留学生作业 幻灯片文稿解说

留学生essay 幻灯片文稿解说

标题： Nottingham Trent university 市场营销课程essay
发布日期： 2009-8-28 20:05:58
dissertation语种： English
国家： U.K.
专业范围： Hospitality and Tourism
dissertation用途： Pre Undergraduate Assignment 本科预科essay
截稿日期： 2009-09-01
字数要求： 1700
学校背景： Nottingham Trent university 是排名前50的学校，

Using the Internet for Marketing Research – PowerPoint Presentation

Please prepare a PowerPoint presentation to discuss the ways in which marketing research may be carried out on the Internet.
Your presentation should be between 20 & 30 slides in length and should address the following learning objectives.
• Understanding the online world as it applies to marketing research
• Learning about how the Internet can be used to gather secondary data
• Appreciation of Internet search strategies
• Advantages and disadvantages of online focus groups
• Advantages and disadvantages of survey research on the Internet
• Understanding the popularity of online panels
In addition to the slide show you are asked to provide a script (In Microsoft Word) to accompany the slides ... discussing/expanding on the content of each slide.
75 per cent of the marks will be awarded for the quality of the presentation slides – including subject coverage, slide impact, linking, clarity, coherence, consistent style and topic development.
25 per cent of the total mark will be awarded for the quality of the commentary and how well it links with the slides.
You will need to provide electronic copies of the presentation and commentary as well as hard copies of both presentation and the commentary (Slides may be shown as 3 to a page)

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