浅谈对传统文化的珍视与科技创新的持续钻研

When the Chinese old historic buildings or outlets or transformation of the old real estate development experience, people from whom is able to be removed or demolished while campaigning at the time; when large areas of China is already dilapidated old, aging, business is bleak, struggling struggle to exist and helpless Dying; when we look back into the modern, but lost in the context of our cities and national cultural imprint Lost occasion - there is such a Japanese company, is no longer in a traditional tradition The fields to create the world's corporate history and awe amazing miracle, it is has a nearly 400-year history of Kikkoman. What it gone through the course? It has a kind of secret?

当中国老字号的历史建筑或营业网点遭遇房地产开发或旧城改造时，人们为之是否能够免于拆除或拆迁而奔走呼吁之时；当大面积的中国老字号已然破败、老化、生意惨淡、苦苦挣扎在生死线上并无奈消亡之时；当步入现代化的我们蓦然回首，却迷失在我们城市的文脉与民族文化印记迷失之际——有这样一个日本公司，在一个传统的不能再传统的领域创造了世界企业史上令人惊叹和肃然起敬的奇迹，它就是有着近400年历史的龟甲万。它走过了什么样的历程？它有着什么样的秘密呢？ 

First, the origin of Kikkoman

一、龟甲万的由来

Soy sauce is Chinese food, Japanese food, and even the importance of all Oriental food condiments. Japanese cuisine without it. In fact, almost can be said is a Japanese soy sauce out of the center under development. The "Kikkoman" is the world's best sauce.

酱油是中国菜、日本料理，甚至所有东方食物的重要作料。日本料理绝对少不了它。事实上，日本料理几乎可说是以酱油为中心发展发展出来的。而“龟甲万”是全世界最好的酱油。 

Kikkoman The name is made up of three Japanese Kanji name composed: "turtle"; "A" refers to Class A; while the "Wan" is whichever is the meaning of a long long time. In addition, the Japanese, the "turtle" hexagonal or six sides have meaning. Japanese longevity and the turtle as a symbol of good luck, so look carefully Kikkoman identification symbol, you will find that it is actually a hexagonal pattern shell, the shell inside to write a "million" words. "Kikkoman" This name, which literally can be interpreted as: the historic Grade-class companies manufacture products.

This is a 370 years of history of Japanese family business, its annual income of up to $ 2 billion, is the world's first Japanese food seasoning manufacturer and supplier. May cause unsuccessful, in has always been male-dominated Japanese malls, Kikkoman so - historic enterprise, was actually founded by women.

June 1615 early summer, Tokugawa Ieyasu defeated Hideyoshi's army Osaka Castle, and wantonly kill Toyotomi's followers. A woman named Maki Mau, after the suicide of her husband, with her little son Saburo soldiers dressed as farm looks like, escaped into a sea of ​​blood and chaos of the city of Osaka, began 15 years of exile life. 1630, Mao and Maki Saburo soldiers in Edo (today's Tokyo) north 30 miles outside of the small rural - Noda settle down. This 15-year period, in order to escape the kill, she would name changed to Motegi, continuous learning techniques soy sauce, and wise mind invented a sophisticated brewing process.#p#分页标题#e#

In this way, from the ashes of the war the city of Osaka started Kikkoman began 300 years long journey. And continues to this day in history, the company has always been in the hands of descendants of founder grow strong. Implicated blood like this, how many companies in the world able to maintain? While its female founder Mao Maki diligence, wisdom, perseverance and resourceful personality and style will be in the family company history management staff who has been inherited and reflected, this is really an amazing family, this is a great company.

Second, the traditional culture first-looking cherished and protected

Kikkoman traditional culture first-looking cherished and protected, and to give it lived three centuries hometown city - Noda (located about 30 miles north of Tokyo, Chiba Prefecture northwest edge) left many precious cultural assets. Such as Kikkoman funded the construction of shrines and temples in several places; addition, A million companies in 1926 to complete the construction of the inhabitants of leisure and entertainment center - Xing Wind Hall, has been designated as a national cultural asset contemporary; Kikkoman also another equally been designated as national cultural assets ancestral Motegi Sahei governance, donated to the city of Noda. In addition to these, financed the construction of Kikkoman soy sauce Museum, the Museum has a collection of what may be the world's most complete and soy sauce-related articles and historical data.

These cultural assets have been enough frustrating about a distant city and a great company, but the history and tradition of extreme value Kikkoman will bring people more convincing laments: one for the Japanese imperial soy sauce, reflecting the history of clotting Living Museum - Queen Tibet. Queen Tibet in 1939 to complete the construction, located in Edo banks of the River, it is a series of white composite construction, the entire building structure design is a replica of the Edo era castle, like a royal palace, has a very strong sense of history .

