商业应用项目与国际业务课程作业
11-18, 2012
Applied Business Project 商业应用项目essay
INTERNATIONAL BUSINESS 国际商务管理dissertation
ASSIGNMENT essay
This assignment is intended to examine how managers operate international business. You are to research the Multinational Company assigned to you, & analyse it using concepts introduced in the IB module.
The company will have a wide range of international activities as it is taken from a global listing - there will be plenty of information available to you in the public domain. You may need to set the scene using the company’s overall operations, then focus on a few examples which show different approaches to international activities.
The company’s Annual Report will be a good starting point, the Internet & the company’s own website will be valuable sources UK Thesis base of information. Your task is to research relevant information & interpret its development over time & the behaviour of its managers, using concepts in the module.
THE COMPANY’S INTERNATIONAL ACTIVITIES 该公司的国际业务
- Concisely summarise the geographic & product markets that the company serves, indicating (with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates – are these wholly-owned, joint ventures, agents, etc).
- Depict the historical development of the company’s International Business operations & expertise.
50 % of mark
INTERPRETING COMPANY BEHAVIOUR 公司行为的解释
使用该模块的概念，以评估该公司目前的主要目标.
Use concepts from the module to assess the company’s current principal goals for International Business.
Use concepts from the module to assess the company’s current principal goals for International Business.
Use the pattern of internationalisation to show how the company has adjusted to the challenges of internationalisation over time – how many countries it entered, how similar they were to the ‘home country’, etc. Is there a pattern to the countries it has selected to serve? #p#分页标题#e#
Consider the organisation’s approach to ‘organisation & control’ of its international operations, & relate the company’s approach to its cultural origin.
最后，解释公司的战略的OLI-这是自己的什么，为什么选择这个地点，和怎样一直控制内部化的方法.
Conclude by interpreting the company’s strategy using Dunning’s OLI – what does it own, why has it chosen locations, & what has been the approach to control/internalisation.
Conclude by interpreting the company’s strategy using Dunning’s OLI – what does it own, why has it chosen locations, & what has been the approach to control/internalisation.
50% of mark
Your assignment should be about 3000 words in length.
Make effective use of Appendices in your answer.
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