CASE STUDY案例分析代写参考：Issues in Supply Chain Logistics
CASE STUDY案例分析代写参考-供应链物流中的问题。本文是一篇留学生case study写作参考，主要就供应链而言，沟通是最重要的部分。正是通过充分加强沟通，买家和卖家才能很好地互动，满足各自的需求。作者从案例研究中得到的最重要的教训是协调各工作组之间思想的重要性。如果有关各方之间的思想交流不恰当，可能会导致彻底失败。以下是这篇case study范文的具体内容，通过3个采购案例进行研究分析，供参考。
Outline 概述
PURCHASING CASE STUDY 1 采购案例研究1
Communication forms the most important part as far the supply chain is concerned. It is through well enhanced communication that buyers and sellers can interact well and their separate needs. The most important lesson I derived from the case study is the importance of harmonizing ideas among the working groups. If the flow of ideas between the concerned parties is not proper, it may lead to total failure.
In order for the working procedure to be functional, a supply chain is composed of different elements which are reliant on each other. Each of these parameters needs to be reviewed. The customer initiates the supply chain by making the required order. This is then processed by the supplier and finally the consumer receives the package. Hence, there are several elements entailed in such a transaction. To begin with, inbound logistics is crucial during the supply chain. This is closely followed by the outbound logistics in addition to customer care and operations division. None of these processes can be ignored if the supply chain is to succeed.
为了使工作程序发挥作用，供应链由相互依赖的不同要素组成。需要审查这些参数中的每一个。客户通过订购所需的订单启动供应链。然后由供应商处理，最终由消费者接收包裹。因此，这种交易需要几个要素。首先，入境物流在供应链中至关重要。除客户服务和运营部门外，出境物流也紧随其后。如果供应链要成功，这些过程都不能忽视。
There were some missing links as can be noted form the case study. For instance, the quantities of goods shipped were much more than the actual level agreed upon. This affected the inbound logistics. As a result, there was a lot of mess especially when these goods were to go through the outbound logistics. The operations department suffered a lot. Besides, customers who could not get their packages delivered on time got angry hence unsatisfied. It is imperative to consider the available time against the volume of goods to be handled if supply chain is to record any success.
从案例研究中可以看出，有一些缺失的环节。例如，装运的货物数量远远超过商定的实际水平。这影响了入境物流。结果，出现了很多混乱，特别是当这些货物要通过出境物流时。运营部门遭受了很多损失。此外，无法按时交付包裹的顾客也很生气，因此不满意。如果供应链要取得任何成功，就必须考虑可用时间和待处理货物的数量。
2)
Delayed shipment is one of the main problem which led to the entire mess of the supply chain logistics. Therefore, the supplier carried the blame having agreed so. Besides, the very supplier did not issue the accurate information detailing the quantity of goods to be supplied. Although this appeared to be the key issue at hand, later deliberations revealed that the actual problem was lack of understanding between the supplier and the customer when the initial quotation was being made. These factors hampered the operations in the shipment and delivery of the goods. Although the supplier attempted to communicate with the customer care department regarding challenges in production, no positive feedback was received thereby complicating the entire process.
延迟发货是导致整个供应链物流混乱的主要问题之一。因此，供应商同意承担责任。此外，供应商没有提供详细说明所供应货物数量的准确信息。尽管这似乎是当前的关键问题，但后来的讨论表明，实际问题是在进行初始报价时，供应商和客户之间缺乏理解。这些因素阻碍了货物的运输和交付。尽管供应商试图与客户服务部门沟通生产中的挑战，但没有收到积极反馈，从而使整个过程复杂化。
3)
Opting for a different supplier would be a better alternative for Avion, Inc. However, there were several pending deals with the initial supplier. Such an action would just aggravate the situation. Hence, it would only be necessary to clear the current backlog of supplies before delegating the work to a different supplier. This will also assist in restoring customer confidence. In fact, the process of selecting another supplier would require more than just enough time and it would be better off if Avion, Inc. clear all the current deals first.
