A dissertation requirements about advertising
Dissertation LR & Methodology:
Final Title example: Advertising industry and culture in post-WTO China.
You can choose a title by yourself as long as you related it to the subject.
Aims:
1. To find out the problem of Chinese advertising agency in their globalisation process compared with successful 4A Ad firms
2. To find out the relationship between corporate culture and organizational behaviour
3. To find out the appropriate way for internationalizing Chinese Advertising Firms
Objectives:
1. To provide the theoretical and practical issue which emphasize the effectiveness of corporatel culture towards organisation’s performance and strategy.
2. To investigate the development of Chinese advertising industry and analyse the difficulty/problem of Chinese advertising firm in their globalization process
3. To testify the impact of one’s corporate culture on its organisation type - comparing the corporate culture of global advertising (4A) firms with Chinese Advertising firms’
4. To demonstrate the importance of managing corporate culture in the international business process
5. To explore an appropriate approach for managing the Corporate Culture of Chinese Ad firms in their globalization process in the future
Mind map / Brain storming
Writing sheet
Topic: Advertising
Paper Language: English
Your research: international advertising
data processing requirements: No
Your country: USA
Your school Background: America universities ranked about 30.
Required number of words: 20000 words.
Paper use: Master Thesis Bachelor Degree
The need blind trial (doctorate or master's degree students have the necessary): No
