留学生作业:项目经理的责任分析

项目经理是计划并执行项目的人。项目经理及他们的团队往往在幕后运营项目。
 

项目经理可能不仅仅是计划、执行项目，他们也需要负责品牌构建、市场和沟通策略。
 

项目经理是推动项目成功开展的具有创新性、科技性及后勤元素的专家。
 

这包括项目设计，音像-事像产品，起草项目书，后勤，编制预算，协商调解以及客户服务，是一个多维的专业。
 

项目计划：
 

计划
 

一个具有不同技能好的团队是必不可少的。他们能有助于每一件事，从准备安排到编制预算，发邀请及做海报。他们能助你把事情做好。
 

聚集志愿者。如果他们有好的联系人，寻找重要客户的工作便简单多了。
 

准备预算。所有可能的费用，收入，赞助商以及会计费用都需要包含在内。
 

准备一份海报草稿。草稿应包括初定日期，时间，地点，贵宾，项目名称以及主题或宣传语。
 

此项工作需要在项目开展前24-34小时完成。
 

检查所有邀请是否已经发送并收到答复。创建宾客名单。
 

告知此项目的贵宾。
 

检查所有活动是否已经按计划进行。

 

The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event.

 

Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.

 

The event manager is an expert at the creative, technical and logistical elements that help an event succeed.

 

This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

 

Event Planning:

 

计划---PLANNING

 

Good team members with different skills are a necessity. They can help with everything from preparing schedules and budgets, to making invites and posters. They can help you get things done.

 

Make sure to gather volunteers. If they have good connections, the job of finding important guests is easier.

 

Prepare a Budget. All possible expenses, incomes, sponsors, and contingent expenses should be included.

 

Prepare a draft poster. The draft should include the tentative date, time, venue (place), chief guest, name of the event, and a theme or tag-line for the event.

 

WORK TO BE DONE24 hrs TO 34 hrs BEFORE THE EVENT

 

Check whether all invitations have been sent and responded to. Create a list of invitees.

 

Remind VIPs about the events.

 

Check whether all activities are going on schedule.

 

Check travel arrangements/maps/directions for participants.

 

Check whether participants kit is ready. This kit might include a bottle of water, snack bar, note paper, pen, brochure and any information they may need. It is also a good idea to include small mementos.

 

Check whether enough people are there for the event, otherwise make sure you get some more people to help you

 

Make sure the organisers are wearing a distinct badge or some other noticeable implement so that participants can find help if needed.

 

Put the Welcome Banners and other info in front of the building.

 

Make a reception and registration counter.

 

Inform the sponsors on where to put the stalls. (Make allocation of space earlier).

 

Keep the microphones, and speakers ready. Put on music for an informal event.

 

Have a separate person to look after the needs of General Delegates (Non-VIPs) and for PR (Public Relations

 

Take photos of all important things especially sponsors banners, your banner, entrance, receptions etc

 

品牌管理---BRAND MANAGEMENT

 

*it responsible for a brand or brand family. They are always on the big picture.

 

* It is their job to distill the brand’s essence, map out their competitors in their brand’s category, identify marketing opportunities, and be able to effectely communicates the unique benefits of that product or service.

 

*Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips.

 

*Once the research is complete it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy.

 

*This marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand.

 

* It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.

 

FEATURES:

 

1. Brands don’t simply fade away.

 

2. Brands have differentiating features that distinguish them from competitors and add value for consumers.

 

3. Often customer arent buying products, they’re bUying the images associated with the products.

 

4. A brand's identity is created through the choice of a name, logo, symbol, slogan, package, jingle, and character.

 

5. Brand elements should be memorable, meaningful, transferable, adaptable, and protectable.

 

营销传播---MARKETING COMMUNICATION

 

The communication process is sender-encoding-transmission deviced be memorable, meaningful, transferable, adaptable, and protectable.

 

MARKETING COMMUNICATION

 

The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others). Messages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads. Others consumers handle (touch) and read (see) a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occurs at any stage in the communication process. The most common form of noise affecting marketing communication is clutter

 

Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - a consistent "look & feel". Many trends in business can be attributed to marketing communications

 

In branding, every opportunity to impress the organization's (or the individual's) brand upon the customer is called a brand touch point (or brand contact point.) Examples include everything from TV and other media advertisements, event sponsorships, webinars, and personal selling to even product packaging. Thus, every experiential opportunity that an organization creates for its stakeholders or customers is a brand touch point. Hence, it is vitally important for brand strategists and managers to survey all of their organization's brand touch points and control for the stakeholder's or customer's experience. Marketing communications, as a vehicle of an organization's brand management, is concerned with the promotion of an organization's brand, product(s) and/or service(s) to stakeholders and prospective customers through these touch points.

 

结论---CONCLUSION

 

Event manager is a person having lot responsibilities and duties, the result of the event wiil always affect the event manager. Because it is the result of the event manager and his team work. To the success of an event we should need a experienced, knowledgeable ,skillful and trained event manager.