大型商场第2，3，4期运营分析报告

Period 2, 3, 4 Analyses第2，3，4期的分析
Big store大型商场
成本=93216057元
销售=110930077元
利润=17714020万元
市场份额为9％
Costs = 93,216,057 million
Sales = 110,930,077 million
Profit = 17,714,020 million
Market share = 9%

投资=新鲜食品（儿童），冷冻食品（成人），饮料（成人组）
第2期
生鲜食品：
主要市场：
大商店= 13％
重点= 16％
绿世界= 12％
12,519,000万元
冷冻食品：
大商店= 14％
值店=17％
喝= 7％
12,096,000万元
饮料
大商店= 14％
饮酒IT= 26％
值店=7％
10,192,000万元
Investments = Fresh Food (Child), Frozen Food (Adult), Drinks (Adult) 
Period 2
Fresh Food:
Market:
Big Store = 13%
Focus = 16%
Green World = 12%
12,519,000 million
Frozen Food:
Big Store = 14%
Value Shop = 17%
Drink It = 7%
12,096,000 million
Drinks
Big Store = 14%
Drink IT = 26%
Value Shop = 7%
10,192,000 million

第3期新鲜食品（儿童）冷冻食品（成人）饮料（成人组）
生鲜食品：
大商店= 15％
重点= 16％
绿世界= 13％
15374295万元
冷冻食品：
大商店= 15％
值店=20％
喝= 4％
15374295万元
饮料
大商店= 15％
饮酒IT= 29％
值店5％
11356800万元
Period 3 = Fresh Food(Child) Frozen Food (Adult)  Drinks (Adult)
Fresh Food:
Big Store = 15%
Focus = 16%
Green World = 13%
15,374,295 million
Frozen Food:
Big Store = 15%
Value Shop = 20%
Drink It = 4%
15,374,295 million
Drinks
Big Store = 15%
Drink IT = 29%
Value Shop 5%
11,356,800 million

第4期新鲜食品（儿童），冷冻食品（成人），饮料（成人组）
生鲜食品：
主要市场：
大商店= 16％
重点= 15％
绿色食品15％
16038861万元
冷冻食品：
大商店= 16％
值店=22％
重点= 3％
16574976万元
饮料
大商店= 15％
饮酒IT= 31％
重点= 5％
10221120万元
大店损益 - 增加或下降
婴孩=新鲜食物=减少300万
儿童=新鲜食物=1百万元增加
成人新鲜食品减少100万
养老金领取=减少利润=新鲜食品
Period 4=  Fresh Food(Child), Frozen Food (Adult), Drinks (Adult) 
Fresh Food:
Market:
Big Store = 16%
Focus = 15%
Green World = 15%
16,038,861 million
Frozen Food:
Big Store = 16%
Value Shop = 22%#p#分页标题#e#
Focus  = 3%
16,574,976 million
Drinks
Big Store = 15%
Drink IT = 31%
Focus = 5%
10,221,120 million
Big store Profit and Loss – Increase or Decline
Baby and Toddler = Fresh Food = Decrease 3 million
Child = Fresh Food = 1 million Increase
Adult = Fresh Food = Decrease 1million
Pensioner = Fresh Food = Decrease Profit

Baby and Toddler = Frozen = increase 1 million Profit
Child = Frozen = Decrease 1 million
Adult = Frozen = Increase Profit = 2 million
Pensioner = Frozen Food = Decrease Profit

Baby and Toddler = Kitchen and Cupboard = increase Profit
Child = Kitchen and Cupboard = Decrease
Adult = Kitchen and Cupboard = Maintained
Pensioner = Kitchen and Cupboard = Increase Profit

Baby and Toddler = Drinks = increase Profit
Child = Drinks = Decrease Profit
Adult = Drinks = Decrease Profit = 1 million
Pensioner = Drinks = Decrease Profit = 1 million
Competitor Prediction
Green world
Costs = 78,449,498 million
Sales = 92,673,635 million
Profit = 14,224,137 million
Market share = 7%
Investments = Fresh Food (Baby and Toddler), Fresh Food (Child),  Fresh Food (Adult), Fresh Food (Pensioner).
Period 2
Market
Fresh Food (Baby and Toddler):
Green World = 13%
Focus = 15%
Big Store = 7%
Fresh Food (Child)
Green World = 12%
Big Store = 13%
Focus 16%
Fresh Food (Adult)
Green World = 18%
Big Store = 8%
Drinkit/Focus =6%
Fresh Food (Pensioner)
Green World = 18%
Value Shop = 10%
Big Store 8%
Period 3
Fresh Food (Baby and Toddler):
Green World = 16%
Focus = 16%
Big Store =4%
Fresh Food (Child)
Green World = 13%
Big Store = 15%
Focus 16%
Fresh Food (Adult)
Green World = 20%
Big Store = 7%
Focus =5%
Fresh Food (Pensioner)
Green World = 21%
Value Shop = 10%
Big Store 8%
Kitchen and Cupboard (Baby and Toddler)
Green World = 6%
Focus = 18%
Big Store = 8%
Kitchen and Cupboard (Child)
Green World = 8%
Focus = 23%
Big Store/DrinkIT = 6%
Period 4
Fresh Food (Baby and Toddler):
Green World = 19%
Focus = 15%
Value Shop =4%
Fresh Food (Child)
Green World = 15%
Big Store = 16%
Focus 15%
Fresh Food (Adult)
Green World = 22%
Big Store = 6%
Focus =5%
Fresh Food (Pensioner)
Green World = 23%
Value Shop = 10%
Big Store 8%
Kitchen and Cupboard (Baby and Toddler)
Green World = 5%
Focus = 21%
Big Store = 9%
Kitchen and Cupboard (Child)
Green World = 8%
Focus = 25%#p#分页标题#e#
Big Store =8% http://ukthesis.org/jr