选择不同的供应商将是Avion，Inc.的更好选择。然而，与最初的供应商有几笔未决交易。这样的行动只会加剧局势。因此，在将工作委托给其他供应商之前，只需清除当前积压的供应。这也有助于恢复客户信心。事实上，选择另一家供应商的过程需要的不仅仅是足够的时间，如果Avion，Inc.首先批准所有当前交易，情况会更好。
4)
The best way to resolve the issue is by getting to the bottom of the problem. It is important for the company to seek the root cause of the problem, who was actually responsible or failed to do their part and the reason why that happen. In fact, blame game cannot help much at this point. Every detail should be keenly filtered in a bid to establish the truth and possible solutions for the same. The reverse method can achieve much in the process of resolving this problem. Although the magnitude of the problem might appear to be small, no single element can be ignored because it may as well as graduate to level difficult to handle.
解决问题的最佳方法是找出问题的根源。对于公司来说，重要的是要找到问题的根本原因，谁是真正的责任人，谁没有尽到自己的责任，以及发生这种情况的原因。事实上，在这一点上，指责游戏帮不了什么忙。每一个细节都应该仔细过滤，以确定真相和可能的解决方案。在解决这个问题的过程中，反向方法可以取得很大的效果。尽管问题的规模看起来很小，但没有一个因素可以忽略，因为它可能会升级到难以处理的程度。
5)
As a customer, it is imperative to play our parts well and in a manner that will not jeopardize the relationship with the supplier or producer. The bargain end with the supplier should be clear to avoid any possible misunderstanding which may arise due to late deliveries or wrong quantities of deliveries. Additionally, good customer will equally seek an understanding with the supplier whenever some eventualities occur. For instance, delays which may result from transport logistics should not cause a breaking point in the relationship between the supplier and customer. Therefore, it is possible to maintain a cordial relationship between the customer and supplier if the former can resort to understanding of the situation at hand.
作为一名客户，我们必须以不损害与供应商或生产商关系的方式做好我们的工作。与供应商的谈判应明确，以避免因延迟交货或错误的交货数量而产生的任何可能的误解。此外，每当发生一些意外情况时，好客户也会寻求与供应商的谅解。例如，运输物流可能导致的延误不应导致供应商和客户之间的关系破裂。因此，如果客户和供应商能够了解当前的情况，就有可能保持友好的关系。
6)
When the supply chain is keenly monitored or scrutinized at every important point, it will account to what is referred to as performance measurement. This does not only assist in assessing the progress of the chain but also giving a thorough evaluation of how efficient the process is running. Information obtained from performance can be used to make necessary adjustments whenever weaknesses are noted. Performance measurement will also ensure that extremely weak points within the supply chain are overhauled or completely modifies. Hence, it is a very important form of monitoring and evaluation which will always ensure sustained growth in a company.
当供应链在每一个重要点都受到严密监控或仔细检查时，它将考虑到所谓的绩效衡量。这不仅有助于评估链的进度，而且可以对流程的运行效率进行全面评估。从绩效中获得的信息可用于在发现缺陷时进行必要的调整。绩效衡量还将确保彻底或彻底修改供应链中极为薄弱的环节。因此，这是一种非常重要的监控和评估形式，它将始终确保公司的持续增长。
7)
The supply chain logistics will definitely experience change from time to time bearing in mind that the market if often very dynamic and which will quite regularly call for changes. Nevertheless, any change effected will depend on a wide array of factors which must also be put into consideration. Every individual change needs to undergo some form of evaluation to see into it that it will not cause any constraint but rather will enhance the supply process. Factors such as the nature and volume of goods to be shipped, time of delivery as well as the location may also bring in several changes on board although by the end of the day, all the aforementioned factors still belong to the supply chain command. When changes in these aspects are carried out with due diligence, the performance index of the supply chain can record significant growth and success.
供应链物流肯定会不时发生变化，因为市场往往非常活跃，而且会经常需要变化。然而，任何改变都将取决于一系列因素，这些因素也必须加以考虑。每一个单独的变化都需要进行某种形式的评估，以确保它不会造成任何限制，反而会加强供应过程。诸如待装运货物的性质和数量、交货时间以及地点等因素也可能导致船上发生一些变化，尽管到当天结束时，所有上述因素仍属于供应链指挥部。如果在这些方面进行了尽职调查，供应链的绩效指数可以记录显著的增长和成功。
8)
The duration of time taken when an order is placed by a customer and finally receiving the goods is referred to as the lead time. Reducing the lead time by Avion will imply that the latter will be able to secure more time to continue with production owing to the fact more deliveries to customers will be made within the shortest time possible. More orders will be procured by the company and on the other hand, the level of customer satisfaction will definitely be high due to prompt deliveries. Consequently, Avion will be in a position o make more profit.
