特许经营酒店业outline：ranchising In Hospitality Industry
04-13, 2016
Franchising In Hospitality Industry
特许经营酒店业
目录：
1.简介
关于本文中，所采用的方法，结论和建议的目标。 （半页）
2.危重审查有关的问题，不同的学术观点
特许经营。 （4页）
2.1的背景，历史，不同的角度对特许经营的意见。是什么使特许经营成功的？
2.2机遇和品牌推广和营销策略方面，从特许经营中出现的问题等等......（小例子）
3.的Chipotle（墨西哥快餐店）的特许经营实践（5页）
简介的Chipotle快餐业务
墨西哥怎样的Chipotle成功？
为什么我想从墨西哥进口的Chipotle中国？
哪个城市将设，烹饪文化和城市的购买习惯？
什么是目标客户？
什么是市场定位？
什么市场前景预测快餐业在中国？ （提供数据）
什么样的社会媒体，我会用它来为目标客户和推广产品？
4.结论（半页）
我自己的看法和结论的基础上提出。
5.参考
Table of contents:
1. Introduction
The objective about this paper, the approach taken, the conclusions, and recommendations. (half page)
2. Critically reviews the different academic opinions related to the issues of
franchising. (4pages)
2.1 The background, history, different point of views about franchising.
what makes franchising successful?
2.2 The opportunities and issues arising from franchising in terms of branding promotion and marketing strategy and so on... (small an example)
3. Franchising practice of Chipotle( Mexican fast food) (5 pages)
A brief introduction of Chipotle fast food business
How Chipotle success in Mexican?
Why I want import Chipotle from Mexican to China?
Which city it will be located, cooking culture and purchasing habit of that city?
What the target customers?
What the market positioning?
What the market prospect prediction in fast food industry in China? (provide data)
What social media I will use to to target customers and promote products?
4. Conclusions (half pages)#p#分页标题#e#
My own opinion and conclusion based on this paper.
5. Reference
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