Case Study案例分析代写：Dinte Group Internal and External Analysis
Case Study案例分析代写-Dinte集团内外部分析。本文是一篇留学生Case Study写作范文，主要内容是讲述Dinte集团的核心业务目前围绕高尔夫展开革命，但在现在的共同所有者祖父和他所在社区的人缺乏可用的幻灯片后，最初专注于为吉他选幻灯片。本文主要是以Dinte集团作为研究对象，对其内外部进行分析的Case Study范文。Case Study指出Dinte集团从公司创建那时起，该公司已扩展到采矿和农产品领域，以满足这些行业的需求。此后，对这些产品的需求大幅下降。现任共同所有人Michael and Anthony的祖父表示，当他第一次开始为他父亲最初拥有的公司工作时，他回忆道“当我刚开始工作时，黄页上有五页有色金属铸造厂的广告，而现在这些广告只占一栏半”。这种需求的减少最终导致JA Dinte集团进入其他制造领域，如铸造高尔夫推杆。起初，Dinte很难销售这些推杆，但在专门为职业选手设计推杆后，这些职业选手赢得了几场澳大利亚锦标赛的冠军，这不仅增加了该公司推杆的销售额，还增加了可在全球范围内购买的各种其他铸造产品的销售额。下面就一起来看一下这篇Case Study范文的具体内容，并掌握Case Study怎么写。
Dinte Group’s Core Business Currently Revolves around golf but originally focused on casting slides for guitars after there being a lack available to the the now co-owners grandfatherand the people in his community. Since then the company has expanded into Mining and Agricultural products to meet the demand for those industries. This demand for these products has since decreased significantly. The current co-owner Michael and Anthony’s Grandfather states that when he first started working for the business that was originally owned by his father, recalls ‘when I first started working there was five pages of non-ferrous foundries advertised in the yellow pages, whereas nowadays the advertisements only take up one and a half columns’. This decrease in demand eventually led JA Dinte Group into other aspects of manufacturing such as casting golf putters. At first Dinte struggled selling these putters but after specifically designing putters for pros, these pros went on to win several Australian tournaments that have increased the company’s sales in not only just putter sales but also various other casting products available to buy worldwide. Today Dinte has since separated into two sections, DINT Golf Solutions, a company that now sells things produced using the casting method such as putters and others types of gold products that don’t use such as flags, first aid kits and much more despite this DINT still acknowledges and states that casting is still an integral part of the company. The second part of the company is JA Dinte Casting a company that has been producing Cast products. This is a testament to how successful the company’s decision to experiment into different markets has been. Since JA DINTE’s idea to expand the gold business into a separate company it has since become the largest golf supply company in the southern hemisphere.
如今，Dinte已分为两个部门，DINT Golf Solutions，这家公司现在销售使用铸造方法生产的产品，如推杆和其他不使用的黄金产品，如旗帜、急救包等。尽管如此，DINT仍然承认并表示铸造仍然是公司不可分割的一部分。该公司的第二部分是JA Dinte Casting，一家一直在生产Cast产品的公司。这证明了该公司在不同市场进行试验的决定是多么成功。自从JA DINTE将黄金业务扩展为一家独立的公司以来，它已经成为南半球最大的高尔夫供应公司。
Dinte has been in business since 1930, with the business being passed down through the generations and is now currently owned by co owners and brothers; Michael and Anthony Dinte. Throughout their years owning the company many things have changed such as the large variety of things that Dinte has manufactured over the years. One thing hasn’t changed although, the way in which Dinte has been casting their products since the Company began over 85 years ago. Many companies have since moved on to more sophisticated methods of casting years ago Dinte pride themselves with the basic yet effective methods of production that can compete with newer methods such as CNC Machining. As the technology for advanced casting and other types of production became readily available at a cost effect price Dinte had to resort to expanding their horizons into a market that’s products were mostly produced using casting methods. The brothers entered the golf industry was met with success because they did not have to compete with newer more effective methods of manufacturing and instead they would perfect the now traditional method of production that Dinte had been using since day one. With this success of joining the gold industry they broadened their opportunities expanding from just gold clubs to signs and flag poles for golfing. This venture into golf has since been so successful that Dinte has expanded the golf section of the company into a sub company and has now become a sub company under the Dinte name.