客户下订单到最终收到货物所花费的时间称为提前期。Avion缩短交付周期意味着后者将能够确保更多的时间继续生产，因为在最短的时间内将向客户交付更多的产品。公司将采购更多的订单，另一方面，由于交货及时，客户满意度肯定会很高。因此，Avion将能够获得更多利润。
9)
It is necessary to consider both the single source contract and the multiple source contracts. In the first case, goods are obtained from one supplier regardless of the circumstances at hand. On the other hand, multiple source contract permits the customer to obtain goods from a variety of suppliers. The main advantage of the multiple source contracts is that it is always possible to make adjustments in the supply needs depending on the market forces such as demand. However, if the single source contract is adopted, it will be imperative for both the customer and the supplier to create some working goal to be adhered to just in case the two parties break from the norm. in order to improve the relationship between the supplier and the customer, it is upon the customer to set some specific targets which will also match the ability and capacity of the supplier so that minimal hitch is encountered in course of the two carrying out transactions. The guidelines to be followed by the supplier and the customer should be clearly understood by the two and by so doing; the supply chain will experience positive growth.
有必要同时考虑单源合同和多源合同。在第一种情况下，无论当前情况如何，货物都是从一个供应商处获得的。另一方面，多源合同允许客户从各种供应商处获得货物。多来源合同的主要优势在于，始终可以根据市场力量（如需求）调整供应需求。然而，如果采用单一来源合同，客户和供应商都必须制定一些工作目标，以防双方违反规范。为了改善供应商和客户之间的关系，客户需要设定一些特定的目标，这些目标也将与供应商的能力和能力相匹配，以便在两个交易过程中遇到最小的阻碍。供应商和客户应清楚地理解供应商和客户所遵循的准则；供应链将经历正增长。
10)
This case has presented a myriad of issues which definitely require to be addressed expeditiously in order to avoid similar challenges arising in future. The supply chain process can be made better if the following proposals are put into action.
这起案件提出了无数问题，必须迅速解决，以避免今后出现类似的挑战。如果以下建议付诸实施，供应链流程将变得更好。
Avion should seek to avoid extremely large quantities as far as deliveries are concerned. In addition, they should stick to their time and program of deliveries as agreed upon by Foster technologies. Moreover, the lead time should be borne in mind by Avion so that prompt deliveries are put in place. Quantity of good to be shipped in a given period of time should be well known so that Foster Technologies can fit into the delivery and production schedule. Should there be any changes on the same to be effected, it should be counterchecked and approved beforehand by the manager in charge of production. The increased orders from Avion require a specialist who can offer proper and thorough management. In fact, Avion Inc had at one time pointed out on the size of Foster Technologies and was concerned whether it would be able to effectively handle its production capacity. One of the best monitoring and evaluation systems which should be initiated is that of measurement technique. This will assist in getting the feedback on the progress of the supply chain and any changes effected should there be need to do so. The challenges portrayed in this case study are sometimes inevitable and can best be resolved if the root causes are established right from the start.
Avion应尽量避免交付量过大。此外，他们应遵守福斯特技术公司商定的交付时间和计划。此外，Avion应考虑提前期，以便及时交付。在给定的时间段内装运的货物数量应是众所周知的，以便福斯特科技公司能够符合交付和生产计划。如果要对其进行任何更改，应事先由负责生产的经理进行复查和批准。Avion增加的订单需要一位能够提供适当和全面管理的专家。事实上，Avion Inc曾一度指出Foster Technologies的规模，并担心是否能够有效处理其生产能力。最好的监测和评估系统之一是测量技术。这将有助于获得关于供应链进展的反馈，以及在需要时进行的任何更改。本案例研究中描述的挑战有时是不可避免的，如果从一开始就确定了根本原因，则可以最好地解决这些挑战。
PURCHASING 采购
CASE STUDY 2 案例研究2
What do you do in the first 60 days? 前60天你做什么？
I will begin by restructuring all the departments in each of the plants after a careful evaluation of the current state. To be able to achieve this, meetings will be necessary. All the departmental representatives will have to attend regular meetings to report on the pertinent information regarding operations within their areas of concern. Besides, each of the individual plants should have the willingness to experience change. For instance, there would be no need for plant managers to be directly responsible vice president of operations. This will just be creating a very long chain of command and will also slow down the implementation of some decisions. I will personally meet them on a regular basis to expedite operations in addition to improving the cohesiveness of the tea.
我将在仔细评估当前状况后，首先重组每个工厂的所有部门。要做到这一点，必须举行会议。所有部门代表都必须参加定期会议，报告有关其关注领域内运营的相关信息。此外，每一株植物都应该愿意经历变化。例如，工厂经理无需直接负责运营副总裁。这只会造成一个很长的指挥链，也会减缓一些决策的执行。我将亲自定期与他们会面，以加快运营，同时提高茶的凝聚力。
Reforming the way outsourcing is carried out will also form an integral part of this new development. Each plant should be allocated adequate working staff and responsibilities so that an alliance can be initiated easily. Besides, it will be possible for each plant to outsource some of the products which can be cheap and also within reach. This will boost the production capacity and in turn improve the performance of each plant. The logistics should also be customized to fit the capacity of each plant. This will require the use of another party.
改革外包方式也将成为这一新发展的组成部分。每个工厂都应配备足够的工作人员和责任，以便轻松建立联盟。此外，每个工厂都有可能将一些价格低廉且触手可及的产品外包出去。这将提高生产能力，进而提高每个工厂的性能。物流也应根据每个工厂的能力进行定制。这将需要使用另一方。
What relationships will be critical to your success?什么样的关系对你的成功至关重要？
The communication between the plant managers and I will be very important because it is only through them that intrinsic issues can reach me before eventually reaching the top authority. Such issues can be sorted out between the two of us before elevating tem to the next level. These will jumpstart our relationship. Moreover, it is through such coordination and good relationship that the essentials of team work will be established within the organisation. Those who are not working inside the organisation also require to be recognized and good relationship built. For example, there will be need to build a warm relationship with customers and suppliers so that the image of the organization can be impressive. If customers are treated kindly, it will assure the organisation lifeline and market sustain ability will be guaranteed.
工厂经理和我之间的沟通将非常重要，因为只有通过他们，内在问题才能在最终到达最高权力机构之前到达我。在将tem提升到下一个级别之前，我们两人可以解决这些问题。这些将开展我们的关系。此外，正是通过这种协调和良好的关系，才能在组织内建立团队工作的基本要素。那些不在组织内部工作的人也需要得到认可并建立良好的关系。例如，需要与客户和供应商建立良好的关系，从而使组织的形象令人印象深刻。如果善待客户，将确保组织的生命线和市场的持续能力。
In the case of suppliers, a long lasting and warm relationship is important especially if it is a case of single source contract. They form an integral part of the organisation bearing in mind that without them, the supply chain will be incomplete.
就供应商而言，持久而温暖的关系非常重要，尤其是在单一来源合同的情况下。它们是组织的一个组成部分，要记住，没有它们，供应链将是不完整的。
PURCHASING 采购
Case Study 3 案例研究3
Many outsourcing decisions involve the concept of a core competency. Define what is meant by this term. Discuss if film technology is truly a core competency of Santek
许多外包决策都涉及核心能力的概念。定义此术语的含义。讨论电影技术是否真的是Santek的核心竞争力
Prahalad and Gary (1990) described core competence as the best initiative which can be taken by a firm and which also meets the three conditions that is the product should prove to be beneficial to the consumer, competitors should not be in a position to produce easy substitutes which are similar to the product and finally it can dominate most markets which implies that the product has a wide leverage power. Finally, Santek Images has a wide global market for its film products. The single competitor may not adequately make Santek Images to lose the grip of the market. Hence, film technology proves to be the core competency of Santek Images.
Prahalad和Gary将核心竞争力描述为企业可以采取的最佳举措，同时也满足三个条件，即产品应证明对消费者有益，竞争对手不应该能够生产出与该产品相似的简单替代品，最终它可以主导大多数市场，这意味着该产品具有广泛的影响力。最后，Santek Images的电影产品拥有广阔的全球市场。单一的竞争对手可能不足以使Santek Images失去对市场的控制。因此，电影技术被证明是Santek Images的核心竞争力。
Develop a process that would guide firms through the in-sourcing/outsourcing process. Create a process that is robust enough to use across a variety of product/service applications
制定一个流程，指导企业完成内部采购/外包流程。创建一个足以在各种产品/服务应用程序中使用的强大流程
This begins with the thorough training of the working staff who may either be in-sourced or outsourced. This is important because the background knowledge of the product being handled is crucial. The marketing of the product is also an important undertaking. A professional endowed with marketing background should be sought in this field. Time zones which affects the working hours of employees is also an important consideration to bear in mind. Hence, shifts for the workers should be well planned to take care of eventualities like accidents at work place. Financial availability of the project should be analyzed by an efficient project manager who should give the right feedback. The manager can either be outsourced or in-sourced. Workers who are outsourced should be well oriented or perhaps the company should have the understanding of the workers located in different parts and plan for their working requirements in the most satisfying manner. Projects which prove to be less volatile and more stable should be given priority. This will make it possible for development to be carried out in the most uniform way. Each project should be well monitored to ensure that completion is effected at the right time. Indeed, large groups can be assigned a particular project to expedite completion time.
这首先要对工作人员进行彻底培训，这些工作人员可以是内部采购的，也可以是外包的。这很重要，因为所处理产品的背景知识至关重要。产品的营销也是一项重要的工作。应在该领域寻找具有营销背景的专业人士。影响员工工作时间的时区也是一个重要的考虑因素。因此，工人的轮班应做好计划，以应对工作场所发生的事故等意外情况。项目的财务可用性应由一位高效的项目经理进行分析，该经理应给出正确的反馈。经理可以外包，也可以外包。外包的员工应具有良好的导向性，或者公司应了解不同部门的员工，并以最令人满意的方式计划他们的工作要求。应优先考虑那些被证明不太稳定和更稳定的项目。这将使开发能够以最统一的方式进行。每个项目都应该受到良好的监控，以确保在正确的时间完成。事实上，可以为大型团队分配特定项目，以加快完成时间。
A major challenge with an in-sourcing/outsourcing analysis involves gathering reliable data. Discuss the various groups that should be involved when conducting an in-sourcing/outsourcing analysis. What information can each of these groups provide?
采购/外包分析的一个主要挑战是收集可靠的数据。讨论进行内部采购/外包分析时应涉及的各个小组。每个小组都能提供什么信息？
One of the most viable groups which can be used when conducting outsourcing/in-sourcing analysis is a team which has the professional background in marketing. This team can equally hold meetings with product suppliers who are well versed in the supply field. Such sources of primary information are often deemed to be the best. Nevertheless, the sources of information may include websites, reports from various fields as well as the internet. These sources may sometimes lack consistency or accuracy and may not be fully relied on. Market players who are well experienced in outsourcing or in-sourcing can be used to obtain information pertaining to market research because they have a wide range of relevant data which can be helpful. The data collected in the above processes is then processed, analyzed and used as guidelines for introducing a new product into the market against any possible challenges which may be experienced.
在进行外包/外包分析时，最可行的团队之一是具有营销专业背景的团队。该团队同样可以与精通供应领域的产品供应商举行会议。这种主要信息来源通常被认为是最好的。然而，信息来源可能包括网站、来自各个领域的报告以及互联网。这些来源有时可能缺乏一致性或准确性，可能无法完全依赖。在外包或采购方面有丰富经验的市场参与者可用于获取与市场研究相关的信息，因为他们拥有大量有用的相关数据。然后，对上述过程中收集的数据进行处理、分析，并将其用作将新产品引入市场的指南，以应对可能遇到的任何挑战。
4) Do you think hardware suppliers are candidates for alliances or partnerships with Santek? Why?认为硬件供应商是否适合与Santek建立联盟或合作伙伴关系？为什么？
I suppose an alliance system would work well between the two parties bearing in mind that Santek Images primarily deal with matters related to media and should the latter continue to outsource, then an alliance system will eventually be established making it easier for it to acquire all its suppliers with ease. In addition, the operations of Santek images are quite different with that of the hardware supplies and so it getting into a partnership may mismatch their working portfolio. It is more rewarding if an alliance could be established between the two parties.
