如何从开头部分就让MBA Essay出彩
08-11, 2017
有统计数据显示，近年出国留学生中，读商科的占30%以上。这也导致了MBA 申请越来越困难，需要和更多的留学生争取有限的名额。而若想在竞争中脱颖而出，除了自身的成绩过硬，还需要一篇优秀的MBA essay，让招生官认可你的学习水平、见识、素养、思想。MBA essay怎样写才能出彩呢？。
1.常见MBA essay题目分析
（1）关于以往职业发展，今后的目标。
这几乎是每个学校必问的问题。当然，每个学校的措辞会有些不同。例如：
Please discuss your long-term career goals and the role the MBA wil1 play in those plans. (Duke's Fuqua School of Business)
评审委员会提这个问题的目的是看你在生活中是否有一个明确的目标以及你对实现目标的坚定程度。许多学校都让你把今后的打算和上他们学校的MBA这一决定联系在一起回答，其目的是考察你的决定是否成熟以及你对该MBA项目的态度和了解程度。
（2）介绍自己以往取得的成就。
这类问题的形式有如下几种：
Describe your three most substantial accomplishments and explain why you view them as such. (Harvard)
Tell us about one or two accomplishments in your life that are not presented elsewhere in this application. Why are you proud of them? (Stanford)
评审委员会的意图是了解你在申请读MBA之前在工作或生活上的成就。回答这类问题的关键是不要只谈工作上的成就，给人印象是这个申请者的生活是one-dimensional，好像除了工作就没有别的了。
（3）有关社区或课外活动方面的问题。
这类问题给申请人一个很好的机会向招生委员会展示自己工作之外的其他生活侧面，突出自己与众不同之处。这类问题的形式是多种多样的：
List your involvement in community, extracurricular, and professional activities. Please indicate the dates of your involvement, the scope of your responsibilities, whether you were elected or appointed to leadership positions, and the offices held. (University of Chicago)
What one nonprofessional activity do you find most inspirationa1, and why? (Wharton)
申请人应该充分地利用这类问题，充分展示自己背景中工作经历之外的能吸引录取委员会的地方。这里我们给读者举出几个例子，希望读者认识到回答这类与工作经历无关的问题可涉及的题材是非常广泛的。
（4）有关个人优缺点的问题。
例如：
What character traits do you consider your strengths? (HBS)
I disappoint myself when I am ________. ((Kellogg)
2.如何让MBA Essay的开头出彩
多数院校的给出的题目并不算生僻，多是大家常见的、有所准备的，这也导致很多文章内容千篇一律，不能抓住招生官的心。怎么解决呢？这就需要在开头上下功夫了。开头，是一篇文章的门面，MBA Essay能否抓住招生官的“心”，开头起着决定性的作用!所以。下面小编带大家看看MBA Essay的开头如何写才能出彩。
（1）标准型开头
标准型的开头涵盖了以下几方面内容：人物，事件，时间，地点，原因和形式。这种写法很像新闻写作中的六个W，它使读者对于文章即将涉及哪些内容有一个清晰的印象。其中最标准的就是概括性的开头，而最普通的概括性开头往往就是重复一遍问题： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics andBusinessin a Cambodian refugee camp."
2.惊奇型开头
这种MBA essay开头意在使读者大吃一惊，从而引发他们的阅读兴趣。如："Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
3.动作型开头
动作型开头则一开始就把读者带入某一行为之中，它尤其适合需要节省空间的短文章以及用故事作为开头的叙述型/描述型文章。如："I carried the puck up the left wing and couldn&apost find a team-mate as I reached the offensive zone."
4.领导型开头
领导型的开头在MBA essay的一开始就给读者一个对于作者的某个领导职能的深刻印象。这类文章旨在展现一个自信的、目标明确的申请人。在使用这类开头的时候，文章接下来的内容必须十分有力度，以支撑起这一形象。下面举例的三个开头出于同一篇文章，分别用于引导三个部分的内容。
"During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." (第一部分) "In my senior year atHarvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity&aposs leading scorer." (第二部分) "I paid for the majority of my college education, while achieving Dean&aposs List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." (第三部分)
5.信息型开头
这种开头向读者传达一个事实或信息，而这一事实或者与你的文章的主题有关，或者传达了关于你的某种信息："Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."
