fashion management专业dissertation写作选题指导

不同于毕业dissertation，一般来说写课程dissertation忌讳把题目定的太大，因为这样容易导致泛泛谈论时尚营销管理。为了写作过程中避免泛泛而谈，本文总结了一些常见的时尚管理研究的一些主题，在你写时尚管理dissertation时候可以考虑。不过，以下话题仅仅是时尚管理的部分话题，仅作参考用。为了方面留学生写作，下面的内容将以一个topic对应这有关这个topic可以写作的点，这其实就是选择dissertation题目时候会实际考虑到的。通过这种举例方式，留学生做到举一反三，将对以后的dissertation写作极具指导意义。

 

Topic：时尚商业研究Fashion Business Research
 

1.选择公司select one of the following companies
 

Austin Reed French Connection Mango 

Banana Republic Hackett Massimo Dutti 

Brooks Brothers H&M Reiss 

Burberry Hobbs Ted Baker 

Desigual Jaeger Tommy Hilfiger 

Esprit Karen Millen Zara 

Asos       Marks & Spencer     ……

 

2.选择具体的研究主题select a specific issue (research topic)

 

零售体验：客户在零售店购物体验

Retail experiences: the customer experience in the retail store;

 

数字营销：客户通过电子和社交媒体进行参与和互动情况

Digital marketing: customers’ engagement and interaction via digital and social media;

 

客户服务：客户对服务的感知或评价

Customer service: customers’ perceptions / evaluations of customer service;

 

定价和促销：客户对价格策略或促销策略的的反应和态度

Pricing and sales promotion: customers’ reactions and attitudes towards pricing policies and/or sales promotions.#p#分页标题#e#

 

Topic:奢侈品策略Luxury Strategies 

 

1.全球奢侈品市场The Global Luxury Market 
 

全球奢侈品市场：发展，趋势，和主要公司；“传统”和“新”奢侈品；商业模式，管理方法，竞争策略；成熟和新兴奢侈品市场；重点市场区域

The Global Luxury Market: evolution, trends and key players; 

“Old” and “New Luxury”; 

Business models, managerial approaches and competitive strategies; 

Mature vs. emerging luxury markets; 

Market focus;

 

2.奢侈品品牌管理奢Managing luxury brands 
 

奢侈品品牌建设：战略原则；提高品牌识别度；管理品牌资产；奢饰品牌延伸； 

案例分析讨论：奢侈品品牌延伸-成功和不成功的策略

Luxury brand building: strategic principles; 

Developing brand identify; 

Managing brand equity; 

Luxury brand stretching; 

Case study discussion: luxury brand extension – successful and unsuccessful strategies; 

 

3.奢侈品营销,服务和体验Marketing luxury products, services and experiences 
 

理解奢侈品客户；奢侈品和反常规营销；

奢侈品：设计，独特性，质量，和工艺

普通商品客户营销与奢侈品客户营销

Understanding the luxury client; 

Luxury and the “anti-laws of marketing”; 

The luxury product: design, exclusivity, quality and craftsmanship

‘Traditional’ consumer marketing vs. luxury marketing 

 

4.奢侈品:分销与渠道管理Luxury: distribution and channel management 
 

市场渠道和分销模式；垄断性与分销；网上销售的机会与挑战

Routes to market and distribution models; 

Exclusivity vs. Expansion; 

Selling luxury online: opportunities and challenges;