全球大型跨国公司概述

联邦银行结构为上层管理团队提供了更好的发展机会。银行的组织结构和业务部门有国际金融服务,零售银行服务,技术部,业务部、采购部、人力资源部和CEO。零售银行服务主要负责运行一些银行的大项目,也考虑到每个人都可以享受银行的服务。随着技术部门、运营部和采购部的不断发展，并为全球的金融服务提供了IT外包。因此,金融服务的设计和开发零售银行服务的市场，对联邦银行的个体户和商业客户进行细分。它还实现了开发金融服务机构和金融市场。机构银行与一些大公司、集团客户、基金组织和其他一些重要的市场活动有合作关系。

任务二—Task 1

Commonwealth Bank structure provides better development opportunities for the Bank's senior executive team. The organisational structure and business divisions of the Bank's are international financial services, retail banking services, technology, operations and procurement, human resources, and CEO. The retail banking services basically responsible for running some of the Bank's largest projects and also making that everyone may afford on using the bank services. As Technology, Operations and Procurement look after the development and they also implement one of the biggest IT outsourcing provisions for financial services in the global. Therefore, financial services deals with the design and develop the marketing of the retail banking services for segmentation of Commonwealth bank's personal and business customer. It also implements the financial services in institutional and financial markets. Institutional banking responds to the relationships with larger company, institutional customers, and funds and other capital markets activities. It is to ensure that the growth opportunities of these areas are fully exploited. Investment and insurance services make sure that the synergy and business opportunities that surge from all together such as the investment, insurance and funds management businesses will be secured. Institutional and business department control the major developments of the Commonwealth bank's financial risk and capital management. Other than that, more significant role in strategy development is implementing. Hence, that every aspects of financial management are linked to the engaging of the bank's business components.
 
任务二—Task 2
 
Apple is known as an innovator and the uniqueness of its products has made huge profit to the company. Basically, Apple is a supplier of electronic goods and services that may affect their pricing and costs. For example, the labour component in the manufacturing of products could be affected by lower wager cost or labour unions. In this industry, there is no consistency comparing with the other companies because Apple did not specialized in just one scope of product but other products and services as well. Apple company receive threats from substitute products can be relatively low for instance, products like mobile phone or even calculator can be a substitute for PC, however they may only substitute for one or two functions of PC. New entry that wishes to join in the competition may not be that easy because the research and development is a big part of the cost of producing. Also, Apple differentiates itself with its own operating system and cost advantage. Apple's iPhone has similar technology from its own PC and MP3 player. As for the competitor like Microsoft has the majority of the market share. Other competitors like Dell were able to grow in the market due to their price cutting strategy. New or existing company can be a threat to Apple anytime if it does not maintain a consistency of the products innovative. The bargaining power of customers based on their more demanding on iPhones than the PCs has increased with the new market of other developing countries. On the other hand, the bargaining power of suppliers for raw materials and labor can be potential threat, however the main profit maker are also the authors of e-books and application as well as singers. One potential threat is the illegal free music download from the internet. To conclude, Apple's iPhone integrated with digital camera, applications, MP3 player and of all these trends, Apple is analyzing the market profitability at the same time adopting new innovative strategies by observing the changes of the market trends.#p#分页标题#e#
 
任务三—Task 3
 
McDonalds is one of the largest food chain organizations in the world. The strength of the company as known as its distinctive competence gives them a comparative advantage in the market place. For example, the image of the company, financial resources, market leadership and bargaining power of buyer and supplier. Apparently, McDonalds belongs to the first fast food chain stores that derive 80 percent of its revenues from the world. Hence, the greatest strength was giving an image to the minds of the consumer which introduced them to the fast food culture. Other than that, the food delivery speed, customer services and cleanliness are mainly the core strengths on which the firm emphasized. McDonalds' symbol and their advertisement campaigns were the successful factors in creating the brand image and logo in the consumer minds. One of the McDonald's greatest strengths is its product value. For instance, customers know what they need when they visit a McDonalds store. Therefore, it gives great advantage to the human resources by satisfying both the customer and the employees. The next thing would be the innovation aspect for example commencing its new products line with the new trends and tastes of the consumers. In addition, McDonalds' diversify into other new business ventures to strengthen its core advantage rather than focus more on expanding its outlets over the world. Thus, McDonalds is still a strong and ranked fast food chain company among the top businesses that standardize its product for example, a standard amount of fries were sold in every stores all over the world. With that, its core competences consistently strengthened.
 
任务四—Task 4
 
Dell Computer is one of the world's largest PC vendors that sell its product directly to the end user. The company differentiate its product and services by focusing on maintaining their relationship between the supplier and customers adding value to them. It is mainly done by using the reseller channel that accounts for most PC sales. Therefore, this direct customer relationships turns out a focus to Dell's business strategy which has been providing huge advantages over the indirect sales model. Dell focused on direct relationship with the customer by tailor its offer to the user needs. In fact, Dell was trying to make use of the strategic opportunity in order to expand its customer relationships. Nevertheless, Dell customer services continue identifies sells and manages of the brand and offer consultation to its existing and enterprise customers. Dell was determined to put more effort into its services offerings and to develop new services offerings, on a combination of factors. The company took a lead role in managing their suppliers which to reduce the complexity for its customers. The purpose is to stay in touch with end users needs and provide a better IT experiences to them as well as to maximise sales. Basically Dell is adding value to their services to create a win-win game to its customers, partners and itself. Therefore, the customers get to deal with a single source in the services such as a one-stop centre trusted brand Dell. On the other hand, Dell's partners enjoys the benefit of gaining access to consulting engagements with Dells clients because Dell is doing most of the upfront work, closing the sale and managing the customer relationship. Additionally, they are able to partner with a company that does not compete internally for the same consulting services; and Dell wins because it elevates itself to a more strategic role with its current customers by providing them with a single source for all their IT needs.#p#分页标题#e#
 
任务五—Task 5
 
Sony as a huge corporation always developed its corporate value through innovation and sound business practices. The corporate social responsibility of Sony to the society is by community, environment and also their global vision. Basically what Sony is trying to do with the community is to communicate their goal of encouraging positive relationships. For instance, Sony is currently engaging in many activities that address the local and people around the world needs at the same time encouraging their employees to play an important role in their communities. Other example would be the "Dream Goal 2010" that show support for the Africa region in the matters of social problems, hunger and poverty, HIV/AIDS and etc. In this case, Sony is working hard to create connection between people by using this Dream Goal 2010 social contribution program. The natural environment is one of the CSR that Sony decided to protect and to create a sustainable society for the future generations. Sony therefore promotes various recycling programs in several countries such as recycling televisions, PCs, printers and audio products. Apparently Sony held the end-of-life battery collection program by cooperating with the retailers. This program supports the environment by collecting the batteries and turned them over to a recycling firm therefore they are properly disposed without harming the nature. Last but not least, Sony's global vision is to make a better society for the coming generation. Hence Sony ExploraScience in Beijing is already a vehicle for interactive scientific education. The idea is to design a centre of education for the interest of science and basically elementary and junior high school students will be the first one who facilitate it. Sony hopes that the ExploraScience can pass down the interest of science to the worldwide.