Dinte自1930年开始经营，业务代代相传，目前由共同所有者和兄弟所有；Michael和Anthony Dinte。在他们拥有公司的这些年里，许多事情都发生了变化，比如Dinte多年来制造的各种各样的东西。但有一件事没有改变，那就是自公司成立85年以来，Dinte一直在铸造产品。多年前，许多公司都转向了更复杂的铸造方法。Dinte以其基本而有效的生产方法而自豪，这些方法可以与CNC加工等新方法竞争。随着先进铸造和其他类型生产的技术以成本效益价格随时可用，Dinte不得不将视野扩展到一个产品大多使用铸造方法生产的市场。兄弟俩进入高尔夫行业取得了成功，因为他们不必与更新、更有效的制造方法竞争，相反，他们会完善Dinte从第一天起就一直使用的传统生产方法。随着加入黄金行业的成功，他们拓宽了机会，从仅仅是黄金俱乐部扩展到高尔夫标志和旗杆。自那以后，这家高尔夫合资企业非常成功，Dinte将公司的高尔夫部门扩大为一个子公司，现在已成为Dinte名下的一个子公司。
Some External factors that may have affected the sales of the Dinte group’s sales in manufacturing are a variety of things. Firstly, Dinte’s sales in producing mining goods would have dropped because in recent years there has been numerous cuts and down-scaling of mines across Australia but more predominately in Western Australia due to the mining boom starting to run dry of resources to extract from the earth. This is where the majority of the industry is located. The reduction of the mining industry has trickled up back to the manufactures that supply and produce mining products equipment and tools. As the demand decreases for mining related products, so does the quantity of the products made but also eventually the profits made producing the equipment also decreases.
可能影响Dinte集团制造业销售额的一些外部因素是多种多样的。首先，Dinte在生产矿业产品方面的销售额会下降，因为近年来，澳大利亚各地的矿山都进行了多次削减和缩小规模，但由于采矿业的繁荣，从地球上开采的资源开始枯竭，因此更主要的是在西澳大利亚。这是该行业的大部分所在地。采矿业的减少又回到了供应和生产采矿产品设备和工具的制造商身上。随着对采矿相关产品的需求减少，生产的产品数量也会减少，但最终生产设备的利润也会减少。
Another example for decreases in these industries in particular agriculture is overseas parties buying farms and land over here and Importing supplies from overseas due to save costs instead choosing to buy manufactured equipment where the average wages for employees is less so things can be produced and sold for less than it would cost to produce the same thing here. There are also far less young people wanting to take over their family’s farm, take over one or even start one because of the decreased profit margins due to big supermarkets aggressively pricing their products which have an impact on the farmers that produce these products. This is where fair trade and the company’s ethics come into play. When companies price Products for significantly less to out-perform their competitors they don’t cut out their own profits. Most of the profit loss is distributed between the shippers and the farmers, with the farmers taking the biggest loss. This current trend only makes things worse for the farmers who don’t have enough money to buy new products which affect companies such as Dinte. Extorting farmers doesn’t only damage the supply chain, it damages entire communities and businesses that seemingly aren’t closely related.
这些行业（尤其是农业）减少的另一个例子是，海外各方在这里购买农场和土地，并从海外进口物资以节省成本，而选择购买员工平均工资较低的制造设备，以便以低于在这里生产相同产品成本的价格生产和销售产品。想要接管他们家农场、接管一个农场甚至开办一个农场的年轻人也少得多，因为大型超市对他们的产品定价过高，利润率下降，这对生产这些产品的农民产生了影响。这就是公平贸易和公司道德发挥作用的地方。当公司以明显低于竞争对手的价格为产品定价时，他们不会削减自己的利润。大部分利润损失在托运人和农民之间分配，农民承担的损失最大。目前的趋势只会让那些没有足够钱购买新产品的农民的情况变得更糟，这会影响到Dinte等公司。敲诈农民不仅损害了供应链，还损害了看似关系不密切的整个社区和企业。
These external influences are out of control of the company because these companies have little control over what the consumer does besides price their product more competitively or improve the quality of the product and their reputation by maintaining professional statements and also
这些外部影响超出了公司的控制范围，因为这些公司除了对产品进行更有竞争力的定价或通过保持专业声明来提高产品质量和声誉外，几乎无法控制消费者的行为
Dinte remained profitable and successful because of their ability to be able to change the type of product that they were selling when the popularity of the item declined. This happened to Dinte when the mining and agriculture business fell in popularity and profitability so did the amount of cast items that the company sold declined also. Dinte had to ajust the type of products they sold to be able to remain profitable and to be able to stay in business. This is what eventually led the brothers to venture into the golf scene. With most clubs being manufactured using cast techniques it was a perfect match. Dinte has since expanded beyond golf clubs with the addition of flag poles and much more.
