英国利物浦约翰摩尔斯大学事件管理方向留学生作业指导-Introduction Management Practice

英国利物浦约翰摩尔斯大学事件管理方向留学生essay-Introduction Management Practice

 

Task: Produce a 3,000 word report on an organisation for which 100% of the marks will be available – there is no examination.   This must be a different organisation from that which you chose the first time.

 

You are requested to research the organisation by finding data on the web, corporate documents, text-books, journals and online-newspapers.   You should also have conducted an interview with someone from the organisation (preferably a manager) to supplement your researched material.

 

The exact format of the report is provided on the attached task sheet.  Please study the assessment criteria carefully and tailor your work to meet the assessment criteria.   

 

You should aim to integrate information about the organisation with theory from your research, lectures and further reading.

请你研究组织发现，企业在网络上的数据文件，文本书籍，期刊和在线报纸。有人组织（最好是一个经理），以补充您的研究材料，你也应该进行了采访。

 

确切的报告格式上提供附加的任务表。请仔细研究评估标准和定制你的工作，以满足评估标准。

 

你的目标应该是将信息组织理论研究，组织讲座和进一步阅读

 

Hand in date:

 

Monday 9 August 2010

Supplementary information: Please note the 3,000 word limit.  This does not include the abstract, references or the appendices.

 

You are advised to attend the referral day support session with a draft structure for your report, a list of potential appendices and a list of questions you need answering about this assignment.

Introduction to Management Practice

ECLCS1046

 

Referral/Deferral Assessment

 

 

Type of Assessment

 

1. Coursework:  100%  Individual 3000 word report

 

Instructions on Coursework Assessment 

 

The assessment requires you to research and analyse an organisation of your choice, excluding the one you previously studied, and to write a 3000 word individual report based on the findings of your research.

 

Your should identify the following:

 

• The background and development of the organisation.#p#分页标题#e#

 

• The type of organisation, how it is organised and structured.

 

• How the organisation type affects management issues.

 

• The role played by management and marketing within the organisation.

 

• External environmental issues, which may affect the future of the organisation, these may be technical, political or social.

你应该确定以下内容：

 

•背景和发展的组织。

 

•组织的类型，它是如何组织和结构。

 

•组织类型如何影响管理问题。

 

•组织内的管理和营销所扮演的角色。

 

•外部环境的问题，这可能会影响到未来的组织，这些可能是技术，政治或社会。

 

Throughout the report you should compare your findings with theory and reference accordingly.   A suggested structure for your report is on the following page.

 

Organisations can be chosen from any of the three sectors: public, private or voluntary. 

 

• The report should be accompanied by an evaluation of any problems/difficulties and how you overcame them in researching the issue (10% of the mark)

 

Coursework Submission Guidance

 

Spiral bound please – avoid submitting each page in plastic pockets!

The report should be in 1.5 line-spacing with double-spacing between paragraphs.

Font size 12 – Arial, Times New Roman or something similar

Write in past tense and third person  eg. No ‘I’s

No ‘cut and pasting’ – put direct quotes in italics and keep short

Put citations in text and we anticipate at least one page of Harvard References!

Include your name and organisation’s name in a header or footer if you wish.

Include up-to-date data and reference it. 

 

Cover Sheet – looking business like  (paper or card)

 

Put this statement on the bottom of the cover

 

‘This report on  xxxxxxxxxx  was submitted by xxxxx  xxxxx, in date as coursework for the Introduction to Management Practice Module of a BA in xxxxxxxx!

 

ABSTRACT

 

Contents Page

 

1. Introduction

 

2. The organisation and why you chose it.  (brief)

 

3. Aim and Objectives

 

4.     Research Methodology

 

5.     Background

Name, Sector, Development, Structure and rationale for it. (include theory)

 

6.     Functions and Operations

 

7.     Management Style

 

8. External Influences on the Organisation and the Management of Change  (You can cross reference a summary here to a larger analysis in your appendices)

                                    

9. Conclusions:  Reflection on Management Theory and       Practice   (don’t skimp on this section!)

 

10.   Evaluation of Research Process   (10%)

 

Bibliography

APPENDICES   (List the titles below)

 

Introduction to Management Practice   ECLCS 1046

Referral/Deferral Marking Criteria and Feedback

 

Marker:     Heather Griffiths / Phil Williamson                          August 2009

 

Students Name:  

 

Individual Report

 

Circle Standard Achieved

 

Mark Given

Clearly described background and development of the organisation and its structure, relating the structure to theory 8-10 Excellent Coverage

6-7 Very Good Coverage

4-5 Satisfactory Coverage

2-3 Poor Coverage/No theory

0-1 Not Covered/Minimal

Identification of how the sector and choice of management and leadership may influence the manner in which organisations operate and the organisational structure 8-10 Excellent Coverage

6-7 Very Good Coverage

4-5 Satisfactory Coverage

2-3 Poor Coverage/No theory

0-1 Not Covered/Minimal

Informative description of the operational elements of the organisation – finance, marketing etc. 8-10 Excellent Coverage

6-7 Very Good Coverage

4-5 Satisfactory Coverage

2-3 Poor Coverage/No theory

0-1 Not Covered/Minimal

Coherent discussion about the role of finance, marketing and external influences on the organisation. 8-10 Excellent Discussion

