MBA留学生dissertation：试论民营经济战略定位与发展趋势研究

Since reform and opening, China's private enterprises is always in high growth state, becoming one of the fastest growing economic areas, compared with other types of enterprises, private enterprises an advantage not only in the mechanism, but also superior in technological innovation. In stimulating rapid economic growth has played a significant role. Countries have also fully aware of the significance of the development of the private economy, the development of clear principles and policies of the private economy, and have issued a series of encouraging, supporting private economic development policies and measures for the development of private economy has created a relaxed environment for development, provides the most favorable conditions for development. From the strength of the existing development of private economy, development trend, the development environment, the private economy as the dominant position of the national economy will become more prominent; private economy harmonious development of state-owned enterprises will enjoy equal status, together constitute the development of the socialist market economy a powerful force, and will continue to be the main force to promote market-oriented.

改革开放以来,我国民营企业始终处于高速成长状态,成为国民经济中增长最快的一个领域,与其他类型企业相比,民营企业不仅在机制方面占有优势,而且在技术创新方面也更胜一筹。在拉动经济快速增长方面发挥了明显的作用。国家也已经充分认识到发展民营经济的重要意义,明确了发展民营经济的方针政策,并相继出台了一系列鼓励、支持民营经济发展的政策措施,为民营经济发展创造了作为宽松的发展环境,提供了最为有利的发展条件。从民营经济现有的发展实力、发展态势、发展环境来看,民营经济作为国民经济的主体地位将更加突出;民营经济将与国有企业和谐发展,享受平等地位,共同构成发展社会主义市场经济的强大力量,而且将继续成为推动市场化的主力。

On the other hand, private enterprises should strengthen their internal resources, external audit resources integration, accurately grasp the industry development trend, select industrial concentration or investment module focused strategy for the development of enterprise strategic positioning to enable enterprises to have a clear, feasibility of development goals. If the entrepreneur for enterprises to develop a medium and long-term development strategy, in determining the long-term goals, it can be based on the overall strategic planning goals decomposed into several stages to go forward. In milestones advance the implementation process, also need to pay attention to gathering, analyzing the relevant government departments issued their own industrial policy, investment policy trend information and possibilities. The future development of private economy will show the following trends:http://ukthesis.org/dissertation_writing/MBA 

另一方面,民营企业自身应该加强企业的内部资源、外部资源审计整合,准确把握产业发展趋势,选择产业集中或投资模块聚焦战略,为企业进行发展战略定位,使企业的走向拥有一个清晰的、可行性的发展目标。如果,企业家为企业制定了中、长期发展战略,在确定长远目标后,可以根据整体战略规划进行目标分解,分解到几个阶段去推进。在阶段性目标推进、执行过程中,还需要注意搜集、分析政府部门颁布的有关企业自身投资产业政策的信息和可能性的政策走势。今后民营经济发展将表现出以下几个发展趋势:

First, standardize private enterprise governance structure, strengthen the building of the contingent of entrepreneurs

In recent years, private enterprises through joint-stock reform, the establishment of a shareholders' meeting, the Board of Directors and the Supervisory Board, to promote ownership structure and management model closer to the modern enterprise system. Many family businesses to hire professional managers involved in business management and operations, to enable enterprises to better meet the requirements of a modern market economy.

1. Strengthen financial information management, the establishment of a modern financial management system. Currently, there is a small number of private enterprises in the financial system is not perfect, the authenticity and accuracy of financial reporting lower phenomenon. Only in accordance with relevant state regulations, establish accurately reflect the financial situation of enterprises accounting system, increase financial transparency, in order to maximize efficiency and reduce business risk.

(2) strengthen the communication between the Bank of Communications, a sound credit system private enterprise. Financing of private enterprises always inseparable from the "credit" word, without a good credit culture and healthy credit environment, financing of private enterprises find it difficult to carry out. Private enterprises for the current problem of weak social credit, private enterprises should establish a sound credit system, strengthen the credit culture, and timely communication with the bank. And focus on fostering private entrepreneurs credit awareness, promote and carry forward the concept of credit to ensure that all economic activities and financial expenditure in national laws, rules and regulations within the scope permitted to increase the penalties for breach of contract.

3 to improve personnel awareness, establish and improve the employment mechanism. Competition among enterprises, the actual talent competition. Private enterprises to deepen the internal labor, personnel, distribution system reform, the rational allocation of internal resources, the conversion of their own operational mechanism. Humane management to motivate employees, give full play to their enthusiasm and ingenuity to improve the competitiveness of enterprises.#p#分页标题#e#

4. Importance to cultural development, foster entrepreneurial spirit. Competition is not only a modern enterprise product marketing, management, technology and other aspects of the competition, but competition is the talent and culture. Practice has proved that, who are good at business enterprise culture, who will be able to attract and retain talent, to gain a competitive advantage. Where a successful enterprise, there must be admirable corporate culture.

