商业报告Methodology

作为一个文献综述介绍了2章，因此本章的主要目的是描述在这个商业报告所采用的研究方法，包括数据收集和设计可行的策略通过分析材料和统计。这应该是在获得有效的数据和信息的基础上完成的，建立所研究问题的一个准确的框架。该公司的数据和信息，首先是来自组织内部的文件、。首先，一些电子和硬拷贝文件已经被输入的主管托尼劳埃德。这些文件包括以前的商业计划，2012-2015年，“自我介绍的文件和我们做什么’，利物浦紧预算2014-15年，战略地图、年报及签约账户2013以及公司的问题发表在传统媒体和社交媒体总结文件。在阅读这些文件，通过ADHD主要功能建立了一个通用框架基础上的组织，在不久的将来，现有经营方法和目标。此外，通过与首席执行官Tony劳埃德非正式会议得到了更重要的细节，包括目前的组织状况的分析，对组织的文件与业务计划，财务要求他们需要更多的资助者和未来的市场扩张策略在英国的解释声明。这些信息和数据，帮助了解一下公司目前，他们希望在不久的将来达到什么问题首先被解决，这就成了一个设计新的业务来自市场拓展策略的基础。其次，其他的信息和数据是从其他相关的官方组织公布的报告收集，如全国志愿组织理事会（全国志愿组织理事会），在英国的卫生部门、立法部门以及NHS。获得的信息帮助完成行业审查，ADHD基础杵分析，公司的SWOT分析。总的来说，信息和数据收集主要取决于案头研究，辅以查阅公司及其内部文件。
As a literature review has been introduced in Chapter 2, thus the main purpose of this chapter is todescribe the research methodology adopted in this business report, including collecting data anddesigning the feasible strategies through analysing the materials and statistics. The main researchaim of this report is to help the company design an expansion plan based on the current situationand developmental trend in the industry.

This should be completed on the basis of obtainingeffective data and information, establishing an accurate framework of the issue being studied.The data and information about the company firstly were derived from the organization supervisorand its internal documents. In the first place, some electronic and hard-copy documents had beensent by the supervisor Tony Lloyd. These files included the previous Business Plan 2012-2015, ‘Whowe are and what we do’ introductive file, Liverpool Compact Budget Forecasts 2014-15, StrategyMap, Annual Report & Signed Accounts 2013 as well as a summary document of company’s issuespublished on traditional and social media.

After reading these documents, a general framework ofthe organization had been established through main functions of ADHD Foundation, currentoperation method and goals and objectives in the near future.Moreover, more significant details were obtained via informal meetings with CEO Tony Lloyd,including analysis of current organizational condition, reviewing organizational documents relatingto business plan, statement of financial request---they need more funders and explanation of futuremarketing expansion strategies across the UK.#p#分页标题#e#

These information and data helped understand howthe company operates at present, what they want to achieve in the near future and what problemsshould be tackled in the first place , which becomes a foundation of designing new business planwith marketing expansion strategies.Second, other information and data are collected from reports published by other related officialorganizations, such as NCVO (National Council for Voluntary Organisations), the Department ofHealth in the UK, the legislation department as well as NHS.

The information gained helpedcomplete industry review, PESTLE analysis of ADHD Foundation, SWOT analysis of the company.Overall, the information and data mainly collected depends on desk research which supplementedwith access to the company and its internal files.