Research Proposal范文 海外媒体研究方案

研究方案 Research Proposal

 

该研究是关于海外中国媒体的发展与影响 On Development & Impact of Overseas Chinese Media

 

1 理论研究 Rationale for the Research

 

1.1.前言 Introduction  
此次的研究课题是根据中国经济的快速增长和国际地位不断提高而选定的，它剖析国外中国媒体的发展历程及对中国的国际影响的。在当今全球化的背景下不断升级的华语热潮，研究者渴望能通过海外中国媒体去增进中国与世界的交流。本研究着重于探讨overseas中国媒体的发展，分析它是如何推进海外中国文化与文明的传播空间，并探索有效途径简介海外中国媒体，发挥其对中国和其他国家在不同领域，特别是在不同的文化和文明的的领域的交流产生积极的影响。

1.2背景 Background                                                                                                                                                               

该研究课题是由研究者阅读了大量的书籍，期刊及海外中国媒体文件后才完成。背景读数显示如下一些比较有用的背景信息。在全球化和国际化的背景下，国际化的时代几乎已经渗透到所有领域的社会在世界各地的所有领域的。全球化和国际化的大环境激发了更广泛，更进一步的经济，政治，文化，文明和社会的国际交流。在这样一个全球化的大家庭里，作为一名拥有人口最多的成员，中国已经意识到走向国际化，并积极与其他国家交流的重要性。它已经开始采取行动，以加强其国际地位和影响力，其中扩大媒体宣传的力量是最有效的方法之一。截至目前，海外中国媒体已经在存在了190年，但是，根据研究者在国外的观察而学习发现，仍有很多问题尚未解决，例如海外中国人的不团结，和东道国的不和谐，这些东道国大大限制overseas中国媒体和部分中国的阅读市场的发展。对于海外中国媒体来说，要想真正改变这一社会恶习还需要很长的路要走。期待与现实之间的差距激发了研究人员分析深层次原因，并探讨解决方案。研究这样的范围内，然后收窄，以专注于更具体的主题领域。
 

The research topic of analyzing overseas Chinese media’s developing process and its impact on China’s internationalization has been selected according to China’s rapid economic growth and rising international status, the escalating Mandarin fever in today’s context of globalization, and the researcher’s desire to enhance China’s communication with the world by overseas Chinese media. The research focuses on discussing the development of overseas Chinese media, analyzing how it advances the spread space of Chinese culture and civilization abroad and exploring effective ways to guide overseas Chinese media to exert a positive impact on the communication of China and other countries in different fields, especially in cultures and civilizations.

The research topic was composed after the researcher read a large number of books, journals and papers on overseas Chinese media. The background reading reveals some quite useful background information as follows.  In an era of globalization and internationalization, to be internationalized has penetrated into nearly all fields of society all over the world. The context of globalization and internationalization inspires wider and further international communication of economics, politics, culture, civilization and society. In the global family, as a member with the largest population, China has already realized the importance of moving toward internationalization and communicating with other countries actively. It has started to take actions to enhance its international status and influence, among which enlarging the media publicity strength is one of the most effective methods. Till now, overseas Chinese media has already over existed 190 years, but, according to the researcher’s observation while studying aboard, there are still lots of problems unsolved, such as the disunity among overseas Chinese and the disharmony with the characteristics of host countries which greatly restrict the development of overseas Chinese media and segment the Chinese reading market. It is still a long way for the overseas Chinese media to melt into the local main social soil really. The gap between anticipation and reality inspires the researcher to analyze the deep reasons and explore the solution. Thus the range of research was then narrowed down, in order to focus on a more specific topic area.

 

In such a highly globalized context, it is necessary for different cultures, and civilizations to communicate with one another, and in the process of this cross-cultural communication, the media acts as a necessary role, being one of the most effective methods for a country to promote its soft power, and the overseas media can greatly enhance the international image of a country. Therefore overseas Chinese media is an important bridge for China to connect with the world. Though recently, overseas Chinese media has developed sustainably and till now the number of printed media has reached 500, its developing way is always full of hardships and constraints. Now it is facing new challenges and has not really melted into the local mainstream of society. Therefore it is worth analyzing the developing situation of overseas Chinese media and exploring how it can create a new situation, transcend the differences of thinking patterns and cultural ideas and be really identified with by the local mainstream cultures.#p#分页标题#e#

 

2. 研究的目的及目标 Aim and Objectives of Research                                                                                                                                          

This research aims to reveal the significance and promotion of overseas Chinese media to China’s internationalization, analyze its real situation, and explore the effective ways to promote it to melt into local mainstream cultures really and serve as the frontline to spread the voice of China and a real bridge to advance China’s communication with the world. 