1.常见MBA essay题目分析
（1）关于以往职业发展，今后的目标。
这几乎是每个学校必问的问题。当然，每个学校的措辞会有些不同。例如：
Please discuss your long-term career goals and the role the MBA wil1 play in those plans. (Duke's Fuqua School of Business)
评审委员会提这个问题的目的是看你在生活中是否有一个明确的目标以及你对实现目标的坚定程度。许多学校都让你把今后的打算和上他们学校的MBA这一决定联系在一起回答，其目的是考察你的决定是否成熟以及你对该MBA项目的态度和了解程度。
（2）介绍自己以往取得的成就。
这类问题的形式有如下几种：
Describe your three most substantial accomplishments and explain why you view them as such. (Harvard)
Tell us about one or two accomplishments in your life that are not presented elsewhere in this application. Why are you proud of them? (Stanford)
评审委员会的意图是了解你在申请读MBA之前在工作或生活上的成就。回答这类问题的关键是不要只谈工作上的成就，给人印象是这个申请者的生活是one-dimensional，好像除了工作就没有别的了。
（3）有关社区或课外活动方面的问题。
这类问题给申请人一个很好的机会向招生委员会展示自己工作之外的其他生活侧面，突出自己与众不同之处。这类问题的形式是多种多样的：
List your involvement in community, extracurricular, and professional activities. Please indicate the dates of your involvement, the scope of your responsibilities, whether you were elected or appointed to leadership positions, and the offices held. (University of Chicago)
What one nonprofessional activity do you find most inspirationa1, and why? (Wharton)
申请人应该充分地利用这类问题，充分展示自己背景中工作经历之外的能吸引录取委员会的地方。这里我们给读者举出几个例子，希望读者认识到回答这类与工作经历无关的问题可涉及的题材是非常广泛的。
（4）有关个人优缺点的问题。
例如：
What character traits do you consider your strengths? (HBS)
I disappoint myself when I am ________. ((Kellogg)
2.如何让MBA Essay的开头出彩
多数院校的给出的题目并不算生僻，多是大家常见的、有所准备的，这也导致很多文章内容千篇一律，不能抓住招生官的心。怎么解决呢？这就需要在开头上下功夫了。开头，是一篇文章的门面，MBA Essay能否抓住招生官的“心”，开头起着决定性的作用!所以。下面小编带大家看看MBA Essay的开头如何写才能出彩。
（1）标准型开头
标准型的开头涵盖了以下几方面内容：人物，事件，时间，地点，原因和形式。这种写法很像新闻写作中的六个W，它使读者对于文章即将涉及哪些内容有一个清晰的印象。其中最标准的就是概括性的开头，而最普通的概括性开头往往就是重复一遍问题： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics andBusinessin a Cambodian refugee camp."
2.惊奇型开头
这种MBA essay开头意在使读者大吃一惊，从而引发他们的阅读兴趣。如："Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
3.动作型开头
动作型开头则一开始就把读者带入某一行为之中，它尤其适合需要节省空间的短文章以及用故事作为开头的叙述型/描述型文章。如："I carried the puck up the left wing and couldn&apost find a team-mate as I reached the offensive zone."
4.领导型开头
领导型的开头在MBA essay的一开始就给读者一个对于作者的某个领导职能的深刻印象。这类文章旨在展现一个自信的、目标明确的申请人。在使用这类开头的时候，文章接下来的内容必须十分有力度，以支撑起这一形象。下面举例的三个开头出于同一篇文章，分别用于引导三个部分的内容。
"During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." (第一部分) "In my senior year atHarvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity&aposs leading scorer." (第二部分) "I paid for the majority of my college education, while achieving Dean&aposs List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." (第三部分)
5.信息型开头
这种开头向读者传达一个事实或信息，而这一事实或者与你的文章的主题有关，或者传达了关于你的某种信息："Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."
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