南安普顿大学温彻斯特艺术学校-研究技巧单元课程简介

南安普顿大学温彻斯特艺术学校-研究技巧单元课程简介
该单元为以下专业的核心课程：
Advertising Design Management：广告设计管理
Design Management：设计管理
Fashion Management：时尚管理
Fashion & Textile Marketing：服装及纺织品市场
Luxury Brand Management：奢侈品品牌管理
MA Design – Studio-based pathways:MA设计 - 基于Studio的途径：
Fashion Design：时装设计
Textile Design：纺织品设计
Communication Design：通信设计
MA Fine Art:MA美术

The aims of this module are to:该单元课程的目标是:
• equip you with a thorough grounding in research skills as a basis for your research at postgraduate  level and within a professional context appropriate to your discipline
• provide you with an opportunity to undertake research within the particular context of your discipline giving consideration to methods across theory and practice
• explore methods and approaches to the analysis of visual, written and material sources and to consider how such analysis might be employed and integrated into original research
• enable you to plan and pursue an independent research project
 Knowledge and understanding
Having successfully completed the module, you will be able to demonstrate knowledge and understanding of: 
 
• current research and leading work within the postgraduate disciplines of the School http://ukthesis.org/ggxsslw/
• the research process from hypothesis to completion
• how to access primary and secondary sources
• how sources can be investigated, recorded and used
• methods of preparing, presenting and disseminating research
Cognitive (thinking) skills
Having successfully completed the module, you will be able to:
 
• demonstrate understanding of critical approaches within research
• compare, evaluate and select appropriate research techniques to advance your ideas
• apply methodologies to your own practice and that of others
• analyse, critique, synthesise and develop ideas in a research context
 
 Key transferable skills
 Having successfully completed the module, you will be able to:
 
• locate, analyse and synthesise information, ideas and/or practices, drawing balanced and insightful conclusions
• construct effective research proposals
• interrogate a variety of sources and practices from a number of  standpoints
• demonstrate an ability to communicate ideas, based on evidence and considered argument

13. Summary of syllabus content：课程内容摘要#p#分页标题#e#
这个单元的学习,它在体现在所有硕士课程中,是通过实践进行。该模块将会给你介绍如何在实践的背景下进行研究的方法。我们将研究聚焦于研究方法的关系。这一单元课程也包括设计研究问题、设计研究模型、分析和定位问题来源。最后我们将学会如何分析研究结果和如何表述研究结果。

This module, which operates across all the masters’ programmes, is based on the understanding that research will be conducted either through or about practices.
The module will introduce you to the question of research in the context of your practice. We will examine research approaches focusing on the relationship of theory to the work of practitioners. The module will also cover designing the research question, developing models for research, locating and interrogating sources and methodological analyses. Finally we will address the structuring of research outcomes and their presentation and dissemination. 

14. Summary of teaching and learning methods

 Teaching methods include
• lectures
• seminars
• IT demonstrations
• library research skills introduction
  
  Learning activities include
• seminar presentations
• reading and private study
• development of a detailed proposal for either an academic or a professional project
 
Relationship between the teaching, learning and assessment methods and the planned learning outcomes
 
This module will be directed by lectures which will provide the intellectual and skills framework to preface a series of workshops drawing on case studies from your selected pathway, but equipping you with research skills that are common to all of the disciplines.  In seminars you will explore the nature of research as it relates to your area of interest and your self-initiated work.

This module focuses on developing the different facets of carrying out research at Masters level. The assessments help you to apply the relevant skills you will be developing throughout this module.
 
