公司战略规划的重要性

公司战略规划的重要性

 

相信对每一个企业，首先有必要确定其目的。这将告知业务是什么，它描述了它的愿景，并最终将详细说明为什么一个人想要他的业务存在，无论是在本地或国际市场。首先，一个特定的企业必须声明它的使命，关于它未来要成为什么样。随着的是目的。

 

首先，每一个企业的使命是，一般而言，“在一个特定的时间内，在一个特定的时间内，在分配的位置上，以实现其共同目标，以使其在目标市场上的目标市场化”。另一种是“为公司使其员工和企业在一起，在全球实现其个人潜能。”

 

此外，对于金巴斯集团的使命，它的任务是通过提供赞赏的服务来提供最佳的服务，通过它的目标市场它可能会导致全球化。因此，它的目标是在选定的市场中实现良好的领导能力，在食品服务中提供恒久的探索，特别是对更高的峰值表示服务。另一种是，能够如客户的预期，以最佳的质量有效地为他们提供服务。

 

最近报道的公司收购，在2002年表明最好有60%的股权在意大利服务公司（欧巴玛），在2002年9月30日大约是8千万英镑。但在同年的12月19日，220家旅游酒店连同368家小厨师餐馆公平分组珀米拉的7.12亿英镑。提供食品服务的所谓的该事件迎合说位于伦敦的萨默塞特宫大约有660万英镑。

 

The Importance Of Company Strategic Planning

 

Believing that for every business, there is a need to define its purpose foremost. It would be informing what is business all about, it describes as well its vision, and eventually would be detailing of why does one wants his business exist, either in a local or international market. In the first place, a particular business has to state its mission as to what it wants to be in the future. Along with that is the purpose.

 

Primarily, the mission of every business is that, generally, "To empower its workforce in the course of achieving its common goals - - at a given period of time, possessing on assigned position, and to penetrate its target market". Another is "For the company to enable its workforce and the business together, throughout the global realization of their individual potential."

 

Moreover, with that mission of the Compass Group, it has the task serve the best to its customers by way of delivering appreciative service and that it could results through its target market globally. Consequently, it aims in achieving good leadership in those selected markets in the area of food servicing with the unvarying search, in particular of higher peak of the said services. Another is that, to be able for them to effectively and render its services with the best quality as expected by the customers.

 

The company's acquisitions which then have been recently reported, in 2002, indicated that there is a 60% stake preferably in the Italian servicing firm (Onama) - for about ￡80 million that was on the 30th of September 2002. But in the 19th of December of the same year, the 220 Travelodge hotels together with the 368 little Chef eateries to a classified equity grouping, Permira at the amount of ￡712 million. The so-called Gruppo Events that provides said food services in which they cater at the Somerset House located in London, in about ￡6.6 million. While the Bon Appetit Management, this is actually a U.S. food servicing firm that is eventually located in California, reached to ￡114 million. In fact the Caster Independent School in its meal-business has also included for about 2,500 personnel all throughout the nation. It is from Castle View for the unrevealed requisites.

 

Additionally, for the said unrevealed requisites, the London-based contracted one of the caterers, Woodin & Johns for that matter, for the purpose of expanding the City dine-in outlet; Restaurant Associates. But in the year 2003, a ￡24 million declared amount composing the one hundred cookie branches of the Bury-based operator; Millies Cookies.

 

In 2004, with the argued decision in acquiring Keith Prowse's commercialized generous dealings approximately ￡10 million. On the other hand, the said operator of dispensation in those locations in Germany as well as in the motorway servicing vicinities had ￡12 million. Whereas, the Creative Host Services, recognized as the U.S. concessions firm ran at ￡22 million. Most importantly, for such planning for a food servicing industry, there should have to evidently define its general objectives as it is harder for the business to hang about on the roadway of success, if it has no direct guidelines or even goals to which to achieve in the first place.

 

Generally, with strategic planning, it establishes to where exactly a certain business is being led above the subsequent year or even more that what has been ever expected. It is more likely to determine how the business is going to get to the point of its expectations and at the same time, to determine the results whether it would become progressive or losing. There are different perspectives, as well as the methods and the approaches being used in the strategic planning process. (Flynn & Teplansky, 2006)

 

In view of the Compass Group, in their strategic ways, has said to be more significant strategy is for the company to be able to build value for the stockholders while on the process of bringing the said value would preserved through a form of 4 promises intently to its stakeholders. They most ensure in maximizing the return of their investments, also, always remember the significance of handling the satisfaction of the customers. That, the company has aimed in delivering or rendering their services at its own capability towards reliability. And that, the continuation in placing the best workers in its operations, would have to be the primary concern of the firm.

 

In a matter of developing the way the strategic planning has to be in place, could have to be dependent on what the life of the company's management style, the culture itself, the size, the multifaceted environmental aspects, and most of all the skills or the expertise that the organizers have in contribution to the success of the business.

