影响因素
In order to develop an entrepreneurial enterprise certain initial steps are highly important. Among them are the global trend of tourism business, local market saturation levels, targeted business domain, appropriate modes of marketing, social contacts, awareness about the global changes in the business of Travelling and tourism, the creativity levels while organizing the business deals and the appealing promotional deals.
为了发展一个具有创业精神的企业，某些初步步骤是非常重要的。其中包括旅游业务的全球趋势，当地市场饱和水平，有针对性的业务领域，适当的营销模式，社会联系，对旅游和旅游业务的全球变化的认识，在组织商业交易和吸引人的促销交易时的创意水平。
Global Trend of Tourism Business
The foremost step in developing an enterprise entrepreneur should have deeply observed global trends of tourism. Which country do people prefer to go, and at which rates or packages? Moreover, he should try to re-orientate him/herself accordingly. For instance, the events of Christmas or New Year are the best examples. These festivals are celebrated all over the world. Now a smart entrepreneur should notice the general orientation of traffic, or in other words, where people want to go on Christmas or New Year? Secondly, within the country what are the most probable sights which can be targeted for tourism and Travelling? Moreover, Travelling and tourism unlike many other businesses, is a whole year business. There is no particular time of decline in business. No matter the global economy is decreasing or increasing the individuals travel. The main reason can be the dependency of some countries. There are countries, which rely on the business of Travelling and tourism. Therefore, it is very important to update yourself if you are functioning as an entrepreneur of any Travelling enterprise.
Local Market Saturation Levels本地市场饱和程度
The local market saturation is one of the prime important elements, which can minimize the business. If in your surrounding there are several companies, which are established than it may be hard to survive. Moreover, to compete with the pre-established company is a difficult task. It becomes harder if your funds are limited. Saturation of business can be categorized into levels. For instance, if you are functioning in a place with companies dealing in travel and tourism, you should go for a targeted domain for better outcomes. It is wrong to target the most famous companies in the initial levels. Moreover, the company should try to focus on the detailed study. What other companies (the real competitors not the highly established ones) lack. After a detailed study, we can have an idea that what other companies lack and what are their strong points. Based on this survey we can establish a work plan focusing on the flaws which we found in the market. We should focus on the areas of weakness in the market. Moreover, the quality standards and meeting deadlines and arrangement requirements also enhances the repute of any particular company in case of saturation. If you are initiating a business in a hub, it is important to consider, that if they do not capture the needs and confidence of the client next time he/she will be taking assistance of some other company. Therefore, best should be done to satisfy the customer for the propagation of the business.
本地市场的饱和是最重要的因素之一，它会使业务最小化。如果你周围有几家已经成立的公司，那可能很难生存。此外，与已经成立的公司竞争是一项艰巨的任务。如果你的资金有限，那就更难了。业务饱和可以分为几个级别。例如，如果你所在的公司从事旅游和旅游业务，你应该去一个目标领域，以获得更好的结果。一开始就把最著名的公司作为目标是错误的。此外，公司应该尽量专注于详细的研究。其他公司(真正的竞争对手，而不是老牌公司)缺少什么?经过详细的研究，我们可以了解到其他公司的不足和优势。在这个调查的基础上，我们可以针对我们在市场上发现的缺陷建立一个工作计划。我们应该关注市场的薄弱环节。此外，质量标准和满足期限和安排的要求也提高了任何特定公司的声誉，在饱和的情况下。如果你在一个中心发起一项业务，重要的是要考虑，如果他们下次没有抓住客户的需求和信心，他/她将寻求其他公司的帮助。因此，应该做到最好，以满足客户为传播业务。
Targeted Business Domain
The company should focus on the target domain. The targeted business domain should be easily coverable. Moreover, it should be flawless. If you cannot try to win the market dealing in Europe for instance, you should focus on some other areas which that company lacks and with flawless management and attractive packages one can win the trust of the client and make him/ her to be your regular customer. This is important to state that targeted business domain can act as a vital source of marketing.
