IKEA宜家公司pest分析案例（中英文对照）

Political – As part of the national or global trends and changes, IKEA is just one example of firms that are successful in both domestic and international business (2003). The Swedish furniture retailer has found the Scandinavian style of furniture that was combined with “do-it-youself” flat packaging became popular and set a global cult brand ( 2008).

政治方面——作为全国或全球趋势和变化的一部分，在国内和国际业务方面宜家只是公司成功的一个例子（2003年）。瑞典家具零售商发现，斯堪的那维亚风格的家具与“自己动手”的平板包装结合成为潮流，并引发了全球性的品牌崇拜（2008年）。

Economic – The Company, due to the economic changes and trends are adopting different kind of strategies that will take an appeal on their customers and aiming to own the customer loyalty (2003). The strength of IKEA grew from the ownership transfer of the business to the Stitching Ingka. It made the company adopt other furniture style such as dinnerware, lightings and even rugs. Yet, the economic conditions affected the company’s market performance and declared a slowdown because of lacking the strategic direction. In order to generate the high performance of the business, IKEA should be careful in analyzing and considering the key issues that involved in any aspects of the business and act accordingly (2006).
 

经济方面 ——由于经济变化和趋势都在采用不同类型的策略，本公司将吸引他们的客户并试图获得客户忠诚度（2003年）。从业务所有权转移到拼接英格卡，宜家的力量开始变得强大。它使公司采用其他家具风格如餐具,灯饰,甚至地毯。然而，经济状况影响了公司的市场表现，并由于缺乏战略方向公布效益下滑。为了促进业务进展顺利，宜家应仔细分析和考虑所涉及业务的任何方面的关键问题，并采取相应的行动（2006）。

 

Social – The IKEA contributed much in the society as they provide opportunities in people and the employees are entitled in different benefits such as insurance and pensions ( 2005). Moreover, the company promises to provide more high quality furniture that sticks to their original concept – stylish furniture at low prices.
 

社会方面——宜家在社会方面做出了许多贡献，例如为人们提供就业机会，以及为雇员提供不同的福利，例如保险和养老金（2005）。此外，本公司承诺提供更多高品质的家具，坚持自己最初的概念 ——以低廉的价格销售时尚的家具。
 

Technological – The IKEA used quality technology and systems to promote the shorter queues, proper scheduling, tracking and trading patterns, and staffing. It aims to be more productive and establish employee preferences. The system made the IKEA in a position to ensure the right number of staff in a right place and in a right time to match the unique trading pattern s at each stores of IKEA. The company view in optimizing everything from the supply chain is also optimizing and managing the workforce to create an efficient store environment and keep customers happy.

技术方面——宜家采用优质的技术和系统，以促进更短的队列、适当的调度、跟踪和交易模式以及人员配备。它以提高生产力和建立员工的喜好为目的。该系统使宜家处于这样一种位置：即宜家的每个商店能够在正确的地方确保正确的人员数量,在正确的时间匹配独特的交易模式。该公司在优化供应链方面采取的观点就是，也要优化和管理员工以创造一个有效的存储环境，让顾客满意。