市场学的创业计划书该如何写Business Plan Writing Steps

Business Plan Competition requires participants to race teams composed of complementary advantages , raised the prospect of a market with products / services around the product / service to complete a full , detailed , in-depth business plan to describe the company's entrepreneurial opportunity to elaborate founded the company , to seize this opportunity to process , indicating the resources needed to reveal the risks and expected returns , and make recommendations for action . Business plan focused on specific strategies , objectives, plans and actions for a non-technical backgrounds who are interested should be legible. Readers of the business plan may include : an object into the team hopes to attract possible investors , partners , suppliers, customers, policy institutions .

创业规划比赛要求参加比赛者组成优势互补的比赛小组，提出一个具备市场前面的景物的产品/服务，环绕这一产品/服务，完成一份完整、具体、深化的创业规划，以描写企业的创业机缘，论述初次建立企业、把握这一机缘的进程项，解释明白所需求的资源，揭示风险和预先期待回报，并提远门动提议。创业规划会聚于特别指定的策略、目的、规划和举动，对于一个非技术环境的有兴致的人士应清楚易读。

Part of the business plan

关于计划的重要性

Business plans generally include: abstract, company overview, market research and analysis, corporate strategy , the overall schedule, nine aspects of analysis and response, management team, financial planning, assuming that the company can provide benefits and other risk factors.

创业规划普通涵盖：提要、企业大略叙述、市场调查和剖析、企业战略、总体进程度安置、风险因素的剖析及对付、管理团队、财务规划、假定企业能够供给的好处等九个方面。

1 . Summary

Is summed up in one to two business plan . Include the following :

- The purpose of entrepreneurship and business models

- Our products and services

- Describe and predict the target market

- Competitive Advantage

- Capital requirements , financing methods , sales summary , summary balance

- Team Overview

2 . Company Overview

Companies should include an overview of the company profile, detailed product / service description , patents and related technology and how it meets the critical customer needs .

3 . Market research and analysis

The main problem is the interpretation of the following :

- Customers

- Market size and trends

- Competition and their competitive advantage

- Estimated market share and sales

- Market development trend

4 . Corporate Strategy

How to explain the company to compete , which includes three questions

- Marketing Plan: pricing and distribution, advertising and promotion

- Planning and development programs : development status and objectives, difficulties and risks

- Manufacturing and production planning : production cycle, equipment and improvements

5. Overall schedule

The company's schedule, including important documents in the following areas

- Income

- Break-even point and the positive cash flow

- Market share

- Product Development Introduction

- The main partner

- Financing

6. Risk Factors and Coping

Assess the main risks of your business ( including management issues, market conditions, technical conditions and financial situation ) , as well as the predicted risks.

7 . Management Team

Introduce the company's management team, which introduced the members to pay attention to education and work background of the management company ( note management division of labor and complementarity ) ; introduce members of the leadership , business consultants and major investors and holdings .

8. Financial planning

Introduce the company's financial plans ( such as financial statements for the year , capital requirements, projected income statements, balance projected sheet, cash flow ) ; and discuss the key drivers of financial performance .

Be sure to discuss the following several levers :

- Gross profit and net profit

- Profitability and persistence

- Fixed, variable and semi-variable costs

- The number of months needed to break even

- To achieve the required number of months positive cash flow

9 . Assume that the company can provide benefits

This is the business plan of the "selling points" , including

- Overall demand for funds

- In this round of financing in which a need is

- How to use these funds

- Investors can get in return , you can also discuss the possible investor exit strategy