 

It must shape its goals-based strategic techniques to possibly obtain the general strategic model and be able to start by having the focus on the company's mission, vision, and the techniques in order to commonly attain the designed goals. Part of that, the company is providing service standards. With the quotation of "Putting its customers first". First and foremost, the company is adhering to the given standards as it mains its relationship to their clients and that they always assure that they would be paying attention to the client feedback at any given time.

 

As regards to the company's market leadership, it more embraces of the quality as well as to be cost-effective by a group of dedicated people. In terms of the aspiring the company's excellence on its operations, it would used a high systematic techniques so with the processes, the equipped used and at the same time, the standards that the company has to adhere in attaining its goals. (Flynn & Teplansky, 2006)

 

With the company's 5-year performances, it shows that the exclusion of the exceptional items as well as the amortization of goodwill as per 2001 up to 2005 (￡), the turnover from 2001 reaches to 8, 716; 10, 617; 11, 286; 11 72; and 12, 740 respectively. The company's total operating profit is 676; 805; 797; 775; and 711 accordingly. With regards to the company's profit on ordinary activities before taxation is by 2001 it has 583; 2002-654; 2003-661; 2004-645; and 581 in 2005 respectively. While on the firm's profit on ordinary activities after taxation from 2001, it has 456; in 2002, 479; in 2003, 492; in 2004, 493; and in the 2005 it has 447. On the other hand, on the company's basic earnings as per ordinary share (pence) contains 19.8 in 2001; 20.5 in 2002; 20.8 in 2003; 21.1 in 2004; and lastly for 2005, it reaches to 19.1.

 

On the other hand, when it comes to its after exceptional items as well as the goodwill amortization the data, has been stated again when the post of the company's demerger capital scheme is on existence the whole period of five years. Eventually, in the company's recent years of operating its business, they have incorporated such strategic planning in which, it was formulated to globally compete by having a 90-outlets globally, with the existing businesses. Furthermore, that it would be able to penetrate and capture the existing markets worldwide. Obviously, it presented the fact wherein, they have their food-servicing market share internationally. Thus, there are many clients who in their individual preferences may patronize the available products and services that are well-served and with the quality they expect from it.

 

Business ethics: potential benefits/harms in generic terms, legal environment,and value judgment regarding the situation. Compass proposalon the restructuring of its internal relationships.

According to the Charles Abbot (2005) on his article pertaining to "Food insecurity worsens and U.S. House Ag Committee cuts food stamps" dated 29th October 2005 that, there was some sort of election in the house of the representative committee in which cut food stamps appears in the amount of $844 M. there were at around 300, 000 citizens might be losing benefits it is because to be able to tighter eligibility standards of the so-called food stamps, to which the anti-hunger program of the U.S. under the plan of the House of the Representatives. (Abbot, 2005)

 

In relation to the Compass' part in the development of its business environment, the company continually provides a fully and highly-designed portfolio exclusively for their food-service in conjunction with its brands. That is plainly to be designated in the company's classified market locations all throughout their business operations. This pertains to the group's covered designated areas nationwide, as well as to its global brands, for them to be able to meet the demands of their respective clients, but absolutely have been encompasses with the offered quality-service of the company.

 

With the designed program in which Compass Group intends to continue to develop innovative ideas, in this way it would be able to serve and offer continually as to target clients' ultimate satisfaction in accordance to their respective standards. In such that, Compass group would be able to provide the so-called excellent dietetic choices. As to the company's primary objective is, that to eventually provide the needs and wants of the customers as it offers its best service. With the manner of endorsing or giving importance of nutritional options, Compass group believes that the young people are the most ones who by then will benefited. Therefore the company designed its strategic planning for them to be able to consistently seek for varieties of techniques, for the purpose of assuring it could be great contribution to their success.

 

For that fact, as being one of the centers for food and beverage businesses as most of the institutions have been doing, the Compass group, in terms of their business operations, good management style led the way for its business to success. It actually operates across four geographic areas, the following are: United Kingdom, in the North America, Continental Europe, the rest of the countries globally. In 1996, the company was built for the purpose of recognizing and rewarding the most targeted community-based inventiveness all throughout the world that eventually discusses on "social exclusion".

 

Another role is to enhance the employability, at the same time, in promoting its sustainability together with the diversified market all over the world. Pertaining to the legalities, Compass company has adhered to what the basic and the global standards. With that of the ESS, in which it is being recognized as the largest in the world in providing an incorporated assistance services to the defense, offshore, and inaccessible locations in the countries around the world, especially in those complicated and antagonistic situations. Hence, it is designed to support areas such as housekeeping, catering, other technical services, and the logistics. To which Compass is under the governed policy of the said agency.

 

Part and parcel, the company's role in terms of giving motivational features to its employees, it gives a food provision, which of course of the same quality with what it offers or caters to the public, believing that through this, it can highly motivate it workforce and simply making this group of people feel happy at the same time. It does not only serve its customers by giving the best, it also provides its employee a better-working condition and welfare.In 2001, it has continued its strategy of development by way of acquiring other materials and properties. In which, this has been seen strategically well and being able to help to strengthen the Compass' situation, as considered the largest catering services in a global setting. In such that, this is in particular a part of the planned programs as to continue serve its internal and external customers.