Modes of Marketing营销模式
The selection of appropriate modes of marketing is very significant factor. In some cases when you are going to target your primary services the selection of appropriate marketing technique can boost the business. For instance, selecting the medium of marketing, based on resources is important. Either you select the printing medium, or electronic medium, the decision should be taken according to the resources.
选择合适的营销模式是非常重要的因素。在某些情况下，当你打算瞄准你的主要服务时，选择适当的营销技术可以促进业务。例如，根据资源选择营销媒介是很重要的。无论您选择印刷介质还是电子介质，都应该根据资源来决定。
Social Contacts
Social contacts also play a vital role in development of a business. The contacts with the business community and clients can act like an effective marketing tool. Moreover, the social contacts can also assist in generating several resources regarding the promotion of business.
Awareness about the global changes in the business of Travelling and tourism了解全球旅游业的变化
Some regional accidents or terrorist attacks sometimes, influence the Travelling business. The extent of business decrease within no time and the tourism industry may collapse. However, with the alteration in targeted sites can be helpful to sustain the business. For instance after the attacks of 9/11, any tourism company should re-orientate its services to some other sites like national tourism or to the sites which are safe for travelers and tourists.
有时，一些地区性的事故或恐怖袭击，影响旅游业务。生意很快就会减少，旅游业可能会崩溃。然而，随着目标站点的改变，可能有助于维持业务。例如，在9/11袭击之后，任何旅游公司都应该重新定位其服务于其他一些景点，如国家旅游或对游客和游客安全的景点。
Appealing Promotional Packages
The promotional packages either for tourism if remain successful to grab the attention of the client age, can boost the business. The attractive Travelling packages along with best facilities can be a vital tool for an entrepreneur to run the business even in hard conditions. Therefore, it is very important to organize the tourism packages based on the requirements of the tourists. Moreover, it is the duty of a successful entrepreneur to assure the best quality to the clients.
Business Start-Up Plan创业计划
There are several significant steps involved in starting a business. The foremost step prior to establish any business is the feasibility report for this project. One should determine initially that either this business is suitable or not in the coming times. The detail of major steps is given as under market reconnaissance and feasibility analysis.
创业有几个重要的步骤。建立任何业务之前的第一步是这个项目的可行性报告。一个人应该首先确定这个业务是否适合在未来的时代。主要步骤的细节在市场调研和可行性分析中给出。
Market reconnaissance and feasibility analysis
These steps are taken before the establishment of the business and are considered the most significant elements of an effective business plan. These steps deal with detailed investigation of the existing business and the selection of suitable initial components. In the instance, these steps may involve the name of the Travelling agency, selection of place, distance from the main hub, products and services other companies are giving, drawbacks in the enterprises we will be dealing with in the future and many more like that.
Financial Analysis and Capital Calculation财务分析与资本计算
Every business needs some initial capital to start up business. It should be determined earlier what the size of business should be and all that will be dealt with. For big business we need big financial support and vice versa. The approximated values and calculations about the size of the business and the fields we will be dealing in must be calculated earlier. The subsequent step deals with the financial arrangements. It is preferable to initiate the business with less or no financial support which is interest based. However, subsequent the calculations of site, members, and services, the financial arrangements should be taken into account. Investments should be welcomed and investors are guaranteed success. Moreover, they should be satisfied that investing in their company is the best investment opportunity.
每个企业都需要一些初始资金来开展业务。它应该早点确定whatÂ企业的规模应该和所有将处理。对于大企业，我们需要大量的资金支持，反之亦然。关于业务规模和我们将要处理的字段的近似值和计算必须提前计算。随后的步骤处理财务安排。最可取的做法是创业时少或没有以利息为基础的财务支持。但是，在计算场地、成员和服务之后，应该考虑到财务安排。应该欢迎投资，并保证投资者成功。此外，他们应该感到满意，投资他们的公司是最好的投资机会。
Agenda of the Company
The agenda of the company is the main element which boosts the business. The agenda is an accumulation of aims and objectives along with the success targets. The agenda should be very clear and appealing for investors who want to invest in the company. Moreover, the agenda is the backbone of any business. In case of tourism and Travelling agency, the importance of agenda cannot be ignored. It may be used as a marketing tool if it is promising. The agenda should not be altered in the later stages of the business. Therefore, it is very important to compose all the aims and objectives which the company is looking forward to in the coming times.