Dinte之所以保持盈利和成功，是因为当产品受欢迎程度下降时，他们能够改变销售的产品类型。这种情况发生在Dinte身上，当时采矿和农业业务的受欢迎程度和盈利能力都有所下降，公司出售的铸造产品数量也有所下降。Dinte必须调整他们销售的产品类型，才能保持盈利并继续经营。这就是最终促使兄弟俩冒险进入高尔夫球场的原因。大多数俱乐部都是用铸造技术制造的，这是一场完美的比赛。自那以后，Dinte已经扩展到高尔夫俱乐部之外，增加了旗杆等。
At Some point Dinte would have had to outgrow its domestic market. Dinte was probably already selling to most of the available consumers and wanted to expand into larger markets that the company would not grow out of in the near future. The market they’re going into could have less restrictions with things such as GST in the country they are selling but the move to expand the market internationally would also cause implications would such as the new cost of export tax and having to compete with larger companies in their own markets that they are much more knowledge of. Dinte most likely also wanted to grow their business to increase their profits which was becoming a hard task remaining as a domestic company in Australia. It was only a matter of time before Dinte had to start looking internationally to find business.
在某种程度上，Dinte将不得不超越其国内市场。Dinte可能已经向大多数可用的消费者销售产品，并希望扩展到更大的市场，而该公司在不久的将来不会退出这些市场。他们进入的市场可能会减少对其销售国家商品及服务税等方面的限制，但在国际上扩大市场的举措也会带来影响，比如新的出口税成本，以及必须在他们更了解的自己的市场上与大公司竞争。Dinte很可能也想发展业务以增加利润，这成为澳大利亚国内公司的一项艰巨任务。Dinte开始放眼国际寻找业务只是时间问题。
Obviously the positives must outweigh the negatives if they made the decision to expand into international markets otherwise they would not make the decision to Expand overseas
显然，如果他们决定向国际市场扩张，积极因素必须大于消极因素，否则他们就不会决定向海外扩张
Over the years DInte has had to make various internal adjustments to keep their business on track with maintaining profits and progressing the business so it can expand and in turn create bigger dividends for the business. These Internal influences include things such as their 14 employees, which they would have had to increase with the added amounts of production as the company grows which it has significantly over the 80+ year life of the company. The companies Location is in the centre of Sydney on 552 Botany road, Alexandra New South Wales. This is a positive thing and also a negative thing. The location has a major internal role in dictating whether or not the business succeeds not. This location is suited to the business’ application because they sell products to many farmers and Miners who are only a plane trip away from receiving what they need instead of having to drive hours away from a city to get to the property.
多年来，DInte不得不进行各种内部调整，以保持其业务在保持利润和推进业务的同时保持正轨，从而实现扩张，进而为业务创造更大的股息。这些内部影响包括他们的14名员工，随着公司的发展，他们必须随着产量的增加而增加，而在公司80多年的生命中，产量会显著增加。公司所在地位于新南威尔士州亚历山德拉植物路552号悉尼市中心。这是一件积极的事情，也是一件消极的事情。地点在决定业务是否成功方面发挥着重要的内部作用。这个位置适合企业的应用，因为他们向许多农民和矿工销售产品，他们只需要坐飞机就可以得到他们需要的东西，而不必从城市驱车数小时才能到达酒店。
Dinte is a global company selling their golf and casting products to places such as the United States and Canada and is also considered a small partnership by the relatively small number of employees that the business employs.
Dinte是一家全球性公司，向美国和加拿大等地销售其高尔夫和铸造产品，该公司雇佣的员工数量相对较少，因此也被视为小型合作伙伴。
There are various internal stakeholders but arguably the most important are the employees and the co-owners, Michael and Anthony Dinte.
A major internal factor is the company’s employees. Any company of this size would be impossible to run without the support from the employees. This explains why unions have a lot of control over the companies that the workers are employed by
内部有各种各样的利益相关者，但可以说最重要的是员工和共同所有者Michael和Anthony Dinte。
一个主要的内部因素是公司的员工。如果没有员工的支持，任何这样规模的公司都不可能运营。这就解释了为什么工会对工人所在的公司有很大的控制权
The owner in any business are also a major internal stakeholder. Without the support from the owners the company would not be able to function without a major leader controlling things. The owners have many important roles to play including roles such as helping the company run smoothly and also make very important decision that effect the company such as choosing to produce more or less of a product, certain advertising options and choosing to venture into other markets, just like Dinte did.
