英国市场营销学课程作业写作指导：MKG Assignment

LEARNING OUTCOME学习成果

完成后的分配学生将能够：
 

Upon completion of the assignment students will be able to:

• analyse the marketing environment and help develop an in-depth understanding of the marketing strategies used in actual market place.分析营销环境，并帮助建立一个深入的了解，在实际市场的营销策略。

• equip students to analyse their conceptual foundations with actual market practices thus giving them an understanding of how to compete effectively and face the challenges of a marketplace让学生分析他们的概念基础与实际的市场行为，从而让他们了解如何进行有效的竞争，面对的市场挑战
 

ASSIGNMENT QUESTION

Marketing plan serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics with customer as the starting point.市场计划文件如何组织的战略目标将通过具体的营销战略和战术来实现以顾客为出发点。

Write a marketing plan for a product or service produced by a Malaysian Company listed on Kuala Lumpur Stock Exchange (KLSE) of your choice. A student is not allowed to choose a company which has been chosen by other students. You MUST obtain permission from your lecturer before embarking on your assignment. It is a “first come, first serve” basis policy. This project will carry 50% of your module marks.写由马来西亚吉隆坡股票交易所（KLSE）您所选择的上市公司生产的产品或服务的营销计划。一个学生是不允许选择其他学生已被选定的公司。从讲师开始你的任务之前，市场营销留学essay指导必须获得许可。这是一个“先来先服务”的基础上的政策。该项目将进行模块标记的50％。
 

Your report should include the following aspects:你的报告应该包括以下几个方面：
 

a. Introduction about your chosen company
b. Current market situation
c. Strengths, Weaknesses, Opportunities and Threat analysis (SWOT)
d. Objectives of the marketing plan.
e. Marketing Strategies
I. Product strategies 
II. Pricing strategies
III. Promotion strategies 
IV. Distribution strategies
f. Conclusion
一。关于您所选择的公司简介
二。目前的市场情况
三。优势，劣势，机会和威胁分析（SWOT）#p#分页标题#e#
四。市场营销计划的目标。
五。营销策略
I，产品策略
II。定价策略
III。促销策略
IV。分销策略
IF。结论

 

Your written report will have the following sections:

• Title Page
• Executive Summary
• Table of contents
• Introduction
• Body
• Conclusion and Recommendations
• References
• Appendices

REQUIREMENTS

1. Your write up must be in a formal report format.

2. Your work should be no more than 1,500 words in total. Students should state the number of words used at the end of the assignment. The word should be calculated from Introduction Part of the assignment.  You may include table of content, executive summary, diagrams, figures, appendices etc. without word penalty. 

3. Marks will be awarded for originality of ideas, innovativeness and creativity.

4. Your font size for the report will be Times New Roman 12 and you are to use double spacing for report writing.

5. Proper Harvard referencing system (with minimum 3 references) should be ensured.

6. Avoid errors in grammar and spelling.

MARKS ALLOCATION AND EVALUATION

 (Sections)                                                                                  (Maximum marks allocated#p#分页标题#e#
                                                                                                            for each section)

1. Report Format
 5
2. Language Proficiency  10

3. Introduction of the company 10

4. Current marketing situation
-Outline on market and competitive review
 10

5. SWOT analysis
 10
6. Marketing objective(s) - (SMART)
 5
7. Marketing Strategies for only ONE product or service:
- Propose marketing strategies to be employed by the company in the present market scenario.

   a. Pricing strategies
   b. Product strategies
   c. Distribution strategies
   d. Promotion strategies
 
8. Conclusion and recommendations:
-Recommendations for the product and to critically analyze
 whether the company is moving in the right direction with        
 the product or not.
 
9. In-text Citation & References - Harvard referencing system

 Total Marks 100

ASSESMENT CRITERIA

Students are required to submit soft copy of the assignment together with the hard copy.
Grade Assessment Guidelines
General Pass answers are expected to be legible, tidy, well organised and written in clear, understandable English. Students who grossly exceed the word limit will be penalized.
0-49%
 Superficial analysis, concepts and language of the subject are absent or scant. Irrelevant regurgitation of text book. Ideas are poorly expressed. Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and or explanation. Some key issues are ignored.
50-59% Some understanding of the relevant models and concepts. Some elements of an appropriate structure are present. Restricted analysis of some issues.
60-69% Evidence of reading and research. Understanding of the application of appropriate models and concepts is demonstrated. Key issues are identified and analysed, although this may be restricted at times. Some sources are acknowledged.
70-79% Evidence of wider reading. The assignment effectively interprets the information and exhibits the integration of ideas across the subject area. The assignment has credible recommendations. A systematic approach to development and evaluation is used. Most sources are acknowledged and referenced using Harvard system.#p#分页标题#e#
80% and above Arguments are clear and convincing. Confident integration of theory and practices is demonstrated. Consistent referencing to sources using the Harvard system.
Submission and Administrative Information
• Students should include the Coursework Submission and Feedback Form with their submission. The lecturer will give the CSFF before the submission dates.
• Plagiarism is NOT acceptable. Representation of another person's work as your own, without acknowledgement of the source, for the purpose of satisfying formal assessment requirements is considered plagiarism.
• You can avoid plagiarism by using correct Harvard referencing system.
• All submissions must be made before the stipulated time. If the work is submitted after this time it will be given 0 (zero).