英国威士顿大学Weston university工商管理硕士：航空公司运营管理分析

Moaiile iitie: Manceting Managemen 市场管理

Lecturer: Dr. Phoebe Wong

Credit Value:  io Credits

Module Level: 7 (Core)

Remarks：备注：

1。分配是一个单独的报告：

2。只有一个报告承载这项任务的1009,6：

3。这应该是3000%+／- 1096，长度为这项任务，任何偏离将被处罚；

4。该报告应包括介绍，主要结果和结论。所有的源部应得到承认和应附的参考名单。

5。分配应当打字；

6。我稿日期为2011年3月23日；

7。这种分配占i00~6，在此模块中的总评估。

1. The assignment is an individual report;

2. There is only one report carrying 100% in this assignment;

3.It should be 3000 words +1- 10% in length for this assignment, any deviation from this will

be penalised;

4. The report should include an introduction, main findings and conclusions. All sources should

be acknowledged and a reference list should be attached.

5.Assignments should be typed;

6. Deadline for submission is 23 March 2011;

7. This assianment accounts for 100% of total assessment in this module.

 

Assignment requirement：转让要求：

此任务的设计是一次实战演练在营销管理，提高你的能力，适用于一个真实生活中的业务设置课程内容。预计 完成所有三个问题，确保他们在指定的日期提交。所有的参赛作品必须打字，很好地奠定了，写在一个适当的 标题（介绍，主体部分和结论性意见）及第学术风格。请确保所有提交完全是你自己的工作。

This assignment is designed to be a practical exercise in Marketing Management,enhancing your ability to apply course content to a real life business setting. You are expected to complete all three questions ensuring that they are submitted by the specified date. All submissions must be typed,  be well laid out,written in an academic style with appropriate headings (introduction,main part,and concluding comments) and sections.Please ensure that all submissions are entirely your own work。
你应该分配结构，使读者很容易理解，使用段落分开点和副标题，以突出题材。你可以假设读者有一个良好的知识的题材，但你不应该离开读者参考，写的是什么。这意

味着，您使用的解释和论证来支持你的论点应当明确。同时，你应该包括详细的补充材料，附录中，而不是在正文中。

You should structure the assignment so that it is easyfor the  readers  to  understand,  using  paragraphs  toseparate points and subheadings to highlight subject matter. You may assume that the readers have a good knowledge of the subject matter, but you should not leave the readers to make references from what is written.  This means that the explanation and argument you use to support your points should be made explicit. As well, you should include detailed SUDDlementarY materials in aDDendices rather than in the main text.#p#分页标题#e#

Guidelines for report writing报告写作指南

该报告应该是免费的，从口语化的语言，拼写，语法和排版错误。该报告必须包含以下几个部分：

一，分配封面。

二。宣言。的声明载于附录2的样本，供您参考。

m。执行摘要。概述你的分配和结果。

四。表的内容。必须清楚地表明章节和小节。

五言。提供简要说明报告范围。

六。讨论和分析。表示在所有三个问题的讨论营销理念及审慎分析国泰实施营销活动和战略应用。

七。结论。概要讨论。

Ⅵ皿。引用。你已经使用的信息来源在您的报告，如期刊文章，书籍，会议dissertation，报纸和网站（哈佛参照系

统）的名单。

九。附录。支持不是在文本信息的集合。

The report should  be free from colloquial language, and spelling, grammatical and typographicc

errors. The report must contain the following parts:

I. Assignment cover sheet.

II. Declaration. A sample of the declaration is attached in Appendix 2 for your reference.

III. Executive summary. An overview of your assignment and findings.

IV. Table of contents. Sections and subsections must be clearly shown.

V. Introduction. Provide a brief description of the scope of your report.

VI. Discussions and analysis. Discuss marketing concept stated in all three questions and critically analyse mariceting activities and strategic applications implemented by Cathay Pacific.Conclusion A summarv of the discussion

Learning outcomes covered：学习成果包括：

该分配被设计为

（一）加强营销管理理论基础的理解，

（二）提高你的能力来分析品牌的作用在营销管理中，

（三）了解参与营销活动的管理营销理念和战略应用的组件。

This assignment is designed to

(a) enhance your understanding of theoretical foundations of marketing management,

(b) improve your ability to analyse the role of branding within marketing management, and

(c)  understand components of marketing concept and their strategic applications involved in

the management of mari<eting activity.

Topic http://ukthesis.org/dissertation_writing/MBA

Case Study: Cathay Pacific (CX)

Project Value: 100%

Background of Answer All 3 Questions:

1) Discuss the strategic importance of segmentation, targeting and positioning for organisations competing in today's business world and then apply the concept of segmentationto Cathay Pacific (30%).