经济管理学作业：论述梅赛德斯-奔驰汽车发展之路
Everyone knows that people of the world, "Mercedes Benz" Everyone knows that Mercedes sparkly three pole star. However, this "star" You probably know the ins and outs of not much. Let me take you approached this "star", into this "star" of history.
每个人都知道奔驰汽车，关于它的品牌三极星也是众人皆知的，然而对于星级的来历了解的人就比较少了，在这里我就为大家介绍一下。
For all the "Mercedes Benz" car owners, three pole star is no longer part of car decoration, and has become a "Benz" logo, which represents the Mercedes-Benz as well as the crown jewel of the crown sinking priceless. Previously, that is, July 3, 1886, when the city Benz to his fellow citizens to show his great "work" - the three carriage Patent No. 37,435, he did not think too much of trademark issues, in 1894 his wagon after successful trial, he considered that if the people of his vehicle can not be recognized, then he and his "work" will be forgotten by history. By this time, he has spent a lot of money, he must want to live, but soon, when he was sure he had been recorded history, he will for his own car design a logo - noble laurel around "BENZ" The words of the pie chart emblem. http://www.ukthesis.org/thesis_sample/guanlileizuoye/
When Daimler manufactured out of his car, he wanted to use a star to make his mark. Emil Jellinek (Emil · Jellinek) is Austria in Nice, France (Nice) consular. He was an ardent supporter of Daimler. In 1899 he was driving Daimler sedans manufactured by Phoenix in Nice, France (Nice) car contest champions, he named the car "Mercedes (Mercedes)" "Mercedes" was his little daughter's name, he thought it a beautiful name and beautiful daughter as he brought good luck in the race. So he suggested to use this name as a car Daimler trademark. Daimler to thank the enthusiastic supporters. They put the name attached to his car, decisive sells well.
对于所有拥有奔驰汽车的车主来说，汽车上的三级星并不是装饰的一部分，而已经成为了“奔驰”的标志，它代表了Mercedes-Benz的皇冠以至皇冠上那颗无价的宝石。以前，也就是在1886年7月3日，当本茨向他的同城公民们展示他的伟大“作品”—专利号37435的三轮马车时，他并没有对商标的问题考虑过多，在1894年他的四轮马车试验成功后，他考虑的是假如他的运载工具不能被人们认可，那么，他和他的“作品”将被历史所忘记。而此时，他已花费了很多钱，他必须要生活，但是不久，当他确信自己已被历史记载后，他便为自己的汽车设计了一个标志——高贵的月桂枝围绕着“BENZ”的字样的圆形图徽。
From 1901, Daimler production car officially use the "Mercedes" car's name as a trademark. 1902, Daimusile the oval circle "Mercedes" word officially registered trademark trademark for his car.
In 1909, Daimler turn his early love of the three pole star registered as an official trademark thereby replacing the original letter trademark, this triangle star was placed in the upper part of the radiator cover. Only a beginning, and later became juxtaposed two. 1916, to commemorate his enthusiastic supporters, but also in order to make a mark as a continuous, Daimler turn triangle star and "Mercedes" synthesis of a new logo, four small stars surrounded by a big star on top, below marked with "Mercedes" letters. In 1926, Mercedes-Benz and Daimler Motor Company joint, therefore, the new company has designed a new logo, the product name is called "Mercedes - Benz (Mercedes - Benz)" they will combine their respective trademarks, Benz laurel around the Triangle Star "BENZ" the words below "Mercedes" the words at the top, which is a great combination, after 1933 and 1989, Mercedes - Benz and change twice trademark, but the sign has been retained to this day.
As we all know, every one by the numerous Mercedes parts, and all of the Mercedes-Benz also has an identical parts, - sparkling triangle star, star in the triangle behind the study compiled without endless engraved identification number This means that, Mercedes-Benz already has the world's largest stars.
