Case Study案例分析代写：Motivation in the Workplace: Amazon Case Study

Case Study案例分析代写-工作场所的动机：亚马逊案例研究。本文是一篇留学生作业Case Study案例分析范文，主要内容是讲述激励员工的过程是当今大多数大公司最关心的问题，亚马逊也不例外。亚马逊为改善和提高员工道德而采用的激励因素感到自豪。

本篇Case Study提出在亚马逊工作很有趣，尤其是当你以工作为动力，并因其出色的潜力而获得奖励时。业绩的回报是增加责任，并有机会购买股票作为奖励。该公司真正以客户为中心，并在运营的各个方面继续努力获得更好的客户体验。本篇Case Study认为有各种因素有助于亚马逊员工的动机，其中包括以下因素：环境、发展机会、职业发展和金钱 — 所有这些因素都在激励员工方面发挥着重要作用。以下内容就是这篇Case Study案例分析代写的具体内容，共参考，并学习掌握Case Study怎么写。

“We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.” (2017).“我们知道，我们的成功将在很大程度上受到我们吸引和留住积极员工的能力的影响，每个员工都必须有自己的想法，因此必须是所有者。”

Introduction 引言

The process of getting employees motivated is a major concern for most big companies today and Amazon is not an exception. Amazon pride its self on the motivating factors employed to improve and increase employee morals.

Working at Amazon is interesting especially when you are work driven, and like been rewarded for your excellent potentials. Performance is rewarded with increased responsibilities and an opportunity to buy into stocks as awards. The company is truly customer centric and is continuing to strive toward a better customer experience in all aspects of its operations. There are various factors that contributes to employee motivation at Amazon, and they include the following, the environment, development opportunities, career development, and money — all of these factors plays a significant role in motivating employees. (2016).

It is therefore important for management to create the enabling atmosphere amongst its employees and take interest in the performance of the work they do.

因此，本篇Case Study认为管理层必须在员工中营造有利的氛围，并对他们的工作表现感兴趣。

What is Motivation in the work place:工作场所的动机是什么

Motivation in the workplace is the desire to apply effort towards company’s goal and objectives thereby satisfying some individual needs. (Olusegun, 2019) Motivation is derived from the word ‘motive’ which means needs, desires, wants or drives within the individuals. It is the process of encouraging people to accomplish their goals.

工作中的动机是为了实现公司的目标，从而满足一些个人需求。动机来源于“motive”一词，意思是个人内部的需求、欲望、欲望或驱动力。这是一个鼓励人们实现目标的过程。

Motivation is the desire to complete a task to the best of once ability. This can be influenced by rewards or threat, punishment or discipline. However, true motivation comes from within.

动机是指尽最大努力完成任务的愿望。这可能受到奖励或威胁、惩罚或纪律的影响。然而，真正的动力来自内心。

According to Maslow human behaviour is goal-directed. Motivation cause goal-directed behaviour. Motivation can help individuals handle and tackle their needs purposely. Motivation can be appreciated if one understands the hierarchy of needs as describe by Maslow. Every human behaviour has a driving force which is the need that represents that behaviour. In other to get the best out of every employee manager must understand the “hierarchy of needs”. Maslow has proposed “The Need Hierarchy Model”.  (2019)

本篇Case Study根据马斯洛的说法，人类行为是以目标为导向的。动机导致目标导向的行为。动机可以帮助个人有目的地处理和解决他们的需求。如果一个人理解马斯洛所描述的需求层次，那么动机就会受到赞赏。每一种人类行为都有一种驱动力，即代表这种行为的需要。另一方面，为了让每一位员工都发挥出最佳水平，经理必须了解“需求层次”。马斯洛提出了“需求层次模型”。

At Amazon money plays a very important part in motivation of their employees. Amazon understood that money itself is not a huge motivator especially once you have already earned it. However, the ‘hope for money’ is a huge motivator’ of employees and it keeps people going. Motivation is like a huge carrot in front of every employee that keeps getting bigger as you walk towards it. Once an employee understands the visibility of their future pay today, that becomes a motivating factor. Employees feel motivated to run towards that future and work hard for it. Amazon employs other methods of motivating their employees such as learning, growth opportunities, and work environment.

在亚马逊，金钱在激励员工方面起着非常重要的作用。亚马逊明白，钱本身并不是一个巨大的动力，尤其是当你已经赚到钱的时候。然而，“对钱的希望”是员工的一个巨大动力，它让人们继续前进。激励就像摆在每个员工面前的一根巨大的胡萝卜，当你走向它时，它会变得越来越大。一旦员工了解了他们今天未来薪酬的可见性，这就成为了一个激励因素。员工感到有动力朝着未来奔跑并为此努力工作。亚马逊采用了其他激励员工的方法，如学习、成长机会和工作环境。

Purpose of motivation: 激励目的

By Having a good method of motivating policy in place will help to encourage employee and can result to higher job satisfaction, and this could result to staff staying longer in employment. When staff are motivated job performance will be high and the possibility of more commitment in what they do. Workers that are not motivated usually don’t perform well in their jobs. Some employees are naturally well motivated and others require incentives. Employers can use various strategies to help increase motivation.

