虚拟化信息社会分析的市场营销dissertation

盈利模式是通过设计业务盈利和业务计划来赚钱的一个系统，简单地说就是你打算怎么通过满足客户的需求来赚钱。盈利模式的主要类型包括：广告盈利模式、销售盈利模式、订阅盈利模式、交易费盈利模式和会员盈利模式。
 

广告盈利模式的推广是利用互联网和万维网提供市场信息来吸引客户，ABC公司的广告盈利模式增加了公司收入并扩大了公司在杂志上的宣传。
 

销售盈利模式是通过在线杂志进行销售，ABC公司为客户提供了方便，省时，快捷的信息和价格，因此变得更具竞争力了。这不仅可以节省人工销售成本，也能增加新客户。
 

订阅盈利模式是客户必须支付认购该产品或服务访问权的价格。ABC公司会定期(每日、每月或每年)预订篮球杂志的订阅。订阅用户中的高级成员是可以免费预览该杂志的网站内容的。这有助于用户提高对杂志的理解，也可以第一时间阅读篮球新信息。
 

我认为，对于电子杂志来说广告盈利模式是最好也是最适合的。对于广告商来说，电子出版物的生产周期短也没有印刷成本。电子杂志的形式多种多样，性能强，互动性高。
 

Revenue model is a system design business monetization and business plan to make money, simply put how you intend to make money to satisfy the customer's needs. For example of major types revenue models include: Advertising revenue model, Sales revenue model, Subscription revenue model, Transaction fee revenue model, Affiliate revenue model.
 

Advertising revenue model promotion, using the Internet and the World Wide Web to provide marketing information to attract customers, ABC Company advertising revenue model can increase company revenues and expand the magazine publicity.
 

Sales revenue model is sold through online magazine, ABC Company provides customers with convenient, time saving, quick information and prices tend to be more competitive. Not only saves the cost of artificial sales, but also to add new customers.
 

Subscription revenue model is the customer must pay the subscription price of the product/service access. ABC company through periodic (daily, monthly, or yearly) of reservation basketball magazine subscription. For subscribed users to be senior members of the free content preview of the magazine's Web site. Improve understanding of the magazine, the new basketball information the first time to allow the user to read.
 

In my opinion advertising revenue model is the best to used appropriate for the E-Zine version of the magazine. For advertisers, because the e-journal of production cycles short, no printing costs. Electronic magazine in various forms, strong performance, interactivity is high. ABC company can be done by technical means, Journal of basketball statistics release status, information, readers and reading habits of readers and even the readers ' preferences, and to produce statistical reports, provide advertiser reference, enables advertisers to target market for precise input, so that it will be more and more advertisers set advertisements on the basketball magazine. Achieve win-win level.#p#分页标题#e#
 

虚拟社区的类型———Types of virtual communities
 

A virtual community is a social network, through specific social media interaction, it is possible across geographic and political boundaries in pursuit of common interests or goals.ABC company has established a virtual community can increase interaction with the readers, the company can get your advice in a timely manner, make modifications in a timely manner, and constantly improve the quality of basketball magazine, attracting a wider reader.
 

Internet chat rooms are Internet users to publish information in real time, freedom of speech and the virtual space. Information exchange and transmission. ABC company through chat rooms can communicate with basketball fans, give full play to their own opinion. Magazine readers have a real-time interactive with each other are not familiar with, there is no gap issues, to speak freely. The support online management company responsible person to be responsible for the management of indoor chat. If necessary, audio video chat, the better.
 

Internet message boards including BBS，BBS is the electronic bulletin board system, also known as bulletin board, guest book, Bulletin Board. ABC company has built a basketball magazine website provides Internet users with free discussion, exchange of information. When fans enter the discussion area, he can browse the other articles left by fans in the area, problems and suggestions also can post articles or reply to others. All in all we can on the basketball on the BBS to discuss issues of common interest. That way, companies can better collect this information.
 

Virtual community organizations to manage the community, and at the same time, members of the community to provide services. ABC Company for fans through this platform services, fans want to know about the situation in a timely posted on the basketball magazine for fans to read.
 

Companies using virtual worlds on the Internet, companies not only can live chat with readers, but also participation and interaction with the basketball fans on basketball activities. User-created avatars like humans. Users can choose their own avatar, or take a totally different personality. Basketball fans with mutual understanding, through a virtual experience, you can make friends.
 

Basket fans and basketball magazines provide users with information, their contribution was important, they form a meaningful contact with other users. Professional information community one particular group of users are on the same topic is interested in basketball. ABC's basketball basketball magazine focused mainly on information, knowledge users to contribute their own hobby-related information, special information community of people with similar interests can discuss and share their experiences and interests.
 

Online venture is the need for Web site, such as forums, online shop, station members, is the Forum to post, shop purchase, sales, and so on. Members posting to website forum, online shop, purchase, and sale.ABC company can be replaced by electronic journal of traditional magazines. Users read online, Exchange online, so the company introduced in the online venture.

Network marketing is a global market, is a global network, eliminating the barriers of distance, combined domestic and international markets. ABC company in this market, you do not need any intermediary, will be created and spread to every place, users anytime, anywhere around the world see electronic magazine of basketball. No international borders.
 

Online venture start-up costs low. Does not require any such issues as housing rents.Electronic magazine does not require Office rental costs.
 