6-7 Very Good Discussion

4-5 Satisfactory Discussion

2-3 Weak Discussion

0-1 No Discussion/Minimal

Thorough, suitable and varied research of both the organisation and the supporting theory 8-10 Excellent Research

6-7 Very Good Research

4-5 Satisfactory Research

2-3 Poor Research

0-1 No Evidence of Research

Evaluation of the problems/difficulties in researching the issue 8-10 Excellent Evaluation

6-7 Very Good  Evaluation

4-5 Satisfactory Evaluation

2-3 Poor Evaluation

0-1 No Evaluation/Minimal

Presentation:  Line spacing, font size, contents, 

Consistency, consideration to reader. 8-10 Excellent Presentation

6-7 Very Good Presentation

4-5 Satisfactory Presentation

2-3 Poor Presentation

0-1 Very Poor Presentation

 

Academic Style of Writing

Analysis v Description

Degree of academic discussion 8-10 Excellent Acad. Text

6-7 Very Good Acad. Text

4-5 Satisfactory Acad. Text

2-3 Poor Acad Text

0-1 Very Poor Text

Harvard Referencing in the citations and the references. 8-10 Excellent Referencing

6-7 Very Good Referencing

4-5 Satisfactory Referencing, Few omissions/errors

2-3 Poor Referencing, many omissions or errors

0-1 No referencing/minimal

Spelling and Grammar 8-10 Grammatically correct and no spelling errors

6-7 Very few grammar or spelling errors

4-5 Needed proof reading, too many errors

2-3 Difficult to read because of number of errors

0-1 Very difficult to read

 

TOTAL MARK

 

COMMENTS:

 

Strengths of this work: Areas for Improvement:

 

Report 

 

80+ (First)

All work completed to an excellent standard, linking key points together in a fluent and effective way.

Demonstrates a high level of analytical thought and critical evaluation of the main concepts/ ideas in a clear and succinct manner, showing understanding and building upon key concepts throughout the work.  

 

70 -79(First)

All work complete with reference to clearly identified subject theory 

Demonstrates an ability to analyse the external environment and make reasonable judgements 

Report format excellent

Includes an extensive evidence of research from diverse sources.

Work includes an appropriate application of theoretical models. 

Demonstrates a high level of written communication skills (including referencing) in the writing of both pieces of work. 

Demonstrates a high level of competence 

 

60-69 (2:1)

All work complete with reference to clearly identified organisational theory 

Includes evidence of research from diverse sources

Includes good review of external environment with some judgments included

Demonstrates an ability to critically reflect on project 

Demonstrates good written communication skills. 

Report format used correctly 

 

50-59 (2:2)

All work complete with some aspects of organisational theory

Satisfactory but not extensive evidence of research. 

Demonstrates an ability to apply theoretical models.

Includes some external environment factors 

Report format correctly used 

Demonstrates satisfactory written communication skills in the written work but poorly organised 

 

40-49 (Third)

All aspects of the work complete with some weak areas in terms of the level of detail.

Very basic report format 

A limited range of research evidence used. 

Difficulty applying or drawing on theoretical models. 

Demonstrates satisfactory written communication skills appropriate  to purpose of work 

 

30-39 (Compensateable fail )

Fails to use the report format 

Some aspects of work have a low level of detail. A minimal or no range of research evidence used. 

A minimal or no supporting theory 

Demonstrates very poor ability to reflect on actions and performance Demonstrates very poor written communication skills and very poor organisation of the portfolio. 

Demonstrates a low level of competence in transferable study skills 

 

0-29 (Fail)

Demonstrates an obvious lack of planning and preparation. 

The work contains significant misconceptions and basic errors and shows little familiarity with the concepts and language expected of an answer to a subject question, inadequate understanding of subject with significant errors and omissions

No evidence of reading.

 

References

Adair, J., (2004), The John Adair Handbook of Management and Leadership, Thorogood, London 

Armstrong, M., (2006), A Handbook of Human Resource Management Practice 10th Ed, Kogan Page, London

Armstong, M. Stephens, T., (2005), A Handbook of Management and Leadership: a Guide to Managing for Results, Kogan Page, London

Brassington, F & Pettitt, S., (2006), Principles of Marketing 4th Ed., Prentice Hall, Harlow

Fillis, I., (2005), Creative Marketing: an extended metaphor for marketing in a new age, Palgrave Macmillan     

Hannagan, www.ukthesis.org T. et al (2005),  Management: Concepts & Practices, 4th Ed., Pearson Eduction, Harlow

Keijzers, G., (2005), Business, Government and Sustainable Development 

(electronic resource)  Routledge

Marcouse, I., (2003), Business Studies 2 Ed., Hodder and Stoughton, London

Mullins, L. J., (2004), Management and Organisational Behaviour, 7th Ed.,

Financial Times/Prentice Hall 

Reid, R. D. & Sanders N. R., (2005), Operations Management: an integrated approach. 2nd Ed., Wiley

Stredwick, J., (2005), An Introduction to Human Resource Management 2nd Ed., Elsevier, London

Torrington, D., Hall. L & Taylor, S. (2005),  Human Resource Management 6th Ed., Financial Times/Prentice Hall

 

There are a great many books in all libraries both within LJMU and outside, dealing with management issues.  The Internet is another valuable source of information, The search engine - Learning Resources Network (WWW.rdn.ac.uk ) may assist in ensuring you find websites relevant to learning.  Journal references as evidence of academic research will add strength to your work.