Master assignment:营销的未来marketing future

Course Title: MBA (Full time)

 

Module Title: Marketing Futures 1

 

Module Number: G106665

 

Module Tutor: Jonathan Deacon/Jackie Harris

 

Date set: Week commencing w/c 21st March 2011

 

Date due: On Moodle/MLE - on or before 4pm on Friday 27th May 2011 (plus the TurnItin report)

 

Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor

 

Note        A re-sit assignment will be set to facilitate grade retrieval if required.注意：如果需要重考分配将被设置为方便品位检索。

Learning Outcomes tested学习成果测试

数域：说明：

1知识了解的情境营销的挑战。当代营销执行评估和讨论的背景下，当前的营销案例。

2研究采集，评估和分析，从小学，中学和的cyberial来源的信息，发展理解上下文的营销惯例。

3批判性思维，从理论建构准备凝聚力的解释和说明，告知的发展战略方向

4论证发展评价在当代的组织背景下的营销功能，通过分析材料

5通讯目前展示的信息质量和清晰的表达，使用的术语，适当的，为目标受众，以连贯的方式传达当代营销理论。

6键的技能展示在完成工作的自主性，自我评价和反思。分析和讨论案例研究材料在团体以及个人的教程。

使用实践和分析能力，讨论当代营销案例研究材料和生产叙事营销所面临的挑战的意识。发展营销面临的社会责任和道德问题的理解

请仔细阅读，完成所有任务概述 - 提交指引。

Number Domain: Description:

1 Knowledge Understand the challenges of contextual marketing. Evaluate contemporary marketing implementation and discuss in the context of current marketing cases.

2 Research Acquire, evaluate and analyse information from primary, secondary and cyberial sources to develop understanding of contextual marketing practice.#p#分页标题#e#

3 Critical thinking Prepare cohesive explanations and interpretations from theoretical constructs to inform the development of strategic direction

4 Argument development Appraise the marketing function in a contemporary organisational context through the analysis of materials 

5 Communication Present information demonstrating quality and clarity of expression, use of terminology appropriate for the target audience by communicating contemporary marketing theories in a coherent way.

6Key skills Demonstrate autonomy, self-appraisal and reflection in completing work.  Analyse and discuss case study material in tutorials both in groups as well as an individual.  

Use of practical and analytical skills to discuss contemporary marketing case study material and produce narrative showing an awareness of the challenges facing marketers. Develop an understanding of the social responsibility and ethical issues facing marketers

 

Please read carefully, complete all tasks as outlined, – guidelines for submission are provided.

 

MBA – MF1

1. Critically review and evaluate current academic literature (no website references) regarding the postmodern marketing condition of choice within the growing middle classes that are in evidence in rapidly developing economies.1。认真检讨和评估目前的学术文献（没有网站引用）关于后现代的营销状况，选择在日益壮大的中产阶级在迅速发展的经济体中的证据。

2。你能提供什么观察从经济，积极和消极方面的插图？

3。从学术同行评审期刊文章或核心文本（网站引用是不能接受的），您必须使用有效的参考。

2. What observations from your economy can you offer, with illustrations of both positive and negative aspects?

3.     You must use valid references from academic refereed journal articles or the core texts (website references are not acceptable).

 

 

Word limit: 2,500-3,000 words (to be indicated in the footer)字数限制：（在页脚注明2500-3000字）

 

评估标准：

分配将通过以下产出和对模块的学习成果进行评估：

1。回顾和系统的比较适当的模型，方法和/或框架的重要评价与分析的主题。#p#分页标题#e#

2。鉴定和制定讨论要点，确定区域内的支撑和证明的有效性和上下文（S）参数发展。

3。适当和正确的使用和介绍，符合哈佛的参考标准，从学术同行评审期刊文章，核心文本和/或有效的文本资源（不是在线网站）的有效引用。

 

Assessment Criteria: 

The assignment will be assessed through the following outputs and against the learning outcomes for the module: 

1. The critical evaluation and analysis of the subject under review and a systematic comparison with appropriate models, methods and/or frameworks.

2. The identification, and development of key discussion points that underpin and justify the validity and context(s) of argument development within areas identified. 

3. The appropriate and correct use and presentation, that conforms to Harvard referencing standards, of valid references from academic refereed journal articles, the core text and/or valid text resources (not online websites).

 

 

SUBMIT THIS VIA MOODLE by 4pm on or before Friday 27th May 2011 with a TurnItin report.

 

 

The module tutor reserves the right not to mark any submission that does not comply with these guidelines. 

 

Further guidance – Referencing (Extracts taken from the University of Wales Newport Referencing Handbook) and Plagiarism handbook

 

 

• How do you reference?

There are a number of different methods of citing and listing your references or bibliography, but the accepted method of referencing used at University of Wales, Newport is the Harvard System of referencing.