15. Summary of assessment methods:南安普顿大学温彻斯特艺术学校-研究技巧单元课程评价方法

Assessments designed to provide formative, on-module feedback
•   seminar presentations

Summative Assessments
MA Fine Art, MA Design: Communication Design and Fashion & Textile Design pathways
The summative assessment will consist of a first assignment submission of a text (1500 words) worth 40% of the final module mark.  This will be followed by the second submission (3000 words); a research proposal worth 60% of the final module mark. This part of the assessment is about critical awareness of the research process and constructive consideration of research methods. You will highlight some of the methods that would be used to carry it out, outline the sources and summarise the type of output to which it will lead.  You will have the opportunity to view some examples of good practice in relation to research proposals (see table below).#p#分页标题#e#
 Summative Assessment
MA Fine Art
MA Design – Studio-based pathways:
Fashion Design
Textile Design
Communication Design
 Percentage Contribution to final mark and word count
Assignment 1. 课程essay1:研究问题和背景
Research Question and Context – You should identify a question or problem within your chosen field and which you will address in the research proposal (assignment 2). You should then define the context for this question and this will involve carrying out some initial investigation into existing knowledge. You should include reference to secondary sources of information and address wider issues of practice in this area i.e. other artists, designers and/or current thinking related to your ideas.
 40% (1500 words)

Assignment 2. Research Proposal课程essay2:研究计划书
You should prepare a research proposal. You can choose whether this proposal is to be targeted to an academic or professional readership. The research in this proposal should be designed to support the investigation of an art or design issue. You have to select the art or design issue and make the case for investing in this research. The specific headings you would have to cover include:
1. Background/context to the art/design issue.
2. Research question or problem.
3. Research objectives.
4. The value of this work.
5. Research design/methods.
6. Outcomes with timeline
7. References 60% (3000 words)

Summative Assessments: MA Design management pathways
For MA Design management pathways the summative assessment will consist of a Scoping Analysis (1500 words) as the first assignment submission worth 40% of the final module mark.  This will be followed by the second submission (3000 words) which is a research proposal worth 60% of the final module mark (see table below).
MA Design – Management pathways:
Advertising Design Management
Design Management
Fashion Management
Fashion & Textile Marketing
Luxury Brand Management
 Percentage contribution to Final Mark and word count
Assignment 1
1. Scoping Analysis
Choose a company that you are both interested in and of which there is available material to research from literature, secondary data and business intelligence sources.  Please select a company relevant to your pathway. Imagine that for this company you have to investigate a challenge/opportunity that they face (a management issue).  Write the first components of a research proposal for a piece of research that would help this company to resolve this issue.
You should prepare a research proposal.  This should include:
1. Background/context to the management issue.
2. The nature of the management issue.
3. Research objectives and/or hypotheses.
 40%#p#分页标题#e#
(1500 words)
Assignment 2
2) Research Proposal
Building on your Scoping Analysis, develop your investigation into a challenge or opportunity that your company faces. Now write a complete research proposal for a piece of research that would help this company to resolve this issue.

Your proposal should cover the following headlines:

1. Background/context to the management issue.
2. The nature of the management issue.
3. Research objectives and/or hypotheses.
4. The value of this work.
5. Research design
    a. Secondary sourced data.
    b. Primary sourced data.
6. Theoretical underpinnings.
7. Outcomes with timeline.
8. References Individual Proposal 60% (3000 words)

16. Resources

Core Text

Management Pathways:

Baker M J and Foy A (2008). Business and Management Research: How to Complete Your Research Project Successfully. Westgate Publishers

Practice-Based Pathways:
Gray  C and  Malins J (2004) Vizualizing Research: A Guide to the Research Process in Art and Design Ashgate
General resource:

Web-material:     Working Papers in Art and Design: an on-line refereed
(This journal can be accessed through the TDNet Journals Gateway on the WSA Library Webcat).

University e-learning
 

17. Health and Safety
________________________________________

There are no identifiable health and safety risks in this module.

18. Equal Opportunities
________________________________________

In line with the University’s Equal Opportunities Policy, individuals are treated on their relevant merits and abilities and are given equal opportunities within the module, School and University.  The aim of the policy is to ensure that no prospective or current student should receive any less favourable treatment on any grounds which are not relevant to academic ability and attainment. Every effort is made to ensure that disabled students are aware of and assisted in making use of the support provided by the University; to ensure access to lectures, classes, learning materials; and to ensure that where necessary appropriate variations to normal examining arrangements are made.