Case Study of Strategic Management at Honda 本田战略管理案例研究

Case Study怎么写?这篇留学生Case Study主要是本田汽车作业研究对象，来回答以下问题。以你认为本田为什么选择这种策略？这是公司和行业的特点吗？本田应该选择一个重点关注的领域，还是通过开发和推广多种技术来寻求协同效应对本田来说很重要？具体内容请参考以下Case Study范文的具体内容。

Why do you think Honda has chosen this strategy? Is this characteristic of the company and industry? Should Honda pick one upon which to focus its efforts or is it important for Honda to pursue synergies (and preserve its options) by developing and promoting multiple technologies?
The Honda is developing environmental friendly auto mobile and maintain global point of view with the loyalty of supply high quality product. Honda strategy has consistently emphasized innovation, environmental friendliness and independence.
Innovativeness they are always engaging with research and development to develop multi-technology and environmental friendly automobiles. As a result from 1946 to 2010 Honda had proven their capability. They are acknowledged leader in the development of hybrid cars and gains mars market acceptation.
本田正在开发环保型汽车移动设备，并以提供高质量产品的忠诚度保持全球观点。本田的战略一贯强调创新、环保和独立性。             
创新性他们始终致力于研发多种技术和环保汽车。因此，从1946年到2010年，本田已经证明了他们的能力。他们是混合动力汽车开发领域公认的领导者，并赢得了市场的认可。
An environmental friendly automobile was not a new strategy for them. In fact they work on developing cleaner transportation alternatives had begun decades earlier. Honda hybrid model are designed for fuel efficiency. It will be supporting to reduce natural recourse depletion. From 1999 Honda won the different accolades from environmental group.
Independence is other emphasizes strategy of their business. Honda choose not to collaborate or licensing its technology to others. They want to maintain their independences and essentially going solo.
对他们来说，环保汽车并不是一种新策略。事实上，几十年前，他们就开始致力于开发更清洁的交通替代方案。本田混合动力车型旨在提高燃油效率。这将有助于减少自然资源枯竭。从1999年起，本田获得了环保团体的不同奖项。             
独立性是另一个强调企业战略的因素。本田选择不与他人合作或将其技术授权给他人。他们想保持独立，基本上是单飞。
How do I analyze the reason for choosing this strategy? 我如何分析选择此策略的原因？
The reason for choosing this strategy is Honda will be supporting to reduce natural recourse depletion, to become environmental friendly. Since Honda has a long track proof of developing environmental friendly and multi technology automobile
In July 2002, Honda has succeeded in manufacturing the first fuel cell vehicle with applicable industry standards. It has taken 51 years as of 1997, for Honda Corporation to launch hybrid vehicle “Insight” ever though Honda was founded in 1946.
选择这一战略的原因是本田将支持减少自然资源消耗，使其变得环保。由于本田在开发环保和多技术汽车方面有着悠久的历史             
2002年7月，本田成功制造了第一辆符合适用行业标准的燃料电池汽车。尽管本田成立于1946年，但从1997年起，本田公司推出混合动力汽车“Insight”已经用了51年。
Starting from developing of engines for bicycles, then moved in to sports cars, establishment of 100 factories in 33 countries, while maintaining steadfastly independence of the company since 1956 and grown into one of the world’s largest automobile manufacturers not an easy task. I believe the bottom line of the story behind this is the “strategy” adopted by Honda.
从开发自行车发动机开始，然后转向跑车，在33个国家建立了100家工厂，同时自1956年以来一直保持公司的独立性，并成长为世界上最大的汽车制造商之一，这不是一件容易的事。我相信这背后的故事的底线是本田采用的“战略”。
Even though the numbers of hybrid vehicles sold in 2000 – 2004 were very small with many obstacles, when compared with the other traditional automobiles, I say, the achievement in 2002 is mainly due to the strategy adopted by the company as Honda steadfastly maintained its independence.
尽管2000-2004年销售的混合动力汽车数量非常少，但与其他传统汽车相比，我认为，2002年取得的成就主要归功于本田坚定地保持其独立性所采取的策略。
Final outcome of most of the research and developments takes time. It needs investment from the company as well as the high level support from the overall business strategy of the organization which involve risk but potentially profitable business opportunities in time to come.
大多数研究和开发的最终结果需要时间。它需要公司的投资，以及组织整体业务战略的高水平支持，这涉及风险，但未来可能会带来盈利的商机。
Licensing and joint venture strategies are powerful strategies in common in any industry as well as practiced by Toyota in this case study. The hybrid product develop by Toyota also has its own advantages and disadvantages where the same situation applicable for Honda hybrid cars.