 

• Where do you reference?

Both references to sources acknowledged in the textand those works which have been of value (for example, for background reading) but which have not been specifically referred to in the text must be acknowledged in the bibliography.

 

• When do you reference?

You should reference other’s work whenever you draw on it for inspiration, use it as support for a theory or argument, or use it for particular examples.

 

• Referencing in the Text (In Text Referencing)

Referencing in the text or in text referencingis where all the sources (text based and electronic) which you have referred to in your assignment, essay or dissertation are acknowledged (cited). Unintentional plagiarism can occur if you fail to follow the rules regarding in text referencing of summarised, paraphrased and quoted work. Every piece of information you use in the text of your assignment, essay or dissertation that is not part of your own original research, be it an argument, opinion, fact, idea or theory must cited and listed in alphabetical order by author/editor/artist surname at the end of the work in#p#分页标题#e#

the reference section or list.

 

• Summarising the Work of Others

Summarising or briefly describing the work of another person.

Where the author name is not cited directly - put authors’ name and the year of publication in brackets at the end of the summary. e.g.

The 1980 study of the speech of witnesses in Carolina court cases investigated whether gender and weakness or lack or power should be conflated in this way (Barr and Atkins, 1981)

Where the author name is cited directly and is part of the sentence -put the year of publication in brackets after the author’s name. e.g. In 1980, O’Barr and Atkins’s (1981) study of the speech of witnesses in Carolina court cases investigated whether gender and weakness or lack or power should be conflated in this way. Note: For summaries (brief descriptions of work) and for indirect quotations some tutors may ask you to also include a page number. If in doubt, always check.

 

• Paraphrasing the Work of Others

Paraphrasing the work of another person or putting their theories or ideas in your words and in your own style must be cited.e.g. The original:

Enormous harm had been done to America, and the country was grieving. Many Americans were angry and vengeful. The paraphrased version:

America had suffered greatly and was damaged and sorrowful. A great number of the people wanted revenge. (Poole and Richardson, 2006, p. 126)

 

• Listing the Work of Others

This is a straight forward list of studies/reports/research in a particular subject field. e.g. Further studies which have pursued the issue of women’s language or powerless language are Leet-Pellegrini (1980), Beattie (1981) and Woods (1989).

 

• Quotations

There are two types of quotation you can use when writing your assignment, essay or dissertation – the director indirectquote. The direct quote is where you use the author’s own words directly as it was written in the original work. Sometimes, you do not want to use direct quotations i.e. the exact words of the author, but you can still make reference to what they have written; this is indirect quotation. Direct quotes are also treated differently in the text depending on whether they are long or short.

 

• Direct quotes (Short)

Short quotes (under 4 lines of prose) should be placed in the body of the text and enclosed in quotation marks. e.g. As Bell (1993, p.23) says, ‘Finding information in the first place can be hard enough. Finding it again sometimes afterwards can be even harder unless your methods of recording and filing are thorough and systematic.’#p#分页标题#e#

 

• Direct quotes (Long)

Longer quotations should be preceded by a colon and begin a new line. They should be set off from the text and indented at least or 2.5 cms (1inch). Quotation marks should not be used. You must include the page number of the quoted passage, with both long and short quotations. e.g. Some of the most sensible advice for anyone carrying out literature search and on keeping records of their findings states that: In the early stages of an investigation it may seem enough to jot down a reference on the back of an old envelope, but old envelopes thrown into a box will not provide you with a reliable resource, and the likelihood is that references will be incomplete and difficult to track down at a later stage. If you are going to need half a dozen references, then scraps of paper may serve, but as your investigation proceeds, you accumulate many sources of information, and an orderly system is necessary from the beginning. (Bell 1993, http://www.ukthesis.org/scxzy/p.23)

 

To see the complete document go to:

 

http://www3.newport.ac.uk/docstore/b/aevans03/bibliographies.pdf

 

Plagiarism and unfair practice

 

It is dishonest not to acknowledge the work of other people and you open yourself up to the accusation of plagiarism. The text of this assignment must be in your own words (not even a sentence or phrase should be taken from another source unless this source is referenced or the phrase placed in quotes).

Plagiarism is described as:

• copying text from internet sources, published works or from lecture notes without full referencing and direct quotations 

• copying another students assignment;

 

• collusion – which is when work that has been undertaken by or with others is submitted and passed off as solely your own work.

 

• bringing unauthorised materials into an examination, e.g. copying from notes, downloading material onto a mobile phone etc;

 

• Fabrication of data, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis.

 

• Presentation of evidence of special circumstances which is false or falsified or which in any way misleads or could mislead Examination Boards.#p#分页标题#e#

For more information in respect of plagiarism please refer to the University Assessment Regulations at the following web address: