教育学专业留学dissertationintroduction范例

中国的第12个五年发展计划指出实现振兴中国科学、教育和人力资源的政策；注重人才培养,以人才培养为重要保证提高国家的核心竞争力和综合国力；强调职业教育的蓬勃发展,发展各种形式的职业技能培训,发展远程教育和继续教育,建设学习型社会和终身学习的人。自改革开放以来,中国经济发展以8%的速度快速增长,经济发展促进人才需求越来越强烈，人才的要求也越来越高。中国人口众多,教育产业的市场规模非常大,在2014年,整个教育和培训市场的总规模约为1500亿美元。中国的教育是应试教育制度,学校的孩子们面对激烈的竞争压力,这对培训和教育提供了一个广阔的市场。在中国,父母注重孩子的教育,受传统文化的影响,中国的父母尽一切努力促进子女成才,目前,孩子的教育支出已超过养老和住房消费,成为家庭储蓄的最大目的。随着中国互联网技术的发展,网络教育已经流行,与传统教育相比,网络教育是相当灵活的,它消除了教学空间的成本和其他费用,培训成本显著降低,降低培训成本吸引更多的人参加培训。据统计,2014年,中国网络教育的市场规模达到150亿美元。

 Introduction引言

China's 12th Five-Year Development Program points out implementation of the strategy of rejuvenating China with science, education and human resources; paying attention to personnel training; taking personnel training as an important guarantee to enhance the country's core competitiveness and overall national strength; stressing vigorous development of vocational education, development of various forms of training of vocational skills, development of distance education and continuing education, building a learning society with lifelong learning people (Long, 2013). Since the reform and opening up, China's economy develops with a rapid rise of 8%, economic development promotes increasingly strong demand for talents, the requirements for talents are also increasingly higher. China has a large population, the market scale of the education industry is very large, in 2014, the total scale of the entire education and training market was about $ 150 billion dollars (Wang, 2014). Chinese education is examination-oriented education system, school kids are faced with competitive pressure, which provides a broad market for training and education (Hang, 2009). In China, parents pay attention to their children's education, affected by the traditional culture, Chinese parents make every effort to promote their children to be talent, currently, children's education spending has exceeded pension and housing consumption and become the most purpose of household savings (Wang, 2014). With the development of China's Internet technology, online education has been popular, compared to traditional education, online education is considerably flexible, it eliminates costs for teaching spaces and other expenses, training costs are significantly reduced, lower training costs attract more people to participate in the training. According to statistics, in 2014, the market scale of China's online education reached $ 15 billion (Wang, 2014). In this favorable macroeconomic backdrop, 66Speak, a subsidiary of Ningbo E-Commerce Company, technically started in December 2014. It offers one-on-one customized virtual Language lessons to the students who want to learn authentic languages from the native speakers. The total number of students who taking classes has reached 60 and it’s still increasing, but the problem is that after the first 3-month session, less than ? students come up for renewal. Compared to the growth rate of the company's sales in August this year, the growth rate in September fell by 25%. How to improve 66Speak online customers’ royalty concerns my partners and me a lot. We’ve employed personalized service strategy to solve the problem by personalized, one-stop service strategy, communication strategy and strategy of establishing long-term relationships between the company and its customers. The author expects that through these strategies, in the next six weeks, the customer churn rate will be reduced from 50% to 15%, the growth rate of the monthly income will be improved from a decline of 25% to 10%.