许可和合资战略是任何行业中常见的强大战略，在本案例研究中，丰田也采用了这些战略。丰田开发的混合动力产品也有其自身的优缺点，同样的情况适用于本田混合动力汽车。
I agree, with the style of Honda’s management where they have kept the business development exclusively in-house with all aspects of a technology, from its strengths to its weaknesses. In addition to that in-house know-how has led to maintain competitive advantage which was difficult for competitors to imitate.
我认同本田管理层的风格，他们将业务发展完全放在内部，从技术的优势到劣势都包含在内。除此之外，公司内部的专业知识还保持了竞争优势，这是竞争对手难以模仿的。
That is why Honda has succeeded in manufacturing the first fuel cell vehicle with all applicable industry standards in July 2002.
这就是本田在2002年7月成功制造出第一辆符合所有适用行业标准的燃料电池汽车的原因。
Is this characteristic of company or industry? 这是公司或行业的特点吗？
This is a characteristic of both company and industry, because there is demand for all types of vehicle. Honda stepped in to automobile industry at 1963. But Honda has quickly leads the superior of fuel economy, that’s the characteristic of industry. Since founding Honda they are gradually introducing new technology, there for their growth rate is superior, there stability and quality demonstrate the industry characteristic. Today the business environment is in highly turbulent and corporate strategy plays a vital role in a diversified firm. In order to achieve long term success of a firm they should lay down aggregated strategies in cost leadership, differentiation or focus on the right markets through their business strategy. Those are the bottom line characteristics of a company as well as in the markets.
这是公司和行业的特点，因为对所有类型的车辆都有需求。本田于1963年涉足汽车工业。但本田很快就在燃油经济性方面领先，这是工业的特点。自本田成立以来，他们正逐步引入新技术，因为他们的增长速度优越，稳定性和质量体现了行业特点。如今，商业环境高度动荡，企业战略在多元化企业中扮演着至关重要的角色。为了实现公司的长期成功，他们应该制定成本领先、差异化的综合战略，或者通过业务战略关注正确的市场。这是公司和市场的底线特征。
Car manufacturing industry also has its own characteristics when compared the other industries. When acquiring new knowledge the company needs to win hearts and minds of the consumers as the competition is in full scale especially in car markets.
与其他行业相比，汽车制造业也有自己的特点。在获取新知识时，公司需要赢得消费者的心和心，因为竞争是全面的，尤其是在汽车市场。
Therefore, it is understood and confirms the overall corporate strategy of Honda matches with the characteristics of a company as well as different markets. Otherwise Honda may not be able to sell cars in US, pass all industry acceptance tests.
因此，我们理解并确认了本田的整体企业战略符合公司的特点以及不同的市场。否则本田可能无法在美国销售汽车，无法通过所有行业验收测试。
How Honda should pursue synergies in the company? 本田应如何在公司中寻求协同效应？
Their investments basic research and development helps to the company to stable in the technology boundary and be a first mover when commercial versions of technologies are ready to be rolled out. Their culture seems to place immense value on introducing environmental friendly vehicles. By developing and promoting multiple technologies they believe ultimately are a dominant auto type. Company is an association of persons who are united for a common purpose. In the car manufacturing sector they transform raw materials to the finished goods on a large scale and expected to sell to the wholesalers or retailers where end users or the consumers purchase goods after launching.
他们的投资基础研究和开发有助于公司在技术边界上保持稳定，并在商业版本的技术即将推出时成为先行者。他们的文化似乎非常重视引进环保汽车。通过开发和推广多种技术，他们认为最终是一种占主导地位的汽车类型。公司是为共同目的而联合起来的人的协会。在汽车制造业，他们大规模地将原材料转化为成品，并预计将销售给批发商或零售商，最终用户或消费者在上市后购买商品。       
Form the scraps to the finished product the company needs to work on a strategy and the overall Business strategy of a company should be cerate synergy and finally achieve competitive advantage as a whole.
从废料到成品，公司需要制定一项战略，公司的整体经营战略应该是协同增效，最终实现整体竞争优势。
Therefore Honda should know which business they should be in the expected markets. Finished goods have to undergo all types of economic systems at a profit without making losses under various policies and regulations adopted by deferent Governments of the respective market places.
因此，本田应该知道他们应该在预期的市场中从事哪些业务。根据各个市场的不同政府采取的各种政策和法规，制成品必须经过各种类型的经济体系，并在不造成损失的情况下获得利润。
Therefore company has to have overall business strategy while maintaining synergy. It usually arises when two persons or more than that works together. Different complementary skill creates synergy which can contribute a lot in achieving competitive advantage as a whole in an organization.
因此，公司必须在保持协同效应的同时制定整体业务战略。当两个人或两个人以上一起工作时，通常会出现这种情况。不同的互补技能会产生协同效应，从而在组织中实现整体竞争优势。
According to the data table given in the case study on “2005 Honda and Toyota U.S. Hybrid Sales” it is understood different models like Honda Accord, Civic, Insight has a market even though the sales figures are less when compared with sales in Toyota.