With good corporate governance structure, the private economy to rapid development of private enterprises in key decision-makers but also to improve their own level. Quality of management of private business owners, political qualities and leadership qualities through vocational training, and other ways to shape the corporate culture is improved, so that soft power has been continuously strengthened, and that the continued development of private enterprises and strategic transformation is essential.

Second, increase brand awareness, the implementation of brand strategy

China's private enterprises should strive to implement brand strategy, creating brand advantage, through the creation of well-known brands, the introduction of well-known brands to cultivate leading industries to upgrade and other measures to promote private enterprises, greatly enhance the development of the private economy of scale and grade. Have a brand and innovation. And innovative brand is linked, however, is critical to innovation, which in turn is to mobilize all innovative means.

A vigorously cultivating brand management

Strengthen the industry, academia, research cooperation between the strong theoretical training with comprehensive brand managers and planners. China has a large number of colleges and universities and has a strong scientific and technological strength. However, cooperation between Nissan and learning is not strong, and did not form an effective mechanism for academic achievements. When a company does not have enough experience to build brand theory, you can make use of the power of universities and research institutions, to build a successful brand. Both in universities and research institutions and the process of cooperation, develop their own brand management personnel to improve their management level.

(2) Improve the awareness of their own brands

Entrepreneurs need to create their own brand of motivation and spirit, only entrepreneurs with this spirit, the enterprise will toward its own brand direction. As Chairman of the Board Haier Group Zhang Ruimin said, "To establish a national brand, mainly rely on independent innovation, first of all have the spirit of a brand name, which is a prerequisite for world famous." To create their own brands and we must enhance corporate managers vision, the global market for the brand positioning. This point in the Japanese business community has been well verified. As scholars Kotler in the "new competition" that: "Japan's biggest marketing feature is the world as a potential market. With this mind and vision, Japanese-made products have appeared in major world markets, and gradually expanding market share. "#p#分页标题#e#

(3) Strengthen the protection of its own brand

Currently, multinational foreign direct investment has been the main form of new investment into transnational mergers and acquisitions, cross-border mergers and acquisitions in the country also showed strong growth, especially for well-known brands of competing strategic acquisitions. According to the survey found that in the joint venture, 70% of Chinese own brand after the acquisition have been idle, and only less than 30% of the brand is used for market. Therefore, China's enterprises in transnational operations, to focus on protecting their own brands, particularly to prevent foreign companies on China's independent brands have the potential hostile takeover.

Third, in order to promote private economic industrial clusters industrial restructuring

Harvard University Professor Porter (Porter, 1998) that a country or region's competitive advantage comes from competitive industries, and competitive industries competitive advantage comes from industrial clusters. China's industrial clusters that emerged after the reform and opening up, the current is relatively concentrated in the coastal areas. Competitive advantages of industrial clusters, it can bring to businesses within the group external economies of scale, lower transaction costs, increased effective competition between enterprises, stimulate business innovation and attract new businesses to enter the other. It can be said that China's regional economic growth and a major source of competitive advantage. Therefore, to further increase the focus on private enterprise restructuring and accelerate the development of industrial clusters, and promote private enterprise informatization, foster the growth of private enterprise a good environment in which a large number of newly established enterprises to grow rapidly. Through various forms, so that the private economy industries and businesses to engage in structural optimization, innovative ability to make raise the level. While further intensify efforts to support the technological transformation, so that part of Youqiang tech private enterprises to grow rapidly.

Fourth, ease the employment pressure, middle-aged migrant workers to solve the employment problem

Guanghua School of Management, according to a survey that the subprime crisis, due to shrinking exports of China's trade, coastal plants have closed down, resulting in a large number of unemployed migrant workers return home and some of them ages 30 to 40 years old re-employment of migrant workers to become the most difficult groups of migrant workers. They work in the coastal processing enterprises have been more than a decade, technology, and are familiar with local conditions and to adapt to local life, but because of age, family and other factors, re-employment after the crisis became hot issues of social concern. Now the state has increased investment in construction, such as railways, subways and other infrastructure investment, although in the long run, is conducive to China's economic development, but still can not solve the short middle-aged migrant workers find jobs, because such enterprises Employment object has obviously put middle-aged migrant workers excluded. Therefore, we can not look only on the capital-intensive, technology-intensive enterprises, but also to help absorb more employment intensive enterprises tide over the current difficulties, and these companies account for the majority of private enterprises.