我认为双方之间的联盟体系会很好地发挥作用，因为Santek Images主要处理与媒体相关的事务，如果后者继续外包，那么最终将建立一个联盟体系，使其更容易获得所有供应商。此外，Santek images的运营与硬件供应商的运营截然不同，因此它与硬件供应商建立合作关系可能会使其工作组合不匹配。如果两党能够建立联盟，这将更有意义。
Partnerships and alliances are special forms of supplier-buyer relationships. First, define the concept of partnerships and alliances. Second, identify when a firm should pursue a partnership or alliance with selected suppliers. Use the portfolio segmentation tool to assist with your answer
伙伴关系和联盟是供需关系的特殊形式。首先，定义伙伴关系和联盟的概念。第二，确定公司何时应与选定的供应商建立伙伴关系或联盟。使用投资组合细分工具帮助您回答问题
A Partnership is a form of business arrangement whereby two or more players enter into a contract to start and run a business enterprise. The capital required to start and run the business is contributed by all the partners in the agreement. On the same note, profits and losses are also shared in the same proportion as the amount of capital contributed. Partners in a business may be of different types, some may actively participate in the running of the business while others may be passive in their roles. On the other hand, a business contract which has been facilitated by two or more businesses as a result of seeking ways of improving performance is referred to as an alliance. Some of the reasons why businesses can resort to alliance system are to reduce production costs and also improve customer experience of the goods and services being offered. Risks and opportunities are taken care of by all the members in the alliance. I strongly believe that partnerships can work well in situations where both businesses have a comparative operating capacity in the market and that none of the partners has an advantage position than the other. An alliance is best applied when there is need to outsource products from another company due to cost advantage among other reasons. Each of the organization in the alliance is independent to run its affairs and none can stamp an authority over the other.
合伙企业是一种商业安排形式，两个或多个参与者签订合同，开始并经营一家商业企业。启动和运营业务所需的资本由协议中的所有合伙人出资。同样，利润和亏损也按出资额的比例分摊。企业中的合作伙伴可能是不同类型的，其中一些可能积极参与企业的运营，而另一些则可能被动参与其角色。另一方面，由于寻求提高绩效的方法，由两个或多个企业促成的商业合同被称为联盟。企业可以采用联盟制的一些原因是为了降低生产成本，同时提高客户对所提供商品和服务的体验。风险和机遇由联盟中的所有成员承担。我坚信，如果两个企业在市场上都具有相对的运营能力，并且没有一个合作伙伴比另一个合作者具有优势地位，那么合作伙伴关系可以很好地发挥作用。当由于成本优势等原因需要从另一家公司外包产品时，最好采用联盟。联盟中的每一个组织都是独立的，可以管理自己的事务，任何组织都不能凌驾于其他组织之上。
Develop a process that firms can use when identifying and developing supply chain alliances 制定企业在确定和发展供应链联盟时可以使用的流程
Firstly, planning forms the fundamental starting point when developing the supply chain alliances. It begins by choosing an organisation which has the capacity to form the best alliance. In addition, the goals and objectives need to be clearly crafted out including the requirements of which services to be offered. The evaluation process should also be established to ensure that performance timelines and deadlines are met. Agreements which are mutually beneficial should be anchored so that no alliance member gets a feeling of unfair deal. This will also usher in the need to harness a good working relationship among the alliance members who are supposed to share any pertinent information regarding the agreement. Furthermore, matters regarding tradeoffs should be discussed in details to allow a profitable venture experience between or among the alliance members. Finally, training should be organized to cater for the capacity building and professionalism of the staff across the organizations. This will definitely improve the standard of the employees and commodities and services being delivered.
首先，计划是发展供应链联盟的基本出发点。它首先选择一个有能力组建最佳联盟的组织。此外，需要明确制定目标和目的，包括提供哪些服务的要求。还应建立评价程序，以确保达到业绩时间表和最后期限。互惠互利的协议应该被锚定，这样联盟成员就不会感觉到不公平的交易。这也将导致需要在联盟成员之间建立良好的工作关系，这些成员应分享有关协议的任何相关信息。此外，应详细讨论有关权衡的事项，以允许联盟成员之间或联盟成员之间的盈利风险体验。最后，应组织培训，以满足各组织工作人员的能力建设和专业精神。这肯定会提高员工的水平以及所提供的商品和服务。本站提供各国各专业case study代写或写作指导服务，如有需要可咨询本平台。