任何企业的所有者也是主要的内部利益相关者。如果没有所有者的支持，公司将无法在没有主要领导人控制的情况下运作。所有者扮演着许多重要的角色，包括帮助公司顺利运营，以及做出影响公司的非常重要的决定，例如选择或多或少地生产一种产品、某些广告选项，以及选择像Dinte一样进入其他市场。
Two major External factors that have the biggest control over whether or not the business succeeds or not. These external factors are the consumers and the suppliers.
The suppliers in this case are in the primary sector supplying materials to JA DINTE that are refined from raw materials. The materials Dinte would receive would be copper or iron for casting. Dinte are a secondary company that turns the refined materials into products such as the golf putters and equipment for miners and farmers. Without the access to supplies companies such as Dinte could not exist because they can’t produce anything if they don’t have anything to produce with. This potential problem has bankrupt businesses such as the various mines that have run dry and resulted in the business going bankrupt for example the mines in Western Australia that have caused the huge increase in unemployment to the point where it caused Western Australia to have the largest unemployment rate in the country.
两个主要的外部因素对企业的成功与否具有最大的控制力。这些外部因素是消费者和供应商。
在这种情况下，供应商是向JA DINTE供应原料的初级部门。Dinte将接受的材料将是用于铸造的铜或铁。Dinte是一家二级公司，将精炼材料转化为高尔夫推杆和矿工和农民设备等产品。如果没有供应渠道，像Dinte这样的公司就不可能存在，因为如果没有任何东西可以生产，他们就无法生产任何东西。这一潜在问题使企业破产，如各种枯竭的矿山，并导致企业破产，例如西澳大利亚州的矿山，这些矿山导致失业率大幅上升，导致西澳大利亚州失业率居全国首位。
The Second major external factor would are the customers. Without customers to buy products from the business it is impossible to operate independently. This customer support extends beyond just the products they manufacture if the company gains a poor reputation such as the things they say in statements, the support they offer post purchase and the adjustments to the price of items that the company sells can all influence the customers loyalty and decision to buy products from the business to start with or not. Customers essentially dictate the success of the company or not.
第二个主要的外部因素是客户。如果没有客户从企业购买产品，就不可能独立运营。如果公司声誉不佳，这种客户支持不仅仅局限于他们生产的产品，比如他们在声明中所说的话、购买后提供的支持以及对公司销售商品价格的调整，这些都会影响客户的忠诚度和是否从企业购买产品的决定。客户本质上决定着公司的成功与否。
The economy plays a big role by dictating how much or little the company receives in profits. There is almost a parallel with the state of the economy and how profitable the business is when the economy fluctuates. When there is in a ‘boom’ period in the economy people and companies are more likely to spend money in things that extend beyond their basic needs such as electricity, water, food, rent and mortgages and instead spend it on things like new cars, rings, designer clothes, the list is endless. If there is a recession people and companies alike aren’t going to spend more money on things they don’t need. Companies might not buy new equipment for mining and farming because they don’t have to, which negatively effects Dinte and manufactures like it by reducing sales which means they don’t produce as much which means their supplier can’t sell as many materials as they used to because the demand has dropped.
经济通过决定公司获得的利润多少发挥着重要作用。这几乎与经济状况以及当经济波动时企业的盈利能力相类似。当经济处于“繁荣”时期时，人们和公司更有可能把钱花在超出他们基本需求的东西上，如电、水、食物、租金和抵押贷款，而不是花在新车、戒指、名牌衣服上，清单是无穷无尽的。如果经济衰退，人们和公司都不会在不需要的东西上花更多的钱。公司可能不会购买新的采矿和农业设备，因为他们不必购买，这会减少销售额，对Dinte和类似的制造商产生负面影响，这意味着他们的生产量没有以前那么多了，也意味着由于需求下降，他们的供应商不能像以前那样销售那么多材料。
If the supply for casting material becomes scarcer due to scaled back production which means the demand is higher than the supply so then the price rises. Dinte makes less profit having to pay more for casting materials so the price either rises or the supply of casting items drops which also brings the price up due to demand for the product.
Unless a business is utilizing a recession to profit almost every aspect of the supply chain is heavily affected by a recession.
如果由于生产规模的缩减，铸造材料的供应变得更加稀缺，这意味着需求高于供应，那么价格就会上涨。Dinte的利润较少，不得不为铸造材料支付更多的费用，因此价格要么上涨，要么铸件供应下降，这也会因产品需求而导致价格上涨。
除非企业利用经济衰退获利，否则供应链的几乎每个方面都会受到经济衰退的严重影响。
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