In the Queen's possession interior is a sauce workshop: wheat roasted red brick equipment, small tile Aspergillus oryzae culture, wooden presses, 10 for storage of wet mash refried beans, well let it ferment throughout the year Dark orange incense cedar vats, as well as for filling soy paste, soy sauce, red-brown in order to squeeze out the special cotton bags. Here, handed down over 300 years Kikkoman soy sauce traditional brewing technology, is really put into action: the same tools, equipment and methods, soy sauce requires a lot of time and careful in care under the old method was brewed. And prior to the Shogun of Kikkoman soy sauce specially made, the entire brewing process in the "Du" (ie brewer) under the supervision. Winemaker and other prepared sauce technician as the 18th century wore traditional clothing. Michael Fried (roasted wheat Master), pot shop (see Pot Master), room before (Aspergillus oryzae culture master) and mash right (mash paste stirring Master) painted bright orange in the cabin, to the hard work of their duties When Duchenne is responsible for supervision. Queen Tibet's annual production of 50 liters of soy sauce, some of which supply the Japanese royal family.#p#分页标题#e#

Three, biotechnology - Kikkoman stay ahead

Kikkoman's history, rare in the world a few companies (if any) posttherapy match. Production of traditional products, but also as family background, Kikkoman easily be classified as a get out of the traditional old school business. However, Kikkoman is the perfect combination of old and new body.

Kikkoman early twentieth century, and actively promote the modernization, there are plans to introduce new manufacturing and fermentation methods, buy hydraulic presses, conveyors, elevators, boilers and pans, barrels and other equipment to the machine instead of labor. Coupled with advances in biotechnology, but also accelerated the soy sauce fermentation process.

Kikkoman soy sauce is made of pure soy, wheat and salt, mixing the three main raw materials, after a period of brewing fermentation process is actually a process of proteins into amino acids. This original production process takes at least a year's time, and now with Kikkoman soy sauce and technical personnel, natural soy sauce brewing indispensable for getting familiar with microorganisms, they have learned the soy sauce brewing time is reduced to a few months .

In view Kikkoman soy sauce brewing is the actual implementation of biotechnology, soy sauce is one of the oldest in human history biotechnology products. To the fundamental biotechnology company developing new products, Kikkoman has become a firm's strategic direction, and 2/3 of the entire investment in R & D expenditures on biotechnology. Kikkoman to centuries continued use of traditional fermentation technology and expertise, including fungi and microorganisms fully understood that, since 1977, the first application of biotechnology patents since, it has been developed pharmaceutical, medical diagnostics and food processing industry and other areas more than 250 kinds of product. Today, Kikkoman has covered the entire product line of industrial, pharmaceutical and medical diagnostic mold and microbes and other fields. This strategy is obviously very forward, biological products benefit ratio Kikkoman soy sauce and other traditional products should be high.

Kikkoman is moving towards the use of gene splicing, cell fusion, or other scientific alchemy to create new products, so they can towards sustainable core product direction. Today, Kikkoman has become recognized as the hybrid plant and a pioneer in genetic engineering research and development and new diagnostic pharmaceutical, microbiological examination, bacteria manufacturing technology, cell engineering and cell fusion recombinant gene technology continued to study.

Fourth, Kikkoman old revelation to China 

Each one has its old Chinese decades or even centuries of history, a number of well documented ancient shops, dating has 45 years of history. These old comb Mu history of ups and downs over the centuries, from generation to generation, reflecting the era of social production, is the physical representation of people's lives. These old culture created, with the ancient history of deep cover and far reaching cultural connotation. Their commodity long history, inherited a rich historical experience, the operators of the condensation of the ancient wisdom and sweat. Market their products again and again been subjected to the test of standing is not bad. Therefore, the old Chinese culture is one of the hallmarks of the old, is a monopoly business resources, has great value of intangible assets. However, in recent years, most of the old business and production conditions has become very bad, these ancient ancient old has appeared in a large area of ​​survival worsen tendencies. Old tend to have a "front shop" and "Business sideline" and other characteristics, but because historically encountered turbulence and change, development and production operations become increasingly narrow, increasingly narrow operating space, housing quality deteriorating operating facilities becoming obsolete. Since operations and production conditions, the face of growing social needs, do not form a reasonable scale of operations, attraction, radiation and marketing capabilities weakened seriously hampered its development, reducing the market competitiveness. Even some old bear dismally situation, forced conversion or rely on rental housing to survive, but this disappeared old brand, making traditional cultural assets. On the other hand, with the changes in the operating environment and traditional craft lost, some of the old in the Western fast food, foreign size, massive attack foreign brands, gradually dilute its own characteristics, and some even have misnomer. Some old to keep operating characteristics associated with increased economic opposition, changed the original nature of an enterprise with the restaurant business from irrelevant characteristics of goods, lost for centuries to maintain historical context. Some even replaced the old heritage for generations name, renamed the "commercial" or "shopping center."#p#分页标题#e#

China's old name is a symbol of traditional Chinese business culture is the carrier of ethnic customs, is a precious cultural heritage. On the one hand, old external conditions for the production and operation of relevant departments should arouse enough attention to avoid problems such as real estate development, urban transformation of the old-established production and business establishments and historical buildings simple destruction and demolition, to be effective for the protection and nurturing. How old hand to explore a new era of Survival and Development, is also an old, must itself every deep thought.