英格兰工商管理作业：结构框架Recommended report structure for Business Management

 这是一个简短的总结，包括整个报告提出的任何建议。基本上，执行摘要是为个别人想读报告出示的文件，但没有时间来阅读整个文档或并不关心在这一点上的所有细节。通常高级管理人员将读取的执行摘要，然后选择“轻弹”的其余的报告。根据报告的大小，它通常是不再比一个页。有时，它仅仅是一个几个要点。This is a brief summary of the entire report, including any recommendations made. Basically, the executive summary is a document produced for an individual who wants to read the report, but does not have time to read the entire document or is not concerned with all the details at that point. Usually senior managers will read the executive summary and then “flick” through the remainder of the report. Depending on the size of the report, it is usually no longer than a page. Sometimes it is only a few bullet points.

 Introduction介绍

 Provides an overview of the company and briefly discusses the purpose of the report. Any assumptions that are being made about the company, industry, customers etc. are also stated.公司提供了一个概述，并简要讨论了该报告的目的。也表示正在对公司，行业，客户等任何假设。

 Objectives目标

 Objectives are usually displayed in bullet-points and outline the targets a company has set.目标通常是显示子弹点，并勾勒出一家公司的目标。

 Market segments细分市场

 An overview of the different segments of the company is provided. This overview will build customer profiles by exploring a combination of their demographic, geographic, psychographic and behavioural characteristics. 不同的领域，该公司提供的概述。本概述将通过探索它们的人口，地域，消费心态和行为特征相结合，建立客户档案。

 Marketing strategy营销策略

 An evaluation of different strategies takes place in order to determine the strategy which is most appropriate. The decision should be based on the objectives of the company and the target segment(s) from above. Students often ignore the need for cohesion, but this is the most important part of successful report writing.不同的策略的评价发生，以确定这是最合适的策略。应根据公司的目标和目标段（S）从上面的决定。学生往往忽视了必要的凝聚力，但成功的报告写作，这是最重要的部分。

 Marketing mix营销组合

 Specific ideas are proposed as to how the strategy selected, can be implemented. The “4ps” of marketing (price, product, promotion and place) are what constitute the marketing mix. The proposal needs to be justified by explaining how it relates to the objectives, target segment and strategy.策略如何选择，可以实现提出了具体思路。 “4PS营销”（价格，产品，促销和地点）是构成市场营销组合。建议需要进行合理的解释，它涉及到如何的目标，目标市场和战略。#p#分页标题#e#

 References参考文献本文出自http://www.ukthesis.org/thesis_sample/guanlileizuoye/