本研究的目标包括以下这些

The objectives of the research include these following ones:

1. 揭示推动海外中国传媒对中国全球化的重要性

to reveal the significance and promotion of overseas Chinese media to China’s globalization.

2. 评估目前海外中国媒体的发展形式

to evaluate the development and present situation of overseas Chinese media.

3. 分析存在的问题，找出合适的解决方法

to analyze the existing problems that hinder the development of overseas Chinese media and find out appropriate solutions.

4.探索新的途径来拓展传统overseas中国媒体的发展领域和应用新媒体，创造新渠道，以拓展中国的国际通信。

to explore new ways to expand the developing area of traditional overseas Chinese media and apply new media to create new channels to  extend China’s international communication.

 

3 文献综述 Literature Review                                                                                                                                      

The first published book on overseas Chinese media emerged in the1980s. The History and Current Situation of Overseas Chinese Newspapers & Periodicals (Fang & Hu, 1989) stated from macroscopic view the aims and meanings of the researches on overseas Chinese journals, and discussed its development and prospect. This book inspired the researcher to form the desire for research. Wang (1998) recalled the history of overseas Chinese journalism. In recent years, several more books with similar research topics were published. Study on Overseas Chinese Media (Cheng, 2001) was the first treatise to introduce and study overseas Chinese media thoroughly and historically, from a panoramic viewpoint. This book helped the researcher understand the development of overseas Chinese media completely. Peng (2007) discussed the spreading characteristics, cultural heritage and political participation of overseas Chinese media. This book guided the researcher to further the research from the viewpoint Chinese’s living conditions, geography, political and cultural systems. Li (2009) applied the angle of cross-culture and theories of communication to study the social factors and cultural background which influenced the development of the overseas Chinese network. This book presented a new way of thinking about studying overseas Chinese media. Zhao (2010) analyzed how the development of overseas Chinese media promoted to build the national image of China. Guo etc. (2012) not only discussed the history and current situation of overseas Chinese media but also analyzed the relationship between overseas Chinese media and the overseas Chinese, and its transmission to Chinese culture.   #p#分页标题#e#
 

There are also many articles on this research topic. Ye (2010) points out that overseas Chinese media is an important participant in establishing the international image of China. Han (2012) pointed out that overseas Chinese media was the business card of China’s national soft power, and she declares that the overseas Chinese education market is a huge creative, attractive market that the media industry can grasp. Xiao and Ji (2013) stated that in the early 21st century the overseas Chinese media had already become an important civic media in international cooperation. They also pointed out how it kept its fine and steady development and became the main channel of cross-cultural communication among countries and that public diplomacy was worth studying.  
 

There is little literature written about overseas Chinese media in non-Chinese. Dilinghasi (1999) analyzed the deep impact of new media technologies on the Chinese media in the United States. The deficiency stimulates the researcher to do further research on this research topic.    

                                                

4.方法及时间表 Methodology & Timescale

 

4.1 方法 Methodology

 

Methodology is a specialized terms to show what research methods the researcher is going to select to conduct the research. To do the research work well, several methods will be used, and the research will integrate quantitative analysis and qualitative study organically.

 

1. 文本样品及指标分析

text sampling and index analysis

 

The concrete methods of text analysis and sampling include: First to make the range of choices to select several representative and typical standard samples from the overseas Chinese media all around the world in the last decade; Second within the range of choices, to draw samples from six days a year, and the drawing times are limited to the 15th day of a single month. If the sample on that day cannot be drawn, the nearest to the date can be drawn. Third, the selected samples will be analyzed and classified into six aspects: the total, the contents, the sources, types, tendency and repercussions.

