美国南弗罗里达大学
经济学硕士课程essay范文下载-External Market Influences
1 Introduction
So-called external market influences, isan enablingproducers or consumersintheir ownactivitiesor adversely affectin a market economy, the benefitsofthisfavorableeffect(orgain)or harmfulimpactsloss (or cost) consumers and producersare notobtainedor assumed.
Strategy formulation is not a continuous process of regular activities that usually appears stable over a period of time, changes in the period of time such a discontinuous as well as non-recurring course of activities. This means that for most businesses, strategy, once formed often in a relatively stable condition, unless the business running abnormal situation, otherwise always tend to continue to move forward along the direction of the setting. This means that business success in the past tend to trap operating today, currently operating successfully and often planted the seeds for future failure, due to the changing environment, strategic maintaining the status quo to make the loss of reaction sensitivity. So, encourage enterprises to strategic re-evaluation and begin the process of strategy formation, often as a result of the deteriorating business conditions.Next, I willset windand snowfenceas an example, makean analysis of itsmarket impact.战略的制定是一个不连续的定期活动,通常出现在一段时间内稳定的变化过程,在时间的这种不连续和非经常性的活动过程。这意味着对于大多数企业,战略,一旦在一个相对稳定的状态往往形成,除非业务运行异常情况,否则总是倾向于继续前进方向的设置。这意味着,在过去的商业上的成功往往陷阱操作的今天,目前经营的成功往往给未来埋下失败的种子,由于环境的变化,战略维持现状作出反应的灵敏度损失。所以,鼓励企业战略的重新评价开始战略形成的过程中,常常由于不断恶化的商业环境。接下来,我willset风snowfenceas例,对市场的影响分析。
2. External market influences of windand snowfence
(A) Customer purchasing habits
Customer purchasing habits in the long-term economic and social activities gradually, not easy to change the behavior of the purchase of goods. Customers buy wind snow fence, usually tend to it with easy to manufacture, transport and storage, this product provides the additional benefit of eliminating the cost associated with replacing damaged and lost fences of the prior art[1]. Formation of the customer's buying habits are often the same consumer's gender, age, occupation, cultural awareness, personal preferences, economic conditions. In marketing activities, a careful analysis of the study of consumer buying habits, merchandise sales plan for the development of enterprises, the decision of promotional strategies to expand sales of goods to meet consumer needs is of great significance[2].#p#分页标题#e#
客户的购买习惯
客户的购买习惯在长期的经济和社会活动,渐渐的,不容易改变的购买商品的行为。客户购买的风雪栅栏,往往很容易制造,运输和储存,该产品提供了消除更换损坏和丢失的现有技术[ 1栏的成本相关的额外好处]。对客户的购买习惯的形成往往是相同的消费者的性别,年龄,职业,文化意识,个人喜好,经济条件。在市场营销活动中,消费者的购买习惯的研究,仔细分析,商品销售企业的发展计划,促销策略来扩大销售的商品满足消费者需求的决策具有重要意义[ 2 ]。
(B)Seasonal consumer issues
Seasonal consumer demand is seasonal consumption caused due to climatic conditions, different customs, supply and consumption of these commodities have significant off-season and peak seasons. Consumer wind snow fence, we can find it in the winter sales is much higher than its sales in the summer, largely related to seasonal climate issues.
(C)Market Regulatory
The so-called market regulation, refers to the entry, formulate specific industry pricing, financing and information release policy effectively adjust the behavior of the subject, in order to avoid competition subject too much or too little caused by excessive competition or lack of competition, resulting in a waste of resources and configuration of the low efficiency, justice, stable supply of social production efficiency and prevent service. Market regulation mainly includes the price regulation, entry and exit control, investment control, quality control, information control etc.. To buy time to wind and snow fence in the customer, will take into account the interests of the security such as product quality assurance, after sale service, the maintenance contract signing. In the market supervision system perfect conditions, the interests of consumers can get very good protection, on the contrary, exist in the market supervision system defects, the interests of consumers vulnerable, is not conducive to induce consumers to buy the product.
Reference:
[1]. http://www.ukthesis.org/dissertation_sample/