 

At the same time, a continuous planning would do a lot of contributions in helping achieve the company's goals, as well as by accepting the feedback, is considered another strategic way of improving the business operations in pursuit to the planning requirement. In which, in this aspect would be involving the company's worldwide range of activities. As to adhere to the ongoing dimensions together with the assessment subsequent to the completion is then of great need to aspire success for the plan and at the same to be able to come up with the identification of such, if any would need to eventually adapt changes or even in modifying the need to be accomplished in the first place.

 

On the other hand, with that of the collaboration in the inter-organizational area could contribute its impact to the performance of e-business. In which this could only be found through an indirect manner of practices, with that of the impact in the collaboration of intra-organizational area. The findings have revealed the intricacy of such an organizational collaboration, giving emphasis to the meaning in promoting an internal cooperation among workforce and the management system applied to it, for the company's achievable approach. And also, it would consider the exact investment of the information technologies that more on performing its primary task, by way of facilitating it. Managers of today's business, have to maintain its strategically formulated goals and policies as to adhere continually to the ethical global standards. Most importantly, the implemented policy should be in of good practice as it would show the true value of doing business worldwide. Especially, nowadays that fraudulent activities or transaction are very rampant in the internet as one would not like to happen repeatedly. It must be the responsibility of the company to adhere with the guidelines as business dealings are going on.

 

SWOT, Strategic options and the US/UK competitive market positions

In lieu with other's common practices, in most occurrence in large firms, specifically they are embracing the value of "social responsibility" while in their respective business operations based on a given scenario and in a time. In such attainment in the area of their goals and objectives, these large firms must eventually adhere to that of the global ethical standards of the business. Considering that in the part of the clients' perspective, they would give their trust and at the same time, the possibility of buying the products and services repetitively. Therefore, in view of Sanders' (2007) own perspective, establishing trust at all would have to be strategically planned in such that the company may be able to easily win back once damaged.

 

Strengths: 

The company has globally established brands; specifically to its four geographical areas.

 

Due to its good leadership styles, it made the company compete with other globally established food-servicing businesses.

 

With the company's effort and initiative of boosting the employees to attain high quality performance.

 

The company has been equipped with highly-designed system, processes, equipment, as well as the standards in a wider range.

 

In terms of the company's financial position they attained the targeted earnings per share and attainment on the return of investment.

 

The company is better aware of the needed motivational factors that would lead to boost employees' performance.

 

As part of the company's social responsibility, it renders service to young people in preparation for their tomorrow, by way of educating them.

 

Due to the company's joint effort, it made them being recognized as the largest food-servicing in the world.

 

Weakness:

With the company's first year of operations, it was then incapable of finding their way to succeed in terms of achieving their goals and objectives.

 

Undeniably, due to the company's strong cash flow, their business operation has been affected.

 

Because of political and social conflicts of Iraq sometime in 2001, for which it hit the business operating in the country, had forces the company to lay off some of its employees.

 

Opportunity

Due to its recent acquisitions, it boosts the group's brand image and its name in the global market.

 

It has Monaco-based food-servicing operations - -which, in particular, has been part of the set of ESS' competitors purposively contribute for the United Nation's 2006 "peacekeeping contracts".

 

Have settled the lawsuit by the year 2006, October.

 

Due to its well-defined strategic planning, it could lead the company to penetrate more markets, and builds global trust.

 

Threat

It has been criticized due to an alleged scenario that some of its products which have led to review the menu options and a need to be replaced at all.

 

There would? have been dealings with the use of e-commerce as a whole, to deal with the entire business system - contrary to the dealings on its various parts separately; as not to merely emplace such strategy formulation to which it has been considered as an important force. In this way, it could impart the genuine liveliness to the started strategic processes. In this sense, companies must practice the weighing of result based leadership techniques and that it would be able to apply this approach in its operational system-based. (Madow, 2007)

 

Furthermore, with a particular application to it, a company must then of course be also concerned with the ethical aspect of the business, regardless of whether the size of it is small or large, the essence is bringing business into people and that people would make business progressive in that sense. Most importantly, a food-servicing business has of great influence to others whether small scale or big scale companies in their way of coping success. Most importantly, the corresponding goals that food-servicing is adhering; could competently go on the global market. Since, every company has to develop its logistic roles that would lead a progressive feature in the competition race and to its productivity value as well. Moreover, to further develop the logistic services as well as the appropriate answers to the indefinite negativities that is possibly to occur-a requirement in the dealings, within the environmental scope of its markets, and eventually complies the best with the potential customers' needs in the near future (Abbot, 2005).On the other hand, to see to it that such development would show transparent dealings in pursuit to the demand and supply chains, attaining the effect in faster deliveries and in optimizing the stocks. Lastly, of course, as it aims to decrease work and also the schedules of the flow of material management in the logistics chains. Even more, to continue to develop a specific line of food products that is best nutritional for everybody.