Low production costs. Networks can be broadly classified into two categories: tangible and intangible products. ABC Company's intangible products it is possible to establish a virtual community of readers ' Advisory services, listen to user suggestions, tangible product is the company modify feedback in a timely manner. Printed in the magazine.
 

Marketing costs low. Online businesses can effectively reduce marketing costs. On the network, the company gathers information on readers, Magazine News published, launched the magazine, advertising, cost much less than traditional marketing patterns, e-magazine you can save paper and print promotion expenditure.
 

Networks have a huge advantage in information transmission and processing. such as Web sites, search engines, online advertising, email, instant messaging tools, and so on.Electronic magazine of information transfer more flexibility than a traditional magazine, delivered to the magazine in the first time, the speed is much faster than the traditional magazine.
 

威胁安全———Threats security
 

Electronic magazines to the Internet as the carrier, hackers will paralysis the network, enabling electronic magazine programs is compromised. Hackers would steal readers of personal income, do illegal things with these data. Hackers will steal a password, breaking the electronic journal content. Hacking for Internet services and caused huge economic damage. Affect the management of ABC company and users around the world will be affected, large amounts of user data is also compromised in the attack. Serious impact on the community.
 

Internet copyright is a legal concept that Internet piracy is a serious threat, and it is based on infringement of copyright under the environment of network behavior. Now, the electronic magazine are easy to download pirated e-magazine, publication sales, this is a serious violation of the ABC Company's right to publish and price positioning, have serious consequences for companies. Online piracy violations have not only seriously hamper the survival and development of the copyright industry's legitimate rights and interests, serious violations of the copyright owner, but also weaken the innovation capacity, undermines the competitiveness of the e-magazine of ABC Company and would seriously jeopardize the public interest.#p#分页标题#e#
 

Damaging virus is serious, once the e-magazine of the server's hard disk is infected with the virus, leading to network server fails, it is difficult to start, will cause the entire network paralysis, giving users a lot of trouble, ABC will also result in some loss of the company. The spread of the virus is strong. In a specific environment, stimulated by external factors to survival, activation of the virus. Has a strong destructive power, also some viruses specifically targeting, electronic magazines are vulnerable to infection.
 

Network security is an important factor, there are many ways to pose a security threat, such as e-journal software vulnerabilities, ABC Company inadvertently system vulnerabilities, may be caused by the negligence of system designers. Cause the software to be perfect. Corporate network devices, connector and server problems existing in the process of defect, the network may not work correctly.
 

Confidentiality usually refers to personal privacy. Read electronic magazines usually have registered members, normally require customers to fill out real names or phone numbers, ABC company if inadvertently, privacy inadvertently leaked. Users will receive a variety of spam information. Normal life to the user into trouble. Magazine subscriptions using a credit card, Bank passwords inadvertently disclosed, this will result in loss of personal property. Nature network is a virtual network of privacy, a high degree of openness, mobility networks and interactive dissemination of personal information on the Internet, not easy to control, making infringement easy.
 

总结———Summary
 

Proceed with the publishing of the basketball magazine,from the following aspects:
 

Differentiation.Different basketball magazine and other magazines of the target, this is a campaign issue of a magazine. Can add to your basketball magazine on NBA-related fashion news, latest trends, as well as top sports brand new classic shoes, clothes, basketball magazine differs from other magazines, all its advertising is sports news.
 

Cost. traditional magazines need to be typeset, printing and promotion issues, and labor costs, as well as various related costs, journal costs tend to be very high, very low cost electronic magazines, spent relatively little.
 

Scope.Basketball magazines aimed primarily at basketball games, basketball news, basketball star information. Readers are people who are basketball fans are interested in basketball.

Focus.Basketball magazine is mainly concentrated in the basketball program in sports information, specifically basketball tournament analysis, reported in the latest fashion basketball merchandise, basketball star's recent description of the situation, to the understanding of basketball fans a centralized platform.
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ABC company full control over the electronic magazines, direct release via the Internet electronic magazines, content layout. Another way of acting, ABC company can worry and effort. Agents from many different publishers of publications will be providing this kind of service agent integrated into a unified interface and retrieval system. User can usually apply directly for the dealer, and the use of electronic magazines.
 

The electronic layout editing method is different from the printed version of the electronic magazine one of the most important characteristics of electronic magazines and computer network technology, influenced most of the.Its significance has been far more than the forum itself, and the many forms it comes to content, the selection and the establishment of the link, as well as to provide the reader with a variety of services, etc., become the soul of the magazine.
 

Electronic magazine must be committed to the magazine or accessibility of the right protection for subscribers. On the Internet for legitimate subscribers magazine of secure tenure.Publishers allow visitors to the site to browse the journal electronic edition of part and for full content, such as the full text of the article, you need to Subscriber to provide an effective identity certification.
 

Recommended advertising revenue model for electronic magazines, have the greatest benefit in the e-magazine advertising following several dots:
 

Target audiences are usually very accurate, as long as the advertisers products and electronic magazine content topic, advertising much higher efficiency than many other online advertising.

E-magazine ads usually calculated per thousand subscribers on the fees, because readers have a high degree of loyalty, has a lot of subscribers. Efficiency is very high.
 

In the e-magazine for your own e-magazine advertising, the effect is good, because the target audience is familiar as an electronic magazine that is not exclusive.
 

ABC company building electronic magazines, there must be a strong defence system against hackers and viruses into, better protecting our customers ' privacy. The operation in order to make the system better, to strengthen the system of checks and repaired in a timely manner.