Objectives of the business
The objectives are determined as per agenda of the company. On the very basic level, they can be either long term or short term. Both the objectives are equally important and assist business to sustain a good profile in the market.
Short Term Objectives短期目标
Short time objectives are generally much more target based compared to the long term objectives. They in general include the efficient and potential degrees of business at the coming time. Mostly the time-span is calculated, it can be a year or six months. The short term objectives are mainly used as a technique to attract investors. Moreover, these objectives can be oriented to cut down the loans and other financial liabilities required by the company on marketing and establishing the workplace in the early stages of the business.
与长期目标相比，短期目标通常更加基于目标。它们一般包括未来业务的效率和潜在程度。时间跨度大多是计算出来的，可以是一年或六个月。短期目标主要是作为一种吸引投资者的手段。此外，这些目标可以用于减少公司在业务初期营销和建立工作场所所需的贷款和其他金融负债。
Long Term Objectives
Long term objectives mainly deal with spreading the business and turning into a high profile company. These objectives are plans of five or ten years. Long term objectives may include additional features in the business. Moreover, they may be dealing with spreading business nationwide or even internationally.
Appropriate targeted marketing techniques适当的目标营销技巧
Appropriate marketing techniques can be applied on targeted client age. These techniques can be either physical or virtual. The virtual techniques can be cyber advertisements and use of Internet for floating the ads all over the internet. The physical marketing techniques are frequently in the form of print based advertisement. These techniques are highly, effective to grab the attention for the national tourism and travelling enterprise. Services and quality assurance Services and quality assurance techniques also have a major role in the comany’s rise. The company dealing in several fields differs from a company who is an expert in a couple of fields. Thus quality assurance to the client age and investors also contributes in spreading the business and targeting the client age.
适当的营销技巧可以应用于目标客户的年龄。这些技术可以是物理的，也可以是虚拟的。虚拟技术可以是网络广告，利用互联网将广告漂浮在整个互联网上。实体营销技术通常以平面广告的形式出现。这些技术对吸引全国旅游和旅游企业的眼球具有很强的有效性。服务和质量保证技术在公司的崛起中也起着重要作用。经营多个领域的公司不同于在几个领域都是专家的公司。因此，对客户年龄和投资者的质量保证也有助于业务的传播和客户年龄的定位。
Conclusion结论
Travelling and tourism, is a growing industry and feasible enough to be taken as a business. With the appropriate level of knowledge, planning and targeting the client age, it can be a good source of generating revenue. Moreover, it is less risk oriented compared to other business forms. If instructions followed in the developmental stage along with the influential elements listed in initiating the business plan, it can be a permanent source of income. With slight to no modification, the business can gain the long as well as short term objectives. Moreover, the appealing packages and decent marketing techniques can grasp the interest of customers and the business can spread with smart marketing tools.
旅游和旅游业是一个不断发展的行业，作为一门生意是完全可行的。有了适当的知识水平、计划和针对客户年龄，它可以成为一个很好的创收来源。而且，与其他业务形式相比，它的风险导向更小。如果在发展阶段遵循指示，并在启动商业计划时列出有影响的因素，它可以成为一个永久的收入来源。只要稍加修改，企业就可以获得长期和短期目标。此外，吸引人的包装和良好的营销技巧可以抓住客户的兴趣，业务可以通过智能营销工具传播。
留学生论文相关专业范文素材资料，尽在本网，可以随时查阅参考。本站也提供多国留学生课程作业写作指导服务，如有需要可咨询本平台。