 

2. 案例研究 case study

 

在考虑到研究海外中国媒体在21世纪的重要性，以及海外中国媒体具体研究的不足之处，新加坡海外中国媒体的发祥地之一，研究者会选择新加坡“联合早报”在21世纪初作为研究案例，分析混乱和海外中国文化焦虑和文化根源是“联合早报”传递的感觉。具体的案例研究是由开拓海外中国媒体的发展在世界各地的可能性和方向#p#分页标题#e#

On account of the importance of the research on overseas Chinese media in the 21st century, the insufficiency of specific study on overseas Chinese media, and Singapore as one of the cradles of overseas Chinese media, the researcher will choose Singapore’s “Lianhe Zaobao” in the early 21st century as a case study, analyzing the feeling of confusion and anxiety of overseas Chinese culture to identity and cultural heritage that “Lianhe Zaobao” transmits. The specific case study is made to explore the possibility and direction of the development of overseas Chinese media all over the world.

 

3. 问卷调查 questionnaire

 

了达到研究目标，研究人员需要从基础研究定性和定量数据的集合，而问卷是主数据的主要来源

To achieve the research objectives, the researcher needs a collection of qualitative and quantitative data from primary research, and the questionnaire is the main source of primary data.

 

4.2Timescale 

Due to the complexity of searching for, collecting and analyzing data from both first-hand and secondary sources, the research will be conducted over a period of 6 months, and to ensure the research tasks are completed on time, a timescale is made. 

Tasks Month 

1 Month

2

Month 

3 Month 

4 Month 

5 Month 

6

Complete secondary research

Create questionnaire

Pilot questionnaire

Send questionnaire

Receive questionnaires

Analyze data

Write up conclusions

Proof reading and binding research

  

                                                                           

5.总结 Conclusion

 

Though there are lots of literatures relating to the research theme as mentioned above, few is in non-Chinese. Forney (2011) thinks that though China has a long history, most foreigners still know little about China, so China should communicate her brand image symbol to the world. The fact shows that research on overseas Chinese media is far away from its road to internationalization. But this topic itself is an international one. Now in the era of globalization, overseas Chinese media is showing more and more superiority in “letting the world know China”, and its audience have not been restricted to overseas Chinese but extended to some natives. Therefore it is necessary to introduce the development of overseas Chinese media to the whole world and encourage more and more people to understand it better. In a word, there are both larger space and difficulties for the researcher to develop the research. In the research, different research methods such as organically integration of quantitative analysis and qualitative study, text sampling and index analysis, case study, questionnaire and so on will be used, and a timescale will be made so that the research work can be completed well and punctually.  #p#分页标题#e#

 

6.参考文献 References

 

Cheng, Manli. (2001). Study on overseas Chinese media. Beijing: Xinhua Publishing House.

Dilinghasi, Diana Siduofo. (1999). “The impact of new media technologies to Chinese media in the United States.” Journal of International Communication. 1993(03), p. 37-39.

 

Fang, Jigen & Hu, Wenying. (1989). The History and current situation of overseas Chinese newspapers & periodicals. Beijing: Xinhua Publishing House.

Forney, Michael. (2011). “Full release of the attractiveness of the traditional culture.” China Social Sciences Today. 3(29): 013.

Guo, Yan, etc. (2012). Inheritance and beyond. Beijing: China's International Broadcasting Publishing House.

Han, Yu. (2012). “Perspective between media and Chinese education.” Journal of Hubei University of Education. 29 (4), pp. 127-130.

Li, Dajiu. (2009). Overseas Chinese network media: Cross-cultural context. Beijing: Tsinghua University Press.

Peng, Weibu. (2007). An introduction to overseas Chinese media. Guangzhou: Jinan University Press.

Wang, Shigu. (1998). Study on history of overseas Chinese journalism. Beijing: Xinhua Publishing House.

Xiao, Hang & Ji, Xiusheng. (2013). “Ideas about establishing resource library of overseas Chinese media.” Journal of Beihua University. 14(1), pp. 19-22. 

Ye, Hu. (2010). “Overseas Chinese media and the China’s national image building.” Journal of Contemporary Asia-Pacific Studies. 2010(2), p. 134-137.

Zhao, Zhenxiang. (2010). Oversea Chinese media & the national image building. Philippines: Philippines Expo International Communication Company.