通过制定一个好的激励政策方法，将有助于鼓励员工，并提高工作满意度，这可能会使员工在工作中停留更长时间。当员工有积极性时，工作表现会很高，而且他们在工作中有更多承诺的可能性。没有积极性的员工通常在工作中表现不佳。一些员工天生积极性强，而另一些则需要激励。雇主可以使用各种策略来帮助提高动力。

Willingness to Do the Job 工作意愿

By Increasing worker motivation can result in workers willingness to carry out the tasks required by the job. Once there is that willingness to perform managers are less likely to pull teeth to try to get a worker to perform tasks. It is important for job description to match duties, qualities and competencies of the position. This helps managers and workers to understand the demands of the position before, during and after coming into such position.

通过提高员工的积极性，可以使员工愿意执行工作所需的任务。一旦有了执行的意愿，管理者就不太可能竭尽全力让员工执行任务。职位描述必须与职位的职责、素质和能力相匹配。这有助于管理者和员工在进入该职位之前、期间和之后了解该职位的需求。

Increase Performance 提高绩效

Motivation helps organizations to meet their internal and external obligations. By increasing worker motivation can lead to increase job performance levels. In other to achieve increase performance managers and administrators most help workers feel as part of the team.

激励有助于组织履行其内部和外部义务。通过提高员工的积极性，可以提高工作绩效水平。另一方面，为了提高绩效，经理和管理员最能帮助员工感觉自己是团队的一部分。

Increase Retention 提高保留率

By including the workforce in decision-making processes for strategic planning in achieving organizational goal can lead to increase worker retention. This method will allow workers to feel engaged throughout the process thereby increasing employee’s motivation and willing to invested in the organization. Increasing worker motivation and job satisfaction has been linked to higher rates of retention and increased worker productivity.  (2011).

通过将员工纳入实现组织目标的战略规划决策过程，可以提高员工的留任率。这种方法将使员工在整个过程中感到投入，从而提高员工的动力和对组织的投资意愿。工人积极性和工作满意度的提高与更高的留用率和工人生产力的提高有关。

Increase Job Satisfaction 提高工作满意度

A poor work environment can make any good employee lose motivation and the zeal to increase performance. Job incentives such as competitive pay, benefits and programs such as tuition reimbursement, flexible hours, scheduling and time-off would act as stimulant to increased job satisfaction. Training programs should be encouraged as this has proven to increase job satisfaction. Increased job satisfaction has shown to increase employee motivation, which then increases job retention rates. (2009).

糟糕的工作环境会让任何优秀的员工失去动力和提高绩效的热情。工作激励措施，如有竞争力的薪酬、福利和计划，如学费报销、弹性工作时间、日程安排和休息时间，将刺激工作满意度的提高。应该鼓励培训计划，因为事实证明这可以提高工作满意度。工作满意度的提高表明会提高员工的积极性，从而提高工作保留率。

Advantages:优点

Increased productivity 提高生产力

Increased customer satisfaction 提高客户满意度

Lower recruitment and selection costs 降低招聘和选拔成本

Better communication and teamwork 更好的沟通和团队合作

Improved customer service 改进的客户服务

Disadvantages: 缺点

Motivational rewards may become expected 激励性奖励可能成为意料之中的事

May be de-motivating for other employees, if they are not motivated as much as other employees.如果其他员工的积极性不如其他员工，可能会降低他们的积极性。

Non-financial motivation such as job rotation lacks specialisation and is time-consuming to change between roles 非经济动机，如工作轮换，缺乏专业化，在角色之间转换很耗时

CONCLUSION:结论

Amazon has been seen as an interesting place to work and managers need to find creative ways in which to consistently keep their employees motivated as much as possible. Motivation is very important for every company to improve its employee’s performance and productivity. That’s because every time when an organisation deems a task to be important and valuable to for its survival, they act with a high level of dedication and enthusiasm to its completion.

References:参考文献

Heryati R (2019). Why Employee Motivation Is Important (& How to Improve It). [online] The 6Q Blog. 

Elizabeth Boye Kuranchie-Mensah and Amponsah-Tawiah, K. (2016). Employee motivation and work performance: A comparative study of mining companies in Ghana. Journal of Industrial Engineering and Management, [online] 9(2), p.255. 

Oyetola Solomon Olusegun (2012). Influence of Motivation on Turnover of Library Personnel in Some Public Universities in South West Nigeria. [online] 

Mullaney, T. (2017). 5 key business lessons from Amazon’s Jeff Bezos. [online] CNBC.

Psu.edu. (2011). 11. Job Satisfaction – PSYCH 484: Work Attitudes and Job Motivation – Confluence. 

Jones, M.K., Jones, R.J., Latreille, P.L. and Sloane, P.J. (2009). Training, Job Satisfaction, and Workplace Performance in Britain: Evidence from WERS 2004. 

Reference. (2019). What Is the Maslow Theory of Motivation?cards | Quizlet. [online] Quizlet. 

Case Study总结亚马逊一直被视为一个有趣的工作场所，管理者需要找到创造性的方法，尽可能地保持员工的积极性。激励对于每个公司提高员工的绩效和生产力都非常重要。这是因为每当一个组织认为一项任务对其生存至关重要时，他们都会以高度的奉献精神和热情完成任务。本站提供各国各专业Case Study格式范文，Case Study代写以及Case Study写作辅导，如有需要可咨询本平台，详细了解Case Study怎么写。