Old Daimler alive, only the technical best workers or designer can design and manufacture of automotive parts, and now, more and more workers into a triangle top star in the manufacture of new materials and also the oldest triangle star promote the production process of an era, regardless of any time, a new model developed, the designer will consider whether the old triangle Stars celebrate new models with appropriate harmonize it. Whether it accurately reflects the personality of Mercedes-Benz cars, features yet. It is big or small, are higher or short of it. In 1937, in order to meet safety law becomes erect triangular stars by bending backwards, this change also paid more triangular Star vitality. In 1858, the standard triangular star diameter 80mm, 1967 years of 600 cars is designed in order to prominent figures of this car as well as the country with the noble jade match, so dedicated to this vehicle manufactured 91mm huge triangle star, now There are two triangular star standard size, one is for the 1990 S-Class sedan manufactured 78mm diameter triangle star, the other is for the C-Class sedans manufactured 76mm diameter triangle stars, models for each modification such as the S-Class lengthened, but also in these two models is provided between the triangular star style compatible with the vehicle triangle star. In short, triangular star size, height, tilt is not a sincere unchanged, with the models of change, it also changes of their own, as well as the models themselves and reach into one of the cars and trucks owned by a marked sense.
Triangle Star have specialized manufacturing factories which is located in the state of Rhineland Lanzhou and Bergiscles at the boundary Wilbert (Velbert), in Velbert have a factory surrounded by boulders called "Friedr Fingscheidt Gmbh", 1855, a man named Fingscheidt the establishment of the factory it has a long history and excellent processing machinery, it is to produce quality parts known to the world, before World War I, they Cabriolet provides a window and pedals. After World War I, they provide for the Daimler car window crank, car roof and interior hooks and other parts. After World War II, as the first triangle star factory Dobln Soxny of Tummler tube region in Russia at that time, so the company had to suspend cooperation with Mercedes-Benz. And this opportunity falls Fingscheidt factory 83-year-old chairman Walter Lock hands. Thus, Fingscheidt-Velbert plant became Mercedes-Benz officially designated Triangle Star Supply plant.
To ensure the triangular star quality, triangular star manufacturing is extremely strict, the process is extremely complex, the triangular star production line start, 410 ° C temperature of the die casting machine, this machine will be gadolinium, zinc, aluminum, copper alloy a triangle star material. In a day can create 275 semi Next, put the hot water cooling Triangle Star, cooling them in the water is not polished, but out in the dry powder dry, and then let the workers by hand methods They are polished smooth. Subsequently, these surfaces are plated triangle star protective layer, followed by the last one to complete the process by the women, who wear soft and thin gloves, eyes wide open, fine quality checks Triangle stars on every subtle stroke marks, unqualified triangle star would be "call out."
In Velbert, every day 2100 Triangle star rises from here. Each year 500,000 Mercedes-Benz vehicles fitted with triangular star from Velbert, Velbert but have to produce 650,000 annually Triangle Star 650000 is not equal to 500,000, in fact, not difficult to understand a lot of triangle star was stolen when the parts sold out in Germany, lost 120,000 annually triangle star, even by the very poor material, but also be able to find a buyer in a street market. But no matter for whom, are hoping to get from Velbert genuine. Although the plant outside the triangle out frequently stolen, but in the factory, absolutely no one succumb to any temptation to take a triangle star, shining coldness glance these triangular star more like silver, seemed infinitely noble, for each fans and car enthusiasts, the protection of Mercedes-Benz perfection is our responsibility and obligation to let our hearts go perfect Mercedes-Benz now!
Every driver of a Mercedes-Benz driver in maintaining the correct posture, can see the entire triangle star. However, to do this is not easy. Early, triangular design also fall out over misunderstanding. Static design style, rigid mounting location to make even the most advanced Mercedes-Benz also seemed old, this triangle star designers go all out in every angle of the triangular star, this work seems very simple, but due to model size not the same, as well as to consider the feelings of the exterior and interior effects, as well as the visual effects in all directions, so often at a loss, because of this fact, this work is quite troublesome. Now, Triangle Star has been paid more meaning, and its three tip represents the sea, land and air Trinity modernization. "Benz" always walk in the forefront of the times.
The sky was clear starry sky, sometimes emits a burst of meteors across the blinding brilliance. However, this is only short-lived. Fleeting. Mercedes-Benz star after a century triangular, but still shine, even in the major car companies have jointly expanded when the triangular star remains aloof stars, filling the name "Star" style.
Willing to "Mercedes Benz" of the road is always brilliant. May not fall triangular brilliant star forever.
