国外时尚管理dissertation写作选题举例

专业零售模式：旗舰店

Speciality Retail Formats: Flagship Stores 
 

案例研究讨论-prada& Uniqlo（品牌举例）

Case Study Discussion – Prada & Uniqlo
 

专业零售模式：游击店

Speciality Retail Formats: Pop Up Stores 
 

品牌扩张与合作

Brand Extensions and Collaborations 

 

 

1.社会责任现在和未来CSR Now and Future: 

 

社会责任理论CSR theory 

可持续性Sustainability 

创新Innovation 

 

2.可持续性模式Sustainability models 

 

来自未来的虚弱信号Weak signals 

从摇篮到摇篮Cradle to Cradle

系统化思考Systems thinking 

 

3.商业策略和企业社会责任Business strategy and CSR 
 

研究品牌零售店中某一品牌识别。特别的，看下品牌价值以及这些价值如何渗透到品牌活动之中、可能的话，研究下你所选择的品牌在企业社会责任中如何为自己定位。Research the brand identity of one of the brands retailing in. In particular, look at the brand's values and how these values filter through to the brand's activities. Where possible, research how your chosen brand is positioning itself in terms of CSR. 

 

4.道德消费者The ethical consumer:

                                   

需求与供给Demand and supply 

趋势Trends 

道德购买缺口The ethical purchasing gap 

 

 

1.数字化革命The Digital Revolution

 

网上时装：发展，趋势和市场洞察Fashion Online: evolution, trends and market insights; 

电子商务和移动电子商务:纯玩家及虚与实E-commerce and m-commerce: pure players and bricks & clicks; 

 

社交网络:web2.0和社会媒体增长；线上线下客户体验整合The “social web”: Web 2.0 and the growth of Social Media;Integrating online and offline customer experience #p#分页标题#e#

 

2.使用数字化媒体渠道进行行销沟通Marketing communications using digital media channels 

 

在数字化环境中进行营销沟通Marketing communications in the digital environment; 

传统媒体VS新媒体Traditional media vs. new media; 

沟通,互动和多平台策略Conversations, interactivity and multiplatform strategies; 

 

3.新兴数字化趋势Emerging Digital Trends 
 

流行品牌如何能充分利用新兴的数字化趋势和技术？How can fashion brands take advantage of emerging digital trends and technologies? 

 

4.数字化公众关系Digital PR 
 

数字化公众关系新规则The new rules of digital public relations; 

 

5.消费者自主创造内容User Generated Content 

 

什么是UGC?为什么使用者要贡献？What is UGC? Why do users contribute?

对消费者授权Consumer empowerment; 

管理的涵义:创新,共同创造Managerial implications: innovation, co-creation; 

新的NGC平台: Instagram;New UGC platforms: Instagram;