I believe being a mass car manufacturer like Honda should pursue synergies by developing and promoting multiple technologies for different target markets.
根据“2005年本田和丰田美国混合动力车销售”案例研究中给出的数据表，可以理解，尽管与丰田的销售相比，本田雅阁、思域、Insight等不同车型的销售数据较少，但它们都有市场。             
我认为，作为一家像本田这样的大众汽车制造商，应该通过为不同的目标市场开发和推广多种技术来寻求协同效应。
Does having a single environmental friendly car standard benefit or hurt consumers? Does it benefit or hurt car producers? 采用单一环保汽车标准对消费者有利还是有害？这对汽车制造商有利还是有害？
Standardization of a certain technology is the process of brining order into an otherwise chaotic system that adheres to no strict rules of conduct, thus entertaining a significant amount of freedom in expansion and growth. In my opinion, standardizations does more harm to a technology still in its infancy than good by bringing order and governance to the domain. Every scientific study and resultant technologies should be for the benefit of the mankind and its consumers, even though there are countless examples contradicting this fact. But with the dominance of the consumerism in current world, we cannot neglect to include the impact of standardization of these technologies in this discussion.
某项技术的标准化是将秩序带入一个不遵守严格行为规则的混乱系统的过程，从而在扩张和增长中享受大量的自由。在我看来，标准化对一项尚处于起步阶段的技术的危害大于对领域带来秩序和治理的好处。每一项科学研究和由此产生的技术都应该造福于人类及其消费者，尽管有无数的例子与这一事实相矛盾。但随着消费主义在当今世界的主导地位，我们不能忽视这些技术标准化的影响。
Having environmental friendly Hybrid eclectic vehicle is benefit as well as hurt to consumers. We can argue as both ways. Consumers are well educated and well informed over what they need and what they want. The marketing oriented management dictates that business organizations should listen to their customers and fulfill their requirements in order to generate higher profits and sustain customer equity. Since “Environment Friendly Motor Cars” is a relatively new market with fewer well versed consumers, it is important that they are allowed to explore and figure out what suits them the best. Current market situation is best used as a test ground for the new technologies and innovations. Once all the scientific tests are performed on a new technology, it should be subjected to the test of ubiquity and acceptance of the market. Therefore I strongly believe that availability of various options is for the best of consumers that this point. One standard means lesser confusion for the consumers for sure. But it would also limit the potential they can expect from their motor vehicles. Availability of many peer technologies under testing level at the same time in the market will make sure that an inefficient technology would not monopolize over an unsaturated and newborn market.
拥有环保型混合动力折衷车对消费者既有利又有害。我们可以双向争论。消费者受过良好的教育，对他们的需求和需求了如指掌。以市场营销为导向的管理要求企业组织应倾听客户的意见，满足客户的要求，以创造更高的利润并维持客户权益。由于“环境友好型汽车”是一个相对较新的市场，熟悉汽车的消费者较少，因此允许他们探索并找出最适合自己的汽车是很重要的。当前的市场状况最好作为新技术和创新的试验场。一旦对一项新技术进行了所有科学测试，它就应该接受市场普遍性和接受度的测试。因此，我坚信，在这一点上，各种选择的可用性对消费者来说是最好的。一个标准无疑意味着消费者更少的困惑。但这也会限制他们对汽车的期望。市场上同时有许多处于测试水平的同行技术，这将确保一项效率低下的技术不会垄断一个不饱和和新生的市场。
In the perspective of motor car producers, there is an overhead in funding resources on a number of technologies instead of one standard. But this gives them the flexibility to explore deeper into technologies and come up with better and efficient inventions. They don’t have to limit themselves with standards and risk being obsolete not adhering to a market accepted standard. Their investments may not always lead to successful and marketable inventions. But the knowledge and experience they gain by working on multiple technologies is invaluable and can be put to use for the betterment of future product developments as well for the growth of the industry as a whole. This will render both direct and indirect benefits for car producers in general without having to get stuck on one technology that could be standardized, yet soon rendered obsolete when the next breakthrough in the industry comes along.
从汽车生产商的角度来看，在许多技术而不是一种标准上存在资金开销。但这给了他们更深入地探索技术并提出更好、高效的发明的灵活性。他们不必用标准来限制自己，也不必冒着不遵守市场公认标准而过时的风险。他们的投资未必总能带来成功和适销的发明。但他们通过研究多种技术获得的知识和经验是非常宝贵的，可以用于改进未来的产品开发以及整个行业的发展。这将为汽车生产商带来直接和间接的利益，而不必拘泥于一项可以标准化的技术，但当行业的下一个突破出现时，这项技术很快就会过时。本站提供各国各专业Case Study代写或指导服务，如有需要可咨询本平台。